In DotCom Secrets, you learned what sales funnels are, and also just how they can help you sell your products and services online.
In case you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But in case you have finished reading one of my favourite books, then you should follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all of the keys for building a tribe of faithful followers, who resonate with your message and purchase your services and products.
Then continue reading this Expert Secrets review and find out why I think Russell Brunson’s most current book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Secrets Russell Brunson Italiano
It was printed in 2017 and comes in at 265 pages long.
The book is all about making your own following. How do you do this? By becoming an expert and coming up with a message that could change somebody else’s life.
In Russell’s trademark style, you’re going to receive plenty of stories and examples where he illustrates how he created his own loyal following that turned ClickFunnels to a $100 million company.
At the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of the book by explaining how to create your mass movement.
As the internet world becomes increasingly saturated, you can’t simply put something online and expect it to sell. You need to understand how to pull a viewer, turn them into raving fans, and get them excited to buy anything you need to offer.
People won’t buy from people they do not know. So it is imperative that you establish yourself as somebody who will serve the individuals you are trying to reach.
A movement always requires a leader and it’s all up to you to direct your movement. Russell breaks down exactly the way to do this together with all the consequences that result from establishing yourself as the right person to direct them.
If you are thinking “how do I know what my movement is?”, then this segment will be crucial for you. He breaks down how to pinpoint your market so that you can figure out who fits best in your market.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And finally… your niche!
Once you’ve carved out your place in your specialty, you can begin to build your movement very easily.
Even if you don’t have a specialty in your mind at the moment, Russell shares a couple of important tips you can use to spot what market you would enjoy being a leader in!
More to the point, Russell breaks down how you’re able to become an Attractive Character.
He explains how to use the Elements to describe the Identity. He goes through every element and identity so you can find the one that fits you the best.
Once you figure this out, it really makes building your movement a lot easier because you understand exactly how to build your content and funnels based around it.
In this section, Russell shares several great strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Coming up with a new opportunity and introducing it
– How to write your own Who/What Statement to find out who you’re working with
– 5 Curiosity Hooks to position yourself
By the conclusion of this section, you will know exactly who you are supposed to be working with, how to connect with them, and what you have to do to deliver the results they desire.
Section 2: Creating Belief
This section is packed with valuable knowledge which helps you to understand how to genuinely understand the minds of your followers to turn them into customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It is the 1 thing that you need to get a person to believe that you will knock down all of their objections.
When you figure out your”one thing” the way Brunson explains it, it is going to change your company forever.
In order to connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker narrative. It’s the story that took them through various situations so as to direct them to victory.
In order to relate to your audience and position yourself as the expert, Russell walks you through how to explain your travels.
Every hero goes through a succession of trials to get to wherever they are.
When people see you in the pinnacle of success, they understand you have credibility.
However, your journey is what makes you relatable to your audience. Once they are able to see you’ve experienced similar scenarios to them, they will trust you that much more.
What you do is walk them through similar scenarios they might be experiencing, along with the moments that brought you to where you are now.
Here you will find out how to make your Hero’s Journey part of your overall story. By making it the narrative you are known by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to implement, you can follow the exact script that he provides.
In addition, he helps you to deal with objections your customers may have through handling False Beliefs.
The 3 False Beliefs that you need to deal with in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this section of the book is to get the reader to understand how important it is to sell something that could actually help people.
He’s fully aware how selling can be tough because he is somebody who never had a sales background.
However, by using all of the approaches from the previous sections of the book (as well as some fresh ones he presents here), he shows you how you can sell ethically and responsibly easily.
The most important idea in this segment is that the Stack Slide which helps you increase the overall value of your product or service.
The Stack Slide is vital to your advertising, especially when utilized on a sales page or within a webinar. Russell shows you how you can effectively build one and make it your irresistible offer.
When you have your irresistible offer, you can use it in an online webinar. A webinar is one of the greatest methods you can use to market your product or service as you may run multiple webinars every day, as often as you’d like.
Plus they do not necessarily need to be live events. You can actually just do a presentation at a seminar every couple of months.
You are in full control when you do a webinar, which usually means you’ve got the freedom to do it as many times as you like so you can get better at it.
The matter is, you don’t need to spend months or years perfecting your webinar to finally land a sale.
Russell has spent years performing live webinars so he could perfect the formula over time. After he got it,he was able to make consistent sales day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran right into a situation where he just had a couple of hours to write a brand new webinar for a product because it was going to go live. He goes into detail about how he was able to do it.
Spoiler alert: it was a huge success and he explains why.
The formulation that he came up with after YEARS of running webinars is something referred to as the Perfect Webinar Script, which he explains in great detail within this part of the book.
In the Perfect Webinar, he explains how to structure your webinar to take a lead from a state of interest to the point where they are ready to fork over their cash for the value you are providing them.
Irrespective of the product or service, you can use the formula to describe how valuable it is to your client (assuming it’s valuable) and how to market it correctly throughout the webinar.
Whether you are a newcomer to webinars or you have been running them for decades, if you follow the directions in Expert Secrets, there is no doubt you’ll find incredible tactics you can use to market your services and products.
Section 4: Funnels
Russell gives you all you need to know about conducting webinars, such as how to run them and WHEN to conduct them to maximize sales.
This creates a funnel that you can utilize every week to get people on to your webinar, paying attention to you, then buying what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel which allows him to earn $50,000 weekly!
He provides the exact formula in this part of the book so you are able to implement it straight away.
Additionally,”if you are attempting to sell a high ticket offer that’s more than $3k, he gives you the”4-Question Close” which can be used when people get on the telephone with you after they sign up from a webpage. All of the previous material still applies to phone discussions, making the material within this book applicable to a lot of distinct scenarios.
While the Perfect Webinar may sound daunting to make, Russell supplies you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it down into a few questions that, once answered, enable you to put together a webinar in less than half an hour. With this, nobody can say that they do not have enough time to make a webinar!
However, if you choose to not use a webinar or choose you wish to supplement it with an additional advertising and marketing plan, you can use what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your readers buying your products and services on autopilot.
When you utilize the various components of funnels which Russell presents you with, you can build yourself a highly effective marketing machine.
Section 5: Filling your Funnel
Now you might be thinking,”well Russell knows his stuff, but he already has a way of reaching individuals and filling a funnel. I really don’t have a huge audience.”
Don’t worry, even Russell started somewhere. In this section of the book you will see precisely how to fill your funnel from scratch. This entails finding your”Dream 100″, which are the men and women who you’d like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these easy strategies, it becomes very easy to grow your audience, market your products, and in the end, fill your funnel.
Expert Secrets Pricing Expert Secrets Russell Brunson Italiano
You can come across the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle variant for $6.00.
However, if you want to get a fairly big discount, Russell is giving away Expert Secrets for free if you buy through his site. All you have to do is pay shipping and handling, which comes out to $7.95.
I really do recommend going through the website to obtain the book. Because you’ll get to see directly one of the most successful sales funnels on the market, and experience a few of the lessons first hand that you’ll learn in the book.
Plus you will have the ability to buy the Expert Secrets audiobook through the funnel too, should you prefer that medium.
I thoroughly appreciated Expert Secrets. It is packed with actionable advice, that I’ve managed to use myself to build my own brand and following.
By developing a following of mad fans, you are ensuring that you’re able to construct a defensible moat around your business. You are no longer at the mercy of other platforms such as Facebook or Google.
Instead, you have folks following every word that you say, and buying when you need them to.
And that’s really powerful stuff, which is why you should take the time to read Expert Secrets. Expert Secrets Russell Brunson Italiano