In DotCom Secrets, you learned exactly what sales funnels are, and just how they can help you market your products and services online.
If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But if you have finished reading one of my favourite books, then you should follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all the secrets for building a tribe of faithful followers, that resonate with your message and purchase your services and products.
Then continue reading this Expert Secrets review and find out why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets Robert Kiyosaki
Expert Secrets is the followup to Russell Brunson’s best selling DotCom Secrets book. Expert Secrets Robert Kiyosaki
It had been printed in 2017 and comes in at 265 pages long.
The book is all about making your own following. How can you do this? By becoming an expert and coming up with a message that can change someone else’s life.
In Russell’s trademark style, you’re going to get plenty of examples and stories where he illustrates how he created his own faithful following that turned ClickFunnels into a $100 million company.
At the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of this book by explaining how to create your mass movement.
As the internet world gets increasingly saturated, you can’t just put something online and expect it to sell. You have to understand how to pull a viewer, turn them into raving fans, and make them eager to buy anything you need to offer.
People won’t buy from people they don’t know. So it is imperative that you set yourself as someone who will serve the individuals you’re attempting to reach.
A movement always requires a leader and it’s all up to you to lead your movement. Russell breaks down precisely how to do this along with all the consequences that result from establishing yourself as the right person to direct them.
If you are thinking “how do I find out what my movement is?”, then this section will be crucial to you. He breaks down how to pinpoint your audience so you can figure out who fits best in your audience.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And finally… your niche!
Once you’ve carved out your spot in your niche, you can begin to construct your movement very easily.
Even if you don’t have a niche in your mind at the moment, Russell shares a couple of important tips you can use to spot what niche you would enjoy being a leader in!
More to the point, Russell breaks down how you’re able to become an Attractive Character.
He describes how to use the Elements to explain the Identity. He goes through each element and identity so you can discover the one that fits you the best.
Once you figure this out, it makes building your movement a lot easier since you understand exactly how to create your content and funnels based on it.
Inside this segment, Russell shares several great strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Creating a new opportunity and introducing it
– The best way to write your Who/What Statement to figure out who you’re working with
– 5 Curiosity Hooks to position yourself
At the conclusion of this section, you’ll know exactly who you’re supposed to be working with, how to connect with them, and what you have to do in order to deliver the outcomes they want.
Section 2: Creating Belief
This section is packed with valuable knowledge which helps you to learn how to really understand the minds of your followers to turn them to customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It is the 1 thing that you need to convince a person to believe that you will knock all of their objections.
When you determine your”one thing” the manner Brunson explains it, it will change your company forever.
In order to better connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker narrative. It is the narrative that took them through different circumstances in order to direct them to victory.
In order to relate to your audience and place yourself as the specialist, Russell walks you through how to describe your journey.
Every hero goes through a succession of trials to get to where they are.
When people see you in the pinnacle of success, they know you’ve got credibility.
Nonetheless, your history is the thing that makes you relatable to your audience. As soon as they are able to find you’ve experienced similar situations to them, they will trust you that much more.
What you do is walk them through similar scenarios they might be experiencing, along with the moments that brought you to where you are now.
Here you will find out how to make your Hero’s Journey part of your general narrative. By making it the story you’re understood by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to implement, you can stick to the exact script he provides.
In addition, he helps you to take care of objections your customers may have through handling False Beliefs.
The 3 False Beliefs that you need to deal with on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this part of the book is to get the reader to comprehend how important it is to market something that could truly help people.
He is completely aware how selling can be rough because he’s someone who never had a sales background.
However, by utilizing all of the strategies from the previous sections of this book (and some fresh ones he presents here), he teaches you how you can sell ethically and responsibly easily.
The most important idea in this section is that the Stack Slide which helps you increase the total value of your service or product.
The Stack Slide is vital to your advertising, particularly when utilized on a sales page or within a webinar. Russell teaches you how to effectively create one and make it your irresistible offer.
Once you have your irresistible offer, you can use it on an online webinar. A webinar is one of the best methods you can use to sell your service or product as you can run a number of webinars per day, as frequently as you’d like.
Plus they do not necessarily need to be live occasions. You can actually just do a presentation in a seminar every couple of months.
You are in full control when you do a webinar, which means you’ve got the liberty to do it as many times as you like so you can get better at it.
The matter is, you don’t want to spend months or years refining your webinar to eventually land a sale.
Russell has spent years performing live webinars so he could perfect the formula over time. Once he got it right, he was able to produce consistent sales day in and day out, netting him millions of dollars.
In fact, he ran right into a situation where he only had a few hours to write a brand new webinar for a product because it was about to go live. He goes into detail about the way he was able to do it.
Spoiler alert: it was a huge success and he explains why.
The formulation that he came up with after YEARS of running webinars is something referred to as the Perfect Webinar Script, which he explains in great detail in this section of the book.
Inside the Perfect Webinar, he teaches you how to structure your webinar to take a lead from a state of interest to the point where they are prepared to fork over their cash for the value you’re providing them.
Irrespective of the service or product, you may use the formula to explain how valuable it is to your customer (assuming it’s valuable) and how to market it properly throughout the webinar.
Whether you are a newcomer to webinars or you have been running them for years, if you follow the directions in Expert Secrets, there is no doubt you’ll discover incredible strategies you can use to sell your products and services.
Section 4: Funnels
Russell gives you all that you need to know about running webinars, including how to run them and WHEN to run them to optimize earnings.
This creates a funnel that you can utilize every week to get people on to your webinar, paying attention to you, and then buying what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula to get a funnel that allows him to earn $50,000 weekly!
He provides the specific formula in this section of the book so that you can implement it right away.
Additionally,”if you’re attempting to sell a high ticket offer that’s more than $3k, he gives you the”4-Question Close” that can be used when people get on the phone with you after they sign up from a webpage. All of the previous material nevertheless applies to phone conversations, making the material in this book applicable to many distinct scenarios.
While the Perfect Webinar may sound daunting to create, Russell provides you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it down into a few questions that, once answered, allow you to put together a webinar in under half an hour. With this, no one can say they do not have time to make a webinar!
But, if you opt to not use a webinar or decide you want to supplement it with an additional advertising and marketing plan, you can utilize what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your subscribers buying your services and products on autopilot.
When you use the several elements of funnels that Russell presents you with, you can construct yourself a powerful marketing machine.
Section 5: Filling your Funnel
Now you might be thinking,”well Russell knows his stuff, but he already has a means of reaching individuals and filling a funnel. I really don’t have a huge audience.”
Do not worry, even Russell started somewhere. Within this section of the book you will see exactly how to fill your funnel from scratch. This involves finding your”Dream 100″, which are the people that you would love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
Using these simple strategies, it gets very easy to grow your audience, market your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets Robert Kiyosaki
You can find the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle version for $6.00.
However, if you want to get a pretty big discount, Russell is giving away Expert Secrets for free if you buy through his site. All you have to do is cover shipping and handling, which comes out to $7.95.
I really do recommend going through the website to obtain the book. Since you’ll get to see directly among the most successful sales funnels out there, and experience some of the lessons first hand which you will learn from the book.
Plus you’ll have the ability to purchase the Expert Secrets audiobook through the funnel too, if you prefer that medium.
I thoroughly enjoyed Expert Secrets. It is packed with actionable advice, that I’ve managed to use myself to build my own brand and following.
By developing a following of mad fans, you are ensuring that you’re able to build a defensible moat around your business. You are no longer at the mercy of other programs like Facebook or even Google.
Instead, you have people following every word that you say, and purchasing when you need them to.
And that’s very powerful stuff, which is the reason you should take the opportunity to read Expert Secrets. Expert Secrets Robert Kiyosaki