In DotCom Secrets, you learned what sales funnels are, and also just how they can help you market your products and services online.
In case you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But in case you’ve finished reading one of my favourite books, then you need to follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all of the keys for creating a tribe of faithful followers, that resonate with your own message and avail of your services and products.
Sounds intriguing?
Then continue reading this Expert Secrets overview and find out why I think Russell Brunson’s most current book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets Russell Brunson Free
Expert Secrets is the followup to Russell Brunson’s best selling DotCom Secrets book. Expert Secrets Russell Brunson Free
It was printed in 2017 and comes in at 265 pages.
The book is all about making your own following. How can you do this? By becoming a specialist and coming up with a message that can change someone else’s life.
In Russell’s signature style, you’re going to get loads of examples and stories where he illustrates how he created his own loyal following that turned ClickFunnels to a $100 million company.
In the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of this book by explaining how to make your mass movement.
As the internet world gets more and more saturated, you can not simply put something online and expect it to sell. You need to learn how to attract an audience, turn them into raving fans, and get them eager to buy anything you need to give.
People won’t buy from people they do not know. So it is important that you establish yourself as someone who will serve the individuals you are trying to reach.
A movement always needs a leader and it’s all up to you to lead your movement. Russell breaks down exactly how to do this along with the consequences that result from setting yourself as the right person to lead them.
If you are thinking “how do I know what my movement is?”, then this section will be crucial for you. He breaks down how to pinpoint your audience so you can learn who fits best in your market.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And lastly… your niche!
Once you’ve carved out your place in your niche, you may start to build your movement quite easily.
Even if you don’t have a specialty in your mind right now, Russell shares a couple of key suggestions you can use to spot what niche you’d enjoy being a pioneer in!
More to the point, Russell breaks down how you’re able to become an Attractive Character.
He describes how to use the Elements to explain the Identity. He goes through every element and identity so you can discover the one which fits you the best.
When you figure this out, it makes building your movement much easier since you understand exactly how to create your content and funnels based on it.
In this segment, Russell shares several great strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Creating a new opportunity and introducing it
– How to write your own Who/What Statement to figure out who you are working with
– 5 Curiosity Hooks to position yourself
At the end of this section, you will know exactly who you’re supposed to be working with, the way to reach them, and what you need to do to deliver the results they desire.
Section 2: Creating Belief
This section is full of valuable knowledge that allows you to learn how to really comprehend the minds of your followers to turn them into customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It is the 1 thing you need to convince someone to believe that you will knock all their objections.
When you determine your”one thing” the way Brunson describes it, it is going to change your business forever.
In order to connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker narrative. It’s the narrative that took them through different situations so as to lead them to success.
In order to relate to your audience and place yourself as the specialist, Russell walks you through how to explain your travels.
Every hero undergoes a succession of trials to get to where they are.
When people see you in the pinnacle of success, they know you’ve got credibility.
Nonetheless, your history is what makes you relatable to your audience. As soon as they are able to see that you have experienced similar situations to them, they will trust you that much more.
So what you do is walk them through similar situations they might be experiencing, together with the moments that brought you to where you are now.
Here you will learn how to make your Hero’s Journey a part of your general story. By making it the narrative you’re known by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to implement, you can stick to the exact script he provides.
In addition, he enables you to take care of objections your customers may have through handling False Beliefs.
The 3 False Beliefs that you must deal with on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this part of the book is to get the reader to understand how important it is to sell something that can truly help people.
He is fully aware how selling can be tough because he is somebody who never had a sales background.
However, by utilizing all of the strategies from the prior sections of the book (and some new ones he presents here), he teaches you how you can sell ethically and responsibly easily.
The most important idea in this segment is the Stack Slide which helps you increase the overall value of your service or product.
The Stack Slide is crucial to your marketing, particularly when utilized on a sales page or within a webinar. Russell shows you how you can effectively build one and make it your irresistible offer.
Once you have your irresistible offer, you can use it in an online webinar. A webinar is one of the greatest methods you can utilize to sell your product or service as you can run a number of webinars every day, as often as you’d like.
And they don’t necessarily need to be live events. You can actually just do a presentation at a seminar every month or two.
You are in full control once you do a webinar, which usually means you have the liberty to do it as many times as you like so you can get better at it.
The matter is, you do not want to spend months or years refining your webinar to eventually land a sale.
Russell has spent years performing live webinars so he could perfect the formula over time. After he got it,he was able to produce consistent sales day in and day out, netting him millions of dollars.
In fact, he ran into a situation where he just had a few hours to write a brand new webinar for a product because it was about to go live. He goes into detail about the way he was able to do it.
Spoiler alert: it was a massive success and he explains why.
The formulation he came up with after YEARS of running webinars is something known as the Perfect Webinar Script, which he describes in great detail within this section of the book.
In the Perfect Webinar, he teaches you how to structure your webinar to take a prospect from a state of interest to the point at which they are prepared to fork over their money for the value you are providing them.
Regardless of the service or product, you may use the formula to explain how valuable it is to your client (assuming it actually is valuable) and how to market it properly throughout the webinar.
Whether you’re a beginner to webinars or you’ve been running them for decades, if you follow the instructions in Expert Secrets, there is not any doubt you’ll find incredible tactics you can use to market your products and services.
Section 4: Funnels
Russell provides everything that you need to know about running webinars, such as how to conduct them and WHEN to run them to optimize sales.
This produces a funnel that you can utilize every week to get people on to your webinar, paying attention to you, then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the best formula to get a funnel that allows him to make $50,000 weekly!
He gives you the exact formula in this part of the book so that you can implement it straight away.
Also,”if you are attempting to sell a high ticket offer that is more than $3k, he gives you the”4-Question Close” that can be used once people get on the telephone with you after they sign up from a page. All the previous material still applies to phone conversations, making the material in this book applicable to many distinct scenarios.
While the Perfect Webinar may sound daunting to make, Russell provides you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it all down into a few questions that, once answered, allow you to put together a webinar in less than half an hour. With this, no one can say that they do not have enough time to create a webinar!
But, if you opt to not use a webinar or decide you want to supplement it with an extra advertising and marketing strategy, you can use what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your subscribers buying your products and services on autopilot.
When you use the various elements of funnels that Russell presents you with, you can construct yourself a highly effective marketing machine.
Section 5: Filling your Funnel
At this point you might be thinking,”well Russell knows his stuff, but he already has a means of reaching people and filling a funnel. I don’t have a massive audience.”
Don’t worry, even Russell started somewhere. Within this part of the book you will see exactly how to fill your funnel from scratch. This entails figuring out your”Dream 100″, which are the men and women who you would like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
Using these simple strategies, it gets quite easy to grow your audience, market your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets Russell Brunson Free
You can come across the paperback version of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle version for $6.00.
But if you would like to get a pretty huge discount, Russell is giving away Expert Secrets for free if you purchase through his website. All you have to do is cover shipping and handling, which comes out to $7.95.
I really do recommend going via the site to buy the book. Because you’ll get to see directly one of the most successful sales funnels out there, and experience some of the lessons first hand which you will learn from the book.
Plus you’ll be able to purchase the Expert Secrets audiobook through the funnel as well, should you prefer that medium.
Final Thoughts
I thoroughly appreciated Expert Secrets. It is packed with actionable guidance, that I’ve been able to use myself for build my own brand and following.
By developing a following of crazy fans, you are ensuring that you’re able to build a defensible moat around your company. You are no longer at the mercy of other programs like Facebook or Google.
Instead, you have people following every word that you say, and buying when you need them to.
And that’s really powerful stuff, which explains why you should take the time to read Expert Secrets. Expert Secrets Russell Brunson Free
