In DotCom Secrets, you read exactly what sales funnels are, and also how they can help you sell your services and products online.
If you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But in case you’ve finished reading one of my favourite books, then you need to follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all of the keys for building a tribe of loyal followers, who resonate with your message and avail of your services and products.
Sounds interesting?
Then continue reading this Expert Secrets review and find out why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets Russell Brunson Pdf
Expert Secrets is the followup to Russell Brunson’s best selling DotCom Secrets book. Expert Secrets Russell Brunson Pdf
It was printed in 2017 and comes in at 265 pages long.
The book is all about creating your own following. How do you do this? By becoming an expert and creating a message that could change somebody else’s life.
In Russell’s trademark style, you’ll receive plenty of examples and stories where he illustrates how he created his own faithful following that turned ClickFunnels to a $100 million company.
In the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of this book by describing how to make your mass movement.
As the internet world gets increasingly saturated, you can’t simply put something online and expect it to sell. You need to understand how to pull a viewer, turn them into raving fans, and make them eager to buy anything you have to give.
People won’t buy from people they do not know. So it is important that you set yourself as somebody who will serve the people you’re attempting to reach.
A movement always needs a leader and it is up to you to lead your movement. Russell breaks down precisely how to do this together with the consequences that result from establishing yourself as the right person to lead them.
If you are thinking “how do I find out what my movement is?”, then this section will be crucial to you. He breaks down the way to pinpoint your market so you can learn who fits best in your audience.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And finally… your niche!
As soon as you’ve carved out your place in your specialty, you can start to build your movement very easily.
Even if you don’t have a specialty in your mind right now, Russell shares a couple of important suggestions you can use to spot what market you’d enjoy being a leader in!
More importantly, Russell breaks down the way you can become an Attractive Character.
He describes how to use the Elements to explain the Identity. He goes through every element and identity so you can discover the one which fits you the best.
When you figure this out, it really makes building your movement much easier because you understand exactly how to create your content and funnels based around it.
Inside this section, Russell shares several fantastic strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Coming up with a new opportunity and introducing it
– The best way to write your Who/What Statement to figure out who you are working with
– 5 Curiosity Hooks to position yourself
At the end of this segment, you will know exactly who you’re supposed to be working with, how to reach them, and what exactly you need to do to deliver the results they want.
Section 2: Creating Belief
This section is full of valuable knowledge which allows you to understand how to really understand the minds of your followers to turn them to customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It is the one thing that you need to convince a person to believe that you will knock all of their objections.
When you determine your”one thing” the manner Brunson explains it, it will change your company forever.
In order to better connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker story. It is the story that took them through various circumstances in order to direct them to success.
To be able to relate to your audience and position yourself as the expert, Russell walks you through how to explain your travels.
Every hero undergoes a series of trials to get to wherever they are.
When people see you in the pinnacle of success, they know you’ve got credibility.
Nonetheless, your history is what makes you relatable to your audience. As soon as they are able to find that you have experienced similar scenarios to them, they will trust you that much more.
What you do is walk them through similar scenarios they could be experiencing, along with the moments that brought you to where you are today.
Here you will find out how to make your Hero’s Journey part of your general narrative. By making it the narrative you are known by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can follow the precise script he provides.
He also enables you to take care of objections your customers might have through handling False Beliefs.
The 3 False Beliefs that you need to deal with on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this section of the book is to get the reader to understand how important it is to sell something that can actually help people.
He is completely aware how advertising can be tough because he’s someone who never had a sales background.
However, by using each of the strategies from the previous sections of this book (as well as some fresh ones that he presents here), he shows you how you can sell ethically and responsibly easily.
The most important idea in this section is that the Stack Slide which helps you increase the overall value of your product or service.
The Stack Slide is crucial to your marketing, especially when used on a sales page or inside a webinar. Russell shows you the way to effectively build one and make it your irresistible offer.
Once you have your irresistible offer, you may use it on an online webinar. A webinar is one of the best methods you can use to sell your product or service because you may run a number of webinars per day, as frequently as you’d like.
And they don’t necessarily need to be live occasions. You can actually just do a presentation in a seminar every couple of months.
You are in full control when you do a webinar, which means you have the freedom to do it as many times as you like so that you can get better at it.
The matter is, you don’t need to invest months or years refining your webinar to finally land a sale.
Russell has spent years doing live webinars so he could perfect the formula over time. Once he got it,he managed to make consistent sales day in and day out, netting him millions of dollars.
In fact, he ran into a situation where he only had a couple of hours to compose a brand new webinar for a product as it was about to go live. He goes into detail about the way he was able to do it.
Spoiler alert: it was a huge success and he explains why.
The formula that he came up with after YEARS of conducting webinars is something referred to as the Perfect Webinar Script, which he describes in great detail within this section of this book.
In the Perfect Webinar, he teaches you how to structure your webinar to take a prospect from a state of interest to the point where they are ready to fork over their cash for the value you are providing them.
Regardless of the service or product, you may use the formula to explain how valuable it is to your client (assuming it actually is valuable) and how to market it properly throughout the webinar.
Whether you’re a beginner to webinars or you have been running them for decades, if you follow the directions in Expert Secrets, there is not any doubt you’ll discover amazing tactics you can use to market your products and services.
Section 4: Funnels
Russell provides all that you need to know about conducting webinars, including how to conduct them and WHEN to conduct them to maximize sales.
This produces a funnel you can use every week to get people to your webinar, paying attention to you, then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula for a funnel which allows him to earn $50,000 weekly!
He gives you the exact formula in this part of the book so that you are able to implement it straight away.
Additionally,”if you’re trying to sell a high ticket offer that’s more than $3k, he gives you the”4-Question Close” which can be used when people get on the telephone with you once they sign up from a webpage. All of the previous material nevertheless applies to phone conversations, making the content in this book applicable to a lot of different scenarios.
While the Perfect Webinar may sound daunting to create, Russell supplies you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it down into a few questions that, once answered, enable you to put together a webinar in less than half an hour. With this, nobody can say they do not have enough time to make a webinar!
However, if you choose to not use a webinar or decide you wish to supplement it with an additional marketing strategy, you can utilize what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your subscribers buying your services and products on autopilot.
When you utilize the several elements of funnels that Russell presents you with, you can construct yourself a powerful marketing machine.
Section 5: Filling your Funnel
At this point you may be thinking,”well Russell knows his stuff, but he already has a means of reaching people and filling a funnel. I don’t have a huge audience.”
Don’t worry, even Russell started somewhere. In this section of the book you will see exactly how to fill your funnel from scratch. This entails figuring out your”Dream 100″, which are the people that you’d love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these simple strategies, it becomes quite easy to grow your audience, market your products, and in the end, fill your funnel.
Expert Secrets Pricing Expert Secrets Russell Brunson Pdf
You can find the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle variant for $6.00.
However, if you would like to get a fairly big discount, Russell is giving away Expert Secrets for free if you purchase through his site. All you have to do is pay shipping and handling, which comes out to $7.95.
I truly do recommend going via the website to obtain the book. Since you’ll get to see directly one of the most successful sales funnels on the market, and experience some of the lessons firsthand which you will learn in the book.
Plus you will be able to purchase the Expert Secrets audiobook through the funnel too, should you prefer that medium.
Final Thoughts
I thoroughly enjoyed Expert Secrets. It was packed with actionable advice, that I’ve managed to use myself to build my own brand and following.
By developing a following of crazy fans, you are ensuring that you’re able to construct a defensible moat around your business. You’re no longer at the mercy of other platforms like Facebook or even Google.
Instead, you have people following every word you say, and buying when you need them to.
And that is very strong stuff, which is the reason you need to take the time to read Expert Secrets. Expert Secrets Russell Brunson Pdf
