In DotCom Secrets, you learned exactly what sales funnels are, and also just how they can help you market your services and products online.
If you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But if you have finished reading one of my favorite books, then you should follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all of the keys for creating a tribe of faithful followers, that resonate with your message and avail of your products and services.
Then continue reading this Expert Secrets review and find out why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Secrets Quotes
It had been printed in 2017 and comes in at 265 pages long.
The book is all about creating your own following. How can you do this? By becoming an expert and creating a message that can change somebody else’s life.
In Russell’s trademark style, you’re going to get loads of examples and stories where he exemplifies how he generated his own loyal following that turned ClickFunnels into a $100 million company.
In the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of the book by explaining how to make your mass movement.
As the internet world gets increasingly saturated, you can not simply put something online and expect it to sell. You have to understand how to pull a viewer, turn them into raving fans, and make them excited to purchase anything you need to offer.
People will not buy from people they do not know. So it’s imperative that you establish yourself as somebody who can serve the individuals you’re trying to reach.
A movement always requires a leader and it is up to you to lead your movement. Russell breaks down precisely how to do this along with the effects that result from establishing yourself as the right person to direct them.
If you’re thinking “how do I find out what my movement is?”, then this segment will be crucial for you. He breaks down how to pinpoint your market so you can learn who fits best in your market.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And lastly… your niche!
As soon as you’ve carved out your spot in your niche, you may begin to construct your movement very easily.
Even in the event that you don’t have a specialty in your mind right now, Russell shares a couple of important suggestions you can use to identify what niche you’d enjoy being a leader in!
More to the point, Russell breaks down the way you can create an Attractive Character.
He explains how to utilize the Elements to describe the Identity. He goes through every element and identity so you can discover the one which fits you the best.
Once you figure this out, it makes building your movement much easier since you know exactly how to build your content and funnels based around it.
In this segment, Russell shares some great strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Coming up with a new opportunity and presenting it
– How to compose your Who/What Statement to figure out who you’re working with
– 5 Curiosity Hooks to position yourself
At the end of this segment, you’ll know exactly who you’re supposed to be working with, how to reach them, and what exactly you need to do in order to deliver the outcomes they want.
Section 2: Creating Belief
This section is full of valuable knowledge that helps you to learn how to genuinely comprehend the minds of your followers to turn them to customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It is the 1 thing that you need to get a person to believe that you will knock down all of their objections.
When you figure out your”one thing” the way Brunson explains it, it will change your company forever.
In order to better connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker story. It’s the story that took them through different situations so as to direct them to victory.
To be able to relate to your audience and position yourself as the specialist, Russell walks you through how to describe your journey.
Every hero undergoes a series of trials to get to wherever they are.
When folks see you in the pinnacle of success, they understand you’ve got credibility.
Nonetheless, your journey is what makes you relatable to your audience. Once they can see that you have experienced similar situations to them, they’ll trust you that much more.
So what you do is walk them through similar scenarios they might be experiencing, together with the moments that brought you to where you are today.
Here you will find out how to make your Hero’s Journey part of your overall narrative. By making it the story you are known by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to implement, you can follow the exact script that he provides.
He also helps you to take care of objections your clients might have through managing False Beliefs.
The 3 False Beliefs that you must deal with on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this part of this book is to get the reader to understand how important it is to market something that could actually help people.
He’s fully aware how selling can be rough because he’s somebody who never had a sales background.
But by utilizing all of the approaches from the previous sections of the book (as well as some fresh ones he presents here), he teaches you how you can sell ethically and responsibly with ease.
The main idea in this segment is that the Stack Slide which helps you increase the overall value of your product or service.
The Stack Slide is vital to your marketing, particularly when used on a sales page or inside a webinar. Russell shows you the way to effectively create one and make it your irresistible offer.
Once you have your irresistible offer, you can use it on an online webinar. A webinar is one of the best methods you can utilize to sell your service or product because you can run a number of webinars every day, as frequently as you’d like.
Plus they do not necessarily have to be live events. You can actually just do a presentation in a seminar every month or two.
You’re in full control once you do a webinar, which usually means you’ve got the freedom to do it as many times as you like so that you can get better at it.
The thing is, you do not want to invest months or years refining your webinar to finally land a sale.
Russell has spent years doing live webinars so he could perfect the formula over time. After he got it right, he managed to produce consistent sales day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran into a situation where he just had a few hours to write a brand new webinar for a product as it was about to go live. He goes into detail about the way he managed to do it.
Spoiler alert: it was a massive success and he explains why.
The formulation he came up with after YEARS of running webinars is something known as the Perfect Webinar Script, which he describes in great detail within this section of the book.
In the Perfect Webinar, he explains how to structure your webinar to take a lead from a state of interest to the point where they are prepared to fork over their money for the value you are providing them.
Irrespective of the service or product, you can use the formula to explain how valuable it is to your client (assuming it’s valuable) and how to market it correctly throughout the webinar.
Whether you are a newcomer to webinars or you have been running them for years, should you follow the instructions in Expert Secrets, there’s not any doubt you’ll discover incredible tactics you can use to sell your products and services.
Section 4: Funnels
Russell gives you all you need to know about running webinars, including how to conduct them and WHEN to conduct them to optimize sales.
This creates a funnel that you can utilize every week to get people to your webinar, paying attention to you, and then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula to get a funnel that allows him to make $50,000 every week!
He provides the exact formula in this part of this book so you are able to implement it right away.
Additionally,”if you are trying to sell a high ticket offer that’s more than $3k, he gives you the”4-Question Close” which can be used once people get on the phone with you after they sign up from a page. All of the previous material still applies to phone conversations, making the material in this book applicable to many different scenarios.
While the Perfect Webinar may seem daunting to make, Russell provides you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it all down to a few questions that, once answered, enable you to put together a webinar in less than 30 minutes. With this, no one can say they don’t have enough time to create a webinar!
However, if you opt to not use a webinar or decide you wish to supplement it with an extra advertising and marketing strategy, you can utilize what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your readers buying your services and products on autopilot.
When you use the several components of funnels that Russell presents you with, you can build yourself a highly effective marketing machine.
Section 5: Filling your Funnel
Now you may be thinking,”well Russell knows his stuff, but he already has a way of reaching individuals and filling a funnel. I don’t have a huge audience.”
Do not worry, even Russell started somewhere. In this part of the book you will see precisely how to fill your funnel from scratch. This involves finding your”Dream 100″, which are the people that you’d like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
Using these easy strategies, it gets quite easy to grow your audience, promote your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets Quotes
You can come across the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you can catch the Kindle version for $6.00.
But if you want to get a fairly big discount, Russell is giving away Expert Secrets for free if you purchase through his site. All you have to do is pay shipping and handling, which comes out to $7.95.
I really do recommend going through the website to buy the book. Because you’ll get to see directly among the most successful sales funnels on the market, and experience a few of the lessons first hand which you will learn in the book.
Plus you’ll be able to purchase the Expert Secrets audiobook through the funnel too, should you prefer that medium.
I thoroughly appreciated Expert Secrets. It was packed with actionable guidance, that I have managed to use myself for build my very own brand and following.
By creating a following of mad fans, you are ensuring that you can construct a defensible moat around your business. You are no longer at the mercy of other programs such as Facebook or even Google.
Instead, you have folks following every word that you say, and buying when you need them to.
And that’s very powerful stuff, which is why you need to take the opportunity to read Expert Secrets. Expert Secrets Quotes