In DotCom Secrets, you read exactly what sales funnels are, and how they can help you sell your products and services online.
If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But if you’ve finished reading one of my favorite books, then you should follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all the secrets for building a tribe of faithful followers, that resonate with your own message and avail of your products and services.
Sounds interesting?
Then continue reading this Expert Secrets overview and find out why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Secrets Russell Download
Expert Secrets is the follow-up to Russell Brunson’s best selling DotCom Secrets book. Expert Secrets Russell Download
It had been published in 2017 and comes in at 265 pages long.
The book is all about making your own following. How can you do this? By becoming an expert and creating a message that could change someone else’s life.
In Russell’s trademark style, you’ll get plenty of stories and examples where he illustrates how he created his own loyal following that turned ClickFunnels to a $100 million business.
At the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of this book by describing how to make your mass movement.
As the online world becomes more and more saturated, you can not just put something online and expect it to sell. You have to learn how to attract an audience, turn them into raving fans, and make them eager to buy whatever you have to give.
People won’t buy from people they don’t know. So it’s important that you establish yourself as somebody who will serve the people you’re attempting to reach.
A movement always requires a leader and it’s all up to you to lead your movement. Russell breaks down exactly how to do this together with all the effects that result from establishing yourself as the right person to direct them.
If you’re thinking “how do I know what my movement is?”, then this segment will be crucial for you. He breaks down the way to pinpoint your audience so that you can figure out who fits best in your audience.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And finally… your niche!
As soon as you’ve carved out your spot in your niche, you may start to construct your movement quite easily.
Even if you don’t have a niche in mind at the moment, Russell shares a couple of key tips you can use to spot what niche you would enjoy being a pioneer in!
More to the point, Russell breaks down how you can create an Attractive Character.
He explains how to utilize the Elements to explain the Identity. He goes through each element and identity so you may find the one which fits you the best.
Once you figure this out, it really makes building your movement much easier because you know exactly how to create your content and funnels based around it.
In this section, Russell shares several great strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Coming up with a new opportunity and presenting it
– The best way to compose your own Who/What Statement to figure out who you are working with
– 5 Curiosity Hooks to position yourself
At the conclusion of this section, you’ll know exactly who you’re supposed to be working with, how to reach them, and what you have to do to deliver the outcomes they desire.
Section 2: Creating Belief
This section is full of valuable knowledge which allows you to understand how to genuinely comprehend the minds of your followers to turn them to customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It’s the 1 thing you need to get a person to believe that you will knock down all their objections.
When you figure out your”one thing” the way Brunson describes it, it is going to change your business forever.
Next, in order to better connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker narrative. It is the narrative that took them through different circumstances so as to direct them to victory.
In order to relate to your viewers and place yourself as the expert, Russell walks you through how to describe your travels.
Every hero goes through a succession of trials to get to where they are.
When folks see you in the pinnacle of success, they know you’ve got credibility.
However, your journey is what makes you relatable to your viewers. As soon as they can find that you have experienced similar scenarios to them, they’ll trust you that much more.
So what you do is walk them through similar scenarios they could be experiencing, along with the moments that brought you to where you are now.
Here you’ll find out how to make your Hero’s Journey part of your general narrative. By making it the narrative you’re known by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to implement, you can stick to the exact script that he provides.
In addition, he helps you to deal with objections your clients might have through handling False Beliefs.
The 3 False Beliefs that you need to address on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this part of the book is to get the reader to understand how important it is to market something that could truly help people.
He is fully aware how advertising can be rough because he is somebody who never had a sales background.
However, by using all of the approaches from the prior sections of the book (as well as some new ones that he presents here), he shows you how to sell ethically and responsibly easily.
The main idea in this section is the Stack Slide which helps you increase the total value of your service or product.
The Stack Slide is vital to your marketing, particularly when utilized on a sales page or inside a webinar. Russell shows you how to effectively create one and make it your irresistible offer.
When you have your irresistible offer, you may use it on an online webinar. A webinar is one of the best methods you can utilize to sell your product or service because you may run multiple webinars per day, as often as you’d like.
And they do not necessarily have to be live occasions. You can actually just do a presentation in a seminar every month or two.
You’re in full control when you do a webinar, which usually means you have the freedom to do it as many times as you like so you can get better at it.
The thing is, you don’t want to invest months or years perfecting your webinar to eventually land a sale.
Russell has spent decades doing live webinars so he could perfect the formula over time. Once he got it right, he managed to produce consistent sales day in and day out, netting him millions of dollars.
In fact, he ran into a situation where he just had a few hours to write a brand new webinar for a product because it was about to go live. He goes into detail about the way he was able to do it.
Spoiler alert: it was a huge success and he explains why.
The formula he came up with after YEARS of conducting webinars is something known as the Perfect Webinar Script, which he describes in great detail within this part of the book.
In the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point where they are prepared to fork over their cash for the value you are providing them.
Regardless of the product or service, you can use the formula to explain how valuable it is to your customer (assuming it’s valuable) and how to market it correctly throughout the webinar.
Whether you are a newcomer to webinars or you have been running them for years, if you follow the instructions in Expert Secrets, there’s not any doubt you’ll find incredible strategies you can use to market your services and products.
Section 4: Funnels
Russell gives you everything that you need to know about running webinars, such as how to run them and WHEN to run them to optimize earnings.
This produces a funnel you can use every week to get people on to your webinar, paying attention to you, then buying what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula for a funnel which allows him to make $50,000 every week!
He provides the specific formula in this section of the book so that you can implement it right away.
Additionally,”if you’re trying to sell a high ticket offer that is more than $3k, he shows you the”4-Question Close” which can be used when people get on the phone with you once they sign up from a webpage. All the previous material still applies to phone conversations, making the content in this book applicable to a lot of different scenarios.
While the Perfect Webinar may seem daunting to create, Russell provides you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it down to a few questions that, once answered, enable you to put together a webinar in less than 30 minutes. With this, nobody can say that they don’t have enough time to make a webinar!
However, if you opt to not use a webinar or decide you want to supplement it with an additional advertising and marketing strategy, you can utilize what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your readers buying your services and products on autopilot.
When you utilize the several elements of funnels which Russell presents you with, you can build yourself a powerful marketing machine.
Section 5: Filling your Funnel
Now you may be thinking,”well Russell knows his stuff, but he already has a means of reaching individuals and filling a funnel. I really don’t have a huge audience.”
Don’t worry, even Russell started somewhere. In this part of the book you will see exactly how to fill your funnel from scratch. This involves finding your”Dream 100″, which are the men and women that you would love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
Using these simple strategies, it gets quite easy to grow your audience, market your products, and in the end, fill your funnel.
Expert Secrets Pricing Expert Secrets Russell Download
You can come across the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle variant for $6.00.
But if you would like to get a fairly huge discount, Russell is giving away Expert Secrets for free if you buy through his site. All you need to do is pay shipping and handling, which comes out to $7.95.
I truly do recommend going through the website to obtain the book. Since you’ll get to see directly among the most successful sales funnels out there, and experience some of the lessons first hand that you’ll learn in the book.
Plus you will have the ability to buy the Expert Secrets audiobook through the funnel as well, if you prefer that medium.
Final Thoughts
I thoroughly appreciated Expert Secrets. It is packed with actionable guidance, that I’ve been able to use myself for build my very own brand and following.
By creating a following of mad fans, you’re ensuring that you’re able to build a defensible moat around your business. You are no longer at the mercy of different platforms such as Facebook or Google.
Instead, you have folks following every word that you say, and buying when you want them to.
And that is really strong stuff, which explains why you need to take the opportunity to read Expert Secrets. Expert Secrets Russell Download
