Expert Secrets Russell Brunson Pdf Download – Expert Secrets Overview

Expert Secrets Russell Brunson Pdf Download – Expert Secrets Overview

In DotCom Secrets, you learned what sales funnels are, and also just how they can help you sell your services and products online.

In case you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.

But if you have finished reading one of my favorite books, then you need to follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.

Inside, you’ll find all the secrets for building a tribe of faithful followers, that resonate with your own message and avail of your services and products.

Sounds intriguing?

Then continue reading this Expert Secrets review and find out why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.

 

What’s Expert Secrets?Expert Secrets Russell Brunson Pdf Download

Expert Secrets is the followup to Russell Brunson’s best selling DotCom Secrets book. Expert Secrets Russell Brunson Pdf Download

It had been published in 2017 and comes in at 265 pages long.

The book is all about creating your own following. How do you do so? By becoming an expert and coming up with a message that could change someone else’s life.

In Russell’s signature style, you’re going to get plenty of examples and stories where he exemplifies how he generated his own faithful following that turned ClickFunnels to a $100 million company.

In the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.

 

A look inside Expert Secrets

 

Section 1: Creating your Mass Movement

Expert Secrets Russell Brunson Pdf Download

Russell begins the meat of this book by explaining how to create your mass movement.

As the online world gets more and more saturated, you can not just put something online and expect it to sell. You have to learn how to pull an audience, turn them into raving fans, and make them excited to purchase whatever you need to give.

People will not buy from people they don’t know. So it’s imperative that you establish yourself as someone who can serve the individuals you’re trying to reach.

A movement always needs a leader and it is up to you to lead your movement. Russell breaks down precisely the way to do this together with the consequences that result from establishing yourself as the right person to direct them.

If you are thinking “how do I know what my movement is?”, then this section will be crucial to you. He breaks down the way to pinpoint your market so that you can figure out who fits best in your audience.

You’ll also learn:

– The 3 major markets

– Sub-markets of the major market you’re in

– And finally… your niche!

As soon as you’ve carved out your place in your niche, you can begin to build your movement quite easily.

Even in the event that you don’t have a specialty in your mind right now, Russell shares a couple of important tips you can use to identify what market you would enjoy being a leader in!

More to the point, Russell breaks down how you can become an Attractive Character.

expert-secrets

He describes how to utilize the Elements to explain the Identity. He goes through each element and identity so you may discover the one which fits you the best.

Once you figure this out, it really makes building your movement much easier because you understand exactly how to create your content and funnels based around it.

Inside this segment, Russell shares some great strategies like:

– One Sentence Persuasion

– Creating your”cult-ure”

– Coming up with a new opportunity and presenting it

– How to compose your Who/What Statement to find out who you are working with

– 5 Curiosity Hooks to position yourself

By the end of this segment, you’ll know exactly who you are supposed to be working with, the way to reach them, and what you have to do in order to deliver the outcomes they desire.

 

Section 2: Creating Belief

This section is packed with valuable knowledge that allows you to learn how to really understand the minds of your followers to turn them to customers.

Russell starts off this section focusing on your “One Thing” aka “The Domino”. It is the 1 thing that you need to get a person to believe that you will knock all their objections.

When you figure out your”one thing” the way Brunson describes it, it will change your company forever.

In order to better connect with your audience, Russell teaches you about “the Epiphany Bridge”.

expert-secrets

Everyone has their Luke Skywalker narrative. It’s the story that took them through various circumstances in order to lead them to victory.

In order to relate to your audience and place yourself as the specialist, Russell walks you through how to describe your journey.

Every hero goes through a series of trials to get to wherever they are.

When folks see you at the pinnacle of success, they know you have credibility.

Nonetheless, your journey is what makes you relatable to your viewers. Once they are able to see that you have experienced similar scenarios to them, they will trust you that much more.

What you do is walk them through similar situations they could be experiencing, together with the moments that brought you to where you are now.

Here you’ll find out how to make your Hero’s Journey part of your general narrative. By making it the narrative you’re known by, people will remember you by it.

This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can follow the precise script he provides.

He also helps you to take care of objections your customers might have through handling False Beliefs.

The 3 False Beliefs that you need to address on your messaging are:

– The Vehicle

– Internal Beliefs

– External Beliefs

Russell goes into detail as to what these are and how to remove them.

 

Section 3: The Stack: Selling with Authenticity

Russell’s goal in this part of this book is to get the reader to comprehend how important it is to market something that could actually help people.

He is fully aware how advertising can be tough because he’s somebody who never had a sales background.

But by using all of the strategies from the previous sections of the book (as well as some fresh ones he presents here), he shows you how you can sell ethically and responsibly with ease.

The main idea in this section is the Stack Slide which helps you increase the total value of your product or service.

expert-secrets

The Stack Slide is vital to your advertising, especially when utilized on a sales page or within a webinar. Russell shows you how you can effectively create one and make it your irresistible offer.

Once you have your irresistible offer, you can use it on an online webinar. A webinar is one of the greatest methods you can utilize to market your product or service because you may run multiple webinars per day, as frequently as you’d like.

And they don’t necessarily need to be live events. You can actually just do a presentation at a seminar every couple of months.

You’re in full control once you do a webinar, which means you’ve got the liberty to do it as many times as you like so you can get better at it.

The thing is, you don’t want to spend months or years perfecting your webinar to finally land a sale.

Russell has spent decades performing live webinars so that he could perfect the formula over time. Once he got it,he managed to produce consistent earnings day in and day out, netting him millions of dollars.

In fact, he ran into a situation where he only had a couple of hours to compose a brand new webinar for a product because it was about to go live. He goes into detail about the way he managed to do it.

Spoiler alert: it was a huge success and he explains why.

The formula that he came up with after YEARS of running webinars is something known as the Perfect Webinar Script, which he explains in great detail within this part of the book.

Inside the Perfect Webinar, he explains how to structure your webinar to take a lead from a state of interest to the point at which they are ready to fork over their money for the value you’re providing them.

Irrespective of the product or service, you can use the formula to describe how valuable it is to your client (assuming it’s valuable) and the best way to market it correctly throughout the webinar.

Whether you’re a beginner to webinars or you have been running them for decades, if you follow the directions in Expert Secrets, there is no doubt you’ll find incredible strategies you can use to sell your services and products.

perfect-webinar

 

Section 4: Funnels

Russell gives you all that you need to know about conducting webinars, such as how to run them and WHEN to conduct them to maximize sales.

This creates a funnel that you can utilize every week to get people to your webinar, paying attention to you, then purchasing what you have to offer.

Through years of trial and error, Russell has figured out the best formula for a funnel which allows him to earn $50,000 every week!

He provides the exact formula in this part of this book so you are able to implement it right away.

Additionally,”if you’re attempting to sell a high ticket offer that is more than $3k, he shows you the”4-Question Close” which can be used once people get on the phone with you once they sign up from a webpage. All the previous material nevertheless applies to phone conversations, making the material within this book applicable to many different scenarios.

While the Perfect Webinar may sound daunting to create, Russell provides you with a cheat sheet called the”Perfect Webinar Hack”.

It breaks it down into a few questions that, once answered, allow you to put together a webinar in less than 30 minutes. With this, nobody can say they don’t have enough time to create a webinar!

However, if you opt to not use a webinar or choose you wish to supplement it with an extra marketing strategy, you can utilize what Russell calls the”Email Epiphany Funnels”.

Use this 5 day email sequence and you’ll have your readers buying your products and services on autopilot.

When you utilize the various components of funnels which Russell presents you with, you can construct yourself a highly effective marketing machine.

 

Section 5: Filling your Funnel

Now you might be thinking,”well Russell knows his stuff, but he already has a way of reaching people and filling a funnel. I don’t have a massive audience.”

Don’t worry, even Russell started somewhere. In this section of the book you will see exactly how to fill your funnel from scratch. This involves finding your”Dream 100″, which are the people who you’d like to work with.

You will also learn:

– 3 strategies to build relationships

– 3 promotion strategies to market your products

Using these easy strategies, it becomes very easy to grow your audience, promote your products, and ultimately, fill your funnel.

 

Expert Secrets Pricing Expert Secrets Russell Brunson Pdf Download

You can come across the paperback version of Expert Secrets on Amazon selling for $17.07. Or you can catch the Kindle version for $6.00.

But if you would like to get a fairly big discount, Russell is giving away Expert Secrets for free if you buy through his site. All you need to do is pay shipping and handling, which comes out to $7.95.

I really do recommend going through the site to obtain the book. Since you’ll get to see directly one of the most successful sales funnels out there, and experience a few of the lessons firsthand which you will learn from the book.

Plus you will have the ability to purchase the Expert Secrets audiobook through the funnel too, if you prefer that medium.

 

Final Thoughts

I thoroughly enjoyed Expert Secrets. It is packed with actionable advice, that I have been able to use myself for build my own brand and following.

By developing a following of crazy fans, you are ensuring that you’re able to build a defensible moat around your business. You are no longer at the mercy of different programs such as Facebook or even Google.

Instead, you have people following every word that you say, and buying when you need them to.

And that’s very powerful stuff, which explains why you need to take the opportunity to read Expert Secrets. Expert Secrets Russell Brunson Pdf Download

 

 

Click Here To Get Your FREE Copy Of Expert Secrets Now!

Expert Secrets Russell Brunson Pdf Download – Expert Secrets Overview

Expert Secrets Russell Brunson Pdf Download – Expert Secrets Overview

In DotCom Secrets, you learned what sales funnels are, and also how they can help you sell your services and products online.

If you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.

But if you have finished reading one of my favourite books, then you need to follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.

Inside, you’ll find all the secrets for creating a tribe of faithful followers, that resonate with your message and purchase your services and products.

Sounds interesting?

Then continue reading this Expert Secrets overview and learn why I think Russell Brunson’s most current book is another must read book for any entrepreneur.

 

What is Expert Secrets?Expert Secrets Russell Brunson Pdf Download

Expert Secrets is your follow-up to Russell Brunson’s best selling DotCom Secrets book. Expert Secrets Russell Brunson Pdf Download

It was printed in 2017 and comes in at 265 pages long.

The book is all about creating your own following. How do you do this? By becoming a specialist and coming up with a message that can change someone else’s life.

In Russell’s trademark style, you’ll receive loads of examples and stories where he exemplifies how he created his own loyal following that turned ClickFunnels to a $100 million business.

At the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.

 

A look inside Expert Secrets

 

Section 1: Creating your Mass Movement

Expert Secrets Russell Brunson Pdf Download

Russell begins the meat of this book by describing how to create your mass movement.

As the internet world becomes increasingly saturated, you can not simply put something online and expect it to sell. You need to learn how to pull a viewer, turn them into raving fans, and make them excited to purchase anything you need to offer.

People will not buy from people they do not know. So it’s imperative that you establish yourself as someone who will serve the people you are trying to reach.

A movement always requires a leader and it is up to you to lead your movement. Russell breaks down precisely how to do this along with the consequences that result from setting yourself as the right person to lead them.

If you’re thinking “how do I know what my movement is?”, then this segment will be crucial to you. He breaks down how to pinpoint your audience so you can learn who fits best in your audience.

You’ll also learn:

– The 3 major markets

– Sub-markets of the major market you are in

– And finally… your niche!

As soon as you’ve carved out your place in your niche, you can begin to construct your movement very easily.

Even if you don’t have a niche in mind at the moment, Russell shares a couple of important suggestions you can use to spot what market you’d enjoy being a leader in!

More to the point, Russell breaks down how you can become an Attractive Character.

expert-secrets

He describes how to utilize the Elements to explain the Identity. He goes through every element and identity so you may find the one that fits you the best.

When you figure this out, it makes building your movement much easier since you know exactly how to build your content and funnels based around it.

Inside this section, Russell shares some fantastic strategies like:

– One Sentence Persuasion

– Creating your”cult-ure”

– Creating a new opportunity and presenting it

– The best way to write your own Who/What Statement to figure out who you’re working with

– 5 Curiosity Hooks to position yourself

At the conclusion of this segment, you’ll know exactly who you are supposed to be working with, how to reach them, and what you have to do in order to deliver the outcomes they desire.

 

Section 2: Creating Belief

This section is full of valuable knowledge which helps you to understand how to genuinely understand the minds of your followers to turn them into customers.

Russell starts off this section focusing on your “One Thing” aka “The Domino”. It’s the 1 thing you need to get a person to believe that you will knock down all their objections.

When you determine your”one thing” the way Brunson explains it, it is going to change your business forever.

In order to connect with your audience, Russell teaches you about “the Epiphany Bridge”.

expert-secrets

Everybody has their Luke Skywalker narrative. It is the narrative that took them through various situations so as to lead them to success.

In order to relate to your audience and place yourself as the expert, Russell walks you through how to explain your journey.

Every hero undergoes a succession of trials to get to where they are.

When people see you at the pinnacle of success, they understand you have credibility.

However, your history is what makes you relatable to your viewers. As soon as they can see you’ve experienced similar scenarios to them, they will trust you that much more.

So what you do is walk them through similar situations they could be experiencing, together with the moments that brought you to where you are today.

Here you’ll learn how to make your Hero’s Journey a part of your overall story. By making it the narrative you’re known by, people will remember you by it.

This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to implement, you can stick to the precise script that he provides.

He also helps you to take care of objections your clients might have through handling False Beliefs.

The 3 False Beliefs that you must address on your messaging are:

– The Vehicle

– Internal Beliefs

– External Beliefs

Russell goes into detail as to what these are and how to remove them.

 

Section 3: The Stack: Selling with Authenticity

Russell’s aim in this section of the book is to get the reader to comprehend how important it is to market something that can truly help people.

He is fully aware how advertising can be rough because he is someone who never had a sales background.

However, by utilizing each of the strategies from the prior sections of the book (and some new ones that he presents here), he teaches you how you can sell ethically and responsibly easily.

The most important idea in this section is that the Stack Slide which helps you increase the overall value of your product or service.

expert-secrets

The Stack Slide is vital to your marketing, especially when used on a sales page or inside a webinar. Russell shows you how you can effectively create one and make it your irresistible offer.

Once you have your irresistible offer, you may use it in an online webinar. A webinar is one of the best methods you can utilize to market your service or product as you may run a number of webinars every day, as often as you’d like.

And they do not necessarily have to be live events. You can actually just do a presentation at a seminar every month or two.

You’re in full control when you do a webinar, which means you’ve got the freedom to do it as many times as you like so that you can get better at it.

The matter is, you do not want to invest months or years perfecting your webinar to eventually land a sale.

Russell has spent years doing live webinars so that he could perfect the formula over time. After he got it right, he was able to produce consistent sales day in and day out, netting him millions of dollars.

In fact, he ran right into a situation where he only had a couple of hours to compose a brand new webinar for a product as it was about to go live. He goes into detail about how he managed to do it.

Spoiler alert: it was a massive success and he explains why.

The formulation that he came up with after YEARS of running webinars is something referred to as the Perfect Webinar Script, which he describes in fantastic detail within this section of this book.

In the Perfect Webinar, he explains how to structure your webinar to take a lead from a state of interest to the point at which they are ready to fork over their money for the value you’re providing them.

Regardless of the service or product, you may use the formula to describe how valuable it is to your client (assuming it’s valuable) and how to market it properly throughout the webinar.

Whether you are a newcomer to webinars or you have been running them for decades, if you follow the directions in Expert Secrets, there’s not any doubt you’ll discover amazing tactics you can use to market your products and services.

perfect-webinar

 

Section 4: Funnels

Russell provides all that you need to know about running webinars, including how to run them and WHEN to conduct them to maximize sales.

This produces a funnel you can use every week to get people to your webinar, paying attention to you, then buying what you have to offer.

Through years of trial and error, Russell has figured out the best formula for a funnel which allows him to make $50,000 every week!

He provides the exact formula in this section of the book so that you are able to implement it straight away.

Also,”if you are trying to sell a high ticket offer that’s more than $3k, he shows you the”4-Question Close” that can be used once people get on the telephone with you once they sign up from a webpage. All the previous material still applies to phone discussions, making the material within this book applicable to a lot of distinct scenarios.

While the Perfect Webinar may sound daunting to create, Russell supplies you with a cheat sheet known as the”Perfect Webinar Hack”.

It breaks it down into a few questions that, once answered, allow you to put together a webinar in under 30 minutes. With this, no one can say that they don’t have enough time to create a webinar!

But, if you choose to not use a webinar or decide you want to supplement it with an extra marketing plan, you can utilize what Russell calls for the”Email Epiphany Funnels”.

Use this 5 day email sequence and you’ll have your readers buying your products and services on autopilot.

When you utilize the various elements of funnels that Russell presents you with, you can construct yourself a highly effective marketing machine.

 

Section 5: Filling your Funnel

At this point you might be thinking,”well Russell knows his stuff, but he already has a means of reaching individuals and filling a funnel. I really don’t have a massive audience.”

Don’t worry, even Russell started somewhere. Within this part of the book you will see precisely how to fill your funnel from scratch. This involves finding your”Dream 100″, which are the people who you’d like to work with.

You will also learn:

– 3 strategies to build relationships

– 3 promotion strategies to promote your products

Using these simple strategies, it becomes quite easy to grow your audience, promote your products, and ultimately, fill your funnel.

 

Expert Secrets Pricing Expert Secrets Russell Brunson Pdf Download

You can find the paperback version of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle variant for $6.00.

However, if you want to get a fairly big discount, Russell is giving away Expert Secrets for free if you purchase through his site. All you have to do is pay shipping and handling, which comes out to $7.95.

I really do recommend going via the website to obtain the book. Since you’ll get to see directly among the most successful sales funnels out there, and experience some of the lessons firsthand which you will learn from the book.

Plus you’ll be able to buy the Expert Secrets audiobook through the funnel too, should you prefer that medium.

 

Final Thoughts

I thoroughly enjoyed Expert Secrets. It was packed with actionable advice, that I’ve been able to use myself for build my own brand and following.

By developing a following of mad fans, you’re ensuring that you’re able to construct a defensible moat around your business. You are no longer at the mercy of other platforms like Facebook or even Google.

Instead, you have people following every word that you say, and purchasing when you need them to.

And that’s really powerful stuff, which is why you need to take the time to read Expert Secrets. Expert Secrets Russell Brunson Pdf Download

 

 

Click Here To Receive Your FREE Copy Of Expert Secrets Now!

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