In DotCom Secrets, you learned what sales funnels are, and also how they can help you market your services and products online.
In case you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But if you have finished reading one of my favorite books, then you should follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all of the keys for creating a tribe of loyal followers, who resonate with your message and purchase your services and products.
Then continue reading this Expert Secrets review and find out why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Secrets Russell Brunson Amazon
It had been published in 2017 and comes in at 265 pages long.
The book is all about making your own following. How can you do so? By becoming a specialist and creating a message that could change somebody else’s life.
In Russell’s trademark style, you’re going to get plenty of examples and stories where he exemplifies how he generated his own loyal following that turned ClickFunnels to a $100 million business.
At the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of this book by describing how to make your mass movement.
As the internet world becomes increasingly saturated, you can not just put something online and expect it to sell. You need to learn how to attract an audience, turn them into raving fans, and get them eager to purchase whatever you need to give.
People won’t buy from people they do not know. So it’s important that you set yourself as someone who can serve the individuals you are trying to reach.
A movement always needs a leader and it is up to you to direct your movement. Russell breaks down precisely the way to do this together with the consequences that result from setting yourself as the right person to lead them.
If you are thinking “how do I know what my movement is?”, then this segment will be crucial to you. He breaks down how to pinpoint your market so you can figure out who fits best in your market.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And lastly… your niche!
Once you’ve carved out your place in your specialty, you can start to build your movement quite easily.
Even if you don’t have a niche in mind at the moment, Russell shares a few key suggestions you can use to identify what market you’d enjoy being a pioneer in!
More to the point, Russell breaks down the way you can become an Attractive Character.
He describes how to utilize the Elements to describe the Identity. He goes through each element and identity so you can discover the one which fits you the best.
When you figure this out, it makes building your movement much easier since you understand exactly how to build your content and funnels based on it.
In this section, Russell shares several great strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Coming up with a new opportunity and presenting it
– The best way to write your Who/What Statement to find out who you are working with
– 5 Curiosity Hooks to position yourself
By the conclusion of this section, you will know exactly who you are supposed to be working with, how to reach them, and what exactly you need to do to deliver the outcomes they desire.
Section 2: Creating Belief
This section is full of valuable knowledge which allows you to understand how to genuinely comprehend the minds of your followers to turn them into customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It is the one thing you need to convince someone to believe that you will knock down all their objections.
When you figure out your”one thing” the way Brunson describes it, it will change your business forever.
Next, in order to better connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker story. It is the story that took them through different circumstances in order to direct them to victory.
In order to relate to your audience and place yourself as the expert, Russell walks you through how to describe your travels.
Every hero goes through a succession of trials to get to where they are.
When folks see you in the pinnacle of success, they know you’ve got credibility.
Nonetheless, your journey is what makes you relatable to your viewers. Once they can see you’ve experienced similar situations to them, they will trust you that much more.
What you do is walk them through similar situations they could be experiencing, along with the moments that brought you to where you are now.
Here you will find out how to make your Hero’s Journey a part of your overall story. By making it the story you are understood by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to execute, you can follow the exact script that he provides.
He also enables you to take care of objections your clients might have through managing False Beliefs.
The 3 False Beliefs that you must deal with on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this section of this book is to get the reader to understand how important it is to market something that can truly help people.
He is completely aware how selling can be rough because he is someone who never had a sales background.
However, by utilizing all of the approaches from the previous sections of this book (as well as some fresh ones that he presents here), he teaches you how to sell ethically and responsibly with ease.
The most important idea in this segment is that the Stack Slide which helps you increase the overall value of your service or product.
The Stack Slide is vital to your advertising, especially when used on a sales page or inside a webinar. Russell teaches you how you can effectively build one and make it your irresistible offer.
When you have your irresistible offer, you can use it in an online webinar. A webinar is one of the greatest methods you can utilize to sell your product or service as you may run a number of webinars per day, as often as you’d like.
Plus they don’t necessarily have to be live events. You can actually just do a presentation at a seminar every month or two.
You are in full control once you do a webinar, which means you have the freedom to do it as many times as you like so you can get better at it.
The matter is, you don’t need to invest months or years perfecting your webinar to eventually land a sale.
Russell has spent decades doing live webinars so he could perfect the formula over time. After he got it,he managed to produce consistent earnings day in and day out, netting him millions of dollars.
In fact, he ran into a situation where he only had a few hours to compose a brand new webinar for a product because it was going to go live. He goes into detail about how he managed to do it.
Spoiler alert: it was a huge success and he explains why.
The formula that he came up with after YEARS of running webinars is something referred to as the Perfect Webinar Script, which he explains in great detail within this section of this book.
In the Perfect Webinar, he teaches you how to structure your webinar to take a prospect from a state of interest to the point where they are prepared to fork over their money for the value you are providing them.
Regardless of the service or product, you may use the formula to explain how valuable it is to your customer (assuming it actually is valuable) and how to market it correctly throughout the webinar.
Whether you’re a newcomer to webinars or you have been running them for decades, should you follow the instructions in Expert Secrets, there is not any doubt you’ll discover incredible tactics you can use to sell your services and products.
Section 4: Funnels
Russell provides everything you need to know about running webinars, such as how to conduct them and WHEN to conduct them to maximize earnings.
This creates a funnel that you can utilize every week to get people on to your webinar, paying attention to you, and then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula for a funnel which allows him to make $50,000 every week!
He gives you the exact formula in this part of the book so you can implement it straight away.
Also,”if you are attempting to sell a high ticket offer that is more than $3k, he shows you the”4-Question Close” that can be used when people get on the telephone with you after they sign up from a webpage. All the previous material nevertheless applies to phone conversations, making the material in this book applicable to a lot of distinct scenarios.
While the Perfect Webinar may sound daunting to make, Russell provides you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it down into a few questions that, once answered, allow you to put together a webinar in under half an hour. With this, no one can say that they don’t have time to create a webinar!
But, if you opt to not use a webinar or decide you wish to supplement it with an additional marketing plan, you can use what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your subscribers buying your services and products on autopilot.
When you utilize the several components of funnels which Russell presents you with, you can construct yourself a highly effective marketing machine.
Section 5: Filling your Funnel
Now you may be thinking,”well Russell knows his stuff, but he already has a means of reaching people and filling a funnel. I don’t have a huge audience.”
Do not worry, even Russell started somewhere. Within this section of the book you will see exactly how to fill your funnel from scratch. This involves finding your”Dream 100″, which are the people who you would like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
Using these simple strategies, it becomes quite easy to grow your audience, promote your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets Russell Brunson Amazon
You can find the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle version for $6.00.
But if you want to get a pretty big discount, Russell is giving away Expert Secrets for free if you buy through his website. All you have to do is cover shipping and handling, which comes out to $7.95.
I really do recommend going via the website to obtain the book. Since you’ll get to see directly among the most successful sales funnels on the market, and experience a few of the lessons firsthand which you will learn in the book.
Plus you will have the ability to purchase the Expert Secrets audiobook through the funnel too, should you prefer that medium.
I thoroughly enjoyed Expert Secrets. It was packed with actionable advice, that I have managed to use myself to build my very own brand and following.
By developing a following of mad fans, you are ensuring that you can build a defensible moat around your business. You are no longer at the mercy of different platforms like Facebook or Google.
Instead, you have people following every word you say, and buying when you want them to.
And that’s really strong stuff, which explains why you should take the opportunity to read Expert Secrets. Expert Secrets Russell Brunson Amazon