In DotCom Secrets, you learned what sales funnels are, and also how they can help you market your products and services online.
In case you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But if you have finished reading one of my favorite books, then you should follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all of the keys for creating a tribe of faithful followers, who resonate with your message and avail of your products and services.
Sounds interesting?
Then continue reading this Expert Secrets overview and find out why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets Russell Brunson
Expert Secrets is your follow-up to Russell Brunson’s best selling DotCom Secrets book. Expert Secrets Russell Brunson
It had been published in 2017 and comes in at 265 pages.
The book is all about creating your own following. How can you do so? By becoming a specialist and creating a message that could change someone else’s life.
In Russell’s trademark style, you’ll get loads of stories and examples where he illustrates how he generated his own faithful following that turned ClickFunnels to a $100 million business.
At the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of this book by describing how to create your mass movement.
As the online world gets more and more saturated, you can’t just put something online and expect it to sell. You need to learn how to attract an audience, turn them into raving fans, and make them excited to buy anything you need to give.
People won’t buy from people they don’t know. So it’s important that you establish yourself as someone who will serve the people you are trying to reach.
A movement always requires a leader and it’s all up to you to direct your movement. Russell breaks down exactly the way to do this together with the effects that result from establishing yourself as the right person to lead them.
If you’re thinking “how do I find out what my movement is?”, then this section will be crucial to you. He breaks down how to pinpoint your audience so you can figure out who fits best in your audience.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And finally… your niche!
Once you’ve carved out your place in your specialty, you may start to build your movement quite easily.
Even if you don’t have a niche in mind at the moment, Russell shares a few key suggestions you can use to spot what niche you’d enjoy being a leader in!
More importantly, Russell breaks down the way you can become an Attractive Character.
He explains how to utilize the Elements to describe the Identity. He goes through every element and identity so you may discover the one which fits you the best.
Once you figure this out, it makes building your movement much easier since you know exactly how to build your content and funnels based around it.
Inside this segment, Russell shares several fantastic strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Creating a new opportunity and introducing it
– How to compose your own Who/What Statement to figure out who you are working with
– 5 Curiosity Hooks to position yourself
At the end of this section, you will know exactly who you are supposed to be working with, the way to connect with them, and what exactly you need to do to deliver the results they desire.
Section 2: Creating Belief
This section is full of valuable knowledge that allows you to understand how to really comprehend the minds of your followers to turn them to customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It is the 1 thing that you need to convince someone to believe that you will knock down all their objections.
When you figure out your”one thing” the way Brunson explains it, it will change your business forever.
In order to better connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker narrative. It’s the story that took them through various circumstances so as to direct them to success.
To be able to relate to your viewers and place yourself as the expert, Russell walks you through how to explain your journey.
Every hero goes through a series of trials to get to where they are.
When people see you in the pinnacle of success, they know you’ve got credibility.
However, your journey is what makes you relatable to your viewers. As soon as they are able to see that you have experienced similar situations to them, they will trust you that much more.
What you do is walk them through similar scenarios they could be experiencing, together with the moments that brought you to where you are now.
Here you will learn how to make your Hero’s Journey a part of your overall narrative. By making it the story you’re understood by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can follow the precise script that he provides.
He also helps you to deal with objections your clients may have through handling False Beliefs.
The 3 False Beliefs that you must deal with in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this part of this book is to get the reader to comprehend how important it is to sell something that can actually help people.
He’s fully aware how selling can be rough because he’s someone who never had a sales background.
But by using each of the approaches from the prior sections of this book (as well as some fresh ones that he presents here), he shows you how you can sell ethically and responsibly with ease.
The most important idea in this segment is that the Stack Slide which helps you increase the total value of your service or product.
The Stack Slide is crucial to your marketing, particularly when utilized on a sales page or inside a webinar. Russell shows you the way to effectively create one and make it your irresistible offer.
When you have your irresistible offer, you can use it on an online webinar. A webinar is one of the greatest methods you can utilize to sell your service or product as you can run a number of webinars every day, as often as you’d like.
Plus they do not necessarily need to be live events. You can actually just do a presentation in a seminar every couple of months.
You are in full control once you do a webinar, which means you’ve got the liberty to do it as many times as you like so you can get better at it.
The matter is, you do not need to invest months or years refining your webinar to eventually land a sale.
Russell has spent years doing live webinars so that he could perfect the formula over time. After he got it right, he was able to produce consistent sales day in and day out, netting him millions of dollars.
In fact, he ran into a situation where he just had a couple of hours to compose a new webinar for a product as it was about to go live. He goes into detail about the way he managed to do it.
Spoiler alert: it was a massive success and he explains why.
The formula he came up with after YEARS of running webinars is something referred to as the Perfect Webinar Script, which he explains in great detail within this part of this book.
Inside the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point at which they are ready to fork over their money for the value you’re providing them.
Regardless of the product or service, you can use the formula to describe how valuable it is to your customer (assuming it actually is valuable) and how to market it properly throughout the webinar.
Whether you’re a newcomer to webinars or you’ve been running them for years, if you follow the instructions in Expert Secrets, there’s no doubt you’ll find amazing strategies you can use to sell your services and products.
Section 4: Funnels
Russell gives you all you need to know about conducting webinars, including how to conduct them and WHEN to run them to optimize sales.
This produces a funnel that you can utilize every week to get people to your webinar, paying attention to you, then buying what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula to get a funnel that allows him to make $50,000 every week!
He gives you the exact formula in this section of this book so that you can implement it straight away.
Additionally,”if you’re attempting to sell a high ticket offer that is more than $3k, he gives you the”4-Question Close” which can be used once people get on the phone with you after they sign up from a page. All the previous material nevertheless applies to phone discussions, making the material in this book applicable to a lot of distinct scenarios.
While the Perfect Webinar may seem daunting to make, Russell provides you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it all down to a few questions that, once answered, enable you to put together a webinar in less than 30 minutes. With this, no one can say they do not have enough time to make a webinar!
However, if you opt to not use a webinar or decide you wish to supplement it with an additional advertising and marketing strategy, you can use what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your subscribers buying your services and products on autopilot.
When you use the several components of funnels that Russell presents you with, you can build yourself a highly effective marketing machine.
Section 5: Filling your Funnel
Now you might be thinking,”well Russell knows his stuff, but he already has a way of reaching people and filling a funnel. I don’t have a huge audience.”
Do not worry, even Russell started somewhere. Within this section of the book you will see exactly how to fill your funnel from scratch. This involves figuring out your”Dream 100″, which are the men and women that you would like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these simple strategies, it gets very easy to grow your audience, promote your products, and in the end, fill your funnel.
Expert Secrets Pricing Expert Secrets Russell Brunson
It is possible to come across the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you could grab the Kindle variant for $6.00.
But if you would like to get a pretty huge discount, Russell is giving away Expert Secrets for free if you buy through his site. All you need to do is pay shipping and handling, which comes out to $7.95.
I truly do recommend going via the website to obtain the book. Because you’ll get to see directly among the most successful sales funnels out there, and experience a few of the lessons firsthand which you will learn in the book.
Plus you will be able to purchase the Expert Secrets audiobook through the funnel too, if you prefer that medium.
Final Thoughts
I thoroughly appreciated Expert Secrets. It was packed with actionable advice, that I’ve been able to use myself for build my very own brand and following.
By creating a following of mad fans, you’re ensuring that you can construct a defensible moat around your company. You’re no longer at the mercy of different programs like Facebook or even Google.
Instead, you have people following every word that you say, and buying when you want them to.
And that’s very strong stuff, which explains why you should take the opportunity to read Expert Secrets. Expert Secrets Russell Brunson
