In DotCom Secrets, you learned what sales funnels are, and how they can help you market your products and services online.
In case you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But if you have finished reading one of my favourite books, then you need to follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all the secrets for creating a tribe of loyal followers, who resonate with your own message and avail of your services and products.
Then continue reading this Expert Secrets review and find out why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets Russell Brunson Book Review
It had been published in 2017 and comes in at 265 pages long.
The book is all about creating your own following. How can you do so? By becoming a specialist and coming up with a message that could change somebody else’s life.
In Russell’s signature style, you’ll get loads of stories and examples where he exemplifies how he generated his own loyal following that turned ClickFunnels to a $100 million business.
At the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of the book by describing how to create your mass movement.
As the online world becomes more and more saturated, you can not just put something online and expect it to sell. You have to learn how to pull a viewer, turn them into raving fans, and get them excited to purchase whatever you have to give.
People won’t buy from people they do not know. So it is imperative that you establish yourself as someone who will serve the individuals you are attempting to reach.
A movement always requires a leader and it is up to you to lead your movement. Russell breaks down exactly how to do this along with the consequences that result from establishing yourself as the right person to direct them.
If you’re thinking “how do I know what my movement is?”, then this section will be crucial for you. He breaks down how to pinpoint your audience so that you can learn who fits best in your market.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And finally… your niche!
Once you’ve carved out your place in your specialty, you may start to build your movement quite easily.
Even in the event that you don’t have a niche in mind right now, Russell shares a few important suggestions you can use to spot what niche you would enjoy being a leader in!
More importantly, Russell breaks down how you’re able to become an Attractive Character.
He describes how to use the Elements to describe the Identity. He goes through each element and identity so that you can find the one which fits you the best.
When you figure this out, it makes building your movement a lot easier since you understand exactly how to create your content and funnels based on it.
Inside this segment, Russell shares some fantastic strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Creating a new opportunity and introducing it
– The best way to write your own Who/What Statement to figure out who you’re working with
– 5 Curiosity Hooks to position yourself
By the end of this segment, you will know exactly who you’re supposed to be working with, the way to connect with them, and what you have to do to deliver the outcomes they want.
Section 2: Creating Belief
This section is full of valuable knowledge that allows you to learn how to genuinely comprehend the minds of your followers to turn them into customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It’s the 1 thing you need to convince a person to believe that you will knock all of their objections.
When you figure out your”one thing” the manner Brunson describes it, it will change your company forever.
In order to better connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker narrative. It is the narrative that took them through different circumstances in order to direct them to success.
To be able to relate to your viewers and position yourself as the specialist, Russell walks you through how to describe your travels.
Every hero undergoes a succession of trials to get to where they are.
When folks see you at the pinnacle of success, they understand you’ve got credibility.
Nonetheless, your history is what makes you relatable to your audience. As soon as they can see you’ve experienced similar situations to them, they’ll trust you that much more.
What you do is walk them through similar situations they might be experiencing, together with the moments that brought you to where you are today.
Here you’ll learn how to make your Hero’s Journey a part of your general narrative. By making it the story you are known by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to implement, you can stick to the precise script he provides.
He also helps you to take care of objections your customers may have through managing False Beliefs.
The 3 False Beliefs that you must address on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this part of this book is to get the reader to understand how important it is to sell something that can truly help people.
He’s completely aware how advertising can be tough because he’s someone who never had a sales background.
However, by utilizing all of the approaches from the prior sections of this book (and some fresh ones he presents here), he teaches you how you can sell ethically and responsibly easily.
The most important idea in this segment is that the Stack Slide which helps you increase the overall value of your product or service.
The Stack Slide is vital to your marketing, particularly when utilized on a sales page or inside a webinar. Russell shows you how you can effectively build one and make it your irresistible offer.
Once you have your irresistible offer, you may use it in an online webinar. A webinar is one of the best methods you can utilize to sell your product or service as you may run a number of webinars every day, as often as you’d like.
And they do not necessarily need to be live occasions. You can actually just do a presentation in a seminar every month or two.
You’re in full control once you do a webinar, which usually means you’ve got the freedom to do it as many times as you like so that you can get better at it.
The matter is, you do not need to invest months or years perfecting your webinar to eventually land a sale.
Russell has spent years performing live webinars so that he could perfect the formula over time. After he got it,he was able to produce consistent earnings day in and day out, netting him millions of dollars.
In fact, he ran into a situation where he just had a few hours to compose a new webinar for a product because it was about to go live. He goes into detail about the way he managed to do it.
Spoiler alert: it was a huge success and he explains why.
The formulation he came up with after YEARS of conducting webinars is something known as the Perfect Webinar Script, which he describes in fantastic detail within this part of the book.
In the Perfect Webinar, he teaches you how to structure your webinar to take a lead from a state of interest to the point at which they are ready to fork over their cash for the value you’re providing them.
Regardless of the product or service, you can use the formula to describe how valuable it is to your customer (assuming it actually is valuable) and the best way to market it correctly throughout the webinar.
Whether you are a beginner to webinars or you’ve been running them for years, if you follow the directions in Expert Secrets, there’s no doubt you’ll discover amazing strategies you can use to market your products and services.
Section 4: Funnels
Russell provides all that you need to know about conducting webinars, such as how to run them and WHEN to run them to maximize earnings.
This produces a funnel that you can utilize every week to get people to your webinar, paying attention to you, and then buying what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula to get a funnel that allows him to make $50,000 every week!
He provides the specific formula in this section of the book so that you are able to implement it right away.
Also,”if you are attempting to sell a high ticket offer that is more than $3k, he gives you the”4-Question Close” which can be used when people get on the phone with you after they sign up from a webpage. All of the previous material still applies to phone discussions, making the material within this book applicable to many different scenarios.
While the Perfect Webinar may seem daunting to create, Russell supplies you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it all down to a few questions that, once answered, enable you to put together a webinar in less than 30 minutes. With this, nobody can say they do not have time to create a webinar!
However, if you choose to not use a webinar or choose you wish to supplement it with an additional marketing strategy, you can use what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your subscribers buying your services and products on autopilot.
When you use the various components of funnels which Russell presents you with, you can construct yourself a powerful marketing machine.
Section 5: Filling your Funnel
At this point you might be thinking,”well Russell knows his stuff, but he already has a way of reaching people and filling a funnel. I don’t have a massive audience.”
Do not worry, even Russell started somewhere. Within this part of the book you will see exactly how to fill your funnel from scratch. This involves finding your”Dream 100″, which are the people who you’d love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
Using these easy strategies, it becomes very easy to grow your audience, market your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets Russell Brunson Book Review
You can come across the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle variant for $6.00.
However, if you would like to get a fairly huge discount, Russell is giving away Expert Secrets for free if you buy through his website. All you need to do is cover shipping and handling, which comes out to $7.95.
I truly do recommend going through the website to obtain the book. Because you’ll get to see directly among the most successful sales funnels out there, and experience a few of the lessons firsthand which you will learn from the book.
Plus you’ll have the ability to purchase the Expert Secrets audiobook through the funnel as well, if you prefer that medium.
I thoroughly enjoyed Expert Secrets. It was packed with actionable advice, that I have been able to use myself to build my very own brand and following.
By creating a following of mad fans, you’re ensuring that you can build a defensible moat around your company. You’re no longer at the mercy of different platforms such as Facebook or Google.
Instead, you have people following every word that you say, and purchasing when you want them to.
And that’s very powerful stuff, which is the reason you need to take the time to read Expert Secrets. Expert Secrets Russell Brunson Book Review