In DotCom Secrets, you read what sales funnels are, and also how they can help you sell your products and services online.
If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But if you’ve finished reading one of my favorite books, then you need to follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all the secrets for creating a tribe of faithful followers, who resonate with your message and purchase your services and products.
Sounds intriguing?
Then continue reading this Expert Secrets review and find out why I believe Russell Brunson’s latest book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Secrets Russell Brunson Review
Expert Secrets is the followup to Russell Brunson’s best selling DotCom Secrets book. Expert Secrets Russell Brunson Review
It was published in 2017 and comes in at 265 pages.
The book is all about creating your own following. How do you do so? By becoming an expert and coming up with a message that could change somebody else’s life.
In Russell’s trademark style, you’re going to get loads of stories and examples where he exemplifies how he generated his own loyal following that turned ClickFunnels into a $100 million company.
At the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of the book by explaining how to make your mass movement.
As the internet world gets increasingly saturated, you can not simply put something online and expect it to sell. You need to learn how to attract a viewer, turn them into raving fans, and make them excited to purchase whatever you need to give.
People will not buy from people they don’t know. So it’s imperative that you set yourself as someone who can serve the people you’re attempting to reach.
A movement always requires a leader and it’s all up to you to lead your movement. Russell breaks down precisely the way to do this together with all the consequences that result from establishing yourself as the right person to lead them.
If you’re thinking “how do I find out what my movement is?”, then this segment will be crucial to you. He breaks down the way to pinpoint your audience so you can learn who fits best in your audience.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And finally… your niche!
As soon as you’ve carved out your place in your niche, you may begin to build your movement very easily.
Even if you don’t have a specialty in your mind right now, Russell shares a couple of key tips you can use to spot what market you would enjoy being a leader in!
More importantly, Russell breaks down the way you’re able to become an Attractive Character.
He explains how to utilize the Elements to describe the Identity. He goes through each element and identity so that you can discover the one that fits you the best.
Once you figure this out, it really makes building your movement a lot easier since you understand exactly how to create your content and funnels based around it.
In this segment, Russell shares several fantastic strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Creating a new opportunity and presenting it
– How to compose your Who/What Statement to figure out who you’re working with
– 5 Curiosity Hooks to position yourself
At the end of this section, you’ll know exactly who you are supposed to be working with, the way to connect with them, and what exactly you have to do to deliver the results they desire.
Section 2: Creating Belief
This section is full of valuable knowledge that allows you to learn how to genuinely comprehend the minds of your followers to turn them to customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It’s the one thing you need to get someone to believe that you will knock all their objections.
When you figure out your”one thing” the manner Brunson explains it, it will change your business forever.
In order to connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker story. It is the story that took them through different circumstances in order to lead them to victory.
In order to relate to your audience and place yourself as the specialist, Russell walks you through how to explain your travels.
Every hero undergoes a succession of trials to get to wherever they are.
When folks see you in the pinnacle of success, they understand you’ve got credibility.
However, your history is the thing that makes you relatable to your viewers. As soon as they can see you’ve experienced similar scenarios to them, they will trust you that much more.
What you do is walk them through similar scenarios they might be experiencing, along with the moments that brought you to where you are now.
Here you will find out how to make your Hero’s Journey part of your overall narrative. By making it the story you are understood by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to implement, you can stick to the precise script he provides.
He also enables you to take care of objections your clients might have through handling False Beliefs.
The 3 False Beliefs that you need to address on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this part of this book is to get the reader to understand how important it is to market something that could actually help people.
He is completely aware how selling can be tough because he’s someone who never had a sales background.
But by utilizing all of the approaches from the prior sections of this book (and some new ones that he presents here), he teaches you how to sell ethically and responsibly with ease.
The most important idea in this segment is that the Stack Slide which helps you increase the total value of your product or service.
The Stack Slide is crucial to your marketing, particularly when utilized on a sales page or within a webinar. Russell shows you the way to effectively create one and make it your irresistible offer.
When you have your irresistible offer, you may use it in an online webinar. A webinar is one of the best methods you can utilize to market your product or service because you may run multiple webinars every day, as frequently as you’d like.
Plus they do not necessarily have to be live occasions. You can actually just do a presentation at a seminar every couple of months.
You’re in full control once you do a webinar, which usually means you’ve got the liberty to do it as many times as you like so you can get better at it.
The thing is, you do not need to invest months or years refining your webinar to eventually land a sale.
Russell has spent decades doing live webinars so he could perfect the formula over time. After he got it right, he was able to make consistent sales day in and day out, netting him millions of dollars.
In fact, he ran into a situation where he only had a few hours to compose a new webinar for a product as it was about to go live. He goes into detail about how he managed to do it.
Spoiler alert: it was a huge success and he explains why.
The formulation that he came up with after YEARS of running webinars is something known as the Perfect Webinar Script, which he describes in great detail within this section of this book.
Inside the Perfect Webinar, he teaches you how to structure your webinar to take a lead from a state of interest to the point where they are prepared to fork over their cash for the value you’re providing them.
Regardless of the product or service, you may use the formula to explain how valuable it is to your client (assuming it actually is valuable) and the best way to market it correctly throughout the webinar.
Whether you’re a newcomer to webinars or you’ve been running them for years, should you follow the instructions in Expert Secrets, there is no doubt you’ll find incredible strategies you can use to sell your products and services.
Section 4: Funnels
Russell gives you all that you need to know about running webinars, including how to run them and WHEN to run them to maximize sales.
This creates a funnel you can use every week to get people to your webinar, paying attention to you, and then buying what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula to get a funnel that allows him to earn $50,000 every week!
He gives you the specific formula in this section of the book so that you are able to implement it right away.
Also,”if you are trying to sell a high ticket offer that’s more than $3k, he gives you the”4-Question Close” that can be used once people get on the phone with you after they sign up from a page. All of the previous material nevertheless applies to phone conversations, making the material within this book applicable to many different scenarios.
While the Perfect Webinar may seem daunting to make, Russell provides you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it down to a few questions that, once answered, allow you to put together a webinar in under half an hour. With this, nobody can say that they do not have time to make a webinar!
But, if you choose to not use a webinar or decide you wish to supplement it with an extra marketing strategy, you can use what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your subscribers buying your services and products on autopilot.
When you use the several elements of funnels that Russell presents you with, you can construct yourself a powerful marketing machine.
Section 5: Filling your Funnel
Now you may be thinking,”well Russell knows his stuff, but he already has a way of reaching people and filling a funnel. I really don’t have a huge audience.”
Do not worry, even Russell started somewhere. In this part of the book you will see precisely how to fill your funnel from scratch. This involves figuring out your”Dream 100″, which are the men and women who you would like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these easy strategies, it becomes quite easy to grow your audience, promote your products, and in the end, fill your funnel.
Expert Secrets Pricing Expert Secrets Russell Brunson Review
It is possible to come across the paperback version of Expert Secrets on Amazon selling for $17.07. Or you can catch the Kindle version for $6.00.
However, if you would like to get a fairly big discount, Russell is giving away Expert Secrets for free if you purchase through his site. All you have to do is cover shipping and handling, which comes out to $7.95.
I really do recommend going through the website to obtain the book. Since you’ll get to see directly among the most successful sales funnels on the market, and experience some of the lessons first hand which you will learn in the book.
Plus you’ll be able to buy the Expert Secrets audiobook through the funnel as well, should you prefer that medium.
Final Thoughts
I thoroughly enjoyed Expert Secrets. It is packed with actionable guidance, that I’ve managed to use myself for build my very own brand and following.
By developing a following of mad fans, you are ensuring that you’re able to build a defensible moat around your company. You’re no longer at the mercy of other platforms such as Facebook or Google.
Instead, you have folks following every word that you say, and buying when you want them to.
And that is really strong stuff, which is why you need to take the opportunity to read Expert Secrets. Expert Secrets Russell Brunson Review
