In DotCom Secrets, you learned exactly what sales funnels are, and how they can help you market your services and products online.
If you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But in case you have finished reading one of my favorite books, then you need to follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all the secrets for creating a tribe of loyal followers, that resonate with your own message and purchase your products and services.
Then continue reading this Expert Secrets overview and find out why I believe Russell Brunson’s latest book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Secrets Pdf
It was published in 2017 and comes in at 265 pages long.
The book is all about creating your own following. How can you do so? By becoming a specialist and coming up with a message that could change someone else’s life.
In Russell’s signature style, you’re going to get loads of examples and stories where he illustrates how he generated his own faithful following that turned ClickFunnels into a $100 million business.
At the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of this book by describing how to make your mass movement.
As the online world gets increasingly saturated, you can not just put something online and expect it to sell. You have to learn how to attract an audience, turn them into raving fans, and get them excited to buy whatever you have to offer.
People won’t buy from people they do not know. So it’s important that you set yourself as someone who can serve the individuals you are trying to reach.
A movement always needs a leader and it is up to you to lead your movement. Russell breaks down exactly the way to do this along with the consequences that result from establishing yourself as the right person to lead them.
If you’re thinking “how do I know what my movement is?”, then this section will be crucial for you. He breaks down the way to pinpoint your audience so that you can figure out who fits best in your market.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And lastly… your niche!
Once you’ve carved out your spot in your niche, you may begin to construct your movement very easily.
Even in the event that you don’t have a specialty in your mind right now, Russell shares a few key tips you can use to identify what niche you would enjoy being a pioneer in!
More to the point, Russell breaks down how you’re able to create an Attractive Character.
He describes how to utilize the Elements to describe the Identity. He goes through every element and identity so that you may find the one which fits you the best.
Once you figure this out, it makes building your movement a lot easier since you understand exactly how to build your content and funnels based around it.
In this segment, Russell shares several fantastic strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Creating a new opportunity and presenting it
– How to write your Who/What Statement to figure out who you are working with
– 5 Curiosity Hooks to position yourself
By the conclusion of this segment, you will know exactly who you are supposed to be working with, how to reach them, and what exactly you have to do to deliver the outcomes they want.
Section 2: Creating Belief
This section is full of valuable knowledge that allows you to learn how to genuinely understand the minds of your followers to turn them to customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It is the one thing you need to get a person to believe that you will knock all their objections.
When you figure out your”one thing” the manner Brunson describes it, it will change your company forever.
Next, in order to better connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker story. It’s the story that took them through different situations so as to lead them to victory.
In order to relate to your viewers and position yourself as the specialist, Russell walks you through how to explain your journey.
Every hero undergoes a series of trials to get to where they are.
When folks see you at the pinnacle of success, they understand you have credibility.
Nonetheless, your history is the thing that makes you relatable to your audience. Once they are able to find you’ve experienced similar situations to them, they’ll trust you that much more.
So what you do is walk them through similar situations they might be experiencing, along with the moments that brought you to where you are now.
Here you will find out how to make your Hero’s Journey a part of your overall narrative. By making it the narrative you’re known by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can stick to the exact script that he provides.
In addition, he enables you to deal with objections your customers might have through handling False Beliefs.
The 3 False Beliefs that you must address in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this part of this book is to get the reader to comprehend how important it is to sell something that can actually help people.
He’s completely aware how selling can be rough because he’s somebody who never had a sales background.
However, by utilizing all of the strategies from the previous sections of this book (and some new ones he presents here), he teaches you how you can sell ethically and responsibly easily.
The most important idea in this segment is the Stack Slide which helps you increase the total value of your product or service.
The Stack Slide is crucial to your advertising, particularly when used on a sales page or inside a webinar. Russell shows you how you can effectively build one and make it your irresistible offer.
Once you have your irresistible offer, you can use it on an online webinar. A webinar is one of the greatest methods you can utilize to market your service or product because you can run a number of webinars per day, as frequently as you’d like.
And they do not necessarily need to be live occasions. You can actually just do a presentation in a seminar every couple of months.
You’re in full control once you do a webinar, which usually means you have the liberty to do it as many times as you like so that you can get better at it.
The thing is, you do not need to invest months or years perfecting your webinar to eventually land a sale.
Russell has spent years performing live webinars so he could perfect the formula over time. After he got it,he was able to produce consistent sales day in and day out, netting him millions of dollars.
In fact, he ran right into a situation where he only had a couple of hours to write a brand new webinar for a product because it was about to go live. He goes into detail about how he was able to do it.
Spoiler alert: it was a massive success and he explains why.
The formulation that he came up with after YEARS of running webinars is something known as the Perfect Webinar Script, which he describes in great detail in this part of this book.
In the Perfect Webinar, he explains how to structure your webinar to take a lead from a state of interest to the point at which they are prepared to fork over their money for the value you’re providing them.
Irrespective of the service or product, you can use the formula to explain how valuable it is to your customer (assuming it actually is valuable) and how to market it properly throughout the webinar.
Whether you are a beginner to webinars or you’ve been running them for decades, if you follow the directions in Expert Secrets, there’s not any doubt you’ll discover amazing strategies you can use to sell your products and services.
Section 4: Funnels
Russell provides all that you need to know about conducting webinars, including how to conduct them and WHEN to conduct them to maximize sales.
This produces a funnel that you can use every week to get people on to your webinar, paying attention to you, and then buying what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula for a funnel that allows him to earn $50,000 weekly!
He gives you the exact formula in this section of this book so you are able to implement it right away.
Also,”if you are trying to sell a high ticket offer that’s more than $3k, he shows you the”4-Question Close” that can be used once people get on the phone with you after they sign up from a page. All of the previous material nevertheless applies to phone discussions, making the material in this book applicable to many different scenarios.
While the Perfect Webinar may seem daunting to make, Russell supplies you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it down to a few questions that, once answered, allow you to put together a webinar in less than 30 minutes. With this, nobody can say they don’t have enough time to make a webinar!
However, if you opt to not use a webinar or choose you wish to supplement it with an extra advertising and marketing plan, you can use what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your subscribers buying your products and services on autopilot.
When you use the various components of funnels that Russell presents you with, you can build yourself a powerful marketing machine.
Section 5: Filling your Funnel
At this point you might be thinking,”well Russell knows his stuff, but he already has a means of reaching individuals and filling a funnel. I don’t have a massive audience.”
Do not worry, even Russell started somewhere. In this part of the book you will see precisely how to fill your funnel from scratch. This involves finding your”Dream 100″, which are the people that you’d love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
Using these simple strategies, it gets very easy to grow your audience, promote your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets Pdf
You can find the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle variant for $6.00.
But if you want to get a fairly huge discount, Russell is giving away Expert Secrets for free if you purchase through his website. All you have to do is cover shipping and handling, which comes out to $7.95.
I really do recommend going via the site to buy the book. Since you’ll get to see directly one of the most successful sales funnels on the market, and experience a few of the lessons first hand which you will learn in the book.
Plus you will be able to buy the Expert Secrets audiobook through the funnel as well, if you prefer that medium.
I thoroughly appreciated Expert Secrets. It was packed with actionable guidance, that I’ve managed to use myself to build my very own brand and following.
By developing a following of crazy fans, you are ensuring that you can construct a defensible moat around your company. You’re no longer at the mercy of different programs like Facebook or Google.
Instead, you have people following every word that you say, and purchasing when you want them to.
And that is very strong stuff, which is why you need to take the time to read Expert Secrets. Expert Secrets Pdf