In DotCom Secrets, you read exactly what sales funnels are, and just how they can help you market your products and services online.
In case you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But in case you’ve finished reading one of my favorite books, then you should follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all of the keys for building a tribe of faithful followers, who resonate with your own message and avail of your products and services.
Then continue reading this Expert Secrets review and learn why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets Online
It had been published in 2017 and comes in at 265 pages long.
The book is all about creating your own following. How do you do so? By becoming a specialist and creating a message that could change someone else’s life.
In Russell’s trademark style, you’ll get plenty of examples and stories where he exemplifies how he created his own faithful following that turned ClickFunnels into a $100 million company.
At the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of this book by describing how to make your mass movement.
As the internet world gets more and more saturated, you can’t just put something online and expect it to sell. You need to learn how to pull a viewer, turn them into raving fans, and make them eager to buy anything you need to offer.
People won’t buy from people they don’t know. So it’s important that you establish yourself as someone who can serve the individuals you are attempting to reach.
A movement always requires a leader and it is up to you to lead your movement. Russell breaks down precisely the way to do this together with all the consequences that result from setting yourself as the right person to direct them.
If you’re thinking “how do I know what my movement is?”, then this segment will be crucial for you. He breaks down the way to pinpoint your audience so that you can figure out who fits best in your market.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And lastly… your niche!
As soon as you’ve carved out your spot in your specialty, you may begin to build your movement very easily.
Even if you don’t have a niche in your mind at the moment, Russell shares a few key suggestions you can use to spot what market you’d enjoy being a pioneer in!
More importantly, Russell breaks down the way you can become an Attractive Character.
He explains how to utilize the Elements to describe the Identity. He goes through each element and identity so that you can find the one which fits you the best.
Once you figure this out, it really makes building your movement much easier because you know exactly how to build your content and funnels based on it.
Inside this section, Russell shares several fantastic strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Creating a new opportunity and introducing it
– The best way to compose your own Who/What Statement to find out who you are working with
– 5 Curiosity Hooks to position yourself
At the conclusion of this section, you’ll know exactly who you’re supposed to be working with, how to connect with them, and what you need to do in order to deliver the outcomes they want.
Section 2: Creating Belief
This section is full of valuable knowledge that helps you to understand how to really comprehend the minds of your followers to turn them into customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It’s the one thing you need to get someone to believe that you will knock down all their objections.
When you figure out your”one thing” the manner Brunson explains it, it will change your company forever.
Next, in order to better connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker narrative. It’s the story that took them through various situations in order to lead them to success.
To be able to relate to your viewers and position yourself as the specialist, Russell walks you through how to explain your journey.
Every hero undergoes a succession of trials to get to where they are.
When people see you in the pinnacle of success, they know you’ve got credibility.
However, your journey is what makes you relatable to your viewers. Once they are able to find that you have experienced similar scenarios to them, they’ll trust you that much more.
So what you do is walk them through similar scenarios they could be experiencing, along with the moments that brought you to where you are now.
Here you will find out how to make your Hero’s Journey part of your general narrative. By making it the story you’re known by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to implement, you can stick to the exact script that he provides.
He also enables you to deal with objections your clients may have through managing False Beliefs.
The 3 False Beliefs that you need to address in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this section of this book is to get the reader to comprehend how important it is to market something that could actually help people.
He’s completely aware how selling can be rough because he’s someone who never had a sales background.
But by utilizing all of the approaches from the previous sections of this book (as well as some new ones that he presents here), he shows you how to sell ethically and responsibly with ease.
The main idea in this section is that the Stack Slide which helps you increase the total value of your service or product.
The Stack Slide is crucial to your marketing, especially when used on a sales page or inside a webinar. Russell shows you the way to effectively create one and make it your irresistible offer.
When you have your irresistible offer, you can use it on an online webinar. A webinar is one of the best methods you can use to sell your service or product because you can run multiple webinars per day, as frequently as you’d like.
And they don’t necessarily need to be live events. You can actually just do a presentation at a seminar every month or two.
You are in full control when you do a webinar, which usually means you have the liberty to do it as many times as you like so you can get better at it.
The matter is, you do not need to invest months or years perfecting your webinar to finally land a sale.
Russell has spent years doing live webinars so he could perfect the formula over time. After he got it,he managed to make consistent earnings day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran into a situation where he only had a couple of hours to write a brand new webinar for a product as it was going to go live. He goes into detail about the way he was able to do it.
Spoiler alert: it was a massive success and he explains why.
The formula he came up with after YEARS of running webinars is something known as the Perfect Webinar Script, which he explains in great detail within this part of this book.
Inside the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point at which they are prepared to fork over their cash for the value you’re providing them.
Irrespective of the product or service, you may use the formula to explain how valuable it is to your client (assuming it actually is valuable) and how to market it correctly throughout the webinar.
Whether you are a beginner to webinars or you have been running them for decades, should you follow the instructions in Expert Secrets, there’s no doubt you’ll find incredible tactics you can use to market your products and services.
Section 4: Funnels
Russell gives you all that you need to know about conducting webinars, including how to conduct them and WHEN to conduct them to optimize sales.
This produces a funnel that you can utilize every week to get people on to your webinar, paying attention to you, and then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula to get a funnel which allows him to earn $50,000 weekly!
He provides the exact formula in this section of the book so that you can implement it straight away.
Also,”if you are trying to sell a high ticket offer that’s more than $3k, he shows you the”4-Question Close” that can be used once people get on the phone with you after they sign up from a page. All the previous material still applies to phone discussions, making the material within this book applicable to many distinct scenarios.
While the Perfect Webinar may sound daunting to make, Russell provides you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it all down to a few questions that, once answered, enable you to put together a webinar in under 30 minutes. With this, nobody can say they do not have time to create a webinar!
However, if you opt to not use a webinar or choose you want to supplement it with an additional advertising and marketing strategy, you can use what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your subscribers buying your services and products on autopilot.
When you use the several components of funnels that Russell presents you with, you can build yourself a powerful marketing machine.
Section 5: Filling your Funnel
Now you may be thinking,”well Russell knows his stuff, but he already has a means of reaching people and filling a funnel. I really don’t have a huge audience.”
Do not worry, even Russell started somewhere. Within this section of the book you will see precisely how to fill your funnel from scratch. This entails figuring out your”Dream 100″, which are the people that you would love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
Using these easy strategies, it gets quite easy to grow your audience, promote your products, and in the end, fill your funnel.
Expert Secrets Pricing Expert Secrets Online
It is possible to come across the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you could grab the Kindle version for $6.00.
However, if you want to get a pretty big discount, Russell is giving away Expert Secrets for free if you purchase through his website. All you need to do is pay shipping and handling, which comes out to $7.95.
I truly do recommend going via the website to obtain the book. Since you’ll get to see directly one of the most successful sales funnels on the market, and experience a few of the lessons firsthand that you’ll learn in the book.
Plus you will be able to buy the Expert Secrets audiobook through the funnel as well, should you prefer that medium.
I thoroughly appreciated Expert Secrets. It is packed with actionable guidance, that I have been able to use myself for build my own brand and following.
By creating a following of crazy fans, you’re ensuring that you’re able to construct a defensible moat around your business. You are no longer at the mercy of different platforms like Facebook or Google.
Instead, you have folks following every word you say, and purchasing when you need them to.
And that is very powerful stuff, which is why you should take the opportunity to read Expert Secrets. Expert Secrets Online