In DotCom Secrets, you learned exactly what sales funnels are, and also just how they can help you market your products and services online.
In case you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But if you’ve finished reading one of my favourite books, then you should follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all the secrets for creating a tribe of loyal followers, who resonate with your own message and purchase your services and products.
Then continue reading this Expert Secrets review and find out why I think Russell Brunson’s most current book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets Russell Brunson Pdf Free Download
It had been printed in 2017 and comes in at 265 pages long.
The book is all about creating your own following. How do you do this? By becoming an expert and creating a message that can change someone else’s life.
In Russell’s signature style, you’ll receive loads of stories and examples where he exemplifies how he generated his own faithful following that turned ClickFunnels to a $100 million company.
At the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of this book by describing how to make your mass movement.
As the internet world becomes more and more saturated, you can not just put something online and expect it to sell. You need to learn how to pull a viewer, turn them into raving fans, and make them excited to purchase anything you have to offer.
People will not buy from people they don’t know. So it is important that you establish yourself as someone who can serve the people you are trying to reach.
A movement always requires a leader and it’s all up to you to lead your movement. Russell breaks down precisely how to do this along with all the consequences that result from establishing yourself as the right person to lead them.
If you’re thinking “how do I find out what my movement is?”, then this segment will be crucial to you. He breaks down how to pinpoint your market so you can figure out who fits best in your market.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And lastly… your niche!
As soon as you’ve carved out your spot in your specialty, you can begin to build your movement very easily.
Even if you don’t have a specialty in mind right now, Russell shares a couple of important tips you can use to spot what niche you would enjoy being a pioneer in!
More to the point, Russell breaks down the way you can create an Attractive Character.
He explains how to use the Elements to explain the Identity. He goes through each element and identity so that you may find the one which fits you the best.
Once you figure this out, it makes building your movement much easier because you understand exactly how to create your content and funnels based on it.
In this section, Russell shares some great strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Creating a new opportunity and introducing it
– The best way to compose your Who/What Statement to find out who you’re working with
– 5 Curiosity Hooks to position yourself
At the end of this section, you’ll know exactly who you are supposed to be working with, how to connect with them, and what exactly you have to do in order to deliver the outcomes they desire.
Section 2: Creating Belief
This section is full of valuable knowledge which helps you to learn how to genuinely understand the minds of your followers to turn them to customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It is the one thing you need to get a person to believe that you will knock all their objections.
When you figure out your”one thing” the way Brunson explains it, it will change your business forever.
Next, in order to connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker story. It’s the narrative that took them through various circumstances in order to direct them to success.
In order to relate to your viewers and place yourself as the expert, Russell walks you through how to explain your journey.
Every hero undergoes a series of trials to get to wherever they are.
When folks see you at the pinnacle of success, they understand you have credibility.
Nonetheless, your history is the thing that makes you relatable to your audience. As soon as they can see you’ve experienced similar scenarios to them, they will trust you that much more.
So what you do is walk them through similar situations they might be experiencing, together with the moments that brought you to where you are now.
Here you will learn how to make your Hero’s Journey a part of your overall story. By making it the narrative you’re known by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to implement, you can follow the exact script that he provides.
He also helps you to deal with objections your customers may have through handling False Beliefs.
The 3 False Beliefs that you must address in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this part of the book is to get the reader to understand how important it is to sell something that can truly help people.
He’s fully aware how selling can be rough because he’s somebody who never had a sales background.
But by using all of the strategies from the previous sections of the book (as well as some fresh ones he presents here), he teaches you how you can sell ethically and responsibly with ease.
The most important idea in this segment is the Stack Slide which helps you increase the overall value of your product or service.
The Stack Slide is crucial to your advertising, especially when used on a sales page or inside a webinar. Russell teaches you how you can effectively create one and make it your irresistible offer.
Once you have your irresistible offer, you can use it in an online webinar. A webinar is one of the best methods you can utilize to market your service or product because you may run a number of webinars every day, as frequently as you’d like.
And they do not necessarily have to be live occasions. You can actually just do a presentation in a seminar every couple of months.
You are in full control once you do a webinar, which usually means you have the freedom to do it as many times as you like so that you can get better at it.
The matter is, you don’t need to invest months or years refining your webinar to eventually land a sale.
Russell has spent decades performing live webinars so he could perfect the formula over time. After he got it right, he was able to make consistent earnings day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran into a situation where he just had a couple of hours to compose a new webinar for a product as it was going to go live. He goes into detail about how he managed to do it.
Spoiler alert: it was a huge success and he explains why.
The formula he came up with after YEARS of running webinars is something referred to as the Perfect Webinar Script, which he describes in great detail in this section of this book.
In the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point where they are ready to fork over their cash for the value you are providing them.
Regardless of the service or product, you may use the formula to describe how valuable it is to your client (assuming it actually is valuable) and how to market it properly throughout the webinar.
Whether you are a beginner to webinars or you have been running them for decades, if you follow the instructions in Expert Secrets, there is no doubt you’ll find incredible tactics you can use to sell your services and products.
Section 4: Funnels
Russell provides all that you need to know about conducting webinars, such as how to conduct them and WHEN to conduct them to maximize sales.
This produces a funnel you can use every week to get people on to your webinar, paying attention to you, then buying what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula to get a funnel that allows him to make $50,000 weekly!
He provides the specific formula in this part of this book so you can implement it straight away.
Also,”if you are attempting to sell a high ticket offer that’s more than $3k, he gives you the”4-Question Close” which can be used when people get on the telephone with you after they sign up from a webpage. All of the previous material nevertheless applies to phone discussions, making the material in this book applicable to many distinct scenarios.
While the Perfect Webinar may sound daunting to make, Russell supplies you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it all down to a few questions that, once answered, allow you to put together a webinar in less than half an hour. With this, nobody can say that they don’t have enough time to make a webinar!
But, if you choose to not use a webinar or decide you wish to supplement it with an additional marketing strategy, you can utilize what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your readers buying your services and products on autopilot.
When you utilize the several components of funnels which Russell presents you with, you can build yourself a powerful marketing machine.
Section 5: Filling your Funnel
At this point you may be thinking,”well Russell knows his stuff, but he already has a means of reaching people and filling a funnel. I really don’t have a huge audience.”
Don’t worry, even Russell started somewhere. Within this section of the book you will see exactly how to fill your funnel from scratch. This entails finding your”Dream 100″, which are the people that you would like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these simple strategies, it becomes very easy to grow your audience, market your products, and in the end, fill your funnel.
Expert Secrets Pricing Expert Secrets Russell Brunson Pdf Free Download
It is possible to come across the paperback version of Expert Secrets on Amazon selling for $17.07. Or you can catch the Kindle variant for $6.00.
However, if you want to get a pretty big discount, Russell is giving away Expert Secrets for free if you buy through his website. All you have to do is pay shipping and handling, which comes out to $7.95.
I truly do recommend going via the website to obtain the book. Because you’ll get to see directly one of the most successful sales funnels on the market, and experience some of the lessons firsthand which you will learn in the book.
Plus you will be able to buy the Expert Secrets audiobook through the funnel too, if you prefer that medium.
I thoroughly appreciated Expert Secrets. It is packed with actionable guidance, that I have been able to use myself for build my own brand and following.
By developing a following of mad fans, you are ensuring that you can construct a defensible moat around your company. You’re no longer at the mercy of other platforms such as Facebook or even Google.
Instead, you have folks following every word you say, and purchasing when you want them to.
And that is really powerful stuff, which is why you should take the time to read Expert Secrets. Expert Secrets Russell Brunson Pdf Free Download