In DotCom Secrets, you read exactly what sales funnels are, and how they can help you market your products and services online.
If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But if you’ve finished reading one of my favorite books, then you need to follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all the secrets for building a tribe of faithful followers, that resonate with your message and purchase your services and products.
Then continue reading this Expert Secrets overview and find out why I think Russell Brunson’s latest book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Secrets Russell Brunson Free Download
It had been printed in 2017 and comes in at 265 pages long.
The book is all about making your own following. How do you do this? By becoming a specialist and creating a message that could change somebody else’s life.
In Russell’s trademark style, you’re going to get plenty of stories and examples where he illustrates how he created his own loyal following that turned ClickFunnels to a $100 million business.
At the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of the book by describing how to make your mass movement.
As the internet world becomes more and more saturated, you can’t just put something online and expect it to sell. You need to understand how to pull a viewer, turn them into raving fans, and get them eager to buy whatever you need to give.
People will not buy from people they don’t know. So it’s imperative that you establish yourself as someone who can serve the individuals you’re trying to reach.
A movement always needs a leader and it is up to you to lead your movement. Russell breaks down precisely how to do this together with all the consequences that result from setting yourself as the ideal person to lead them.
If you are thinking “how do I know what my movement is?”, then this segment will be crucial to you. He breaks down the way to pinpoint your market so that you can learn who fits best in your market.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And finally… your niche!
Once you’ve carved out your place in your specialty, you may begin to build your movement quite easily.
Even in the event that you don’t have a niche in mind right now, Russell shares a couple of important suggestions you can use to identify what niche you’d enjoy being a pioneer in!
More to the point, Russell breaks down how you’re able to create an Attractive Character.
He explains how to use the Elements to describe the Identity. He goes through each element and identity so you can discover the one which fits you the best.
When you figure this out, it makes building your movement a lot easier since you understand exactly how to create your content and funnels based around it.
In this section, Russell shares several great strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Creating a new opportunity and introducing it
– The best way to compose your own Who/What Statement to figure out who you’re working with
– 5 Curiosity Hooks to position yourself
At the conclusion of this section, you’ll know exactly who you are supposed to be working with, the way to connect with them, and what exactly you need to do to deliver the results they desire.
Section 2: Creating Belief
This section is packed with valuable knowledge that allows you to understand how to genuinely comprehend the minds of your followers to turn them into customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It’s the 1 thing you need to convince a person to believe that you will knock down all of their objections.
When you figure out your”one thing” the manner Brunson explains it, it is going to change your business forever.
In order to better connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker story. It’s the narrative that took them through various circumstances in order to lead them to success.
To be able to relate to your audience and position yourself as the expert, Russell walks you through how to explain your travels.
Every hero goes through a series of trials to get to wherever they are.
When people see you at the pinnacle of success, they understand you have credibility.
Nonetheless, your journey is the thing that makes you relatable to your audience. Once they can find you’ve experienced similar situations to them, they’ll trust you that much more.
What you do is walk them through similar scenarios they could be experiencing, along with the moments that brought you to where you are now.
Here you will learn how to make your Hero’s Journey a part of your overall narrative. By making it the narrative you’re understood by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to implement, you can follow the precise script he provides.
In addition, he enables you to deal with objections your clients might have through managing False Beliefs.
The 3 False Beliefs that you need to deal with in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this part of the book is to get the reader to understand how important it is to sell something that could actually help people.
He is fully aware how selling can be rough because he is somebody who never had a sales background.
But by using all of the strategies from the prior sections of the book (as well as some new ones that he presents here), he teaches you how to sell ethically and responsibly easily.
The most important idea in this segment is that the Stack Slide which helps you increase the total value of your product or service.
The Stack Slide is crucial to your marketing, particularly when utilized on a sales page or inside a webinar. Russell shows you how you can effectively create one and make it your irresistible offer.
Once you have your irresistible offer, you can use it on an online webinar. A webinar is one of the best methods you can use to sell your service or product because you may run a number of webinars per day, as frequently as you’d like.
Plus they do not necessarily need to be live occasions. You can actually just do a presentation in a seminar every month or two.
You’re in full control once you do a webinar, which means you have the liberty to do it as many times as you like so that you can get better at it.
The thing is, you do not need to invest months or years perfecting your webinar to eventually land a sale.
Russell has spent decades doing live webinars so that he could perfect the formula over time. After he got it right, he was able to make consistent earnings day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran into a situation where he just had a couple of hours to compose a new webinar for a product because it was about to go live. He goes into detail about the way he managed to do it.
Spoiler alert: it was a massive success and he explains why.
The formulation that he came up with after YEARS of conducting webinars is something referred to as the Perfect Webinar Script, which he explains in great detail within this part of the book.
Inside the Perfect Webinar, he explains how to structure your webinar to take a lead from a state of interest to the point where they are ready to fork over their cash for the value you’re providing them.
Regardless of the service or product, you can use the formula to describe how valuable it is to your client (assuming it actually is valuable) and the best way to market it correctly throughout the webinar.
Whether you are a newcomer to webinars or you’ve been running them for years, if you follow the instructions in Expert Secrets, there’s not any doubt you’ll discover incredible tactics you can use to sell your services and products.
Section 4: Funnels
Russell gives you all that you need to know about conducting webinars, including how to run them and WHEN to conduct them to optimize sales.
This creates a funnel you can use every week to get people on to your webinar, paying attention to you, then buying what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula for a funnel which allows him to make $50,000 every week!
He gives you the specific formula in this section of this book so you are able to implement it right away.
Additionally,”if you’re attempting to sell a high ticket offer that is more than $3k, he shows you the”4-Question Close” which can be used when people get on the telephone with you once they sign up from a webpage. All the previous material still applies to phone conversations, making the material in this book applicable to many different scenarios.
While the Perfect Webinar may sound daunting to create, Russell provides you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it down into a few questions that, once answered, allow you to put together a webinar in less than 30 minutes. With this, no one can say they don’t have enough time to make a webinar!
But, if you opt to not use a webinar or choose you wish to supplement it with an extra advertising and marketing strategy, you can utilize what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your subscribers buying your products and services on autopilot.
When you utilize the several components of funnels which Russell presents you with, you can build yourself a highly effective marketing machine.
Section 5: Filling your Funnel
At this point you may be thinking,”well Russell knows his stuff, but he already has a means of reaching people and filling a funnel. I don’t have a huge audience.”
Do not worry, even Russell started somewhere. In this part of the book you will see precisely how to fill your funnel from scratch. This involves figuring out your”Dream 100″, which are the people who you’d like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these easy strategies, it becomes very easy to grow your audience, market your products, and in the end, fill your funnel.
Expert Secrets Pricing Expert Secrets Russell Brunson Free Download
It is possible to find the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle variant for $6.00.
But if you want to get a pretty huge discount, Russell is giving away Expert Secrets for free if you buy through his website. All you have to do is cover shipping and handling, which comes out to $7.95.
I really do recommend going via the website to obtain the book. Because you’ll get to see directly among the most successful sales funnels out there, and experience a few of the lessons first hand that you’ll learn from the book.
Plus you will have the ability to buy the Expert Secrets audiobook through the funnel too, should you prefer that medium.
I thoroughly enjoyed Expert Secrets. It is packed with actionable guidance, that I have been able to use myself to build my own brand and following.
By developing a following of mad fans, you’re ensuring that you’re able to build a defensible moat around your company. You are no longer at the mercy of other programs like Facebook or Google.
Instead, you have people following every word you say, and purchasing when you want them to.
And that is very strong stuff, which explains the reason you need to take the opportunity to read Expert Secrets. Expert Secrets Russell Brunson Free Download