In DotCom Secrets, you read exactly what sales funnels are, and also how they can help you sell your products and services online.
If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But in case you’ve finished reading one of my favorite books, then you need to follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all the secrets for creating a tribe of faithful followers, that resonate with your own message and purchase your products and services.
Then continue reading this Expert Secrets overview and learn why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets Russell Brunson Free Pdf
Expert Secrets is the followup to Russell Brunson’s best selling DotCom Secrets book. Expert Secrets Russell Brunson Free Pdf
It was published in 2017 and comes in at 265 pages.
The book is all about creating your own following. How do you do this? By becoming a specialist and creating a message that can change someone else’s life.
In Russell’s signature style, you’ll get plenty of examples and stories where he exemplifies how he created his own loyal following that turned ClickFunnels into a $100 million business.
In the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of this book by explaining how to make your mass movement.
As the online world becomes more and more saturated, you can not just put something online and expect it to sell. You have to learn how to attract a viewer, turn them into raving fans, and make them eager to purchase anything you have to offer.
People won’t buy from people they do not know. So it’s imperative that you establish yourself as someone who will serve the individuals you’re attempting to reach.
A movement always needs a leader and it’s all up to you to lead your movement. Russell breaks down exactly the way to do this together with all the consequences that result from setting yourself as the ideal person to lead them.
If you are thinking “how do I know what my movement is?”, then this segment will be crucial for you. He breaks down the way to pinpoint your audience so that you can learn who fits best in your market.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And lastly… your niche!
As soon as you’ve carved out your spot in your niche, you may start to construct your movement very easily.
Even if you don’t have a niche in mind right now, Russell shares a couple of important tips you can use to spot what market you would enjoy being a leader in!
More importantly, Russell breaks down how you’re able to create an Attractive Character.
He describes how to utilize the Elements to explain the Identity. He goes through each element and identity so you can find the one which fits you the best.
Once you figure this out, it really makes building your movement much easier because you know exactly how to create your content and funnels based around it.
In this section, Russell shares several great strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Creating a new opportunity and presenting it
– How to write your Who/What Statement to figure out who you’re working with
– 5 Curiosity Hooks to position yourself
By the conclusion of this section, you will know exactly who you’re supposed to be working with, how to reach them, and what exactly you have to do to deliver the results they desire.
Section 2: Creating Belief
This section is packed with valuable knowledge which allows you to understand how to genuinely understand the minds of your followers to turn them into customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It is the one thing you need to convince someone to believe that you will knock down all their objections.
When you figure out your”one thing” the manner Brunson explains it, it will change your business forever.
Next, in order to connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker story. It is the story that took them through various situations so as to lead them to success.
To be able to relate to your viewers and position yourself as the specialist, Russell walks you through how to explain your travels.
Every hero undergoes a series of trials to get to wherever they are.
When people see you in the pinnacle of success, they know you have credibility.
Nonetheless, your journey is the thing that makes you relatable to your audience. Once they are able to find that you have experienced similar situations to them, they will trust you that much more.
What you do is walk them through similar situations they might be experiencing, along with the moments that brought you to where you are today.
Here you will learn how to make your Hero’s Journey a part of your overall narrative. By making it the story you’re known by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to execute, you can follow the precise script he provides.
He also helps you to deal with objections your clients might have through managing False Beliefs.
The 3 False Beliefs that you must address in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this section of this book is to get the reader to understand how important it is to market something that could truly help people.
He is fully aware how selling can be rough because he is someone who never had a sales background.
However, by utilizing all of the strategies from the previous sections of this book (and some fresh ones he presents here), he shows you how you can sell ethically and responsibly with ease.
The most important idea in this section is the Stack Slide which helps you increase the overall value of your service or product.
The Stack Slide is vital to your marketing, especially when utilized on a sales page or inside a webinar. Russell shows you how you can effectively create one and make it your irresistible offer.
When you have your irresistible offer, you can use it on an online webinar. A webinar is one of the greatest methods you can use to market your service or product because you may run a number of webinars every day, as often as you’d like.
And they don’t necessarily have to be live occasions. You can actually just do a presentation in a seminar every couple of months.
You’re in full control once you do a webinar, which usually means you’ve got the liberty to do it as many times as you like so you can get better at it.
The matter is, you do not need to spend months or years refining your webinar to finally land a sale.
Russell has spent decades performing live webinars so that he could perfect the formula over time. After he got it,he was able to make consistent earnings day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran right into a situation where he just had a couple of hours to compose a brand new webinar for a product as it was about to go live. He goes into detail about how he was able to do it.
Spoiler alert: it was a huge success and he explains why.
The formulation that he came up with after YEARS of running webinars is something known as the Perfect Webinar Script, which he explains in great detail in this section of this book.
In the Perfect Webinar, he teaches you how to structure your webinar to take a prospect from a state of interest to the point where they are prepared to fork over their cash for the value you’re providing them.
Irrespective of the service or product, you can use the formula to describe how valuable it is to your client (assuming it’s valuable) and how to market it correctly throughout the webinar.
Whether you’re a newcomer to webinars or you have been running them for decades, should you follow the instructions in Expert Secrets, there is not any doubt you’ll find amazing tactics you can use to market your products and services.
Section 4: Funnels
Russell provides everything you need to know about running webinars, including how to run them and WHEN to conduct them to maximize earnings.
This produces a funnel you can use every week to get people to your webinar, paying attention to you, and then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel that allows him to earn $50,000 weekly!
He provides the exact formula in this section of the book so you are able to implement it right away.
Additionally,”if you are attempting to sell a high ticket offer that’s more than $3k, he shows you the”4-Question Close” which can be used when people get on the phone with you after they sign up from a page. All the previous material still applies to phone conversations, making the material within this book applicable to many distinct scenarios.
While the Perfect Webinar may sound daunting to make, Russell provides you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it all down to a few questions that, once answered, enable you to put together a webinar in less than half an hour. With this, no one can say that they do not have enough time to make a webinar!
However, if you choose to not use a webinar or decide you wish to supplement it with an extra marketing plan, you can use what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your readers buying your products and services on autopilot.
When you use the several elements of funnels which Russell presents you with, you can build yourself a powerful marketing machine.
Section 5: Filling your Funnel
At this point you may be thinking,”well Russell knows his stuff, but he already has a means of reaching individuals and filling a funnel. I really don’t have a massive audience.”
Do not worry, even Russell started somewhere. In this part of the book you will see precisely how to fill your funnel from scratch. This entails figuring out your”Dream 100″, which are the men and women that you would love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these easy strategies, it becomes very easy to grow your audience, promote your products, and in the end, fill your funnel.
Expert Secrets Pricing Expert Secrets Russell Brunson Free Pdf
You can come across the paperback version of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle variant for $6.00.
However, if you would like to get a fairly big discount, Russell is giving away Expert Secrets for free if you buy through his website. All you have to do is cover shipping and handling, which comes out to $7.95.
I really do recommend going through the website to buy the book. Since you’ll get to see directly one of the most successful sales funnels on the market, and experience some of the lessons firsthand that you’ll learn in the book.
Plus you will have the ability to purchase the Expert Secrets audiobook through the funnel as well, if you prefer that medium.
I thoroughly enjoyed Expert Secrets. It is packed with actionable guidance, that I’ve managed to use myself to build my own brand and following.
By creating a following of mad fans, you’re ensuring that you can construct a defensible moat around your business. You’re no longer at the mercy of different programs such as Facebook or Google.
Instead, you have people following every word that you say, and buying when you want them to.
And that’s really strong stuff, which explains the reason you should take the time to read Expert Secrets. Expert Secrets Russell Brunson Free Pdf