In DotCom Secrets, you read exactly what sales funnels are, and also just how they can help you market your products and services online.
In case you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But if you’ve finished reading one of my favorite books, then you need to follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all the secrets for creating a tribe of faithful followers, who resonate with your message and purchase your products and services.
Then continue reading this Expert Secrets overview and find out why I think Russell Brunson’s most current book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets Outline
It had been published in 2017 and comes in at 265 pages long.
The book is all about creating your own following. How do you do so? By becoming an expert and coming up with a message that could change somebody else’s life.
In Russell’s signature style, you’re going to get plenty of stories and examples where he illustrates how he generated his own faithful following that turned ClickFunnels to a $100 million company.
At the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of the book by explaining how to create your mass movement.
As the online world gets more and more saturated, you can not just put something online and expect it to sell. You have to learn how to pull an audience, turn them into raving fans, and make them eager to purchase whatever you have to offer.
People won’t buy from people they don’t know. So it is important that you set yourself as somebody who can serve the people you’re trying to reach.
A movement always needs a leader and it is up to you to direct your movement. Russell breaks down precisely how to do this together with the consequences that result from establishing yourself as the right person to direct them.
If you’re thinking “how do I know what my movement is?”, then this section will be crucial to you. He breaks down the way to pinpoint your audience so you can learn who fits best in your audience.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And lastly… your niche!
Once you’ve carved out your place in your specialty, you can start to build your movement very easily.
Even in the event that you don’t have a specialty in mind at the moment, Russell shares a couple of important suggestions you can use to spot what niche you’d enjoy being a leader in!
More to the point, Russell breaks down how you can become an Attractive Character.
He explains how to use the Elements to describe the Identity. He goes through each element and identity so that you can discover the one that fits you the best.
When you figure this out, it really makes building your movement a lot easier since you know exactly how to create your content and funnels based on it.
In this segment, Russell shares several great strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Coming up with a new opportunity and introducing it
– How to compose your Who/What Statement to figure out who you are working with
– 5 Curiosity Hooks to position yourself
At the conclusion of this section, you’ll know exactly who you are supposed to be working with, the way to reach them, and what you need to do to deliver the results they desire.
Section 2: Creating Belief
This section is full of valuable knowledge which allows you to learn how to genuinely comprehend the minds of your followers to turn them to customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It’s the one thing that you need to get someone to believe that you will knock all of their objections.
When you figure out your”one thing” the way Brunson explains it, it will change your company forever.
Next, in order to better connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker story. It is the narrative that took them through different situations in order to lead them to victory.
To be able to relate to your viewers and position yourself as the expert, Russell walks you through how to describe your journey.
Every hero undergoes a succession of trials to get to where they are.
When people see you at the pinnacle of success, they know you have credibility.
However, your history is what makes you relatable to your audience. As soon as they are able to see that you have experienced similar scenarios to them, they will trust you that much more.
So what you do is walk them through similar scenarios they might be experiencing, along with the moments that brought you to where you are today.
Here you’ll find out how to make your Hero’s Journey part of your general story. By making it the narrative you’re understood by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to implement, you can follow the exact script that he provides.
He also helps you to take care of objections your customers might have through handling False Beliefs.
The 3 False Beliefs that you must address on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this section of the book is to get the reader to understand how important it is to market something that could actually help people.
He is fully aware how selling can be tough because he is somebody who never had a sales background.
But by utilizing each of the approaches from the previous sections of this book (and some fresh ones that he presents here), he shows you how you can sell ethically and responsibly easily.
The most important idea in this section is the Stack Slide which helps you increase the overall value of your service or product.
The Stack Slide is vital to your advertising, especially when utilized on a sales page or within a webinar. Russell teaches you how to effectively create one and make it your irresistible offer.
Once you have your irresistible offer, you may use it on an online webinar. A webinar is one of the best methods you can utilize to sell your product or service because you can run a number of webinars every day, as often as you’d like.
Plus they do not necessarily need to be live occasions. You can actually just do a presentation at a seminar every month or two.
You’re in full control when you do a webinar, which means you have the freedom to do it as many times as you like so you can get better at it.
The thing is, you don’t need to spend months or years perfecting your webinar to eventually land a sale.
Russell has spent decades doing live webinars so he could perfect the formula over time. After he got it right, he managed to make consistent earnings day in and day out, netting him millions of dollars.
In fact, he ran into a situation where he just had a couple of hours to compose a new webinar for a product because it was about to go live. He goes into detail about the way he was able to do it.
Spoiler alert: it was a huge success and he explains why.
The formulation that he came up with after YEARS of running webinars is something known as the Perfect Webinar Script, which he describes in fantastic detail in this part of the book.
Inside the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point where they are prepared to fork over their money for the value you are providing them.
Irrespective of the product or service, you may use the formula to describe how valuable it is to your customer (assuming it actually is valuable) and the best way to market it correctly throughout the webinar.
Whether you are a newcomer to webinars or you have been running them for years, if you follow the instructions in Expert Secrets, there’s no doubt you’ll discover incredible tactics you can use to market your services and products.
Section 4: Funnels
Russell gives you everything that you need to know about conducting webinars, including how to conduct them and WHEN to conduct them to maximize earnings.
This produces a funnel you can utilize every week to get people on to your webinar, paying attention to you, and then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the best formula to get a funnel which allows him to make $50,000 every week!
He provides the exact formula in this part of the book so that you can implement it straight away.
Additionally,”if you are attempting to sell a high ticket offer that’s more than $3k, he shows you the”4-Question Close” that can be used when people get on the telephone with you once they sign up from a webpage. All the previous material still applies to phone conversations, making the material in this book applicable to many different scenarios.
While the Perfect Webinar may sound daunting to create, Russell provides you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it down into a few questions that, once answered, allow you to put together a webinar in under 30 minutes. With this, nobody can say they do not have time to create a webinar!
However, if you choose to not use a webinar or choose you want to supplement it with an additional advertising and marketing strategy, you can use what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your readers buying your products and services on autopilot.
When you use the several components of funnels that Russell presents you with, you can build yourself a powerful marketing machine.
Section 5: Filling your Funnel
At this point you may be thinking,”well Russell knows his stuff, but he already has a means of reaching individuals and filling a funnel. I really don’t have a massive audience.”
Do not worry, even Russell started somewhere. Within this part of the book you will see precisely how to fill your funnel from scratch. This involves finding your”Dream 100″, which are the people who you would like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
Using these simple strategies, it becomes quite easy to grow your audience, promote your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets Outline
It is possible to find the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle version for $6.00.
But if you would like to get a fairly huge discount, Russell is giving away Expert Secrets for free if you purchase through his site. All you need to do is pay shipping and handling, which comes out to $7.95.
I truly do recommend going through the website to obtain the book. Because you’ll get to see directly among the most successful sales funnels on the market, and experience a few of the lessons firsthand that you’ll learn in the book.
Plus you’ll be able to buy the Expert Secrets audiobook through the funnel as well, should you prefer that medium.
I thoroughly enjoyed Expert Secrets. It is packed with actionable guidance, that I’ve been able to use myself for build my own brand and following.
By developing a following of crazy fans, you are ensuring that you’re able to build a defensible moat around your business. You’re no longer at the mercy of different programs like Facebook or even Google.
Instead, you have folks following every word you say, and buying when you want them to.
And that is very strong stuff, which explains why you need to take the time to read Expert Secrets. Expert Secrets Outline