In DotCom Secrets, you learned what sales funnels are, and also just how they can help you sell your services and products online.
In case you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But if you have finished reading one of my favorite books, then you need to follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all the secrets for building a tribe of faithful followers, that resonate with your own message and avail of your services and products.
Then continue reading this Expert Secrets review and find out why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Secrets Russell Brunson Pdf Download
It had been published in 2017 and comes in at 265 pages long.
The book is all about creating your own following. How do you do so? By becoming an expert and coming up with a message that could change someone else’s life.
In Russell’s signature style, you’re going to get plenty of examples and stories where he exemplifies how he generated his own faithful following that turned ClickFunnels to a $100 million company.
In the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of this book by explaining how to create your mass movement.
As the online world gets more and more saturated, you can not just put something online and expect it to sell. You have to learn how to pull an audience, turn them into raving fans, and make them excited to purchase whatever you need to give.
People will not buy from people they don’t know. So it’s imperative that you establish yourself as someone who can serve the individuals you’re trying to reach.
A movement always needs a leader and it is up to you to lead your movement. Russell breaks down precisely the way to do this together with the consequences that result from establishing yourself as the right person to direct them.
If you are thinking “how do I know what my movement is?”, then this section will be crucial to you. He breaks down the way to pinpoint your market so that you can figure out who fits best in your audience.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And finally… your niche!
As soon as you’ve carved out your place in your niche, you can begin to build your movement quite easily.
Even in the event that you don’t have a specialty in your mind right now, Russell shares a couple of important tips you can use to identify what market you would enjoy being a leader in!
More to the point, Russell breaks down how you can become an Attractive Character.
He describes how to utilize the Elements to explain the Identity. He goes through each element and identity so you may discover the one which fits you the best.
Once you figure this out, it really makes building your movement much easier because you understand exactly how to create your content and funnels based around it.
Inside this segment, Russell shares some great strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Coming up with a new opportunity and presenting it
– How to compose your Who/What Statement to find out who you are working with
– 5 Curiosity Hooks to position yourself
By the end of this segment, you’ll know exactly who you are supposed to be working with, the way to reach them, and what you have to do in order to deliver the outcomes they desire.
Section 2: Creating Belief
This section is packed with valuable knowledge that allows you to learn how to really understand the minds of your followers to turn them to customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It is the 1 thing that you need to get a person to believe that you will knock all their objections.
When you figure out your”one thing” the way Brunson describes it, it will change your company forever.
In order to better connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker narrative. It’s the story that took them through various circumstances in order to lead them to victory.
In order to relate to your audience and place yourself as the specialist, Russell walks you through how to describe your journey.
Every hero goes through a series of trials to get to wherever they are.
When folks see you at the pinnacle of success, they know you have credibility.
Nonetheless, your journey is what makes you relatable to your viewers. Once they are able to see that you have experienced similar scenarios to them, they will trust you that much more.
What you do is walk them through similar situations they could be experiencing, together with the moments that brought you to where you are now.
Here you’ll find out how to make your Hero’s Journey part of your general narrative. By making it the narrative you’re known by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can follow the precise script he provides.
He also helps you to take care of objections your customers might have through handling False Beliefs.
The 3 False Beliefs that you need to address on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this part of this book is to get the reader to comprehend how important it is to market something that could actually help people.
He is fully aware how advertising can be tough because he’s somebody who never had a sales background.
But by using all of the strategies from the previous sections of the book (as well as some fresh ones he presents here), he shows you how you can sell ethically and responsibly with ease.
The main idea in this section is the Stack Slide which helps you increase the total value of your product or service.
The Stack Slide is vital to your advertising, especially when utilized on a sales page or within a webinar. Russell shows you how you can effectively create one and make it your irresistible offer.
Once you have your irresistible offer, you can use it on an online webinar. A webinar is one of the greatest methods you can utilize to market your product or service because you may run multiple webinars per day, as frequently as you’d like.
And they don’t necessarily need to be live events. You can actually just do a presentation at a seminar every couple of months.
You’re in full control once you do a webinar, which means you’ve got the liberty to do it as many times as you like so you can get better at it.
The thing is, you don’t want to spend months or years perfecting your webinar to finally land a sale.
Russell has spent decades performing live webinars so that he could perfect the formula over time. Once he got it,he managed to produce consistent earnings day in and day out, netting him millions of dollars.
In fact, he ran into a situation where he only had a couple of hours to compose a brand new webinar for a product because it was about to go live. He goes into detail about the way he managed to do it.
Spoiler alert: it was a huge success and he explains why.
The formula that he came up with after YEARS of running webinars is something known as the Perfect Webinar Script, which he explains in great detail within this part of the book.
Inside the Perfect Webinar, he explains how to structure your webinar to take a lead from a state of interest to the point at which they are ready to fork over their money for the value you’re providing them.
Irrespective of the product or service, you can use the formula to describe how valuable it is to your client (assuming it’s valuable) and the best way to market it correctly throughout the webinar.
Whether you’re a beginner to webinars or you have been running them for decades, if you follow the directions in Expert Secrets, there is no doubt you’ll find incredible strategies you can use to sell your services and products.
Section 4: Funnels
Russell gives you all that you need to know about conducting webinars, such as how to run them and WHEN to conduct them to maximize sales.
This creates a funnel that you can utilize every week to get people to your webinar, paying attention to you, then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel which allows him to earn $50,000 every week!
He provides the exact formula in this part of this book so you are able to implement it right away.
Additionally,”if you’re attempting to sell a high ticket offer that is more than $3k, he shows you the”4-Question Close” which can be used once people get on the phone with you once they sign up from a webpage. All the previous material nevertheless applies to phone conversations, making the material within this book applicable to many different scenarios.
While the Perfect Webinar may sound daunting to create, Russell provides you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it down into a few questions that, once answered, allow you to put together a webinar in less than 30 minutes. With this, nobody can say they don’t have enough time to create a webinar!
However, if you opt to not use a webinar or choose you wish to supplement it with an extra marketing strategy, you can utilize what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your readers buying your products and services on autopilot.
When you utilize the various components of funnels which Russell presents you with, you can construct yourself a highly effective marketing machine.
Section 5: Filling your Funnel
Now you might be thinking,”well Russell knows his stuff, but he already has a way of reaching people and filling a funnel. I don’t have a massive audience.”
Don’t worry, even Russell started somewhere. In this section of the book you will see exactly how to fill your funnel from scratch. This involves finding your”Dream 100″, which are the people who you’d like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
Using these easy strategies, it becomes very easy to grow your audience, promote your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets Russell Brunson Pdf Download
You can come across the paperback version of Expert Secrets on Amazon selling for $17.07. Or you can catch the Kindle version for $6.00.
But if you would like to get a fairly big discount, Russell is giving away Expert Secrets for free if you buy through his site. All you need to do is pay shipping and handling, which comes out to $7.95.
I really do recommend going through the site to obtain the book. Since you’ll get to see directly one of the most successful sales funnels out there, and experience a few of the lessons firsthand which you will learn from the book.
Plus you will have the ability to purchase the Expert Secrets audiobook through the funnel too, if you prefer that medium.
I thoroughly enjoyed Expert Secrets. It is packed with actionable advice, that I have been able to use myself for build my own brand and following.
By developing a following of crazy fans, you are ensuring that you’re able to build a defensible moat around your business. You are no longer at the mercy of different programs such as Facebook or even Google.
Instead, you have people following every word that you say, and buying when you need them to.
And that’s very powerful stuff, which explains why you need to take the opportunity to read Expert Secrets. Expert Secrets Russell Brunson Pdf Download