In DotCom Secrets, you read exactly what sales funnels are, and how they can help you market your services and products online.
In case you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But if you have finished reading one of my favorite books, then you need to follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all of the keys for creating a tribe of loyal followers, that resonate with your message and purchase your products and services.
Then continue reading this Expert Secrets review and find out why I think Russell Brunson’s most current book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Secrets Russell Brunson Pdf Free Book
It was published in 2017 and comes in at 265 pages long.
The book is all about making your own following. How do you do this? By becoming an expert and creating a message that can change someone else’s life.
In Russell’s signature style, you’ll receive plenty of stories and examples where he exemplifies how he generated his own loyal following that turned ClickFunnels to a $100 million business.
In the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of this book by describing how to make your mass movement.
As the internet world becomes more and more saturated, you can not simply put something online and expect it to sell. You have to learn how to attract a viewer, turn them into raving fans, and make them excited to purchase whatever you have to give.
People won’t buy from people they do not know. So it’s important that you set yourself as someone who will serve the individuals you’re attempting to reach.
A movement always requires a leader and it’s all up to you to lead your movement. Russell breaks down precisely the way to do this along with all the effects that result from establishing yourself as the ideal person to lead them.
If you’re thinking “how do I know what my movement is?”, then this section will be crucial for you. He breaks down how to pinpoint your audience so you can figure out who fits best in your market.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And finally… your niche!
As soon as you’ve carved out your place in your specialty, you may start to build your movement very easily.
Even in the event that you don’t have a specialty in your mind at the moment, Russell shares a few important tips you can use to spot what market you would enjoy being a leader in!
More importantly, Russell breaks down how you can create an Attractive Character.
He explains how to utilize the Elements to explain the Identity. He goes through every element and identity so that you can find the one which fits you the best.
When you figure this out, it really makes building your movement much easier because you know exactly how to create your content and funnels based on it.
Inside this section, Russell shares some great strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Creating a new opportunity and presenting it
– How to write your Who/What Statement to find out who you are working with
– 5 Curiosity Hooks to position yourself
By the conclusion of this segment, you will know exactly who you’re supposed to be working with, the way to reach them, and what exactly you have to do to deliver the outcomes they want.
Section 2: Creating Belief
This section is packed with valuable knowledge which helps you to understand how to genuinely comprehend the minds of your followers to turn them to customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It’s the 1 thing that you need to convince someone to believe that you will knock down all of their objections.
When you determine your”one thing” the way Brunson describes it, it will change your company forever.
In order to better connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker narrative. It is the story that took them through different circumstances so as to direct them to success.
In order to relate to your viewers and position yourself as the specialist, Russell walks you through how to describe your travels.
Every hero goes through a succession of trials to get to wherever they are.
When people see you in the pinnacle of success, they understand you’ve got credibility.
However, your journey is the thing that makes you relatable to your audience. As soon as they are able to see you’ve experienced similar situations to them, they’ll trust you that much more.
What you do is walk them through similar situations they might be experiencing, along with the moments that brought you to where you are today.
Here you will find out how to make your Hero’s Journey a part of your overall narrative. By making it the narrative you’re understood by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can follow the precise script that he provides.
In addition, he helps you to deal with objections your clients may have through managing False Beliefs.
The 3 False Beliefs that you must deal with in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this part of the book is to get the reader to comprehend how important it is to sell something that could actually help people.
He is fully aware how selling can be tough because he is somebody who never had a sales background.
However, by using all of the approaches from the previous sections of the book (and some new ones he presents here), he shows you how to sell ethically and responsibly easily.
The most important idea in this section is the Stack Slide which helps you increase the overall value of your service or product.
The Stack Slide is vital to your marketing, particularly when utilized on a sales page or within a webinar. Russell shows you the way you can effectively create one and make it your irresistible offer.
When you have your irresistible offer, you may use it in an online webinar. A webinar is one of the best methods you can utilize to sell your service or product because you can run multiple webinars per day, as often as you’d like.
Plus they don’t necessarily need to be live occasions. You can actually just do a presentation in a seminar every couple of months.
You’re in full control when you do a webinar, which means you’ve got the freedom to do it as many times as you like so that you can get better at it.
The matter is, you don’t need to spend months or years perfecting your webinar to eventually land a sale.
Russell has spent years performing live webinars so he could perfect the formula over time. Once he got it right, he managed to make consistent sales day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran right into a situation where he just had a couple of hours to compose a new webinar for a product because it was about to go live. He goes into detail about how he was able to do it.
Spoiler alert: it was a massive success and he explains why.
The formula that he came up with after YEARS of conducting webinars is something referred to as the Perfect Webinar Script, which he describes in fantastic detail within this part of the book.
In the Perfect Webinar, he explains how to structure your webinar to take a lead from a state of interest to the point where they are ready to fork over their money for the value you’re providing them.
Regardless of the service or product, you may use the formula to describe how valuable it is to your client (assuming it actually is valuable) and the best way to market it correctly throughout the webinar.
Whether you are a beginner to webinars or you’ve been running them for decades, should you follow the instructions in Expert Secrets, there is no doubt you’ll discover incredible strategies you can use to market your products and services.
Section 4: Funnels
Russell gives you all that you need to know about running webinars, including how to conduct them and WHEN to run them to optimize earnings.
This produces a funnel that you can utilize every week to get people on to your webinar, paying attention to you, then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula to get a funnel that allows him to earn $50,000 weekly!
He gives you the exact formula in this part of the book so that you are able to implement it right away.
Additionally,”if you’re trying to sell a high ticket offer that is more than $3k, he shows you the”4-Question Close” which can be used once people get on the phone with you after they sign up from a webpage. All of the previous material still applies to phone discussions, making the material within this book applicable to many distinct situations.
While the Perfect Webinar may sound daunting to create, Russell supplies you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it all down into a few questions that, once answered, enable you to put together a webinar in under 30 minutes. With this, no one can say they do not have enough time to make a webinar!
However, if you choose to not use a webinar or choose you wish to supplement it with an extra advertising and marketing strategy, you can utilize what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your readers buying your products and services on autopilot.
When you use the various components of funnels that Russell presents you with, you can construct yourself a powerful marketing machine.
Section 5: Filling your Funnel
Now you may be thinking,”well Russell knows his stuff, but he already has a means of reaching people and filling a funnel. I really don’t have a massive audience.”
Do not worry, even Russell started somewhere. Within this section of the book you will see precisely how to fill your funnel from scratch. This involves finding your”Dream 100″, which are the men and women that you would love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
With these easy strategies, it gets quite easy to grow your audience, market your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets Russell Brunson Pdf Free Book
You can find the paperback version of Expert Secrets on Amazon selling for $17.07. Or you could catch the Kindle variant for $6.00.
But if you would like to get a pretty big discount, Russell is giving away Expert Secrets for free if you purchase through his site. All you have to do is cover shipping and handling, which comes out to $7.95.
I truly do recommend going via the site to buy the book. Since you’ll get to see directly one of the most successful sales funnels on the market, and experience some of the lessons first hand that you’ll learn in the book.
Plus you will have the ability to buy the Expert Secrets audiobook through the funnel as well, if you prefer that medium.
I thoroughly enjoyed Expert Secrets. It is packed with actionable guidance, that I have been able to use myself to build my very own brand and following.
By developing a following of crazy fans, you’re ensuring that you’re able to build a defensible moat around your business. You are no longer at the mercy of different platforms such as Facebook or even Google.
Instead, you have people following every word you say, and purchasing when you want them to.
And that is very strong stuff, which is why you need to take the time to read Expert Secrets. Expert Secrets Russell Brunson Pdf Free Book