Expert Secrets Russell Brunson Pdf – Expert Secrets Overview

Expert Secrets Russell Brunson Pdf – Expert Secrets Overview

In DotCom Secrets, you read exactly what sales funnels are, and also how they can help you sell your services and products online.

If you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.

But in case you’ve finished reading one of my favourite books, then you need to follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.

Inside, you’ll find all of the keys for building a tribe of loyal followers, who resonate with your message and avail of your services and products.

Sounds interesting?

Then continue reading this Expert Secrets review and find out why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.

 

What is Expert Secrets?Expert Secrets Russell Brunson Pdf

Expert Secrets is the followup to Russell Brunson’s best selling DotCom Secrets book. Expert Secrets Russell Brunson Pdf

It was printed in 2017 and comes in at 265 pages long.

The book is all about creating your own following. How do you do this? By becoming an expert and creating a message that could change somebody else’s life.

In Russell’s trademark style, you’ll receive plenty of examples and stories where he illustrates how he created his own faithful following that turned ClickFunnels to a $100 million company.

In the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.

 

A look inside Expert Secrets

 

Section 1: Creating your Mass Movement

Expert Secrets Russell Brunson Pdf

Russell starts the meat of this book by describing how to make your mass movement.

As the internet world gets increasingly saturated, you can’t simply put something online and expect it to sell. You need to understand how to pull a viewer, turn them into raving fans, and make them eager to buy anything you have to give.

People won’t buy from people they do not know. So it is important that you set yourself as somebody who will serve the people you’re attempting to reach.

A movement always needs a leader and it is up to you to lead your movement. Russell breaks down precisely how to do this together with the consequences that result from establishing yourself as the right person to lead them.

If you are thinking “how do I find out what my movement is?”, then this section will be crucial to you. He breaks down the way to pinpoint your market so you can learn who fits best in your audience.

You will also learn:

– The 3 major markets

– Sub-markets of the major market you’re in

– And finally… your niche!

As soon as you’ve carved out your place in your specialty, you can start to build your movement very easily.

Even if you don’t have a specialty in your mind right now, Russell shares a couple of important suggestions you can use to spot what market you’d enjoy being a leader in!

More importantly, Russell breaks down the way you can become an Attractive Character.

expert-secrets

He describes how to use the Elements to explain the Identity. He goes through every element and identity so you can discover the one which fits you the best.

When you figure this out, it really makes building your movement much easier because you understand exactly how to create your content and funnels based around it.

Inside this section, Russell shares several fantastic strategies like:

– One Sentence Persuasion

– Building your”cult-ure”

– Coming up with a new opportunity and introducing it

– The best way to write your Who/What Statement to figure out who you are working with

– 5 Curiosity Hooks to position yourself

At the end of this segment, you will know exactly who you’re supposed to be working with, how to reach them, and what exactly you need to do to deliver the results they want.

 

Section 2: Creating Belief

This section is full of valuable knowledge which allows you to understand how to really understand the minds of your followers to turn them to customers.

Russell starts off this section focusing on your “One Thing” aka “The Domino”. It is the one thing that you need to convince a person to believe that you will knock all of their objections.

When you determine your”one thing” the manner Brunson explains it, it will change your company forever.

In order to better connect with your audience, Russell teaches you about “the Epiphany Bridge”.

expert-secrets

Everyone has their Luke Skywalker story. It is the story that took them through various circumstances in order to direct them to success.

To be able to relate to your audience and position yourself as the expert, Russell walks you through how to explain your travels.

Every hero undergoes a series of trials to get to wherever they are.

When people see you in the pinnacle of success, they know you’ve got credibility.

Nonetheless, your history is what makes you relatable to your audience. As soon as they are able to find that you have experienced similar scenarios to them, they will trust you that much more.

What you do is walk them through similar scenarios they could be experiencing, along with the moments that brought you to where you are today.

Here you will find out how to make your Hero’s Journey part of your general narrative. By making it the narrative you are known by, people will remember you by it.

This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can follow the precise script he provides.

He also enables you to take care of objections your customers might have through handling False Beliefs.

The 3 False Beliefs that you need to deal with on your messaging are:

– The Vehicle

– Internal Beliefs

– External Beliefs

Russell goes into detail about what these are and how to eliminate them.

 

Section 3: The Stack: Selling with Authenticity

Russell’s goal in this section of the book is to get the reader to understand how important it is to sell something that can actually help people.

He is completely aware how advertising can be tough because he’s someone who never had a sales background.

However, by using each of the strategies from the previous sections of this book (as well as some fresh ones that he presents here), he shows you how you can sell ethically and responsibly easily.

The most important idea in this section is that the Stack Slide which helps you increase the overall value of your product or service.

expert-secrets

The Stack Slide is crucial to your marketing, especially when used on a sales page or inside a webinar. Russell shows you the way to effectively build one and make it your irresistible offer.

Once you have your irresistible offer, you may use it on an online webinar. A webinar is one of the best methods you can use to sell your product or service because you may run a number of webinars per day, as frequently as you’d like.

And they don’t necessarily need to be live occasions. You can actually just do a presentation in a seminar every couple of months.

You are in full control when you do a webinar, which means you have the freedom to do it as many times as you like so that you can get better at it.

The matter is, you don’t need to invest months or years refining your webinar to finally land a sale.

Russell has spent years doing live webinars so he could perfect the formula over time. Once he got it,he managed to make consistent sales day in and day out, netting him millions of dollars.

In fact, he ran into a situation where he only had a couple of hours to compose a brand new webinar for a product as it was about to go live. He goes into detail about the way he was able to do it.

Spoiler alert: it was a huge success and he explains why.

The formula that he came up with after YEARS of conducting webinars is something referred to as the Perfect Webinar Script, which he describes in great detail within this section of this book.

In the Perfect Webinar, he teaches you how to structure your webinar to take a prospect from a state of interest to the point where they are ready to fork over their cash for the value you are providing them.

Regardless of the service or product, you may use the formula to explain how valuable it is to your client (assuming it actually is valuable) and how to market it properly throughout the webinar.

Whether you’re a beginner to webinars or you have been running them for decades, if you follow the directions in Expert Secrets, there is not any doubt you’ll discover amazing tactics you can use to market your products and services.

perfect-webinar

 

Section 4: Funnels

Russell provides all that you need to know about conducting webinars, including how to conduct them and WHEN to conduct them to maximize sales.

This produces a funnel you can use every week to get people to your webinar, paying attention to you, then purchasing what you have to offer.

Through years of trial and error, Russell has figured out the ideal formula for a funnel which allows him to earn $50,000 weekly!

He gives you the exact formula in this part of the book so that you are able to implement it straight away.

Additionally,”if you’re trying to sell a high ticket offer that’s more than $3k, he gives you the”4-Question Close” which can be used when people get on the telephone with you once they sign up from a webpage. All of the previous material nevertheless applies to phone conversations, making the content in this book applicable to a lot of different scenarios.

While the Perfect Webinar may sound daunting to create, Russell supplies you with a cheat sheet known as the”Perfect Webinar Hack”.

It breaks it down into a few questions that, once answered, enable you to put together a webinar in less than half an hour. With this, nobody can say they do not have enough time to make a webinar!

However, if you choose to not use a webinar or decide you wish to supplement it with an additional marketing strategy, you can utilize what Russell calls the”Email Epiphany Funnels”.

Use this 5 day email sequence and you’re going to have your subscribers buying your services and products on autopilot.

When you utilize the several elements of funnels that Russell presents you with, you can construct yourself a powerful marketing machine.

 

Section 5: Filling your Funnel

At this point you may be thinking,”well Russell knows his stuff, but he already has a means of reaching people and filling a funnel. I don’t have a huge audience.”

Don’t worry, even Russell started somewhere. In this section of the book you will see exactly how to fill your funnel from scratch. This entails figuring out your”Dream 100″, which are the people that you’d love to work with.

You will also learn:

– 3 strategies to build relationships

– 3 promotion strategies to promote your products

With these simple strategies, it becomes quite easy to grow your audience, market your products, and in the end, fill your funnel.

 

Expert Secrets Pricing Expert Secrets Russell Brunson Pdf

You can find the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle variant for $6.00.

However, if you would like to get a fairly big discount, Russell is giving away Expert Secrets for free if you purchase through his site. All you have to do is pay shipping and handling, which comes out to $7.95.

I truly do recommend going via the website to obtain the book. Since you’ll get to see directly one of the most successful sales funnels on the market, and experience some of the lessons firsthand which you will learn in the book.

Plus you will be able to purchase the Expert Secrets audiobook through the funnel too, should you prefer that medium.

 

Final Thoughts

I thoroughly enjoyed Expert Secrets. It was packed with actionable advice, that I’ve managed to use myself to build my own brand and following.

By developing a following of crazy fans, you are ensuring that you’re able to construct a defensible moat around your business. You’re no longer at the mercy of other platforms like Facebook or even Google.

Instead, you have people following every word you say, and buying when you need them to.

And that is very strong stuff, which is the reason you need to take the time to read Expert Secrets. Expert Secrets Russell Brunson Pdf

 

 

Click Here To Get Your FREE Copy Of Expert Secrets Now!

Expert Secrets Russell Brunson Pdf – Expert Secrets Overview

Expert Secrets Russell Brunson Pdf – Expert Secrets Overview

In DotCom Secrets, you learned what sales funnels are, and also how they can help you market your products and services online.

If you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.

But if you’ve finished reading one of my favorite books, then you should follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.

Inside, you will find all of the keys for creating a tribe of faithful followers, who resonate with your own message and purchase your products and services.

Sounds interesting?

Then continue reading this Expert Secrets review and learn why I think Russell Brunson’s latest book is another must read book for any entrepreneur.

 

What is Expert Secrets?Expert Secrets Russell Brunson Pdf

Expert Secrets is the follow-up to Russell Brunson’s best selling DotCom Secrets book. Expert Secrets Russell Brunson Pdf

It had been published in 2017 and comes in at 265 pages long.

The book is all about creating your own following. How can you do this? By becoming an expert and coming up with a message that can change somebody else’s life.

In Russell’s signature style, you’ll get loads of stories and examples where he exemplifies how he created his own loyal following that turned ClickFunnels into a $100 million business.

At the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.

 

A look inside Expert Secrets

 

Section 1: Creating your Mass Movement

Expert Secrets Russell Brunson Pdf

Russell starts the meat of this book by describing how to make your mass movement.

As the online world gets more and more saturated, you can’t just put something online and expect it to sell. You need to learn how to pull an audience, turn them into raving fans, and get them eager to buy whatever you have to give.

People won’t buy from people they don’t know. So it is imperative that you set yourself as somebody who can serve the people you’re attempting to reach.

A movement always needs a leader and it is up to you to direct your movement. Russell breaks down precisely how to do this together with all the effects that result from establishing yourself as the right person to lead them.

If you are thinking “how do I find out what my movement is?”, then this section will be crucial to you. He breaks down the way to pinpoint your audience so you can learn who fits best in your market.

You will also learn:

– The 3 major markets

– Sub-markets of the major market you’re in

– And lastly… your niche!

As soon as you’ve carved out your place in your niche, you may start to construct your movement quite easily.

Even if you don’t have a specialty in your mind right now, Russell shares a few key tips you can use to identify what market you’d enjoy being a pioneer in!

More importantly, Russell breaks down the way you’re able to create an Attractive Character.

expert-secrets

He describes how to utilize the Elements to describe the Identity. He goes through every element and identity so that you can find the one which fits you the best.

When you figure this out, it really makes building your movement a lot easier because you understand exactly how to create your content and funnels based on it.

In this segment, Russell shares several fantastic strategies like:

– One Sentence Persuasion

– Creating your”cult-ure”

– Coming up with a new opportunity and presenting it

– The best way to write your Who/What Statement to figure out who you’re working with

– 5 Curiosity Hooks to position yourself

By the conclusion of this segment, you’ll know exactly who you’re supposed to be working with, the way to connect with them, and what exactly you need to do in order to deliver the results they desire.

 

Section 2: Creating Belief

This section is packed with valuable knowledge that helps you to understand how to genuinely understand the minds of your followers to turn them into customers.

Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It’s the one thing you need to get someone to believe that you will knock all of their objections.

When you figure out your”one thing” the manner Brunson describes it, it will change your business forever.

In order to better connect with your audience, Russell teaches you about “the Epiphany Bridge”.

expert-secrets

Everyone has their Luke Skywalker story. It is the narrative that took them through various situations so as to lead them to victory.

In order to relate to your audience and position yourself as the expert, Russell walks you through how to describe your travels.

Every hero undergoes a succession of trials to get to wherever they are.

When people see you at the pinnacle of success, they understand you’ve got credibility.

Nonetheless, your history is the thing that makes you relatable to your viewers. As soon as they are able to see you’ve experienced similar situations to them, they’ll trust you that much more.

So what you do is walk them through similar scenarios they could be experiencing, together with the moments that brought you to where you are today.

Here you’ll learn how to make your Hero’s Journey part of your overall story. By making it the narrative you are understood by, people will remember you by it.

This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to implement, you can stick to the precise script he provides.

He also enables you to deal with objections your customers may have through managing False Beliefs.

The 3 False Beliefs that you must deal with in your messaging are:

– The Vehicle

– Internal Beliefs

– External Beliefs

Russell goes into detail about what these are and how to eliminate them.

 

Section 3: The Stack: Selling with Authenticity

Russell’s aim in this section of the book is to get the reader to understand how important it is to sell something that could actually help people.

He is completely aware how selling can be tough because he’s somebody who never had a sales background.

However, by utilizing each of the strategies from the previous sections of this book (as well as some new ones he presents here), he teaches you how to sell ethically and responsibly easily.

The main idea in this section is the Stack Slide which helps you increase the overall value of your product or service.

expert-secrets

The Stack Slide is crucial to your marketing, especially when utilized on a sales page or inside a webinar. Russell shows you the way you can effectively create one and make it your irresistible offer.

When you have your irresistible offer, you can use it in an online webinar. A webinar is one of the greatest methods you can use to sell your product or service because you can run multiple webinars every day, as frequently as you’d like.

Plus they do not necessarily have to be live occasions. You can actually just do a presentation at a seminar every couple of months.

You are in full control when you do a webinar, which usually means you have the liberty to do it as many times as you like so you can get better at it.

The matter is, you don’t want to spend months or years perfecting your webinar to finally land a sale.

Russell has spent years doing live webinars so he could perfect the formula over time. Once he got it right, he managed to make consistent earnings day in and day out, netting him millions of dollars.

In fact, he ran right into a situation where he only had a few hours to compose a brand new webinar for a product because it was going to go live. He goes into detail about the way he managed to do it.

Spoiler alert: it was a massive success and he explains why.

The formulation he came up with after YEARS of conducting webinars is something known as the Perfect Webinar Script, which he describes in fantastic detail in this section of this book.

Inside the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point where they are ready to fork over their cash for the value you’re providing them.

Irrespective of the product or service, you can use the formula to describe how valuable it is to your customer (assuming it’s valuable) and how to market it correctly throughout the webinar.

Whether you are a newcomer to webinars or you have been running them for decades, should you follow the instructions in Expert Secrets, there’s not any doubt you’ll find amazing strategies you can use to sell your products and services.

perfect-webinar

 

Section 4: Funnels

Russell gives you all you need to know about conducting webinars, including how to conduct them and WHEN to run them to maximize sales.

This produces a funnel that you can use every week to get people to your webinar, paying attention to you, and then purchasing what you have to offer.

Through years of trial and error, Russell has figured out the ideal formula for a funnel which allows him to earn $50,000 every week!

He provides the specific formula in this part of this book so that you can implement it right away.

Also,”if you are trying to sell a high ticket offer that is more than $3k, he shows you the”4-Question Close” which can be used when people get on the phone with you after they sign up from a webpage. All the previous material still applies to phone discussions, making the material in this book applicable to a lot of different situations.

While the Perfect Webinar may seem daunting to make, Russell provides you with a cheat sheet called the”Perfect Webinar Hack”.

It breaks it all down to a few questions that, once answered, enable you to put together a webinar in less than 30 minutes. With this, nobody can say that they don’t have time to make a webinar!

However, if you opt to not use a webinar or decide you wish to supplement it with an extra marketing strategy, you can utilize what Russell calls the”Email Epiphany Funnels”.

Use this 5 day email sequence and you’re going to have your readers buying your products and services on autopilot.

When you use the various elements of funnels which Russell presents you with, you can construct yourself a powerful marketing machine.

 

Section 5: Filling your Funnel

Now you might be thinking,”well Russell knows his stuff, but he already has a way of reaching individuals and filling a funnel. I don’t have a massive audience.”

Do not worry, even Russell started somewhere. Within this section of the book you will see precisely how to fill your funnel from scratch. This involves figuring out your”Dream 100″, which are the men and women who you’d love to work with.

You will also learn:

– 3 strategies to build relationships

– 3 promotion strategies to promote your products

With these easy strategies, it becomes quite easy to grow your audience, market your products, and ultimately, fill your funnel.

 

Expert Secrets Pricing Expert Secrets Russell Brunson Pdf

It is possible to find the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you could catch the Kindle variant for $6.00.

But if you want to get a fairly huge discount, Russell is giving away Expert Secrets for free if you purchase through his site. All you need to do is pay shipping and handling, which comes out to $7.95.

I truly do recommend going through the site to buy the book. Because you’ll get to see directly one of the most successful sales funnels out there, and experience some of the lessons firsthand that you’ll learn in the book.

Plus you will be able to buy the Expert Secrets audiobook through the funnel as well, if you prefer that medium.

 

Final Thoughts

I thoroughly appreciated Expert Secrets. It is packed with actionable advice, that I’ve been able to use myself for build my very own brand and following.

By developing a following of mad fans, you are ensuring that you’re able to construct a defensible moat around your business. You’re no longer at the mercy of other programs like Facebook or even Google.

Instead, you have folks following every word you say, and purchasing when you want them to.

And that’s really strong stuff, which explains why you need to take the opportunity to read Expert Secrets. Expert Secrets Russell Brunson Pdf

 

 

Click Here To Get Your FREE Copy Of Expert Secrets Now!

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