Expert Secrets Russell Brunson Review – Expert Secrets Overview

Expert Secrets Russell Brunson Review – Expert Secrets Overview

In DotCom Secrets, you read what sales funnels are, and also how they can help you sell your products and services online.

If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.

But if you’ve finished reading one of my favorite books, then you need to follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.

Inside, you’ll find all the secrets for creating a tribe of faithful followers, who resonate with your message and purchase your services and products.

Sounds intriguing?

Then continue reading this Expert Secrets review and find out why I believe Russell Brunson’s latest book is another must read book for any entrepreneur.

 

What’s Expert Secrets?Expert Secrets Russell Brunson Review

Expert Secrets is the followup to Russell Brunson’s best selling DotCom Secrets book. Expert Secrets Russell Brunson Review

It was published in 2017 and comes in at 265 pages.

The book is all about creating your own following. How do you do so? By becoming an expert and coming up with a message that could change somebody else’s life.

In Russell’s trademark style, you’re going to get loads of stories and examples where he exemplifies how he generated his own loyal following that turned ClickFunnels into a $100 million company.

At the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.

 

A look inside Expert Secrets

 

Section 1: Creating your Mass Movement

Expert Secrets Russell Brunson Review

Russell starts the meat of the book by explaining how to make your mass movement.

As the internet world gets increasingly saturated, you can not simply put something online and expect it to sell. You need to learn how to attract a viewer, turn them into raving fans, and make them excited to purchase whatever you need to give.

People will not buy from people they don’t know. So it’s imperative that you set yourself as someone who can serve the people you’re attempting to reach.

A movement always requires a leader and it’s all up to you to lead your movement. Russell breaks down precisely the way to do this together with all the consequences that result from establishing yourself as the right person to lead them.

If you’re thinking “how do I find out what my movement is?”, then this segment will be crucial to you. He breaks down the way to pinpoint your audience so you can learn who fits best in your audience.

You’ll also learn:

– The 3 major markets

– Sub-markets of the major market you’re in

– And finally… your niche!

As soon as you’ve carved out your place in your niche, you may begin to build your movement very easily.

Even if you don’t have a specialty in your mind right now, Russell shares a couple of key tips you can use to spot what market you would enjoy being a leader in!

More importantly, Russell breaks down the way you’re able to become an Attractive Character.

expert-secrets

He explains how to utilize the Elements to describe the Identity. He goes through each element and identity so that you can discover the one that fits you the best.

Once you figure this out, it really makes building your movement a lot easier since you understand exactly how to create your content and funnels based around it.

In this segment, Russell shares several fantastic strategies like:

– One Sentence Persuasion

– Creating your”cult-ure”

– Creating a new opportunity and presenting it

– How to compose your Who/What Statement to figure out who you’re working with

– 5 Curiosity Hooks to position yourself

At the end of this section, you’ll know exactly who you are supposed to be working with, the way to connect with them, and what exactly you have to do to deliver the results they desire.

 

Section 2: Creating Belief

This section is full of valuable knowledge that allows you to learn how to genuinely comprehend the minds of your followers to turn them to customers.

Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It’s the one thing you need to get someone to believe that you will knock all their objections.

When you figure out your”one thing” the manner Brunson explains it, it will change your business forever.

In order to connect with your audience, Russell teaches you about “the Epiphany Bridge”.

expert-secrets

Everyone has their Luke Skywalker story. It is the story that took them through different circumstances in order to lead them to victory.

In order to relate to your audience and place yourself as the specialist, Russell walks you through how to explain your travels.

Every hero undergoes a succession of trials to get to wherever they are.

When folks see you in the pinnacle of success, they understand you’ve got credibility.

However, your history is the thing that makes you relatable to your viewers. As soon as they can see you’ve experienced similar scenarios to them, they will trust you that much more.

What you do is walk them through similar scenarios they might be experiencing, along with the moments that brought you to where you are now.

Here you will find out how to make your Hero’s Journey part of your overall narrative. By making it the story you are understood by, people will remember you by it.

This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to implement, you can stick to the precise script he provides.

He also enables you to take care of objections your clients might have through handling False Beliefs.

The 3 False Beliefs that you need to address on your messaging are:

– The Vehicle

– Internal Beliefs

– External Beliefs

Russell goes into detail as to what these are and how to eliminate them.

 

Section 3: The Stack: Selling with Authenticity

Russell’s aim in this part of this book is to get the reader to understand how important it is to market something that could actually help people.

He is completely aware how selling can be tough because he’s someone who never had a sales background.

But by utilizing all of the approaches from the prior sections of this book (and some new ones that he presents here), he teaches you how to sell ethically and responsibly with ease.

The most important idea in this segment is that the Stack Slide which helps you increase the total value of your product or service.

expert-secrets

The Stack Slide is crucial to your marketing, particularly when utilized on a sales page or within a webinar. Russell shows you the way to effectively create one and make it your irresistible offer.

When you have your irresistible offer, you may use it in an online webinar. A webinar is one of the best methods you can utilize to market your product or service because you may run multiple webinars every day, as frequently as you’d like.

Plus they do not necessarily have to be live occasions. You can actually just do a presentation at a seminar every couple of months.

You’re in full control once you do a webinar, which usually means you’ve got the liberty to do it as many times as you like so you can get better at it.

The thing is, you do not need to invest months or years refining your webinar to eventually land a sale.

Russell has spent decades doing live webinars so he could perfect the formula over time. After he got it right, he was able to make consistent sales day in and day out, netting him millions of dollars.

In fact, he ran into a situation where he only had a few hours to compose a new webinar for a product as it was about to go live. He goes into detail about how he managed to do it.

Spoiler alert: it was a huge success and he explains why.

The formulation that he came up with after YEARS of running webinars is something known as the Perfect Webinar Script, which he describes in great detail within this section of this book.

Inside the Perfect Webinar, he teaches you how to structure your webinar to take a lead from a state of interest to the point where they are prepared to fork over their cash for the value you’re providing them.

Regardless of the product or service, you may use the formula to explain how valuable it is to your client (assuming it actually is valuable) and the best way to market it correctly throughout the webinar.

Whether you’re a newcomer to webinars or you’ve been running them for years, should you follow the instructions in Expert Secrets, there is no doubt you’ll find incredible strategies you can use to sell your products and services.

perfect-webinar

 

Section 4: Funnels

Russell gives you all that you need to know about running webinars, including how to run them and WHEN to run them to maximize sales.

This creates a funnel you can use every week to get people to your webinar, paying attention to you, and then buying what you have to offer.

Through years of trial and error, Russell has figured out the ideal formula to get a funnel that allows him to earn $50,000 every week!

He gives you the specific formula in this section of the book so that you are able to implement it right away.

Also,”if you are trying to sell a high ticket offer that’s more than $3k, he gives you the”4-Question Close” that can be used once people get on the phone with you after they sign up from a page. All of the previous material nevertheless applies to phone conversations, making the material within this book applicable to many different scenarios.

While the Perfect Webinar may seem daunting to make, Russell provides you with a cheat sheet called the”Perfect Webinar Hack”.

It breaks it down to a few questions that, once answered, allow you to put together a webinar in under half an hour. With this, nobody can say that they do not have time to make a webinar!

But, if you choose to not use a webinar or decide you wish to supplement it with an extra marketing strategy, you can use what Russell calls for the”Email Epiphany Funnels”.

Use this 5 day email sequence and you’ll have your subscribers buying your services and products on autopilot.

When you use the several elements of funnels that Russell presents you with, you can construct yourself a powerful marketing machine.

 

Section 5: Filling your Funnel

Now you may be thinking,”well Russell knows his stuff, but he already has a way of reaching people and filling a funnel. I really don’t have a huge audience.”

Do not worry, even Russell started somewhere. In this part of the book you will see precisely how to fill your funnel from scratch. This involves figuring out your”Dream 100″, which are the men and women who you would like to work with.

You will also learn:

– 3 strategies to build relationships

– 3 promotion strategies to promote your products

With these easy strategies, it becomes quite easy to grow your audience, promote your products, and in the end, fill your funnel.

 

Expert Secrets Pricing Expert Secrets Russell Brunson Review

It is possible to come across the paperback version of Expert Secrets on Amazon selling for $17.07. Or you can catch the Kindle version for $6.00.

However, if you would like to get a fairly big discount, Russell is giving away Expert Secrets for free if you purchase through his site. All you have to do is cover shipping and handling, which comes out to $7.95.

I really do recommend going through the website to obtain the book. Since you’ll get to see directly among the most successful sales funnels on the market, and experience some of the lessons first hand which you will learn in the book.

Plus you’ll be able to buy the Expert Secrets audiobook through the funnel as well, should you prefer that medium.

 

Final Thoughts

I thoroughly enjoyed Expert Secrets. It is packed with actionable guidance, that I’ve managed to use myself for build my very own brand and following.

By developing a following of mad fans, you are ensuring that you’re able to build a defensible moat around your company. You’re no longer at the mercy of other platforms such as Facebook or Google.

Instead, you have folks following every word that you say, and buying when you want them to.

And that is really strong stuff, which is why you need to take the opportunity to read Expert Secrets. Expert Secrets Russell Brunson Review

 

 

Click Here To Receive Your FREE Copy Of Expert Secrets Now!

Expert Secrets Russell Brunson Review – Expert Secrets Overview

Expert Secrets Russell Brunson Review – Expert Secrets Overview

In DotCom Secrets, you learned what sales funnels are, and just how they can help you sell your services and products online.

If you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.

But in case you have finished reading one of my favorite books, then you should follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.

Inside, you will find all the secrets for creating a tribe of loyal followers, who resonate with your own message and avail of your services and products.

Sounds intriguing?

Then continue reading this Expert Secrets overview and find out why I think Russell Brunson’s most current book is another must read book for any entrepreneur.

 

What is Expert Secrets?Expert Secrets Russell Brunson Review

Expert Secrets is your follow-up to Russell Brunson’s best selling DotCom Secrets book. Expert Secrets Russell Brunson Review

It was printed in 2017 and comes in at 265 pages long.

The book is all about creating your own following. How do you do this? By becoming an expert and creating a message that could change someone else’s life.

In Russell’s signature style, you’re going to receive plenty of stories and examples where he exemplifies how he generated his own loyal following that turned ClickFunnels into a $100 million company.

At the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.

 

A look inside Expert Secrets

 

Section 1: Creating your Mass Movement

Expert Secrets Russell Brunson Review

Russell starts the meat of the book by explaining how to create your mass movement.

As the online world becomes increasingly saturated, you can not just put something online and expect it to sell. You need to learn how to pull an audience, turn them into raving fans, and get them excited to purchase whatever you need to offer.

People will not buy from people they don’t know. So it’s imperative that you establish yourself as someone who will serve the individuals you are trying to reach.

A movement always requires a leader and it’s all up to you to lead your movement. Russell breaks down precisely how to do this together with the effects that result from establishing yourself as the right person to lead them.

If you are thinking “how do I find out what my movement is?”, then this segment will be crucial for you. He breaks down the way to pinpoint your market so that you can learn who fits best in your market.

You’ll also learn:

– The 3 major markets

– Sub-markets of the major market you’re in

– And lastly… your niche!

As soon as you’ve carved out your place in your niche, you can start to construct your movement quite easily.

Even if you don’t have a specialty in your mind right now, Russell shares a couple of key suggestions you can use to spot what niche you’d enjoy being a leader in!

More importantly, Russell breaks down how you can become an Attractive Character.

expert-secrets

He describes how to utilize the Elements to explain the Identity. He goes through every element and identity so that you may discover the one that fits you the best.

Once you figure this out, it really makes building your movement a lot easier since you know exactly how to create your content and funnels based on it.

Inside this section, Russell shares several great strategies like:

– One Sentence Persuasion

– Creating your”cult-ure”

– Creating a new opportunity and presenting it

– How to write your Who/What Statement to figure out who you’re working with

– 5 Curiosity Hooks to position yourself

By the conclusion of this segment, you’ll know exactly who you’re supposed to be working with, the way to connect with them, and what exactly you need to do to deliver the outcomes they desire.

 

Section 2: Creating Belief

This section is packed with valuable knowledge that helps you to understand how to really understand the minds of your followers to turn them into customers.

Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It’s the 1 thing you need to convince a person to believe that you will knock all their objections.

When you determine your”one thing” the manner Brunson describes it, it is going to change your business forever.

In order to connect with your audience, Russell teaches you about “the Epiphany Bridge”.

expert-secrets

Everyone has their Luke Skywalker narrative. It is the narrative that took them through different situations so as to direct them to success.

In order to relate to your audience and place yourself as the specialist, Russell walks you through how to explain your journey.

Every hero goes through a series of trials to get to wherever they are.

When folks see you in the pinnacle of success, they know you’ve got credibility.

However, your history is the thing that makes you relatable to your viewers. Once they are able to find that you have experienced similar scenarios to them, they’ll trust you that much more.

What you do is walk them through similar scenarios they could be experiencing, together with the moments that brought you to where you are now.

Here you’ll find out how to make your Hero’s Journey part of your general narrative. By making it the story you’re known by, people will remember you by it.

This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to execute, you can follow the exact script he provides.

In addition, he helps you to take care of objections your customers may have through handling False Beliefs.

The 3 False Beliefs that you must deal with in your messaging are:

– The Vehicle

– Internal Beliefs

– External Beliefs

Russell goes into detail as to what these are and how to eliminate them.

 

Section 3: The Stack: Selling with Authenticity

Russell’s aim in this section of this book is to get the reader to understand how important it is to market something that could truly help people.

He’s completely aware how advertising can be tough because he is someone who never had a sales background.

But by utilizing all of the approaches from the prior sections of the book (and some fresh ones that he presents here), he shows you how to sell ethically and responsibly easily.

The most important idea in this section is that the Stack Slide which helps you increase the overall value of your product or service.

expert-secrets

The Stack Slide is crucial to your advertising, especially when utilized on a sales page or inside a webinar. Russell shows you the way to effectively create one and make it your irresistible offer.

Once you have your irresistible offer, you may use it in an online webinar. A webinar is one of the greatest methods you can use to sell your product or service as you can run multiple webinars every day, as often as you’d like.

Plus they don’t necessarily have to be live occasions. You can actually just do a presentation at a seminar every month or two.

You are in full control once you do a webinar, which usually means you have the liberty to do it as many times as you like so that you can get better at it.

The thing is, you do not want to invest months or years refining your webinar to eventually land a sale.

Russell has spent decades performing live webinars so he could perfect the formula over time. Once he got it right, he was able to make consistent earnings day in and day out, netting him hundreds of thousands of dollars.

In fact, he ran into a situation where he only had a couple of hours to compose a new webinar for a product as it was going to go live. He goes into detail about how he managed to do it.

Spoiler alert: it was a massive success and he explains why.

The formulation he came up with after YEARS of running webinars is something known as the Perfect Webinar Script, which he describes in great detail in this section of the book.

Inside the Perfect Webinar, he teaches you how to structure your webinar to take a lead from a state of interest to the point at which they are prepared to fork over their cash for the value you are providing them.

Irrespective of the service or product, you may use the formula to describe how valuable it is to your customer (assuming it’s valuable) and the best way to market it properly throughout the webinar.

Whether you’re a newcomer to webinars or you’ve been running them for decades, if you follow the instructions in Expert Secrets, there is not any doubt you’ll find incredible strategies you can use to sell your products and services.

perfect-webinar

 

Section 4: Funnels

Russell gives you all that you need to know about running webinars, including how to run them and WHEN to run them to optimize earnings.

This produces a funnel you can use every week to get people to your webinar, paying attention to you, then buying what you have to offer.

Through years of trial and error, Russell has figured out the ideal formula to get a funnel which allows him to earn $50,000 weekly!

He provides the specific formula in this section of the book so you can implement it right away.

Additionally,”if you are trying to sell a high ticket offer that is more than $3k, he gives you the”4-Question Close” that can be used once people get on the telephone with you once they sign up from a page. All of the previous material still applies to phone conversations, making the content within this book applicable to many distinct scenarios.

While the Perfect Webinar may seem daunting to make, Russell provides you with a cheat sheet called the”Perfect Webinar Hack”.

It breaks it all down into a few questions that, once answered, allow you to put together a webinar in less than 30 minutes. With this, no one can say that they do not have time to make a webinar!

But, if you choose to not use a webinar or choose you wish to supplement it with an extra advertising and marketing plan, you can utilize what Russell calls the”Email Epiphany Funnels”.

Use this 5 day email sequence and you’re going to have your subscribers buying your services and products on autopilot.

When you use the various elements of funnels which Russell presents you with, you can build yourself a highly effective marketing machine.

 

Section 5: Filling your Funnel

At this point you may be thinking,”well Russell knows his stuff, but he already has a means of reaching individuals and filling a funnel. I really don’t have a massive audience.”

Do not worry, even Russell started somewhere. Within this part of the book you will see exactly how to fill your funnel from scratch. This involves finding your”Dream 100″, which are the people who you’d love to work with.

You will also learn:

– 3 strategies to build relationships

– 3 promotion strategies to promote your products

With these simple strategies, it gets quite easy to grow your audience, promote your products, and in the end, fill your funnel.

 

Expert Secrets Pricing Expert Secrets Russell Brunson Review

You can find the paperback version of Expert Secrets on Amazon selling for $17.07. Or you could grab the Kindle variant for $6.00.

However, if you would like to get a pretty huge discount, Russell is giving away Expert Secrets for free if you purchase through his site. All you need to do is cover shipping and handling, which comes out to $7.95.

I really do recommend going through the site to buy the book. Because you’ll get to see directly one of the most successful sales funnels out there, and experience some of the lessons firsthand which you will learn from the book.

Plus you’ll be able to buy the Expert Secrets audiobook through the funnel as well, if you prefer that medium.

 

Final Thoughts

I thoroughly appreciated Expert Secrets. It is packed with actionable advice, that I’ve managed to use myself for build my very own brand and following.

By developing a following of mad fans, you are ensuring that you’re able to build a defensible moat around your business. You are no longer at the mercy of different platforms like Facebook or Google.

Instead, you have folks following every word that you say, and buying when you want them to.

And that is very powerful stuff, which is the reason you need to take the opportunity to read Expert Secrets. Expert Secrets Russell Brunson Review

 

 

Click Here To Receive Your FREE Copy Of Expert Secrets Now!

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