In DotCom Secrets, you read what sales funnels are, and how they can help you market your services and products online.
In case you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But if you have finished reading one of my favourite books, then you need to follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all the secrets for building a tribe of faithful followers, who resonate with your message and purchase your services and products.
Sounds intriguing?
Then continue reading this Expert Secrets overview and learn why I think Russell Brunson’s most current book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Secrets Mp3
Expert Secrets is your followup to Russell Brunson’s best selling DotCom Secrets book. Expert Secrets Mp3
It was printed in 2017 and comes in at 265 pages long.
The book is all about creating your own following. How do you do so? By becoming an expert and coming up with a message that could change someone else’s life.
In Russell’s trademark style, you’re going to receive loads of stories and examples where he illustrates how he generated his own faithful following that turned ClickFunnels into a $100 million business.
In the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of this book by describing how to create your mass movement.
As the online world becomes more and more saturated, you can’t just put something online and expect it to sell. You have to learn how to pull a viewer, turn them into raving fans, and make them eager to purchase anything you need to offer.
People won’t buy from people they do not know. So it’s important that you establish yourself as somebody who can serve the individuals you’re trying to reach.
A movement always requires a leader and it’s all up to you to lead your movement. Russell breaks down exactly the way to do this along with all the consequences that result from establishing yourself as the right person to lead them.
If you’re thinking “how do I know what my movement is?”, then this segment will be crucial for you. He breaks down how to pinpoint your audience so you can figure out who fits best in your market.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And lastly… your niche!
As soon as you’ve carved out your spot in your specialty, you can begin to build your movement very easily.
Even if you don’t have a niche in your mind at the moment, Russell shares a few key tips you can use to identify what market you’d enjoy being a leader in!
More importantly, Russell breaks down the way you can become an Attractive Character.
He explains how to utilize the Elements to explain the Identity. He goes through every element and identity so that you may find the one which fits you the best.
When you figure this out, it makes building your movement much easier since you understand exactly how to create your content and funnels based on it.
In this section, Russell shares several great strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Creating a new opportunity and presenting it
– How to compose your own Who/What Statement to find out who you are working with
– 5 Curiosity Hooks to position yourself
At the end of this segment, you will know exactly who you’re supposed to be working with, the way to connect with them, and what exactly you need to do in order to deliver the outcomes they desire.
Section 2: Creating Belief
This section is full of valuable knowledge which helps you to learn how to really understand the minds of your followers to turn them to customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It’s the 1 thing you need to convince a person to believe that you will knock all of their objections.
When you determine your”one thing” the manner Brunson describes it, it is going to change your business forever.
In order to connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker story. It’s the story that took them through various situations so as to direct them to success.
In order to relate to your viewers and place yourself as the expert, Russell walks you through how to explain your journey.
Every hero goes through a series of trials to get to where they are.
When folks see you in the pinnacle of success, they know you’ve got credibility.
However, your history is what makes you relatable to your viewers. Once they are able to see you’ve experienced similar situations to them, they’ll trust you that much more.
What you do is walk them through similar situations they could be experiencing, together with the moments that brought you to where you are now.
Here you will learn how to make your Hero’s Journey a part of your general story. By making it the story you are known by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to execute, you can follow the precise script that he provides.
In addition, he helps you to deal with objections your clients may have through managing False Beliefs.
The 3 False Beliefs that you must address in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this part of this book is to get the reader to understand how important it is to sell something that could truly help people.
He is fully aware how advertising can be tough because he’s someone who never had a sales background.
However, by using each of the strategies from the prior sections of the book (and some new ones that he presents here), he teaches you how you can sell ethically and responsibly with ease.
The main idea in this segment is the Stack Slide which helps you increase the overall value of your product or service.
The Stack Slide is vital to your marketing, particularly when utilized on a sales page or within a webinar. Russell shows you how you can effectively create one and make it your irresistible offer.
Once you have your irresistible offer, you can use it on an online webinar. A webinar is one of the best methods you can use to sell your service or product because you can run a number of webinars per day, as often as you’d like.
And they don’t necessarily have to be live occasions. You can actually just do a presentation in a seminar every month or two.
You’re in full control when you do a webinar, which usually means you’ve got the liberty to do it as many times as you like so you can get better at it.
The thing is, you don’t want to spend months or years refining your webinar to finally land a sale.
Russell has spent years performing live webinars so that he could perfect the formula over time. Once he got it,he was able to produce consistent sales day in and day out, netting him millions of dollars.
In fact, he ran into a situation where he only had a couple of hours to compose a brand new webinar for a product because it was going to go live. He goes into detail about how he managed to do it.
Spoiler alert: it was a massive success and he explains why.
The formulation he came up with after YEARS of conducting webinars is something known as the Perfect Webinar Script, which he explains in fantastic detail in this part of the book.
In the Perfect Webinar, he explains how to structure your webinar to take a lead from a state of interest to the point where they are ready to fork over their money for the value you’re providing them.
Irrespective of the product or service, you can use the formula to explain how valuable it is to your client (assuming it’s valuable) and the best way to market it correctly throughout the webinar.
Whether you’re a beginner to webinars or you have been running them for decades, if you follow the directions in Expert Secrets, there is no doubt you’ll discover incredible tactics you can use to market your services and products.
Section 4: Funnels
Russell gives you all that you need to know about running webinars, including how to run them and WHEN to run them to optimize earnings.
This creates a funnel you can use every week to get people on to your webinar, paying attention to you, and then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel which allows him to make $50,000 every week!
He gives you the specific formula in this section of the book so that you are able to implement it straight away.
Additionally,”if you’re attempting to sell a high ticket offer that’s more than $3k, he shows you the”4-Question Close” that can be used when people get on the telephone with you once they sign up from a webpage. All the previous material still applies to phone discussions, making the content within this book applicable to a lot of distinct situations.
While the Perfect Webinar may seem daunting to create, Russell provides you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it all down to a few questions that, once answered, allow you to put together a webinar in less than 30 minutes. With this, nobody can say they don’t have time to create a webinar!
However, if you choose to not use a webinar or choose you wish to supplement it with an additional marketing plan, you can utilize what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your subscribers buying your products and services on autopilot.
When you use the various components of funnels which Russell presents you with, you can construct yourself a powerful marketing machine.
Section 5: Filling your Funnel
Now you might be thinking,”well Russell knows his stuff, but he already has a way of reaching individuals and filling a funnel. I don’t have a massive audience.”
Do not worry, even Russell started somewhere. Within this part of the book you will see exactly how to fill your funnel from scratch. This involves finding your”Dream 100″, which are the men and women who you would love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
With these simple strategies, it gets very easy to grow your audience, market your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets Mp3
You can find the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you could catch the Kindle version for $6.00.
But if you would like to get a pretty huge discount, Russell is giving away Expert Secrets for free if you purchase through his website. All you need to do is cover shipping and handling, which comes out to $7.95.
I truly do recommend going via the website to buy the book. Since you’ll get to see directly one of the most successful sales funnels out there, and experience a few of the lessons first hand which you will learn from the book.
Plus you will have the ability to purchase the Expert Secrets audiobook through the funnel too, if you prefer that medium.
Final Thoughts
I thoroughly enjoyed Expert Secrets. It is packed with actionable advice, that I have been able to use myself to build my own brand and following.
By developing a following of crazy fans, you’re ensuring that you’re able to build a defensible moat around your company. You’re no longer at the mercy of different platforms like Facebook or even Google.
Instead, you have people following every word that you say, and purchasing when you need them to.
And that’s really powerful stuff, which explains the reason you need to take the opportunity to read Expert Secrets. Expert Secrets Mp3
