In DotCom Secrets, you read exactly what sales funnels are, and also just how they can help you sell your products and services online.
If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But if you’ve finished reading one of my favourite books, then you should follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all of the keys for building a tribe of faithful followers, who resonate with your own message and avail of your products and services.
Then continue reading this Expert Secrets review and find out why I believe Russell Brunson’s latest book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets Mobi
It was printed in 2017 and comes in at 265 pages long.
The book is all about making your own following. How do you do so? By becoming a specialist and coming up with a message that could change somebody else’s life.
In Russell’s signature style, you’ll get plenty of stories and examples where he illustrates how he created his own faithful following that turned ClickFunnels to a $100 million business.
In the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of this book by explaining how to create your mass movement.
As the internet world becomes increasingly saturated, you can’t simply put something online and expect it to sell. You need to learn how to pull a viewer, turn them into raving fans, and make them eager to purchase whatever you need to offer.
People will not buy from people they do not know. So it’s imperative that you establish yourself as somebody who can serve the individuals you are trying to reach.
A movement always needs a leader and it’s all up to you to lead your movement. Russell breaks down precisely how to do this along with the consequences that result from establishing yourself as the ideal person to direct them.
If you are thinking “how do I know what my movement is?”, then this section will be crucial for you. He breaks down the way to pinpoint your market so that you can figure out who fits best in your audience.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And lastly… your niche!
Once you’ve carved out your spot in your niche, you can begin to build your movement very easily.
Even in the event that you don’t have a specialty in your mind right now, Russell shares a couple of key tips you can use to spot what niche you would enjoy being a pioneer in!
More importantly, Russell breaks down how you’re able to become an Attractive Character.
He explains how to use the Elements to explain the Identity. He goes through every element and identity so that you can find the one which fits you the best.
Once you figure this out, it makes building your movement much easier because you know exactly how to build your content and funnels based on it.
Inside this section, Russell shares some great strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Creating a new opportunity and introducing it
– How to compose your Who/What Statement to figure out who you’re working with
– 5 Curiosity Hooks to position yourself
At the end of this section, you’ll know exactly who you’re supposed to be working with, the way to reach them, and what exactly you need to do in order to deliver the results they desire.
Section 2: Creating Belief
This section is full of valuable knowledge which allows you to understand how to really comprehend the minds of your followers to turn them to customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It is the one thing you need to convince a person to believe that you will knock all their objections.
When you determine your”one thing” the manner Brunson explains it, it will change your business forever.
Next, in order to better connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker story. It is the narrative that took them through different situations in order to lead them to victory.
To be able to relate to your audience and position yourself as the specialist, Russell walks you through how to describe your travels.
Every hero goes through a succession of trials to get to wherever they are.
When folks see you in the pinnacle of success, they know you have credibility.
However, your history is the thing that makes you relatable to your audience. Once they can find you’ve experienced similar scenarios to them, they will trust you that much more.
So what you do is walk them through similar situations they could be experiencing, together with the moments that brought you to where you are now.
Here you will find out how to make your Hero’s Journey part of your general narrative. By making it the narrative you are understood by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can follow the exact script he provides.
He also enables you to deal with objections your clients might have through managing False Beliefs.
The 3 False Beliefs that you must deal with in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this section of this book is to get the reader to understand how important it is to sell something that could truly help people.
He is fully aware how selling can be rough because he is someone who never had a sales background.
But by utilizing each of the approaches from the previous sections of this book (and some new ones he presents here), he shows you how you can sell ethically and responsibly with ease.
The most important idea in this segment is the Stack Slide which helps you increase the overall value of your service or product.
The Stack Slide is crucial to your advertising, particularly when utilized on a sales page or within a webinar. Russell shows you how you can effectively build one and make it your irresistible offer.
Once you have your irresistible offer, you may use it in an online webinar. A webinar is one of the best methods you can utilize to sell your service or product because you may run a number of webinars every day, as frequently as you’d like.
Plus they do not necessarily need to be live occasions. You can actually just do a presentation at a seminar every month or two.
You are in full control once you do a webinar, which usually means you have the liberty to do it as many times as you like so you can get better at it.
The thing is, you do not want to invest months or years refining your webinar to finally land a sale.
Russell has spent years doing live webinars so he could perfect the formula over time. Once he got it right, he managed to make consistent sales day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran right into a situation where he only had a couple of hours to compose a new webinar for a product because it was about to go live. He goes into detail about the way he was able to do it.
Spoiler alert: it was a massive success and he explains why.
The formulation he came up with after YEARS of running webinars is something known as the Perfect Webinar Script, which he describes in great detail within this section of the book.
In the Perfect Webinar, he teaches you how to structure your webinar to take a prospect from a state of interest to the point at which they are prepared to fork over their money for the value you are providing them.
Irrespective of the service or product, you can use the formula to describe how valuable it is to your client (assuming it’s valuable) and how to market it correctly throughout the webinar.
Whether you are a newcomer to webinars or you have been running them for years, should you follow the instructions in Expert Secrets, there is not any doubt you’ll find incredible tactics you can use to market your services and products.
Section 4: Funnels
Russell provides everything that you need to know about running webinars, including how to conduct them and WHEN to conduct them to optimize earnings.
This produces a funnel you can use every week to get people on to your webinar, paying attention to you, then buying what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel that allows him to make $50,000 every week!
He gives you the exact formula in this section of the book so you are able to implement it right away.
Also,”if you are trying to sell a high ticket offer that’s more than $3k, he shows you the”4-Question Close” that can be used once people get on the telephone with you once they sign up from a page. All of the previous material still applies to phone conversations, making the material within this book applicable to a lot of different scenarios.
While the Perfect Webinar may sound daunting to make, Russell supplies you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it all down to a few questions that, once answered, allow you to put together a webinar in less than half an hour. With this, nobody can say they do not have time to make a webinar!
But, if you choose to not use a webinar or decide you wish to supplement it with an additional advertising and marketing plan, you can utilize what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your subscribers buying your products and services on autopilot.
When you use the several elements of funnels that Russell presents you with, you can build yourself a powerful marketing machine.
Section 5: Filling your Funnel
At this point you might be thinking,”well Russell knows his stuff, but he already has a means of reaching individuals and filling a funnel. I don’t have a huge audience.”
Don’t worry, even Russell started somewhere. In this part of the book you will see exactly how to fill your funnel from scratch. This involves finding your”Dream 100″, which are the people that you’d like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
Using these easy strategies, it gets very easy to grow your audience, promote your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets Mobi
It is possible to come across the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you could catch the Kindle variant for $6.00.
However, if you would like to get a pretty huge discount, Russell is giving away Expert Secrets for free if you buy through his site. All you have to do is cover shipping and handling, which comes out to $7.95.
I truly do recommend going via the site to obtain the book. Since you’ll get to see directly one of the most successful sales funnels out there, and experience some of the lessons first hand that you’ll learn from the book.
Plus you’ll have the ability to purchase the Expert Secrets audiobook through the funnel too, should you prefer that medium.
I thoroughly appreciated Expert Secrets. It is packed with actionable advice, that I have managed to use myself for build my very own brand and following.
By developing a following of crazy fans, you are ensuring that you’re able to construct a defensible moat around your company. You are no longer at the mercy of other platforms like Facebook or even Google.
Instead, you have folks following every word that you say, and buying when you want them to.
And that’s really powerful stuff, which explains the reason you need to take the opportunity to read Expert Secrets. Expert Secrets Mobi