In DotCom Secrets, you read exactly what sales funnels are, and how they can help you market your services and products online.
In case you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But in case you’ve finished reading one of my favorite books, then you need to follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all the secrets for creating a tribe of loyal followers, that resonate with your message and avail of your services and products.
Then continue reading this Expert Secrets overview and learn why I think Russell Brunson’s most current book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets Russell Brunson Epub
It was published in 2017 and comes in at 265 pages long.
The book is all about making your own following. How can you do so? By becoming a specialist and creating a message that could change somebody else’s life.
In Russell’s trademark style, you’re going to get plenty of stories and examples where he exemplifies how he generated his own faithful following that turned ClickFunnels into a $100 million business.
At the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of the book by describing how to create your mass movement.
As the internet world gets increasingly saturated, you can’t just put something online and expect it to sell. You have to learn how to attract a viewer, turn them into raving fans, and make them excited to purchase whatever you need to give.
People won’t buy from people they do not know. So it’s imperative that you set yourself as somebody who can serve the individuals you are trying to reach.
A movement always requires a leader and it’s all up to you to lead your movement. Russell breaks down exactly how to do this together with the consequences that result from setting yourself as the right person to lead them.
If you’re thinking “how do I find out what my movement is?”, then this segment will be crucial for you. He breaks down the way to pinpoint your market so you can figure out who fits best in your audience.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And finally… your niche!
As soon as you’ve carved out your place in your niche, you may begin to construct your movement quite easily.
Even if you don’t have a niche in your mind right now, Russell shares a few important tips you can use to identify what niche you’d enjoy being a leader in!
More importantly, Russell breaks down how you can become an Attractive Character.
He describes how to use the Elements to explain the Identity. He goes through every element and identity so that you may discover the one that fits you the best.
When you figure this out, it really makes building your movement much easier because you know exactly how to build your content and funnels based on it.
Inside this section, Russell shares several fantastic strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Creating a new opportunity and introducing it
– The best way to write your Who/What Statement to find out who you are working with
– 5 Curiosity Hooks to position yourself
By the conclusion of this segment, you’ll know exactly who you’re supposed to be working with, how to reach them, and what you need to do in order to deliver the outcomes they desire.
Section 2: Creating Belief
This section is full of valuable knowledge which helps you to understand how to really understand the minds of your followers to turn them to customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It is the 1 thing you need to convince someone to believe that you will knock all their objections.
When you determine your”one thing” the way Brunson describes it, it is going to change your business forever.
Next, in order to connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker narrative. It’s the narrative that took them through different situations in order to direct them to victory.
To be able to relate to your viewers and place yourself as the expert, Russell walks you through how to explain your travels.
Every hero goes through a series of trials to get to wherever they are.
When folks see you at the pinnacle of success, they understand you have credibility.
However, your history is the thing that makes you relatable to your audience. Once they are able to see you’ve experienced similar scenarios to them, they’ll trust you that much more.
So what you do is walk them through similar scenarios they might be experiencing, together with the moments that brought you to where you are today.
Here you’ll learn how to make your Hero’s Journey a part of your general story. By making it the story you’re understood by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to implement, you can stick to the exact script he provides.
He also helps you to take care of objections your clients may have through managing False Beliefs.
The 3 False Beliefs that you need to deal with in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this part of the book is to get the reader to comprehend how important it is to market something that could truly help people.
He’s fully aware how selling can be rough because he’s somebody who never had a sales background.
However, by using all of the approaches from the prior sections of this book (and some fresh ones he presents here), he shows you how to sell ethically and responsibly with ease.
The main idea in this segment is that the Stack Slide which helps you increase the overall value of your product or service.
The Stack Slide is vital to your marketing, particularly when used on a sales page or within a webinar. Russell shows you how you can effectively create one and make it your irresistible offer.
Once you have your irresistible offer, you may use it in an online webinar. A webinar is one of the best methods you can use to market your service or product because you can run a number of webinars per day, as often as you’d like.
Plus they don’t necessarily need to be live occasions. You can actually just do a presentation at a seminar every month or two.
You are in full control once you do a webinar, which means you have the freedom to do it as many times as you like so that you can get better at it.
The thing is, you don’t want to spend months or years refining your webinar to finally land a sale.
Russell has spent years doing live webinars so he could perfect the formula over time. Once he got it right, he was able to produce consistent earnings day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran right into a situation where he only had a few hours to write a brand new webinar for a product as it was going to go live. He goes into detail about the way he managed to do it.
Spoiler alert: it was a huge success and he explains why.
The formulation that he came up with after YEARS of running webinars is something known as the Perfect Webinar Script, which he explains in great detail within this part of the book.
In the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point where they are ready to fork over their money for the value you are providing them.
Regardless of the service or product, you may use the formula to describe how valuable it is to your customer (assuming it’s valuable) and how to market it properly throughout the webinar.
Whether you are a newcomer to webinars or you have been running them for years, if you follow the directions in Expert Secrets, there’s no doubt you’ll discover incredible tactics you can use to sell your services and products.
Section 4: Funnels
Russell provides everything you need to know about conducting webinars, including how to run them and WHEN to run them to optimize sales.
This produces a funnel you can use every week to get people on to your webinar, paying attention to you, and then buying what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel that allows him to earn $50,000 weekly!
He gives you the specific formula in this part of this book so that you can implement it straight away.
Additionally,”if you’re attempting to sell a high ticket offer that’s more than $3k, he gives you the”4-Question Close” that can be used once people get on the telephone with you after they sign up from a webpage. All the previous material nevertheless applies to phone discussions, making the content within this book applicable to many distinct situations.
While the Perfect Webinar may seem daunting to make, Russell supplies you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it down into a few questions that, once answered, enable you to put together a webinar in under 30 minutes. With this, no one can say they do not have enough time to create a webinar!
However, if you opt to not use a webinar or decide you wish to supplement it with an additional advertising and marketing strategy, you can utilize what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your subscribers buying your products and services on autopilot.
When you use the various elements of funnels which Russell presents you with, you can build yourself a powerful marketing machine.
Section 5: Filling your Funnel
At this point you might be thinking,”well Russell knows his stuff, but he already has a means of reaching individuals and filling a funnel. I really don’t have a huge audience.”
Don’t worry, even Russell started somewhere. Within this part of the book you will see precisely how to fill your funnel from scratch. This entails figuring out your”Dream 100″, which are the people who you’d love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
With these easy strategies, it gets quite easy to grow your audience, market your products, and in the end, fill your funnel.
Expert Secrets Pricing Expert Secrets Russell Brunson Epub
You can find the paperback version of Expert Secrets on Amazon selling for $17.07. Or you could catch the Kindle variant for $6.00.
But if you want to get a fairly huge discount, Russell is giving away Expert Secrets for free if you purchase through his website. All you have to do is pay shipping and handling, which comes out to $7.95.
I truly do recommend going via the site to obtain the book. Because you’ll get to see directly one of the most successful sales funnels on the market, and experience a few of the lessons firsthand which you will learn from the book.
Plus you will be able to purchase the Expert Secrets audiobook through the funnel too, should you prefer that medium.
I thoroughly appreciated Expert Secrets. It is packed with actionable guidance, that I have been able to use myself to build my own brand and following.
By creating a following of crazy fans, you’re ensuring that you can build a defensible moat around your company. You are no longer at the mercy of other platforms like Facebook or even Google.
Instead, you have folks following every word you say, and buying when you need them to.
And that is really powerful stuff, which is why you need to take the time to read Expert Secrets. Expert Secrets Russell Brunson Epub