In DotCom Secrets, you learned exactly what sales funnels are, and also how they can help you market your services and products online.
In case you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But in case you’ve finished reading one of my favourite books, then you need to follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all the secrets for building a tribe of faithful followers, who resonate with your message and purchase your services and products.
Then continue reading this Expert Secrets review and learn why I think Russell Brunson’s most current book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Secrets Russell Brunson Summary
It had been printed in 2017 and comes in at 265 pages long.
The book is all about making your own following. How do you do so? By becoming a specialist and creating a message that could change somebody else’s life.
In Russell’s trademark style, you’re going to receive plenty of stories and examples where he exemplifies how he created his own loyal following that turned ClickFunnels into a $100 million company.
At the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of this book by explaining how to make your mass movement.
As the internet world becomes increasingly saturated, you can not just put something online and expect it to sell. You need to understand how to pull an audience, turn them into raving fans, and make them excited to purchase anything you need to offer.
People won’t buy from people they do not know. So it’s imperative that you set yourself as someone who will serve the people you are attempting to reach.
A movement always needs a leader and it is up to you to lead your movement. Russell breaks down precisely the way to do this along with all the consequences that result from setting yourself as the ideal person to lead them.
If you’re thinking “how do I know what my movement is?”, then this segment will be crucial to you. He breaks down the way to pinpoint your audience so you can learn who fits best in your market.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And lastly… your niche!
As soon as you’ve carved out your place in your niche, you can begin to construct your movement quite easily.
Even if you don’t have a specialty in mind right now, Russell shares a couple of important tips you can use to identify what niche you’d enjoy being a pioneer in!
More to the point, Russell breaks down the way you’re able to become an Attractive Character.
He describes how to use the Elements to describe the Identity. He goes through every element and identity so you may discover the one which fits you the best.
When you figure this out, it really makes building your movement a lot easier since you understand exactly how to build your content and funnels based around it.
Inside this segment, Russell shares several fantastic strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Creating a new opportunity and presenting it
– How to write your own Who/What Statement to figure out who you’re working with
– 5 Curiosity Hooks to position yourself
At the end of this section, you’ll know exactly who you’re supposed to be working with, how to reach them, and what you have to do to deliver the results they want.
Section 2: Creating Belief
This section is full of valuable knowledge which helps you to learn how to really comprehend the minds of your followers to turn them to customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It is the 1 thing that you need to convince a person to believe that you will knock down all their objections.
When you figure out your”one thing” the way Brunson explains it, it is going to change your company forever.
Next, in order to connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker narrative. It’s the story that took them through different situations in order to lead them to victory.
To be able to relate to your audience and place yourself as the expert, Russell walks you through how to explain your travels.
Every hero undergoes a series of trials to get to where they are.
When people see you at the pinnacle of success, they understand you have credibility.
However, your history is the thing that makes you relatable to your viewers. As soon as they are able to find you’ve experienced similar situations to them, they’ll trust you that much more.
What you do is walk them through similar scenarios they might be experiencing, along with the moments that brought you to where you are today.
Here you will learn how to make your Hero’s Journey a part of your general narrative. By making it the story you are understood by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can follow the precise script he provides.
He also enables you to take care of objections your clients may have through managing False Beliefs.
The 3 False Beliefs that you must address on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this section of the book is to get the reader to comprehend how important it is to market something that can actually help people.
He is fully aware how advertising can be tough because he’s someone who never had a sales background.
However, by using all of the strategies from the previous sections of the book (and some fresh ones that he presents here), he teaches you how to sell ethically and responsibly easily.
The main idea in this segment is that the Stack Slide which helps you increase the overall value of your service or product.
The Stack Slide is crucial to your advertising, especially when used on a sales page or inside a webinar. Russell shows you how you can effectively build one and make it your irresistible offer.
When you have your irresistible offer, you can use it on an online webinar. A webinar is one of the greatest methods you can utilize to sell your product or service as you may run multiple webinars per day, as frequently as you’d like.
And they don’t necessarily need to be live occasions. You can actually just do a presentation at a seminar every couple of months.
You are in full control when you do a webinar, which means you’ve got the freedom to do it as many times as you like so you can get better at it.
The matter is, you do not need to invest months or years refining your webinar to eventually land a sale.
Russell has spent decades performing live webinars so he could perfect the formula over time. Once he got it,he was able to make consistent earnings day in and day out, netting him millions of dollars.
In fact, he ran right into a situation where he only had a couple of hours to write a new webinar for a product because it was going to go live. He goes into detail about how he managed to do it.
Spoiler alert: it was a huge success and he explains why.
The formula he came up with after YEARS of conducting webinars is something known as the Perfect Webinar Script, which he describes in fantastic detail in this section of this book.
Inside the Perfect Webinar, he explains how to structure your webinar to take a lead from a state of interest to the point where they are ready to fork over their cash for the value you’re providing them.
Regardless of the product or service, you can use the formula to describe how valuable it is to your client (assuming it actually is valuable) and how to market it properly throughout the webinar.
Whether you are a beginner to webinars or you’ve been running them for years, if you follow the directions in Expert Secrets, there is not any doubt you’ll find incredible strategies you can use to market your products and services.
Section 4: Funnels
Russell gives you all you need to know about conducting webinars, including how to run them and WHEN to conduct them to optimize sales.
This produces a funnel that you can use every week to get people to your webinar, paying attention to you, then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the best formula to get a funnel that allows him to make $50,000 every week!
He gives you the exact formula in this part of this book so that you can implement it straight away.
Additionally,”if you are trying to sell a high ticket offer that is more than $3k, he shows you the”4-Question Close” that can be used once people get on the telephone with you after they sign up from a page. All the previous material nevertheless applies to phone conversations, making the material within this book applicable to many different scenarios.
While the Perfect Webinar may sound daunting to make, Russell supplies you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it all down into a few questions that, once answered, enable you to put together a webinar in under 30 minutes. With this, nobody can say they don’t have enough time to make a webinar!
But, if you choose to not use a webinar or decide you want to supplement it with an additional advertising and marketing strategy, you can utilize what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your readers buying your services and products on autopilot.
When you use the several elements of funnels that Russell presents you with, you can build yourself a powerful marketing machine.
Section 5: Filling your Funnel
Now you might be thinking,”well Russell knows his stuff, but he already has a way of reaching people and filling a funnel. I really don’t have a massive audience.”
Don’t worry, even Russell started somewhere. In this section of the book you will see exactly how to fill your funnel from scratch. This entails figuring out your”Dream 100″, which are the men and women that you’d love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these easy strategies, it gets quite easy to grow your audience, promote your products, and in the end, fill your funnel.
Expert Secrets Pricing Expert Secrets Russell Brunson Summary
You can come across the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle version for $6.00.
However, if you want to get a fairly huge discount, Russell is giving away Expert Secrets for free if you buy through his website. All you have to do is pay shipping and handling, which comes out to $7.95.
I truly do recommend going through the website to buy the book. Since you’ll get to see directly among the most successful sales funnels out there, and experience a few of the lessons first hand which you will learn from the book.
Plus you’ll be able to buy the Expert Secrets audiobook through the funnel as well, should you prefer that medium.
I thoroughly appreciated Expert Secrets. It is packed with actionable advice, that I have been able to use myself to build my very own brand and following.
By developing a following of crazy fans, you’re ensuring that you can build a defensible moat around your business. You are no longer at the mercy of different platforms like Facebook or Google.
Instead, you have people following every word that you say, and purchasing when you want them to.
And that is really strong stuff, which explains the reason you need to take the opportunity to read Expert Secrets. Expert Secrets Russell Brunson Summary