In DotCom Secrets, you read exactly what sales funnels are, and also just how they can help you sell your products and services online.
In case you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But if you’ve finished reading one of my favorite books, then you need to follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all of the keys for building a tribe of loyal followers, that resonate with your message and purchase your products and services.
Then continue reading this Expert Secrets overview and find out why I think Russell Brunson’s most current book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Secrets Review
It had been published in 2017 and comes in at 265 pages long.
The book is all about creating your own following. How can you do so? By becoming a specialist and creating a message that could change someone else’s life.
In Russell’s signature style, you’ll get plenty of stories and examples where he exemplifies how he created his own loyal following that turned ClickFunnels into a $100 million business.
In the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of this book by explaining how to make your mass movement.
As the online world becomes more and more saturated, you can not simply put something online and expect it to sell. You have to understand how to pull a viewer, turn them into raving fans, and make them eager to buy anything you need to offer.
People will not buy from people they do not know. So it’s imperative that you set yourself as somebody who will serve the individuals you are attempting to reach.
A movement always needs a leader and it’s all up to you to direct your movement. Russell breaks down precisely how to do this together with the effects that result from setting yourself as the right person to direct them.
If you are thinking “how do I know what my movement is?”, then this segment will be crucial for you. He breaks down how to pinpoint your audience so you can figure out who fits best in your audience.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And lastly… your niche!
Once you’ve carved out your spot in your specialty, you may start to build your movement very easily.
Even if you don’t have a niche in your mind right now, Russell shares a few key tips you can use to spot what niche you’d enjoy being a leader in!
More to the point, Russell breaks down how you can create an Attractive Character.
He explains how to utilize the Elements to describe the Identity. He goes through every element and identity so that you can find the one that fits you the best.
When you figure this out, it really makes building your movement much easier because you understand exactly how to create your content and funnels based around it.
In this section, Russell shares several fantastic strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Creating a new opportunity and presenting it
– The best way to write your Who/What Statement to figure out who you are working with
– 5 Curiosity Hooks to position yourself
By the conclusion of this segment, you’ll know exactly who you are supposed to be working with, how to connect with them, and what exactly you need to do in order to deliver the outcomes they desire.
Section 2: Creating Belief
This section is full of valuable knowledge that helps you to understand how to really comprehend the minds of your followers to turn them into customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It is the one thing that you need to convince someone to believe that you will knock all of their objections.
When you figure out your”one thing” the manner Brunson explains it, it is going to change your business forever.
In order to connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker narrative. It is the story that took them through various situations so as to direct them to success.
To be able to relate to your viewers and place yourself as the expert, Russell walks you through how to explain your travels.
Every hero undergoes a series of trials to get to wherever they are.
When folks see you in the pinnacle of success, they know you’ve got credibility.
Nonetheless, your history is the thing that makes you relatable to your audience. Once they can see you’ve experienced similar scenarios to them, they will trust you that much more.
So what you do is walk them through similar situations they might be experiencing, together with the moments that brought you to where you are today.
Here you’ll learn how to make your Hero’s Journey a part of your general narrative. By making it the narrative you are understood by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to execute, you can stick to the exact script that he provides.
In addition, he helps you to deal with objections your customers may have through handling False Beliefs.
The 3 False Beliefs that you must deal with on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this part of the book is to get the reader to understand how important it is to market something that could actually help people.
He’s completely aware how selling can be rough because he is someone who never had a sales background.
However, by utilizing all of the approaches from the prior sections of this book (as well as some new ones he presents here), he teaches you how you can sell ethically and responsibly easily.
The most important idea in this section is the Stack Slide which helps you increase the overall value of your service or product.
The Stack Slide is vital to your advertising, particularly when utilized on a sales page or within a webinar. Russell teaches you the way you can effectively create one and make it your irresistible offer.
When you have your irresistible offer, you can use it in an online webinar. A webinar is one of the greatest methods you can utilize to market your service or product because you may run a number of webinars per day, as often as you’d like.
And they do not necessarily have to be live events. You can actually just do a presentation at a seminar every couple of months.
You are in full control once you do a webinar, which means you have the liberty to do it as many times as you like so you can get better at it.
The matter is, you don’t need to invest months or years perfecting your webinar to eventually land a sale.
Russell has spent years performing live webinars so that he could perfect the formula over time. After he got it right, he was able to produce consistent earnings day in and day out, netting him millions of dollars.
In fact, he ran right into a situation where he just had a couple of hours to write a brand new webinar for a product as it was about to go live. He goes into detail about the way he managed to do it.
Spoiler alert: it was a huge success and he explains why.
The formulation he came up with after YEARS of conducting webinars is something known as the Perfect Webinar Script, which he describes in fantastic detail in this section of the book.
Inside the Perfect Webinar, he explains how to structure your webinar to take a lead from a state of interest to the point where they are prepared to fork over their money for the value you’re providing them.
Regardless of the service or product, you may use the formula to explain how valuable it is to your client (assuming it actually is valuable) and the best way to market it properly throughout the webinar.
Whether you’re a beginner to webinars or you have been running them for years, should you follow the instructions in Expert Secrets, there’s no doubt you’ll find incredible strategies you can use to sell your products and services.
Section 4: Funnels
Russell provides everything that you need to know about conducting webinars, including how to conduct them and WHEN to run them to maximize earnings.
This creates a funnel you can utilize every week to get people to your webinar, paying attention to you, then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel that allows him to earn $50,000 every week!
He gives you the specific formula in this section of this book so that you can implement it straight away.
Additionally,”if you’re attempting to sell a high ticket offer that’s more than $3k, he shows you the”4-Question Close” which can be used when people get on the telephone with you once they sign up from a webpage. All the previous material still applies to phone discussions, making the material in this book applicable to a lot of distinct situations.
While the Perfect Webinar may seem daunting to create, Russell provides you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it all down to a few questions that, once answered, allow you to put together a webinar in less than half an hour. With this, no one can say that they do not have enough time to make a webinar!
However, if you choose to not use a webinar or choose you wish to supplement it with an additional marketing plan, you can utilize what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your readers buying your services and products on autopilot.
When you use the various elements of funnels which Russell presents you with, you can build yourself a highly effective marketing machine.
Section 5: Filling your Funnel
At this point you might be thinking,”well Russell knows his stuff, but he already has a way of reaching individuals and filling a funnel. I really don’t have a massive audience.”
Do not worry, even Russell started somewhere. In this section of the book you will see precisely how to fill your funnel from scratch. This involves finding your”Dream 100″, which are the people who you would like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these simple strategies, it becomes quite easy to grow your audience, promote your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets Review
It is possible to come across the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you could catch the Kindle variant for $6.00.
But if you would like to get a fairly big discount, Russell is giving away Expert Secrets for free if you purchase through his website. All you need to do is pay shipping and handling, which comes out to $7.95.
I truly do recommend going via the website to obtain the book. Because you’ll get to see directly one of the most successful sales funnels out there, and experience some of the lessons firsthand that you’ll learn in the book.
Plus you’ll be able to buy the Expert Secrets audiobook through the funnel as well, should you prefer that medium.
I thoroughly appreciated Expert Secrets. It is packed with actionable guidance, that I’ve been able to use myself to build my very own brand and following.
By creating a following of crazy fans, you are ensuring that you’re able to build a defensible moat around your business. You are no longer at the mercy of different programs like Facebook or even Google.
Instead, you have people following every word you say, and purchasing when you need them to.
And that’s very strong stuff, which is why you need to take the time to read Expert Secrets. Expert Secrets Review