In DotCom Secrets, you learned what sales funnels are, and also how they can help you sell your services and products online.
In case you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But in case you’ve finished reading one of my favourite books, then you should follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all the secrets for building a tribe of loyal followers, who resonate with your message and purchase your products and services.
Sounds interesting?
Then continue reading this Expert Secrets review and find out why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Secrets Resources
Expert Secrets is your follow-up to Russell Brunson’s best selling DotCom Secrets book. Expert Secrets Resources
It had been printed in 2017 and comes in at 265 pages.
The book is all about creating your own following. How do you do this? By becoming a specialist and creating a message that could change somebody else’s life.
In Russell’s signature style, you’re going to get plenty of stories and examples where he exemplifies how he generated his own faithful following that turned ClickFunnels into a $100 million company.
In the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of this book by explaining how to make your mass movement.
As the internet world becomes more and more saturated, you can’t simply put something online and expect it to sell. You have to learn how to pull an audience, turn them into raving fans, and get them eager to purchase whatever you have to offer.
People will not buy from people they do not know. So it is imperative that you establish yourself as somebody who can serve the people you are attempting to reach.
A movement always needs a leader and it is up to you to lead your movement. Russell breaks down precisely how to do this along with the effects that result from establishing yourself as the right person to lead them.
If you are thinking “how do I find out what my movement is?”, then this section will be crucial to you. He breaks down how to pinpoint your audience so you can learn who fits best in your market.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And finally… your niche!
Once you’ve carved out your place in your niche, you can start to construct your movement quite easily.
Even in the event that you don’t have a specialty in your mind at the moment, Russell shares a couple of important tips you can use to identify what market you would enjoy being a pioneer in!
More to the point, Russell breaks down the way you’re able to become an Attractive Character.
He describes how to utilize the Elements to describe the Identity. He goes through every element and identity so that you can find the one that fits you the best.
Once you figure this out, it makes building your movement much easier because you understand exactly how to build your content and funnels based around it.
Inside this segment, Russell shares some great strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Creating a new opportunity and presenting it
– How to write your Who/What Statement to find out who you are working with
– 5 Curiosity Hooks to position yourself
By the conclusion of this segment, you’ll know exactly who you are supposed to be working with, the way to reach them, and what exactly you need to do in order to deliver the results they want.
Section 2: Creating Belief
This section is packed with valuable knowledge which helps you to learn how to really understand the minds of your followers to turn them to customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It’s the one thing you need to get a person to believe that you will knock all their objections.
When you figure out your”one thing” the manner Brunson describes it, it is going to change your business forever.
In order to better connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker story. It is the narrative that took them through various circumstances so as to direct them to victory.
In order to relate to your audience and place yourself as the expert, Russell walks you through how to explain your journey.
Every hero goes through a series of trials to get to wherever they are.
When people see you in the pinnacle of success, they know you’ve got credibility.
Nonetheless, your history is the thing that makes you relatable to your viewers. As soon as they can find that you have experienced similar scenarios to them, they’ll trust you that much more.
What you do is walk them through similar scenarios they could be experiencing, together with the moments that brought you to where you are now.
Here you will find out how to make your Hero’s Journey part of your general narrative. By making it the narrative you’re understood by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can stick to the exact script he provides.
He also enables you to take care of objections your customers might have through handling False Beliefs.
The 3 False Beliefs that you must address in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this section of the book is to get the reader to comprehend how important it is to sell something that could truly help people.
He’s fully aware how selling can be rough because he is someone who never had a sales background.
But by utilizing each of the strategies from the prior sections of this book (as well as some fresh ones he presents here), he shows you how you can sell ethically and responsibly easily.
The most important idea in this section is the Stack Slide which helps you increase the total value of your product or service.
The Stack Slide is vital to your advertising, especially when used on a sales page or within a webinar. Russell shows you how you can effectively build one and make it your irresistible offer.
Once you have your irresistible offer, you may use it on an online webinar. A webinar is one of the greatest methods you can use to market your service or product as you can run a number of webinars per day, as frequently as you’d like.
Plus they do not necessarily need to be live occasions. You can actually just do a presentation at a seminar every couple of months.
You are in full control once you do a webinar, which means you’ve got the liberty to do it as many times as you like so that you can get better at it.
The matter is, you don’t want to invest months or years perfecting your webinar to eventually land a sale.
Russell has spent decades doing live webinars so he could perfect the formula over time. After he got it,he managed to produce consistent earnings day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran right into a situation where he just had a few hours to write a brand new webinar for a product as it was about to go live. He goes into detail about the way he was able to do it.
Spoiler alert: it was a huge success and he explains why.
The formulation he came up with after YEARS of running webinars is something referred to as the Perfect Webinar Script, which he describes in great detail in this part of this book.
Inside the Perfect Webinar, he teaches you how to structure your webinar to take a prospect from a state of interest to the point at which they are ready to fork over their cash for the value you are providing them.
Irrespective of the product or service, you can use the formula to describe how valuable it is to your client (assuming it actually is valuable) and the best way to market it properly throughout the webinar.
Whether you are a newcomer to webinars or you have been running them for years, if you follow the instructions in Expert Secrets, there’s no doubt you’ll find incredible tactics you can use to sell your services and products.
Section 4: Funnels
Russell gives you all that you need to know about running webinars, such as how to conduct them and WHEN to conduct them to maximize sales.
This produces a funnel you can use every week to get people to your webinar, paying attention to you, then buying what you have to offer.
Through years of trial and error, Russell has figured out the best formula to get a funnel which allows him to earn $50,000 every week!
He gives you the exact formula in this section of this book so you are able to implement it right away.
Also,”if you’re attempting to sell a high ticket offer that’s more than $3k, he gives you the”4-Question Close” which can be used once people get on the phone with you after they sign up from a webpage. All of the previous material still applies to phone conversations, making the material in this book applicable to many different situations.
While the Perfect Webinar may seem daunting to create, Russell supplies you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it all down to a few questions that, once answered, enable you to put together a webinar in under 30 minutes. With this, no one can say they don’t have enough time to create a webinar!
But, if you choose to not use a webinar or decide you wish to supplement it with an extra marketing strategy, you can use what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your readers buying your products and services on autopilot.
When you utilize the several elements of funnels which Russell presents you with, you can build yourself a highly effective marketing machine.
Section 5: Filling your Funnel
At this point you might be thinking,”well Russell knows his stuff, but he already has a means of reaching people and filling a funnel. I really don’t have a massive audience.”
Do not worry, even Russell started somewhere. Within this part of the book you will see precisely how to fill your funnel from scratch. This involves finding your”Dream 100″, which are the men and women who you’d love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
Using these easy strategies, it gets very easy to grow your audience, promote your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets Resources
You can find the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you could catch the Kindle variant for $6.00.
But if you would like to get a pretty huge discount, Russell is giving away Expert Secrets for free if you buy through his website. All you need to do is pay shipping and handling, which comes out to $7.95.
I truly do recommend going through the website to obtain the book. Since you’ll get to see directly one of the most successful sales funnels on the market, and experience a few of the lessons first hand which you will learn in the book.
Plus you’ll be able to buy the Expert Secrets audiobook through the funnel too, if you prefer that medium.
Final Thoughts
I thoroughly enjoyed Expert Secrets. It was packed with actionable guidance, that I’ve been able to use myself for build my own brand and following.
By creating a following of crazy fans, you are ensuring that you can build a defensible moat around your business. You are no longer at the mercy of different programs like Facebook or even Google.
Instead, you have folks following every word you say, and buying when you want them to.
And that’s really powerful stuff, which is the reason you should take the opportunity to read Expert Secrets. Expert Secrets Resources
