In DotCom Secrets, you learned exactly what sales funnels are, and also how they can help you sell your products and services online.
If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But if you’ve finished reading one of my favorite books, then you need to follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all the secrets for building a tribe of loyal followers, who resonate with your message and purchase your products and services.
Then continue reading this Expert Secrets review and find out why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets Russell Brunson Cult
It was printed in 2017 and comes in at 265 pages.
The book is all about creating your own following. How do you do this? By becoming a specialist and coming up with a message that can change someone else’s life.
In Russell’s signature style, you’re going to receive loads of stories and examples where he exemplifies how he created his own faithful following that turned ClickFunnels into a $100 million company.
In the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of this book by describing how to create your mass movement.
As the internet world becomes increasingly saturated, you can not simply put something online and expect it to sell. You need to understand how to pull a viewer, turn them into raving fans, and make them excited to buy whatever you need to offer.
People won’t buy from people they do not know. So it’s important that you establish yourself as somebody who can serve the people you’re trying to reach.
A movement always needs a leader and it is up to you to lead your movement. Russell breaks down precisely how to do this along with all the effects that result from establishing yourself as the right person to lead them.
If you’re thinking “how do I find out what my movement is?”, then this section will be crucial for you. He breaks down the way to pinpoint your audience so that you can figure out who fits best in your market.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And finally… your niche!
As soon as you’ve carved out your place in your niche, you may begin to build your movement quite easily.
Even if you don’t have a niche in mind right now, Russell shares a couple of important suggestions you can use to spot what market you would enjoy being a pioneer in!
More importantly, Russell breaks down how you’re able to create an Attractive Character.
He explains how to utilize the Elements to describe the Identity. He goes through every element and identity so you can discover the one that fits you the best.
When you figure this out, it makes building your movement much easier because you understand exactly how to create your content and funnels based on it.
In this segment, Russell shares some great strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Coming up with a new opportunity and introducing it
– How to compose your Who/What Statement to find out who you’re working with
– 5 Curiosity Hooks to position yourself
At the conclusion of this segment, you will know exactly who you are supposed to be working with, how to reach them, and what exactly you have to do to deliver the results they want.
Section 2: Creating Belief
This section is packed with valuable knowledge which helps you to learn how to genuinely comprehend the minds of your followers to turn them into customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It is the one thing you need to get someone to believe that you will knock down all their objections.
When you figure out your”one thing” the manner Brunson explains it, it is going to change your company forever.
In order to better connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker narrative. It is the story that took them through different circumstances so as to lead them to victory.
In order to relate to your audience and place yourself as the expert, Russell walks you through how to explain your journey.
Every hero undergoes a succession of trials to get to where they are.
When folks see you in the pinnacle of success, they know you’ve got credibility.
Nonetheless, your journey is the thing that makes you relatable to your audience. Once they can find you’ve experienced similar scenarios to them, they’ll trust you that much more.
What you do is walk them through similar scenarios they might be experiencing, along with the moments that brought you to where you are today.
Here you will learn how to make your Hero’s Journey a part of your overall story. By making it the narrative you are understood by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to implement, you can follow the precise script that he provides.
He also enables you to deal with objections your clients might have through handling False Beliefs.
The 3 False Beliefs that you need to deal with in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this part of the book is to get the reader to comprehend how important it is to sell something that could truly help people.
He’s fully aware how advertising can be rough because he is someone who never had a sales background.
However, by using each of the strategies from the previous sections of the book (as well as some fresh ones that he presents here), he shows you how you can sell ethically and responsibly easily.
The most important idea in this section is that the Stack Slide which helps you increase the overall value of your product or service.
The Stack Slide is vital to your advertising, particularly when used on a sales page or inside a webinar. Russell shows you the way to effectively create one and make it your irresistible offer.
Once you have your irresistible offer, you may use it in an online webinar. A webinar is one of the greatest methods you can use to sell your product or service because you can run a number of webinars per day, as frequently as you’d like.
And they do not necessarily have to be live events. You can actually just do a presentation in a seminar every month or two.
You are in full control once you do a webinar, which means you have the liberty to do it as many times as you like so you can get better at it.
The thing is, you don’t want to invest months or years perfecting your webinar to finally land a sale.
Russell has spent decades performing live webinars so that he could perfect the formula over time. After he got it right, he was able to make consistent earnings day in and day out, netting him millions of dollars.
In fact, he ran right into a situation where he only had a couple of hours to compose a new webinar for a product as it was about to go live. He goes into detail about how he was able to do it.
Spoiler alert: it was a huge success and he explains why.
The formulation he came up with after YEARS of running webinars is something referred to as the Perfect Webinar Script, which he describes in fantastic detail within this section of the book.
In the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point where they are prepared to fork over their cash for the value you’re providing them.
Regardless of the service or product, you may use the formula to describe how valuable it is to your customer (assuming it actually is valuable) and how to market it correctly throughout the webinar.
Whether you’re a beginner to webinars or you have been running them for years, if you follow the directions in Expert Secrets, there’s not any doubt you’ll discover incredible tactics you can use to market your services and products.
Section 4: Funnels
Russell provides everything that you need to know about conducting webinars, such as how to conduct them and WHEN to conduct them to maximize earnings.
This produces a funnel you can utilize every week to get people to your webinar, paying attention to you, and then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the best formula to get a funnel that allows him to earn $50,000 every week!
He provides the exact formula in this part of this book so that you are able to implement it right away.
Also,”if you are attempting to sell a high ticket offer that’s more than $3k, he gives you the”4-Question Close” which can be used once people get on the phone with you after they sign up from a page. All of the previous material nevertheless applies to phone discussions, making the material within this book applicable to a lot of distinct scenarios.
While the Perfect Webinar may sound daunting to create, Russell supplies you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it down to a few questions that, once answered, enable you to put together a webinar in less than 30 minutes. With this, no one can say they don’t have enough time to make a webinar!
But, if you opt to not use a webinar or choose you wish to supplement it with an extra marketing strategy, you can utilize what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your subscribers buying your products and services on autopilot.
When you utilize the several components of funnels that Russell presents you with, you can build yourself a highly effective marketing machine.
Section 5: Filling your Funnel
Now you may be thinking,”well Russell knows his stuff, but he already has a means of reaching individuals and filling a funnel. I really don’t have a massive audience.”
Don’t worry, even Russell started somewhere. In this section of the book you will see exactly how to fill your funnel from scratch. This entails figuring out your”Dream 100″, which are the people who you would like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these simple strategies, it gets very easy to grow your audience, promote your products, and in the end, fill your funnel.
Expert Secrets Pricing Expert Secrets Russell Brunson Cult
It is possible to come across the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you can catch the Kindle version for $6.00.
However, if you want to get a pretty huge discount, Russell is giving away Expert Secrets for free if you buy through his website. All you need to do is cover shipping and handling, which comes out to $7.95.
I really do recommend going via the website to obtain the book. Because you’ll get to see directly among the most successful sales funnels out there, and experience some of the lessons first hand which you will learn from the book.
Plus you will have the ability to purchase the Expert Secrets audiobook through the funnel too, should you prefer that medium.
I thoroughly enjoyed Expert Secrets. It is packed with actionable guidance, that I have managed to use myself to build my very own brand and following.
By developing a following of crazy fans, you are ensuring that you can construct a defensible moat around your business. You are no longer at the mercy of different platforms like Facebook or Google.
Instead, you have people following every word that you say, and purchasing when you want them to.
And that’s really strong stuff, which explains why you should take the time to read Expert Secrets. Expert Secrets Russell Brunson Cult