In DotCom Secrets, you read exactly what sales funnels are, and just how they can help you sell your services and products online.
If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But in case you have finished reading one of my favourite books, then you need to follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all of the keys for creating a tribe of faithful followers, who resonate with your own message and purchase your services and products.
Then continue reading this Expert Secrets overview and learn why I think Russell Brunson’s latest book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Secrets Notes
It was printed in 2017 and comes in at 265 pages.
The book is all about creating your own following. How can you do so? By becoming a specialist and creating a message that could change someone else’s life.
In Russell’s signature style, you’ll get plenty of stories and examples where he illustrates how he created his own faithful following that turned ClickFunnels to a $100 million business.
In the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of the book by explaining how to make your mass movement.
As the online world becomes more and more saturated, you can’t simply put something online and expect it to sell. You have to understand how to attract a viewer, turn them into raving fans, and make them excited to purchase whatever you have to give.
People won’t buy from people they don’t know. So it’s important that you establish yourself as someone who can serve the individuals you are attempting to reach.
A movement always requires a leader and it is up to you to lead your movement. Russell breaks down precisely how to do this together with the consequences that result from establishing yourself as the right person to direct them.
If you are thinking “how do I know what my movement is?”, then this segment will be crucial for you. He breaks down the way to pinpoint your audience so that you can learn who fits best in your market.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And finally… your niche!
Once you’ve carved out your spot in your niche, you can start to construct your movement quite easily.
Even if you don’t have a niche in your mind at the moment, Russell shares a few key suggestions you can use to identify what niche you would enjoy being a pioneer in!
More to the point, Russell breaks down how you can create an Attractive Character.
He describes how to use the Elements to explain the Identity. He goes through each element and identity so you can discover the one that fits you the best.
When you figure this out, it makes building your movement much easier because you know exactly how to create your content and funnels based on it.
Inside this segment, Russell shares several fantastic strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Creating a new opportunity and introducing it
– How to compose your Who/What Statement to figure out who you are working with
– 5 Curiosity Hooks to position yourself
By the conclusion of this segment, you will know exactly who you’re supposed to be working with, the way to connect with them, and what exactly you need to do to deliver the results they desire.
Section 2: Creating Belief
This section is full of valuable knowledge that allows you to learn how to really comprehend the minds of your followers to turn them into customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It is the one thing that you need to get someone to believe that you will knock all of their objections.
When you figure out your”one thing” the way Brunson explains it, it is going to change your business forever.
In order to better connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker story. It’s the story that took them through different circumstances in order to lead them to victory.
To be able to relate to your viewers and position yourself as the expert, Russell walks you through how to describe your travels.
Every hero goes through a succession of trials to get to wherever they are.
When people see you in the pinnacle of success, they know you’ve got credibility.
However, your history is what makes you relatable to your audience. As soon as they are able to find that you have experienced similar situations to them, they’ll trust you that much more.
What you do is walk them through similar situations they might be experiencing, along with the moments that brought you to where you are now.
Here you will learn how to make your Hero’s Journey a part of your overall narrative. By making it the narrative you’re understood by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can follow the exact script that he provides.
In addition, he enables you to deal with objections your clients might have through managing False Beliefs.
The 3 False Beliefs that you must address on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this section of the book is to get the reader to understand how important it is to sell something that could actually help people.
He’s fully aware how selling can be tough because he’s somebody who never had a sales background.
However, by utilizing all of the approaches from the prior sections of the book (as well as some fresh ones that he presents here), he teaches you how to sell ethically and responsibly easily.
The most important idea in this section is that the Stack Slide which helps you increase the total value of your service or product.
The Stack Slide is vital to your marketing, particularly when utilized on a sales page or within a webinar. Russell teaches you the way you can effectively create one and make it your irresistible offer.
Once you have your irresistible offer, you may use it in an online webinar. A webinar is one of the greatest methods you can use to sell your product or service as you can run multiple webinars every day, as frequently as you’d like.
Plus they don’t necessarily need to be live events. You can actually just do a presentation in a seminar every couple of months.
You’re in full control when you do a webinar, which usually means you have the liberty to do it as many times as you like so you can get better at it.
The thing is, you don’t need to invest months or years refining your webinar to eventually land a sale.
Russell has spent years performing live webinars so he could perfect the formula over time. Once he got it,he managed to produce consistent earnings day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran into a situation where he just had a couple of hours to write a new webinar for a product because it was going to go live. He goes into detail about the way he managed to do it.
Spoiler alert: it was a massive success and he explains why.
The formulation he came up with after YEARS of conducting webinars is something known as the Perfect Webinar Script, which he explains in great detail in this section of the book.
In the Perfect Webinar, he teaches you how to structure your webinar to take a lead from a state of interest to the point where they are prepared to fork over their money for the value you’re providing them.
Regardless of the service or product, you can use the formula to describe how valuable it is to your client (assuming it actually is valuable) and how to market it correctly throughout the webinar.
Whether you are a newcomer to webinars or you have been running them for years, should you follow the instructions in Expert Secrets, there is no doubt you’ll find amazing strategies you can use to sell your services and products.
Section 4: Funnels
Russell gives you everything you need to know about conducting webinars, such as how to run them and WHEN to conduct them to maximize earnings.
This creates a funnel that you can use every week to get people to your webinar, paying attention to you, then buying what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula to get a funnel that allows him to make $50,000 weekly!
He provides the exact formula in this section of this book so that you are able to implement it right away.
Additionally,”if you are trying to sell a high ticket offer that is more than $3k, he shows you the”4-Question Close” that can be used once people get on the phone with you once they sign up from a page. All the previous material still applies to phone conversations, making the content in this book applicable to a lot of distinct situations.
While the Perfect Webinar may seem daunting to create, Russell provides you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it all down to a few questions that, once answered, enable you to put together a webinar in under 30 minutes. With this, nobody can say they don’t have enough time to create a webinar!
However, if you opt to not use a webinar or decide you wish to supplement it with an additional advertising and marketing strategy, you can use what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your subscribers buying your services and products on autopilot.
When you use the several elements of funnels that Russell presents you with, you can construct yourself a powerful marketing machine.
Section 5: Filling your Funnel
Now you might be thinking,”well Russell knows his stuff, but he already has a way of reaching individuals and filling a funnel. I don’t have a huge audience.”
Do not worry, even Russell started somewhere. In this part of the book you will see precisely how to fill your funnel from scratch. This entails finding your”Dream 100″, which are the men and women that you’d love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
With these simple strategies, it becomes very easy to grow your audience, promote your products, and in the end, fill your funnel.
Expert Secrets Pricing Expert Secrets Notes
You can come across the paperback version of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle version for $6.00.
But if you want to get a fairly big discount, Russell is giving away Expert Secrets for free if you buy through his site. All you need to do is pay shipping and handling, which comes out to $7.95.
I truly do recommend going via the site to buy the book. Because you’ll get to see directly one of the most successful sales funnels out there, and experience a few of the lessons firsthand that you’ll learn from the book.
Plus you will be able to buy the Expert Secrets audiobook through the funnel too, if you prefer that medium.
I thoroughly appreciated Expert Secrets. It was packed with actionable advice, that I’ve managed to use myself for build my very own brand and following.
By developing a following of mad fans, you’re ensuring that you can build a defensible moat around your company. You’re no longer at the mercy of other platforms such as Facebook or Google.
Instead, you have folks following every word you say, and buying when you need them to.
And that’s really strong stuff, which explains why you should take the opportunity to read Expert Secrets. Expert Secrets Notes