In DotCom Secrets, you read exactly what sales funnels are, and how they can help you sell your products and services online.
In case you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But if you have finished reading one of my favourite books, then you should follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all the secrets for creating a tribe of loyal followers, that resonate with your message and avail of your services and products.
Sounds interesting?
Then continue reading this Expert Secrets review and find out why I think Russell Brunson’s latest book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Secrets Pdf Download
Expert Secrets is the followup to Russell Brunson’s best selling DotCom Secrets book. Expert Secrets Pdf Download
It had been printed in 2017 and comes in at 265 pages long.
The book is all about making your own following. How can you do so? By becoming a specialist and coming up with a message that can change someone else’s life.
In Russell’s signature style, you’ll get loads of examples and stories where he exemplifies how he created his own loyal following that turned ClickFunnels into a $100 million company.
In the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of the book by explaining how to make your mass movement.
As the online world becomes more and more saturated, you can not just put something online and expect it to sell. You have to learn how to attract a viewer, turn them into raving fans, and get them excited to purchase anything you have to offer.
People will not buy from people they don’t know. So it’s imperative that you establish yourself as someone who can serve the people you are trying to reach.
A movement always requires a leader and it’s all up to you to direct your movement. Russell breaks down precisely how to do this together with the effects that result from establishing yourself as the ideal person to lead them.
If you are thinking “how do I know what my movement is?”, then this segment will be crucial for you. He breaks down the way to pinpoint your market so you can figure out who fits best in your audience.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And lastly… your niche!
As soon as you’ve carved out your place in your niche, you may begin to build your movement quite easily.
Even if you don’t have a specialty in your mind right now, Russell shares a few key tips you can use to spot what market you’d enjoy being a leader in!
More to the point, Russell breaks down the way you’re able to become an Attractive Character.
He explains how to utilize the Elements to explain the Identity. He goes through every element and identity so you may discover the one which fits you the best.
When you figure this out, it makes building your movement much easier since you know exactly how to create your content and funnels based on it.
Inside this section, Russell shares several fantastic strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Coming up with a new opportunity and introducing it
– How to write your Who/What Statement to figure out who you are working with
– 5 Curiosity Hooks to position yourself
At the end of this section, you will know exactly who you are supposed to be working with, the way to connect with them, and what you have to do in order to deliver the results they desire.
Section 2: Creating Belief
This section is full of valuable knowledge that helps you to learn how to genuinely comprehend the minds of your followers to turn them to customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It’s the one thing that you need to get a person to believe that you will knock all their objections.
When you determine your”one thing” the manner Brunson explains it, it is going to change your company forever.
In order to connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker story. It’s the narrative that took them through different situations so as to lead them to success.
In order to relate to your audience and place yourself as the expert, Russell walks you through how to explain your journey.
Every hero undergoes a succession of trials to get to wherever they are.
When people see you in the pinnacle of success, they know you have credibility.
However, your history is the thing that makes you relatable to your audience. Once they are able to find you’ve experienced similar scenarios to them, they will trust you that much more.
So what you do is walk them through similar scenarios they could be experiencing, along with the moments that brought you to where you are now.
Here you will learn how to make your Hero’s Journey a part of your general narrative. By making it the story you are known by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to implement, you can stick to the exact script that he provides.
He also helps you to deal with objections your clients may have through managing False Beliefs.
The 3 False Beliefs that you must address on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this part of this book is to get the reader to comprehend how important it is to sell something that could truly help people.
He’s completely aware how selling can be tough because he is somebody who never had a sales background.
However, by using all of the strategies from the prior sections of this book (and some new ones he presents here), he shows you how to sell ethically and responsibly with ease.
The main idea in this segment is the Stack Slide which helps you increase the total value of your product or service.
The Stack Slide is vital to your advertising, especially when utilized on a sales page or within a webinar. Russell teaches you the way you can effectively create one and make it your irresistible offer.
Once you have your irresistible offer, you may use it in an online webinar. A webinar is one of the greatest methods you can use to market your service or product because you can run multiple webinars every day, as frequently as you’d like.
And they don’t necessarily need to be live events. You can actually just do a presentation at a seminar every couple of months.
You are in full control once you do a webinar, which means you have the liberty to do it as many times as you like so you can get better at it.
The matter is, you don’t need to invest months or years refining your webinar to eventually land a sale.
Russell has spent years doing live webinars so that he could perfect the formula over time. Once he got it right, he was able to produce consistent sales day in and day out, netting him millions of dollars.
In fact, he ran right into a situation where he only had a few hours to write a new webinar for a product as it was going to go live. He goes into detail about how he managed to do it.
Spoiler alert: it was a huge success and he explains why.
The formula he came up with after YEARS of conducting webinars is something known as the Perfect Webinar Script, which he describes in fantastic detail in this part of the book.
Inside the Perfect Webinar, he teaches you how to structure your webinar to take a prospect from a state of interest to the point at which they are prepared to fork over their money for the value you are providing them.
Irrespective of the service or product, you can use the formula to explain how valuable it is to your customer (assuming it actually is valuable) and how to market it properly throughout the webinar.
Whether you are a beginner to webinars or you have been running them for years, if you follow the instructions in Expert Secrets, there is not any doubt you’ll discover incredible tactics you can use to market your services and products.
Section 4: Funnels
Russell gives you everything that you need to know about running webinars, such as how to run them and WHEN to conduct them to optimize earnings.
This produces a funnel you can utilize every week to get people on to your webinar, paying attention to you, then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel which allows him to earn $50,000 every week!
He provides the exact formula in this part of this book so you can implement it right away.
Additionally,”if you’re trying to sell a high ticket offer that is more than $3k, he shows you the”4-Question Close” which can be used when people get on the phone with you once they sign up from a webpage. All of the previous material nevertheless applies to phone discussions, making the content within this book applicable to many different scenarios.
While the Perfect Webinar may seem daunting to create, Russell supplies you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it down into a few questions that, once answered, allow you to put together a webinar in under half an hour. With this, no one can say they do not have time to make a webinar!
However, if you choose to not use a webinar or choose you want to supplement it with an extra marketing plan, you can utilize what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your subscribers buying your products and services on autopilot.
When you utilize the several elements of funnels that Russell presents you with, you can construct yourself a highly effective marketing machine.
Section 5: Filling your Funnel
At this point you might be thinking,”well Russell knows his stuff, but he already has a way of reaching individuals and filling a funnel. I really don’t have a huge audience.”
Don’t worry, even Russell started somewhere. Within this part of the book you will see precisely how to fill your funnel from scratch. This entails figuring out your”Dream 100″, which are the men and women who you’d love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
With these simple strategies, it gets quite easy to grow your audience, market your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets Pdf Download
You can find the paperback version of Expert Secrets on Amazon selling for $17.07. Or you could grab the Kindle variant for $6.00.
But if you would like to get a fairly huge discount, Russell is giving away Expert Secrets for free if you buy through his site. All you have to do is cover shipping and handling, which comes out to $7.95.
I truly do recommend going via the website to obtain the book. Because you’ll get to see directly one of the most successful sales funnels on the market, and experience a few of the lessons first hand that you’ll learn in the book.
Plus you will have the ability to buy the Expert Secrets audiobook through the funnel too, should you prefer that medium.
Final Thoughts
I thoroughly enjoyed Expert Secrets. It is packed with actionable advice, that I’ve managed to use myself for build my own brand and following.
By creating a following of mad fans, you’re ensuring that you can construct a defensible moat around your company. You’re no longer at the mercy of different platforms like Facebook or even Google.
Instead, you have folks following every word you say, and buying when you need them to.
And that’s really powerful stuff, which explains the reason you should take the opportunity to read Expert Secrets. Expert Secrets Pdf Download
