Expert Secrets Russell Brunson Free Pdf – Expert Secrets Overview

Expert Secrets Russell Brunson Free Pdf – Expert Secrets Overview

In DotCom Secrets, you read exactly what sales funnels are, and also how they can help you sell your products and services online.

If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.

But in case you’ve finished reading one of my favorite books, then you need to follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.

Inside, you’ll find all the secrets for creating a tribe of faithful followers, that resonate with your own message and purchase your products and services.

Sounds intriguing?

Then continue reading this Expert Secrets overview and learn why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.

 

What is Expert Secrets?Expert Secrets Russell Brunson Free Pdf

Expert Secrets is the followup to Russell Brunson’s best selling DotCom Secrets book. Expert Secrets Russell Brunson Free Pdf

It was published in 2017 and comes in at 265 pages.

The book is all about creating your own following. How do you do this? By becoming a specialist and creating a message that can change someone else’s life.

In Russell’s signature style, you’ll get plenty of examples and stories where he exemplifies how he created his own loyal following that turned ClickFunnels into a $100 million business.

In the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.

 

A look inside Expert Secrets

 

Section 1: Creating your Mass Movement

Expert Secrets Russell Brunson Free Pdf

Russell starts the meat of this book by explaining how to make your mass movement.

As the online world becomes more and more saturated, you can not just put something online and expect it to sell. You have to learn how to attract a viewer, turn them into raving fans, and make them eager to purchase anything you have to offer.

People won’t buy from people they do not know. So it’s imperative that you establish yourself as someone who will serve the individuals you’re attempting to reach.

A movement always needs a leader and it’s all up to you to lead your movement. Russell breaks down exactly the way to do this together with all the consequences that result from setting yourself as the ideal person to lead them.

If you are thinking “how do I know what my movement is?”, then this segment will be crucial for you. He breaks down the way to pinpoint your audience so that you can learn who fits best in your market.

You’ll also learn:

– The 3 major markets

– Sub-markets of the major market you are in

– And lastly… your niche!

As soon as you’ve carved out your spot in your niche, you may start to construct your movement very easily.

Even if you don’t have a niche in mind right now, Russell shares a couple of important tips you can use to spot what market you would enjoy being a leader in!

More importantly, Russell breaks down how you’re able to create an Attractive Character.

expert-secrets

He describes how to utilize the Elements to explain the Identity. He goes through each element and identity so you can find the one which fits you the best.

Once you figure this out, it really makes building your movement much easier because you know exactly how to create your content and funnels based around it.

In this section, Russell shares several great strategies like:

– One Sentence Persuasion

– Building your”cult-ure”

– Creating a new opportunity and presenting it

– How to write your Who/What Statement to figure out who you’re working with

– 5 Curiosity Hooks to position yourself

By the conclusion of this section, you will know exactly who you’re supposed to be working with, how to reach them, and what exactly you have to do to deliver the results they desire.

 

Section 2: Creating Belief

This section is packed with valuable knowledge which allows you to understand how to genuinely understand the minds of your followers to turn them into customers.

Russell starts off this section focusing on your “One Thing” aka “The Domino”. It is the one thing you need to convince someone to believe that you will knock down all their objections.

When you figure out your”one thing” the manner Brunson explains it, it will change your business forever.

Next, in order to connect with your audience, Russell teaches you about “the Epiphany Bridge”.

expert-secrets

Everybody has their Luke Skywalker story. It is the story that took them through various situations so as to lead them to success.

To be able to relate to your viewers and position yourself as the specialist, Russell walks you through how to explain your travels.

Every hero undergoes a series of trials to get to wherever they are.

When people see you in the pinnacle of success, they know you have credibility.

Nonetheless, your journey is the thing that makes you relatable to your audience. Once they are able to find that you have experienced similar situations to them, they will trust you that much more.

What you do is walk them through similar situations they might be experiencing, along with the moments that brought you to where you are today.

Here you will learn how to make your Hero’s Journey a part of your overall narrative. By making it the story you’re known by, people will remember you by it.

This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to execute, you can follow the precise script he provides.

He also helps you to deal with objections your clients might have through managing False Beliefs.

The 3 False Beliefs that you must address in your messaging are:

– The Vehicle

– Internal Beliefs

– External Beliefs

Russell goes into detail as to what these are and how to remove them.

 

Section 3: The Stack: Selling with Authenticity

Russell’s goal in this section of this book is to get the reader to understand how important it is to market something that could truly help people.

He is fully aware how selling can be rough because he is someone who never had a sales background.

However, by utilizing all of the strategies from the previous sections of this book (and some fresh ones he presents here), he shows you how you can sell ethically and responsibly with ease.

The most important idea in this section is the Stack Slide which helps you increase the overall value of your service or product.

expert-secrets

The Stack Slide is vital to your marketing, especially when utilized on a sales page or inside a webinar. Russell shows you how you can effectively create one and make it your irresistible offer.

When you have your irresistible offer, you can use it on an online webinar. A webinar is one of the greatest methods you can use to market your service or product because you may run a number of webinars every day, as often as you’d like.

And they don’t necessarily have to be live occasions. You can actually just do a presentation in a seminar every couple of months.

You’re in full control once you do a webinar, which usually means you’ve got the liberty to do it as many times as you like so you can get better at it.

The matter is, you do not need to spend months or years refining your webinar to finally land a sale.

Russell has spent decades performing live webinars so that he could perfect the formula over time. After he got it,he was able to make consistent earnings day in and day out, netting him hundreds of thousands of dollars.

In fact, he ran right into a situation where he just had a couple of hours to compose a brand new webinar for a product as it was about to go live. He goes into detail about how he was able to do it.

Spoiler alert: it was a huge success and he explains why.

The formulation that he came up with after YEARS of running webinars is something known as the Perfect Webinar Script, which he explains in great detail in this section of this book.

In the Perfect Webinar, he teaches you how to structure your webinar to take a prospect from a state of interest to the point where they are prepared to fork over their cash for the value you’re providing them.

Irrespective of the service or product, you can use the formula to describe how valuable it is to your client (assuming it’s valuable) and how to market it correctly throughout the webinar.

Whether you’re a newcomer to webinars or you have been running them for decades, should you follow the instructions in Expert Secrets, there is not any doubt you’ll find amazing tactics you can use to market your products and services.

perfect-webinar

 

Section 4: Funnels

Russell provides everything you need to know about running webinars, including how to run them and WHEN to conduct them to maximize earnings.

This produces a funnel you can use every week to get people to your webinar, paying attention to you, and then purchasing what you have to offer.

Through years of trial and error, Russell has figured out the best formula for a funnel that allows him to earn $50,000 weekly!

He provides the exact formula in this section of the book so you are able to implement it right away.

Additionally,”if you are attempting to sell a high ticket offer that’s more than $3k, he shows you the”4-Question Close” which can be used when people get on the phone with you after they sign up from a page. All the previous material still applies to phone conversations, making the material within this book applicable to many distinct scenarios.

While the Perfect Webinar may sound daunting to make, Russell provides you with a cheat sheet known as the”Perfect Webinar Hack”.

It breaks it all down to a few questions that, once answered, enable you to put together a webinar in less than half an hour. With this, no one can say that they do not have enough time to make a webinar!

However, if you choose to not use a webinar or decide you wish to supplement it with an extra marketing plan, you can use what Russell calls for the”Email Epiphany Funnels”.

Use this 5 day email sequence and you’re going to have your readers buying your products and services on autopilot.

When you use the several elements of funnels which Russell presents you with, you can build yourself a powerful marketing machine.

 

Section 5: Filling your Funnel

At this point you may be thinking,”well Russell knows his stuff, but he already has a means of reaching individuals and filling a funnel. I really don’t have a massive audience.”

Do not worry, even Russell started somewhere. In this part of the book you will see precisely how to fill your funnel from scratch. This entails figuring out your”Dream 100″, which are the men and women that you would love to work with.

You will also learn:

– 3 strategies to build relationships

– 3 promotion strategies to promote your products

With these easy strategies, it becomes very easy to grow your audience, promote your products, and in the end, fill your funnel.

 

Expert Secrets Pricing Expert Secrets Russell Brunson Free Pdf

You can come across the paperback version of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle variant for $6.00.

However, if you would like to get a fairly big discount, Russell is giving away Expert Secrets for free if you buy through his website. All you have to do is cover shipping and handling, which comes out to $7.95.

I really do recommend going through the website to buy the book. Since you’ll get to see directly one of the most successful sales funnels on the market, and experience some of the lessons firsthand that you’ll learn in the book.

Plus you will have the ability to purchase the Expert Secrets audiobook through the funnel as well, if you prefer that medium.

 

Final Thoughts

I thoroughly enjoyed Expert Secrets. It is packed with actionable guidance, that I’ve managed to use myself to build my own brand and following.

By creating a following of mad fans, you’re ensuring that you can construct a defensible moat around your business. You’re no longer at the mercy of different programs such as Facebook or Google.

Instead, you have people following every word that you say, and buying when you want them to.

And that’s really strong stuff, which explains the reason you should take the time to read Expert Secrets. Expert Secrets Russell Brunson Free Pdf

 

 

Click Here To Receive Your FREE Copy Of Expert Secrets Now!

Expert Secrets Russell Brunson Free Pdf – Expert Secrets Overview

Expert Secrets Russell Brunson Free Pdf – Expert Secrets Overview

In DotCom Secrets, you learned what sales funnels are, and also just how they can help you market your products and services online.

In case you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.

But in case you’ve finished reading one of my favorite books, then you need to follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.

Inside, you’ll find all of the keys for building a tribe of loyal followers, who resonate with your message and purchase your services and products.

Sounds intriguing?

Then continue reading this Expert Secrets overview and learn why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.

 

What is Expert Secrets?Expert Secrets Russell Brunson Free Pdf

Expert Secrets is the followup to Russell Brunson’s best selling DotCom Secrets book. Expert Secrets Russell Brunson Free Pdf

It was published in 2017 and comes in at 265 pages.

The book is all about making your own following. How do you do this? By becoming an expert and creating a message that could change somebody else’s life.

In Russell’s signature style, you’re going to receive plenty of stories and examples where he exemplifies how he generated his own faithful following that turned ClickFunnels into a $100 million business.

At the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.

 

A look inside Expert Secrets

 

Section 1: Creating your Mass Movement

Expert Secrets Russell Brunson Free Pdf

Russell begins the meat of this book by explaining how to make your mass movement.

As the online world gets increasingly saturated, you can’t simply put something online and expect it to sell. You need to understand how to pull a viewer, turn them into raving fans, and make them eager to purchase whatever you have to offer.

People will not buy from people they do not know. So it is important that you establish yourself as somebody who can serve the people you are attempting to reach.

A movement always requires a leader and it’s all up to you to lead your movement. Russell breaks down exactly the way to do this along with the effects that result from setting yourself as the ideal person to direct them.

If you’re thinking “how do I find out what my movement is?”, then this segment will be crucial for you. He breaks down the way to pinpoint your market so you can learn who fits best in your audience.

You will also learn:

– The 3 major markets

– Sub-markets of the major market you are in

– And lastly… your niche!

As soon as you’ve carved out your place in your specialty, you may begin to construct your movement quite easily.

Even if you don’t have a niche in mind right now, Russell shares a couple of key tips you can use to identify what niche you would enjoy being a pioneer in!

More importantly, Russell breaks down the way you’re able to create an Attractive Character.

expert-secrets

He describes how to use the Elements to explain the Identity. He goes through every element and identity so that you can discover the one which fits you the best.

When you figure this out, it makes building your movement a lot easier since you understand exactly how to build your content and funnels based on it.

Inside this segment, Russell shares several great strategies like:

– One Sentence Persuasion

– Creating your”cult-ure”

– Coming up with a new opportunity and presenting it

– How to compose your own Who/What Statement to figure out who you’re working with

– 5 Curiosity Hooks to position yourself

By the end of this section, you will know exactly who you are supposed to be working with, how to connect with them, and what you have to do to deliver the outcomes they want.

 

Section 2: Creating Belief

This section is full of valuable knowledge that helps you to learn how to really understand the minds of your followers to turn them into customers.

Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It’s the 1 thing that you need to get someone to believe that you will knock all of their objections.

When you figure out your”one thing” the manner Brunson explains it, it will change your business forever.

In order to connect with your audience, Russell educates you about “the Epiphany Bridge”.

expert-secrets

Everyone has their Luke Skywalker narrative. It’s the narrative that took them through different circumstances so as to direct them to success.

To be able to relate to your viewers and place yourself as the expert, Russell walks you through how to describe your journey.

Every hero undergoes a succession of trials to get to wherever they are.

When people see you in the pinnacle of success, they understand you have credibility.

However, your journey is what makes you relatable to your audience. As soon as they are able to see that you have experienced similar scenarios to them, they’ll trust you that much more.

What you do is walk them through similar situations they could be experiencing, along with the moments that brought you to where you are today.

Here you’ll learn how to make your Hero’s Journey part of your general narrative. By making it the narrative you’re known by, people will remember you by it.

This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to implement, you can follow the precise script that he provides.

In addition, he enables you to deal with objections your customers may have through managing False Beliefs.

The 3 False Beliefs that you must deal with on your messaging are:

– The Vehicle

– Internal Beliefs

– External Beliefs

Russell goes into detail as to what these are and how to eliminate them.

 

Section 3: The Stack: Selling with Authenticity

Russell’s aim in this section of this book is to get the reader to understand how important it is to sell something that can actually help people.

He’s completely aware how selling can be tough because he is somebody who never had a sales background.

But by using all of the approaches from the previous sections of the book (as well as some fresh ones he presents here), he teaches you how you can sell ethically and responsibly with ease.

The most important idea in this section is the Stack Slide which helps you increase the total value of your product or service.

expert-secrets

The Stack Slide is vital to your marketing, especially when used on a sales page or within a webinar. Russell teaches you how you can effectively create one and make it your irresistible offer.

When you have your irresistible offer, you can use it on an online webinar. A webinar is one of the greatest methods you can use to sell your product or service because you may run a number of webinars every day, as often as you’d like.

And they do not necessarily have to be live events. You can actually just do a presentation at a seminar every couple of months.

You’re in full control once you do a webinar, which usually means you have the liberty to do it as many times as you like so you can get better at it.

The matter is, you don’t want to invest months or years perfecting your webinar to eventually land a sale.

Russell has spent years performing live webinars so that he could perfect the formula over time. After he got it right, he was able to produce consistent earnings day in and day out, netting him hundreds of thousands of dollars.

In fact, he ran right into a situation where he only had a few hours to compose a new webinar for a product because it was about to go live. He goes into detail about the way he managed to do it.

Spoiler alert: it was a massive success and he explains why.

The formula that he came up with after YEARS of running webinars is something referred to as the Perfect Webinar Script, which he describes in great detail within this part of this book.

Inside the Perfect Webinar, he teaches you how to structure your webinar to take a prospect from a state of interest to the point at which they are ready to fork over their money for the value you are providing them.

Irrespective of the service or product, you may use the formula to explain how valuable it is to your customer (assuming it’s valuable) and how to market it properly throughout the webinar.

Whether you’re a beginner to webinars or you’ve been running them for years, should you follow the instructions in Expert Secrets, there is no doubt you’ll find amazing tactics you can use to market your products and services.

perfect-webinar

 

Section 4: Funnels

Russell gives you all that you need to know about running webinars, including how to run them and WHEN to run them to maximize earnings.

This produces a funnel you can utilize every week to get people on to your webinar, paying attention to you, and then buying what you have to offer.

Through years of trial and error, Russell has figured out the best formula for a funnel which allows him to earn $50,000 weekly!

He gives you the specific formula in this section of the book so that you can implement it straight away.

Also,”if you’re trying to sell a high ticket offer that is more than $3k, he shows you the”4-Question Close” which can be used when people get on the phone with you once they sign up from a page. All of the previous material nevertheless applies to phone discussions, making the content within this book applicable to a lot of distinct scenarios.

While the Perfect Webinar may sound daunting to make, Russell supplies you with a cheat sheet known as the”Perfect Webinar Hack”.

It breaks it all down to a few questions that, once answered, enable you to put together a webinar in under 30 minutes. With this, no one can say they don’t have enough time to make a webinar!

However, if you choose to not use a webinar or choose you want to supplement it with an extra advertising and marketing plan, you can use what Russell calls the”Email Epiphany Funnels”.

Use this 5 day email sequence and you’ll have your readers buying your products and services on autopilot.

When you utilize the several components of funnels that Russell presents you with, you can build yourself a powerful marketing machine.

 

Section 5: Filling your Funnel

Now you may be thinking,”well Russell knows his stuff, but he already has a way of reaching individuals and filling a funnel. I really don’t have a massive audience.”

Don’t worry, even Russell started somewhere. Within this part of the book you will see exactly how to fill your funnel from scratch. This involves finding your”Dream 100″, which are the people that you would love to work with.

You will also learn:

– 3 strategies to build relationships

– 3 promotion strategies to market your products

Using these simple strategies, it gets quite easy to grow your audience, market your products, and in the end, fill your funnel.

 

Expert Secrets Pricing Expert Secrets Russell Brunson Free Pdf

It is possible to come across the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you could catch the Kindle version for $6.00.

But if you would like to get a pretty huge discount, Russell is giving away Expert Secrets for free if you buy through his website. All you need to do is cover shipping and handling, which comes out to $7.95.

I truly do recommend going via the site to buy the book. Because you’ll get to see directly among the most successful sales funnels out there, and experience some of the lessons first hand that you’ll learn in the book.

Plus you will have the ability to buy the Expert Secrets audiobook through the funnel as well, should you prefer that medium.

 

Final Thoughts

I thoroughly appreciated Expert Secrets. It is packed with actionable advice, that I have managed to use myself to build my own brand and following.

By creating a following of mad fans, you are ensuring that you can build a defensible moat around your business. You are no longer at the mercy of other platforms like Facebook or Google.

Instead, you have folks following every word that you say, and purchasing when you want them to.

And that’s really powerful stuff, which explains why you should take the time to read Expert Secrets. Expert Secrets Russell Brunson Free Pdf

 

 

Click Here To Get Your FREE Copy Of Expert Secrets Now!

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