Expert Secrets Russell Brunson – Expert Secrets Overview

Expert Secrets Russell Brunson – Expert Secrets Overview

In DotCom Secrets, you learned what sales funnels are, and also how they can help you market your products and services online.

In case you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.

But if you have finished reading one of my favorite books, then you should follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.

Inside, you’ll find all of the keys for creating a tribe of faithful followers, who resonate with your message and avail of your products and services.

Sounds interesting?

Then continue reading this Expert Secrets overview and find out why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.

 

What is Expert Secrets?Expert Secrets Russell Brunson

Expert Secrets is your follow-up to Russell Brunson’s best selling DotCom Secrets book. Expert Secrets Russell Brunson

It had been published in 2017 and comes in at 265 pages.

The book is all about creating your own following. How can you do so? By becoming a specialist and creating a message that could change someone else’s life.

In Russell’s trademark style, you’ll get loads of stories and examples where he illustrates how he generated his own faithful following that turned ClickFunnels to a $100 million business.

At the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.

 

A look inside Expert Secrets

 

Section 1: Creating your Mass Movement

Expert Secrets Russell Brunson

Russell starts the meat of this book by describing how to create your mass movement.

As the online world gets more and more saturated, you can’t just put something online and expect it to sell. You need to learn how to attract an audience, turn them into raving fans, and make them excited to buy anything you need to give.

People won’t buy from people they don’t know. So it’s important that you establish yourself as someone who will serve the people you are trying to reach.

A movement always requires a leader and it’s all up to you to direct your movement. Russell breaks down exactly the way to do this together with the effects that result from establishing yourself as the right person to lead them.

If you’re thinking “how do I find out what my movement is?”, then this section will be crucial to you. He breaks down how to pinpoint your audience so you can figure out who fits best in your audience.

You will also learn:

– The 3 major markets

– Sub-markets of the major market you are in

– And finally… your niche!

Once you’ve carved out your place in your specialty, you may start to build your movement quite easily.

Even if you don’t have a niche in mind at the moment, Russell shares a few key suggestions you can use to spot what niche you’d enjoy being a leader in!

More importantly, Russell breaks down the way you can become an Attractive Character.

expert-secrets

He explains how to utilize the Elements to describe the Identity. He goes through every element and identity so you may discover the one which fits you the best.

Once you figure this out, it makes building your movement much easier since you know exactly how to build your content and funnels based around it.

Inside this segment, Russell shares several fantastic strategies like:

– One Sentence Persuasion

– Building your”cult-ure”

– Creating a new opportunity and introducing it

– How to compose your own Who/What Statement to figure out who you are working with

– 5 Curiosity Hooks to position yourself

At the end of this section, you will know exactly who you are supposed to be working with, the way to connect with them, and what exactly you need to do to deliver the results they desire.

 

Section 2: Creating Belief

This section is full of valuable knowledge that allows you to understand how to really comprehend the minds of your followers to turn them to customers.

Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It is the 1 thing that you need to convince someone to believe that you will knock down all their objections.

When you figure out your”one thing” the way Brunson explains it, it will change your business forever.

In order to better connect with your audience, Russell educates you about “the Epiphany Bridge”.

expert-secrets

Everybody has their Luke Skywalker narrative. It’s the story that took them through various circumstances so as to direct them to success.

To be able to relate to your viewers and place yourself as the expert, Russell walks you through how to explain your journey.

Every hero goes through a series of trials to get to where they are.

When people see you in the pinnacle of success, they know you’ve got credibility.

However, your journey is what makes you relatable to your viewers. As soon as they are able to see that you have experienced similar situations to them, they will trust you that much more.

What you do is walk them through similar scenarios they could be experiencing, together with the moments that brought you to where you are now.

Here you will learn how to make your Hero’s Journey a part of your overall narrative. By making it the story you’re understood by, people will remember you by it.

This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can follow the precise script that he provides.

He also helps you to deal with objections your clients may have through handling False Beliefs.

The 3 False Beliefs that you must deal with in your messaging are:

– The Vehicle

– Internal Beliefs

– External Beliefs

Russell goes into detail as to what these are and how to eliminate them.

 

Section 3: The Stack: Selling with Authenticity

Russell’s aim in this part of this book is to get the reader to comprehend how important it is to sell something that can actually help people.

He’s fully aware how selling can be rough because he’s someone who never had a sales background.

But by using each of the approaches from the prior sections of this book (as well as some fresh ones that he presents here), he shows you how you can sell ethically and responsibly with ease.

The most important idea in this segment is that the Stack Slide which helps you increase the total value of your service or product.

expert-secrets

The Stack Slide is crucial to your marketing, particularly when utilized on a sales page or inside a webinar. Russell shows you the way to effectively create one and make it your irresistible offer.

When you have your irresistible offer, you can use it on an online webinar. A webinar is one of the greatest methods you can utilize to sell your service or product as you can run a number of webinars every day, as often as you’d like.

Plus they do not necessarily need to be live events. You can actually just do a presentation in a seminar every couple of months.

You are in full control once you do a webinar, which means you’ve got the liberty to do it as many times as you like so you can get better at it.

The matter is, you do not need to invest months or years refining your webinar to eventually land a sale.

Russell has spent years doing live webinars so that he could perfect the formula over time. After he got it right, he was able to produce consistent sales day in and day out, netting him millions of dollars.

In fact, he ran into a situation where he just had a couple of hours to compose a new webinar for a product as it was about to go live. He goes into detail about the way he managed to do it.

Spoiler alert: it was a massive success and he explains why.

The formula he came up with after YEARS of running webinars is something referred to as the Perfect Webinar Script, which he explains in great detail within this part of this book.

Inside the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point at which they are ready to fork over their money for the value you’re providing them.

Regardless of the product or service, you can use the formula to describe how valuable it is to your customer (assuming it actually is valuable) and how to market it properly throughout the webinar.

Whether you’re a newcomer to webinars or you’ve been running them for years, if you follow the instructions in Expert Secrets, there’s no doubt you’ll find amazing strategies you can use to sell your services and products.

perfect-webinar

 

Section 4: Funnels

Russell gives you all you need to know about conducting webinars, including how to conduct them and WHEN to run them to optimize sales.

This produces a funnel that you can utilize every week to get people to your webinar, paying attention to you, then buying what you have to offer.

Through years of trial and error, Russell has figured out the ideal formula to get a funnel that allows him to make $50,000 every week!

He gives you the exact formula in this section of this book so that you can implement it straight away.

Additionally,”if you’re attempting to sell a high ticket offer that is more than $3k, he gives you the”4-Question Close” which can be used once people get on the phone with you after they sign up from a page. All the previous material nevertheless applies to phone discussions, making the material in this book applicable to a lot of distinct scenarios.

While the Perfect Webinar may seem daunting to make, Russell provides you with a cheat sheet known as the”Perfect Webinar Hack”.

It breaks it all down to a few questions that, once answered, enable you to put together a webinar in less than 30 minutes. With this, no one can say they do not have enough time to make a webinar!

However, if you opt to not use a webinar or decide you wish to supplement it with an additional advertising and marketing strategy, you can use what Russell calls the”Email Epiphany Funnels”.

Use this 5 day email sequence and you’re going to have your subscribers buying your services and products on autopilot.

When you use the several components of funnels that Russell presents you with, you can build yourself a highly effective marketing machine.

 

Section 5: Filling your Funnel

Now you might be thinking,”well Russell knows his stuff, but he already has a way of reaching people and filling a funnel. I don’t have a huge audience.”

Do not worry, even Russell started somewhere. Within this section of the book you will see exactly how to fill your funnel from scratch. This involves figuring out your”Dream 100″, which are the men and women that you would like to work with.

You will also learn:

– 3 strategies to build relationships

– 3 promotion strategies to promote your products

With these simple strategies, it gets very easy to grow your audience, promote your products, and in the end, fill your funnel.

 

Expert Secrets Pricing Expert Secrets Russell Brunson

It is possible to come across the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you could grab the Kindle variant for $6.00.

But if you would like to get a pretty huge discount, Russell is giving away Expert Secrets for free if you buy through his site. All you need to do is pay shipping and handling, which comes out to $7.95.

I truly do recommend going via the website to obtain the book. Because you’ll get to see directly among the most successful sales funnels out there, and experience a few of the lessons firsthand which you will learn in the book.

Plus you will be able to purchase the Expert Secrets audiobook through the funnel too, if you prefer that medium.

 

Final Thoughts

I thoroughly appreciated Expert Secrets. It was packed with actionable advice, that I’ve been able to use myself for build my very own brand and following.

By creating a following of mad fans, you’re ensuring that you can construct a defensible moat around your company. You’re no longer at the mercy of different programs like Facebook or even Google.

Instead, you have people following every word that you say, and buying when you want them to.

And that’s very strong stuff, which explains why you should take the opportunity to read Expert Secrets. Expert Secrets Russell Brunson

 

 

Click Here To Receive Your FREE Copy Of Expert Secrets Now!

Expert Secrets Russell Brunson – Expert Secrets Overview

Expert Secrets Russell Brunson – Expert Secrets Overview

In DotCom Secrets, you read exactly what sales funnels are, and just how they can help you sell your services and products online.

In case you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.

But in case you’ve finished reading one of my favourite books, then you should follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.

Inside, you will find all of the keys for building a tribe of loyal followers, who resonate with your message and purchase your services and products.

Sounds interesting?

Then continue reading this Expert Secrets review and find out why I think Russell Brunson’s most current book is another must read book for any entrepreneur.

 

What is Expert Secrets?Expert Secrets Russell Brunson

Expert Secrets is the followup to Russell Brunson’s best selling DotCom Secrets book. Expert Secrets Russell Brunson

It was published in 2017 and comes in at 265 pages.

The book is all about making your own following. How do you do so? By becoming an expert and coming up with a message that can change somebody else’s life.

In Russell’s trademark style, you’re going to receive loads of examples and stories where he illustrates how he created his own loyal following that turned ClickFunnels into a $100 million business.

At the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.

 

A look inside Expert Secrets

 

Section 1: Creating your Mass Movement

Expert Secrets Russell Brunson

Russell begins the meat of the book by explaining how to make your mass movement.

As the internet world becomes increasingly saturated, you can not simply put something online and expect it to sell. You have to learn how to attract a viewer, turn them into raving fans, and get them excited to buy whatever you have to offer.

People will not buy from people they do not know. So it’s important that you establish yourself as someone who can serve the people you’re trying to reach.

A movement always needs a leader and it’s all up to you to direct your movement. Russell breaks down precisely how to do this together with all the consequences that result from setting yourself as the ideal person to lead them.

If you are thinking “how do I know what my movement is?”, then this section will be crucial to you. He breaks down how to pinpoint your market so that you can learn who fits best in your audience.

You’ll also learn:

– The 3 major markets

– Sub-markets of the major market you are in

– And finally… your niche!

Once you’ve carved out your place in your specialty, you can begin to construct your movement quite easily.

Even in the event that you don’t have a niche in your mind right now, Russell shares a few important suggestions you can use to identify what niche you’d enjoy being a pioneer in!

More to the point, Russell breaks down the way you’re able to create an Attractive Character.

expert-secrets

He explains how to use the Elements to explain the Identity. He goes through each element and identity so that you may find the one that fits you the best.

Once you figure this out, it really makes building your movement a lot easier because you understand exactly how to create your content and funnels based around it.

In this segment, Russell shares some great strategies like:

– One Sentence Persuasion

– Creating your”cult-ure”

– Creating a new opportunity and presenting it

– The best way to write your Who/What Statement to figure out who you’re working with

– 5 Curiosity Hooks to position yourself

At the end of this section, you will know exactly who you are supposed to be working with, the way to connect with them, and what you have to do to deliver the results they desire.

 

Section 2: Creating Belief

This section is full of valuable knowledge which helps you to learn how to really comprehend the minds of your followers to turn them into customers.

Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It is the 1 thing you need to get a person to believe that you will knock all of their objections.

When you determine your”one thing” the manner Brunson explains it, it is going to change your company forever.

In order to connect with your audience, Russell educates you about “the Epiphany Bridge”.

expert-secrets

Everyone has their Luke Skywalker story. It’s the story that took them through various situations so as to lead them to victory.

To be able to relate to your viewers and place yourself as the specialist, Russell walks you through how to describe your journey.

Every hero goes through a succession of trials to get to wherever they are.

When people see you in the pinnacle of success, they understand you have credibility.

Nonetheless, your journey is the thing that makes you relatable to your audience. Once they are able to see that you have experienced similar scenarios to them, they’ll trust you that much more.

What you do is walk them through similar situations they could be experiencing, along with the moments that brought you to where you are now.

Here you’ll learn how to make your Hero’s Journey a part of your overall story. By making it the narrative you are known by, people will remember you by it.

This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to execute, you can stick to the precise script that he provides.

In addition, he helps you to take care of objections your clients might have through managing False Beliefs.

The 3 False Beliefs that you must address on your messaging are:

– The Vehicle

– Internal Beliefs

– External Beliefs

Russell goes into detail as to what these are and how to remove them.

 

Section 3: The Stack: Selling with Authenticity

Russell’s aim in this part of the book is to get the reader to comprehend how important it is to market something that can actually help people.

He’s fully aware how selling can be tough because he is somebody who never had a sales background.

But by utilizing each of the approaches from the previous sections of this book (as well as some fresh ones that he presents here), he shows you how to sell ethically and responsibly with ease.

The most important idea in this segment is the Stack Slide which helps you increase the overall value of your service or product.

expert-secrets

The Stack Slide is crucial to your advertising, particularly when utilized on a sales page or within a webinar. Russell teaches you the way you can effectively create one and make it your irresistible offer.

When you have your irresistible offer, you can use it on an online webinar. A webinar is one of the greatest methods you can use to market your service or product because you can run a number of webinars per day, as frequently as you’d like.

Plus they don’t necessarily need to be live events. You can actually just do a presentation in a seminar every couple of months.

You’re in full control once you do a webinar, which means you have the freedom to do it as many times as you like so that you can get better at it.

The matter is, you do not want to invest months or years perfecting your webinar to finally land a sale.

Russell has spent decades performing live webinars so he could perfect the formula over time. Once he got it right, he managed to make consistent earnings day in and day out, netting him hundreds of thousands of dollars.

In fact, he ran right into a situation where he only had a couple of hours to compose a brand new webinar for a product as it was going to go live. He goes into detail about how he managed to do it.

Spoiler alert: it was a massive success and he explains why.

The formulation he came up with after YEARS of running webinars is something known as the Perfect Webinar Script, which he explains in great detail within this section of this book.

Inside the Perfect Webinar, he explains how to structure your webinar to take a lead from a state of interest to the point where they are prepared to fork over their cash for the value you are providing them.

Regardless of the product or service, you may use the formula to describe how valuable it is to your client (assuming it’s valuable) and the best way to market it correctly throughout the webinar.

Whether you are a beginner to webinars or you’ve been running them for years, should you follow the instructions in Expert Secrets, there’s not any doubt you’ll discover amazing tactics you can use to sell your services and products.

perfect-webinar

 

Section 4: Funnels

Russell provides all that you need to know about running webinars, such as how to conduct them and WHEN to conduct them to maximize earnings.

This produces a funnel you can use every week to get people on to your webinar, paying attention to you, and then purchasing what you have to offer.

Through years of trial and error, Russell has figured out the ideal formula for a funnel that allows him to earn $50,000 weekly!

He provides the specific formula in this section of the book so you are able to implement it right away.

Additionally,”if you’re attempting to sell a high ticket offer that is more than $3k, he gives you the”4-Question Close” which can be used when people get on the phone with you after they sign up from a page. All the previous material nevertheless applies to phone conversations, making the content in this book applicable to a lot of distinct situations.

While the Perfect Webinar may seem daunting to create, Russell supplies you with a cheat sheet called the”Perfect Webinar Hack”.

It breaks it all down into a few questions that, once answered, enable you to put together a webinar in less than 30 minutes. With this, nobody can say they don’t have time to create a webinar!

But, if you opt to not use a webinar or choose you wish to supplement it with an additional marketing plan, you can use what Russell calls for the”Email Epiphany Funnels”.

Use this 5 day email sequence and you’re going to have your readers buying your services and products on autopilot.

When you utilize the several components of funnels which Russell presents you with, you can construct yourself a powerful marketing machine.

 

Section 5: Filling your Funnel

At this point you may be thinking,”well Russell knows his stuff, but he already has a way of reaching people and filling a funnel. I don’t have a massive audience.”

Don’t worry, even Russell started somewhere. Within this part of the book you will see exactly how to fill your funnel from scratch. This involves finding your”Dream 100″, which are the men and women who you’d like to work with.

You will also learn:

– 3 strategies to build relationships

– 3 promotion strategies to market your products

With these easy strategies, it gets very easy to grow your audience, promote your products, and ultimately, fill your funnel.

 

Expert Secrets Pricing Expert Secrets Russell Brunson

You can come across the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you could catch the Kindle variant for $6.00.

But if you would like to get a pretty big discount, Russell is giving away Expert Secrets for free if you buy through his website. All you need to do is cover shipping and handling, which comes out to $7.95.

I really do recommend going through the website to buy the book. Because you’ll get to see directly one of the most successful sales funnels out there, and experience some of the lessons first hand which you will learn from the book.

Plus you’ll have the ability to buy the Expert Secrets audiobook through the funnel too, should you prefer that medium.

 

Final Thoughts

I thoroughly appreciated Expert Secrets. It is packed with actionable advice, that I’ve managed to use myself to build my own brand and following.

By developing a following of crazy fans, you’re ensuring that you can build a defensible moat around your business. You’re no longer at the mercy of other platforms like Facebook or even Google.

Instead, you have folks following every word you say, and buying when you want them to.

And that is very strong stuff, which explains why you should take the opportunity to read Expert Secrets. Expert Secrets Russell Brunson

 

 

Click Here To Get Your FREE Copy Of Expert Secrets Now!

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