In DotCom Secrets, you read exactly what sales funnels are, and also just how they can help you sell your products and services online.
If you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But in case you have finished reading one of my favourite books, then you should follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all the secrets for building a tribe of loyal followers, that resonate with your own message and avail of your services and products.
Then continue reading this Expert Secrets review and learn why I believe Russell Brunson’s latest book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets Russell Brunson Audiobook
It had been published in 2017 and comes in at 265 pages long.
The book is all about making your own following. How can you do this? By becoming a specialist and coming up with a message that could change someone else’s life.
In Russell’s trademark style, you’ll get plenty of examples and stories where he exemplifies how he generated his own loyal following that turned ClickFunnels to a $100 million business.
In the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of the book by explaining how to create your mass movement.
As the internet world gets more and more saturated, you can not just put something online and expect it to sell. You have to understand how to attract an audience, turn them into raving fans, and make them eager to purchase anything you have to offer.
People will not buy from people they do not know. So it is imperative that you establish yourself as someone who can serve the people you’re attempting to reach.
A movement always requires a leader and it’s all up to you to direct your movement. Russell breaks down exactly how to do this together with the effects that result from setting yourself as the right person to lead them.
If you’re thinking “how do I know what my movement is?”, then this section will be crucial for you. He breaks down how to pinpoint your market so that you can figure out who fits best in your audience.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And lastly… your niche!
Once you’ve carved out your place in your niche, you can start to build your movement quite easily.
Even in the event that you don’t have a niche in mind at the moment, Russell shares a few important tips you can use to identify what market you’d enjoy being a pioneer in!
More importantly, Russell breaks down the way you can become an Attractive Character.
He describes how to utilize the Elements to describe the Identity. He goes through every element and identity so that you can discover the one which fits you the best.
When you figure this out, it makes building your movement a lot easier because you understand exactly how to create your content and funnels based around it.
Inside this section, Russell shares several fantastic strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Creating a new opportunity and introducing it
– The best way to compose your Who/What Statement to figure out who you are working with
– 5 Curiosity Hooks to position yourself
At the conclusion of this segment, you will know exactly who you’re supposed to be working with, how to reach them, and what you need to do in order to deliver the outcomes they want.
Section 2: Creating Belief
This section is full of valuable knowledge which allows you to learn how to genuinely comprehend the minds of your followers to turn them to customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It’s the one thing that you need to get someone to believe that you will knock down all their objections.
When you determine your”one thing” the way Brunson explains it, it is going to change your company forever.
Next, in order to better connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker story. It is the story that took them through various situations in order to lead them to victory.
In order to relate to your viewers and position yourself as the expert, Russell walks you through how to explain your travels.
Every hero undergoes a succession of trials to get to wherever they are.
When folks see you at the pinnacle of success, they understand you have credibility.
Nonetheless, your history is the thing that makes you relatable to your viewers. As soon as they are able to find that you have experienced similar situations to them, they will trust you that much more.
What you do is walk them through similar scenarios they could be experiencing, together with the moments that brought you to where you are today.
Here you’ll find out how to make your Hero’s Journey part of your general story. By making it the narrative you are understood by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to execute, you can stick to the exact script that he provides.
In addition, he enables you to deal with objections your customers may have through managing False Beliefs.
The 3 False Beliefs that you must address in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this part of this book is to get the reader to comprehend how important it is to sell something that can truly help people.
He’s fully aware how advertising can be tough because he’s someone who never had a sales background.
But by utilizing all of the strategies from the prior sections of this book (and some new ones he presents here), he teaches you how you can sell ethically and responsibly with ease.
The most important idea in this segment is that the Stack Slide which helps you increase the total value of your product or service.
The Stack Slide is vital to your marketing, especially when used on a sales page or inside a webinar. Russell shows you how you can effectively create one and make it your irresistible offer.
Once you have your irresistible offer, you may use it on an online webinar. A webinar is one of the best methods you can utilize to sell your service or product because you may run a number of webinars every day, as often as you’d like.
Plus they don’t necessarily have to be live events. You can actually just do a presentation in a seminar every couple of months.
You’re in full control when you do a webinar, which means you have the freedom to do it as many times as you like so you can get better at it.
The thing is, you do not want to invest months or years refining your webinar to finally land a sale.
Russell has spent years doing live webinars so that he could perfect the formula over time. Once he got it,he was able to produce consistent sales day in and day out, netting him millions of dollars.
In fact, he ran into a situation where he only had a few hours to compose a brand new webinar for a product because it was going to go live. He goes into detail about the way he managed to do it.
Spoiler alert: it was a massive success and he explains why.
The formula that he came up with after YEARS of conducting webinars is something known as the Perfect Webinar Script, which he explains in fantastic detail in this part of the book.
In the Perfect Webinar, he teaches you how to structure your webinar to take a prospect from a state of interest to the point at which they are ready to fork over their money for the value you’re providing them.
Regardless of the service or product, you can use the formula to explain how valuable it is to your client (assuming it’s valuable) and how to market it properly throughout the webinar.
Whether you are a beginner to webinars or you’ve been running them for decades, if you follow the instructions in Expert Secrets, there’s no doubt you’ll discover amazing tactics you can use to market your products and services.
Section 4: Funnels
Russell provides all you need to know about running webinars, including how to run them and WHEN to run them to optimize sales.
This creates a funnel you can utilize every week to get people on to your webinar, paying attention to you, then buying what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula to get a funnel that allows him to make $50,000 every week!
He provides the exact formula in this section of this book so that you are able to implement it right away.
Additionally,”if you are trying to sell a high ticket offer that’s more than $3k, he shows you the”4-Question Close” that can be used when people get on the telephone with you once they sign up from a page. All of the previous material nevertheless applies to phone discussions, making the content in this book applicable to a lot of distinct situations.
While the Perfect Webinar may seem daunting to make, Russell provides you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it down to a few questions that, once answered, enable you to put together a webinar in less than half an hour. With this, no one can say they do not have enough time to make a webinar!
However, if you opt to not use a webinar or decide you wish to supplement it with an additional advertising and marketing strategy, you can utilize what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your subscribers buying your products and services on autopilot.
When you utilize the various elements of funnels which Russell presents you with, you can build yourself a highly effective marketing machine.
Section 5: Filling your Funnel
Now you may be thinking,”well Russell knows his stuff, but he already has a means of reaching people and filling a funnel. I really don’t have a huge audience.”
Do not worry, even Russell started somewhere. In this section of the book you will see precisely how to fill your funnel from scratch. This involves finding your”Dream 100″, which are the people who you would love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these easy strategies, it gets quite easy to grow your audience, promote your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets Russell Brunson Audiobook
It is possible to find the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you could grab the Kindle variant for $6.00.
However, if you want to get a fairly big discount, Russell is giving away Expert Secrets for free if you purchase through his website. All you need to do is cover shipping and handling, which comes out to $7.95.
I really do recommend going through the website to obtain the book. Because you’ll get to see directly one of the most successful sales funnels on the market, and experience a few of the lessons first hand which you will learn from the book.
Plus you will have the ability to buy the Expert Secrets audiobook through the funnel as well, if you prefer that medium.
I thoroughly appreciated Expert Secrets. It was packed with actionable guidance, that I’ve been able to use myself for build my own brand and following.
By creating a following of crazy fans, you’re ensuring that you can construct a defensible moat around your business. You are no longer at the mercy of other platforms such as Facebook or even Google.
Instead, you have people following every word that you say, and purchasing when you want them to.
And that is really strong stuff, which is the reason you need to take the opportunity to read Expert Secrets. Expert Secrets Russell Brunson Audiobook