In DotCom Secrets, you read exactly what sales funnels are, and how they can help you sell your products and services online.
In case you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But if you have finished reading one of my favourite books, then you should follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all the secrets for creating a tribe of faithful followers, who resonate with your own message and avail of your products and services.
Then continue reading this Expert Secrets overview and find out why I think Russell Brunson’s most current book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets Pdf Free Download
It had been published in 2017 and comes in at 265 pages.
The book is all about making your own following. How do you do so? By becoming a specialist and coming up with a message that could change someone else’s life.
In Russell’s trademark style, you’re going to receive plenty of examples and stories where he exemplifies how he created his own faithful following that turned ClickFunnels to a $100 million company.
In the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of this book by describing how to create your mass movement.
As the online world gets increasingly saturated, you can not just put something online and expect it to sell. You need to understand how to attract an audience, turn them into raving fans, and make them eager to purchase anything you have to offer.
People won’t buy from people they do not know. So it’s important that you set yourself as someone who can serve the people you are attempting to reach.
A movement always requires a leader and it is up to you to lead your movement. Russell breaks down precisely the way to do this along with all the consequences that result from establishing yourself as the right person to lead them.
If you are thinking “how do I find out what my movement is?”, then this segment will be crucial to you. He breaks down the way to pinpoint your audience so that you can figure out who fits best in your audience.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And lastly… your niche!
As soon as you’ve carved out your spot in your specialty, you may start to build your movement quite easily.
Even in the event that you don’t have a niche in your mind right now, Russell shares a few important suggestions you can use to spot what niche you would enjoy being a pioneer in!
More importantly, Russell breaks down how you can create an Attractive Character.
He describes how to use the Elements to explain the Identity. He goes through each element and identity so that you may find the one which fits you the best.
Once you figure this out, it really makes building your movement a lot easier since you know exactly how to build your content and funnels based on it.
Inside this segment, Russell shares several great strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Coming up with a new opportunity and introducing it
– How to write your Who/What Statement to find out who you are working with
– 5 Curiosity Hooks to position yourself
By the end of this section, you will know exactly who you are supposed to be working with, how to connect with them, and what you have to do in order to deliver the results they want.
Section 2: Creating Belief
This section is packed with valuable knowledge which allows you to learn how to really comprehend the minds of your followers to turn them to customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It’s the one thing that you need to convince someone to believe that you will knock all their objections.
When you figure out your”one thing” the way Brunson explains it, it will change your business forever.
In order to better connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker narrative. It is the narrative that took them through different circumstances in order to lead them to success.
To be able to relate to your viewers and place yourself as the expert, Russell walks you through how to describe your travels.
Every hero goes through a succession of trials to get to wherever they are.
When people see you in the pinnacle of success, they understand you have credibility.
However, your journey is what makes you relatable to your audience. As soon as they are able to see you’ve experienced similar scenarios to them, they’ll trust you that much more.
So what you do is walk them through similar scenarios they could be experiencing, along with the moments that brought you to where you are now.
Here you’ll learn how to make your Hero’s Journey a part of your overall story. By making it the story you’re known by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can stick to the exact script he provides.
He also helps you to take care of objections your clients may have through managing False Beliefs.
The 3 False Beliefs that you need to address in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this part of this book is to get the reader to comprehend how important it is to sell something that could actually help people.
He is completely aware how selling can be tough because he is someone who never had a sales background.
But by using all of the strategies from the previous sections of the book (as well as some fresh ones he presents here), he teaches you how you can sell ethically and responsibly with ease.
The main idea in this segment is the Stack Slide which helps you increase the total value of your service or product.
The Stack Slide is vital to your advertising, particularly when used on a sales page or inside a webinar. Russell shows you how to effectively build one and make it your irresistible offer.
Once you have your irresistible offer, you may use it on an online webinar. A webinar is one of the best methods you can utilize to sell your service or product as you can run a number of webinars per day, as frequently as you’d like.
Plus they don’t necessarily need to be live events. You can actually just do a presentation in a seminar every month or two.
You’re in full control once you do a webinar, which means you’ve got the liberty to do it as many times as you like so you can get better at it.
The matter is, you don’t need to spend months or years perfecting your webinar to eventually land a sale.
Russell has spent decades doing live webinars so that he could perfect the formula over time. After he got it right, he was able to make consistent earnings day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran into a situation where he only had a couple of hours to compose a new webinar for a product as it was going to go live. He goes into detail about the way he was able to do it.
Spoiler alert: it was a massive success and he explains why.
The formulation that he came up with after YEARS of running webinars is something known as the Perfect Webinar Script, which he explains in great detail in this section of the book.
In the Perfect Webinar, he explains how to structure your webinar to take a lead from a state of interest to the point at which they are ready to fork over their cash for the value you are providing them.
Irrespective of the product or service, you may use the formula to explain how valuable it is to your customer (assuming it actually is valuable) and the best way to market it correctly throughout the webinar.
Whether you’re a newcomer to webinars or you have been running them for decades, if you follow the instructions in Expert Secrets, there’s not any doubt you’ll find incredible tactics you can use to market your services and products.
Section 4: Funnels
Russell gives you all that you need to know about conducting webinars, such as how to run them and WHEN to run them to maximize earnings.
This produces a funnel that you can utilize every week to get people to your webinar, paying attention to you, and then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel that allows him to make $50,000 weekly!
He provides the specific formula in this section of the book so that you can implement it right away.
Also,”if you’re attempting to sell a high ticket offer that’s more than $3k, he shows you the”4-Question Close” that can be used once people get on the telephone with you after they sign up from a webpage. All the previous material still applies to phone discussions, making the content in this book applicable to a lot of distinct situations.
While the Perfect Webinar may seem daunting to create, Russell supplies you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it down into a few questions that, once answered, allow you to put together a webinar in less than 30 minutes. With this, no one can say they do not have enough time to create a webinar!
But, if you choose to not use a webinar or choose you want to supplement it with an extra advertising and marketing plan, you can utilize what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your subscribers buying your products and services on autopilot.
When you use the several elements of funnels which Russell presents you with, you can construct yourself a highly effective marketing machine.
Section 5: Filling your Funnel
Now you may be thinking,”well Russell knows his stuff, but he already has a way of reaching people and filling a funnel. I don’t have a massive audience.”
Do not worry, even Russell started somewhere. In this section of the book you will see precisely how to fill your funnel from scratch. This entails finding your”Dream 100″, which are the people that you’d like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
Using these simple strategies, it gets quite easy to grow your audience, market your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets Pdf Free Download
You can find the paperback version of Expert Secrets on Amazon selling for $17.07. Or you could catch the Kindle version for $6.00.
But if you would like to get a pretty huge discount, Russell is giving away Expert Secrets for free if you purchase through his website. All you need to do is cover shipping and handling, which comes out to $7.95.
I really do recommend going via the website to obtain the book. Because you’ll get to see directly among the most successful sales funnels on the market, and experience a few of the lessons firsthand which you will learn in the book.
Plus you’ll have the ability to buy the Expert Secrets audiobook through the funnel too, if you prefer that medium.
I thoroughly appreciated Expert Secrets. It was packed with actionable guidance, that I’ve managed to use myself to build my very own brand and following.
By creating a following of crazy fans, you are ensuring that you’re able to build a defensible moat around your business. You are no longer at the mercy of different platforms such as Facebook or even Google.
Instead, you have people following every word you say, and buying when you want them to.
And that is really powerful stuff, which is why you should take the time to read Expert Secrets. Expert Secrets Pdf Free Download