In DotCom Secrets, you learned what sales funnels are, and just how they can help you sell your products and services online.
If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But if you’ve finished reading one of my favourite books, then you need to follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all of the keys for building a tribe of faithful followers, who resonate with your message and avail of your services and products.
Sounds interesting?
Then continue reading this Expert Secrets overview and learn why I think Russell Brunson’s latest book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Secrets Russell Brunson Download
Expert Secrets is your follow-up to Russell Brunson’s best selling DotCom Secrets book. Expert Secrets Russell Brunson Download
It had been published in 2017 and comes in at 265 pages.
The book is all about making your own following. How can you do this? By becoming a specialist and creating a message that can change someone else’s life.
In Russell’s trademark style, you’re going to receive loads of stories and examples where he exemplifies how he generated his own loyal following that turned ClickFunnels to a $100 million company.
At the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of this book by describing how to make your mass movement.
As the online world gets increasingly saturated, you can’t just put something online and expect it to sell. You need to learn how to attract a viewer, turn them into raving fans, and make them eager to purchase whatever you have to give.
People won’t buy from people they don’t know. So it is imperative that you establish yourself as somebody who can serve the individuals you are trying to reach.
A movement always needs a leader and it’s all up to you to lead your movement. Russell breaks down precisely how to do this along with the effects that result from setting yourself as the ideal person to lead them.
If you are thinking “how do I find out what my movement is?”, then this section will be crucial to you. He breaks down how to pinpoint your market so that you can figure out who fits best in your audience.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And finally… your niche!
As soon as you’ve carved out your spot in your niche, you can start to construct your movement very easily.
Even in the event that you don’t have a niche in mind at the moment, Russell shares a couple of important suggestions you can use to spot what niche you would enjoy being a leader in!
More importantly, Russell breaks down how you’re able to become an Attractive Character.
He describes how to utilize the Elements to explain the Identity. He goes through every element and identity so you may find the one which fits you the best.
When you figure this out, it really makes building your movement a lot easier since you know exactly how to build your content and funnels based around it.
Inside this section, Russell shares several fantastic strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Coming up with a new opportunity and introducing it
– How to write your Who/What Statement to find out who you’re working with
– 5 Curiosity Hooks to position yourself
By the conclusion of this segment, you will know exactly who you’re supposed to be working with, the way to reach them, and what exactly you have to do to deliver the outcomes they desire.
Section 2: Creating Belief
This section is packed with valuable knowledge that allows you to learn how to genuinely understand the minds of your followers to turn them to customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It’s the 1 thing you need to convince someone to believe that you will knock down all of their objections.
When you determine your”one thing” the way Brunson explains it, it is going to change your company forever.
In order to connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker narrative. It’s the story that took them through various situations so as to direct them to success.
To be able to relate to your audience and position yourself as the specialist, Russell walks you through how to explain your journey.
Every hero goes through a succession of trials to get to wherever they are.
When people see you in the pinnacle of success, they know you’ve got credibility.
Nonetheless, your history is the thing that makes you relatable to your audience. Once they can find that you have experienced similar situations to them, they will trust you that much more.
So what you do is walk them through similar situations they could be experiencing, along with the moments that brought you to where you are today.
Here you will learn how to make your Hero’s Journey a part of your general narrative. By making it the narrative you are understood by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to implement, you can follow the precise script he provides.
He also enables you to take care of objections your clients may have through handling False Beliefs.
The 3 False Beliefs that you must deal with in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this section of this book is to get the reader to comprehend how important it is to market something that could truly help people.
He is completely aware how advertising can be rough because he is somebody who never had a sales background.
However, by utilizing each of the approaches from the prior sections of the book (as well as some fresh ones he presents here), he teaches you how you can sell ethically and responsibly with ease.
The main idea in this section is that the Stack Slide which helps you increase the total value of your product or service.
The Stack Slide is vital to your marketing, particularly when used on a sales page or inside a webinar. Russell teaches you the way to effectively build one and make it your irresistible offer.
When you have your irresistible offer, you may use it in an online webinar. A webinar is one of the greatest methods you can utilize to market your service or product because you may run multiple webinars per day, as often as you’d like.
And they do not necessarily need to be live events. You can actually just do a presentation in a seminar every couple of months.
You’re in full control once you do a webinar, which means you have the liberty to do it as many times as you like so you can get better at it.
The thing is, you don’t need to spend months or years perfecting your webinar to eventually land a sale.
Russell has spent decades performing live webinars so he could perfect the formula over time. After he got it right, he managed to produce consistent sales day in and day out, netting him millions of dollars.
In fact, he ran right into a situation where he just had a few hours to write a new webinar for a product as it was going to go live. He goes into detail about the way he was able to do it.
Spoiler alert: it was a huge success and he explains why.
The formula he came up with after YEARS of running webinars is something referred to as the Perfect Webinar Script, which he explains in fantastic detail within this section of the book.
Inside the Perfect Webinar, he explains how to structure your webinar to take a lead from a state of interest to the point where they are prepared to fork over their money for the value you are providing them.
Regardless of the service or product, you can use the formula to describe how valuable it is to your client (assuming it actually is valuable) and the best way to market it properly throughout the webinar.
Whether you’re a beginner to webinars or you have been running them for years, should you follow the instructions in Expert Secrets, there is not any doubt you’ll discover amazing tactics you can use to market your products and services.
Section 4: Funnels
Russell gives you everything that you need to know about conducting webinars, including how to run them and WHEN to conduct them to optimize earnings.
This produces a funnel you can utilize every week to get people to your webinar, paying attention to you, and then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel that allows him to make $50,000 weekly!
He gives you the exact formula in this section of the book so that you are able to implement it straight away.
Additionally,”if you are attempting to sell a high ticket offer that’s more than $3k, he gives you the”4-Question Close” that can be used when people get on the phone with you after they sign up from a webpage. All of the previous material nevertheless applies to phone conversations, making the material in this book applicable to many different situations.
While the Perfect Webinar may seem daunting to create, Russell provides you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it down to a few questions that, once answered, enable you to put together a webinar in under half an hour. With this, no one can say that they don’t have time to create a webinar!
However, if you opt to not use a webinar or decide you wish to supplement it with an additional advertising and marketing plan, you can utilize what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your readers buying your products and services on autopilot.
When you use the several elements of funnels that Russell presents you with, you can construct yourself a powerful marketing machine.
Section 5: Filling your Funnel
Now you may be thinking,”well Russell knows his stuff, but he already has a way of reaching people and filling a funnel. I really don’t have a massive audience.”
Do not worry, even Russell started somewhere. In this section of the book you will see precisely how to fill your funnel from scratch. This involves figuring out your”Dream 100″, which are the men and women that you’d love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
Using these easy strategies, it gets quite easy to grow your audience, market your products, and in the end, fill your funnel.
Expert Secrets Pricing Expert Secrets Russell Brunson Download
It is possible to find the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you could catch the Kindle version for $6.00.
But if you want to get a pretty huge discount, Russell is giving away Expert Secrets for free if you purchase through his website. All you need to do is cover shipping and handling, which comes out to $7.95.
I really do recommend going via the site to buy the book. Since you’ll get to see directly among the most successful sales funnels on the market, and experience a few of the lessons firsthand that you’ll learn from the book.
Plus you’ll be able to purchase the Expert Secrets audiobook through the funnel as well, if you prefer that medium.
Final Thoughts
I thoroughly appreciated Expert Secrets. It is packed with actionable guidance, that I’ve been able to use myself to build my own brand and following.
By developing a following of mad fans, you are ensuring that you can build a defensible moat around your company. You’re no longer at the mercy of different programs such as Facebook or even Google.
Instead, you have people following every word that you say, and purchasing when you want them to.
And that’s very strong stuff, which is the reason you should take the opportunity to read Expert Secrets. Expert Secrets Russell Brunson Download
