In DotCom Secrets, you learned what sales funnels are, and also how they can help you market your products and services online.
In case you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But if you have finished reading one of my favourite books, then you should follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all the secrets for creating a tribe of faithful followers, who resonate with your message and avail of your services and products.
Then continue reading this Expert Secrets overview and learn why I think Russell Brunson’s most current book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Secrets Russell Ebook
Expert Secrets is the follow-up to Russell Brunson’s best selling DotCom Secrets book. Expert Secrets Russell Ebook
It had been printed in 2017 and comes in at 265 pages.
The book is all about creating your own following. How do you do this? By becoming a specialist and creating a message that can change somebody else’s life.
In Russell’s signature style, you’ll get plenty of examples and stories where he exemplifies how he created his own loyal following that turned ClickFunnels to a $100 million business.
In the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of this book by explaining how to create your mass movement.
As the internet world gets more and more saturated, you can’t just put something online and expect it to sell. You need to learn how to attract a viewer, turn them into raving fans, and get them eager to purchase whatever you have to give.
People will not buy from people they don’t know. So it is important that you set yourself as someone who will serve the individuals you’re trying to reach.
A movement always requires a leader and it’s all up to you to direct your movement. Russell breaks down precisely the way to do this along with all the effects that result from establishing yourself as the right person to lead them.
If you are thinking “how do I know what my movement is?”, then this section will be crucial to you. He breaks down the way to pinpoint your audience so that you can learn who fits best in your market.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And lastly… your niche!
Once you’ve carved out your spot in your specialty, you may begin to build your movement quite easily.
Even in the event that you don’t have a niche in your mind right now, Russell shares a few important suggestions you can use to spot what niche you’d enjoy being a leader in!
More to the point, Russell breaks down the way you’re able to create an Attractive Character.
He explains how to use the Elements to describe the Identity. He goes through every element and identity so that you may find the one which fits you the best.
When you figure this out, it really makes building your movement a lot easier since you understand exactly how to build your content and funnels based around it.
Inside this section, Russell shares some fantastic strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Coming up with a new opportunity and presenting it
– How to compose your Who/What Statement to figure out who you’re working with
– 5 Curiosity Hooks to position yourself
By the conclusion of this segment, you will know exactly who you are supposed to be working with, how to connect with them, and what exactly you need to do in order to deliver the outcomes they desire.
Section 2: Creating Belief
This section is packed with valuable knowledge which allows you to understand how to really understand the minds of your followers to turn them into customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It is the one thing you need to get someone to believe that you will knock down all of their objections.
When you determine your”one thing” the way Brunson describes it, it will change your business forever.
In order to connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker narrative. It’s the story that took them through different situations in order to lead them to victory.
To be able to relate to your audience and place yourself as the specialist, Russell walks you through how to explain your travels.
Every hero goes through a succession of trials to get to wherever they are.
When people see you at the pinnacle of success, they know you have credibility.
Nonetheless, your history is the thing that makes you relatable to your audience. As soon as they can see that you have experienced similar scenarios to them, they will trust you that much more.
So what you do is walk them through similar situations they might be experiencing, along with the moments that brought you to where you are now.
Here you will find out how to make your Hero’s Journey a part of your overall story. By making it the story you’re understood by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to implement, you can follow the exact script he provides.
In addition, he enables you to take care of objections your customers may have through handling False Beliefs.
The 3 False Beliefs that you need to address on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this part of this book is to get the reader to comprehend how important it is to market something that can truly help people.
He’s completely aware how selling can be rough because he’s someone who never had a sales background.
However, by using each of the approaches from the previous sections of this book (and some fresh ones that he presents here), he shows you how to sell ethically and responsibly easily.
The most important idea in this section is that the Stack Slide which helps you increase the overall value of your service or product.
The Stack Slide is crucial to your marketing, particularly when utilized on a sales page or inside a webinar. Russell teaches you how to effectively build one and make it your irresistible offer.
When you have your irresistible offer, you can use it on an online webinar. A webinar is one of the best methods you can utilize to market your product or service because you may run multiple webinars per day, as frequently as you’d like.
And they do not necessarily have to be live events. You can actually just do a presentation in a seminar every couple of months.
You’re in full control when you do a webinar, which means you’ve got the liberty to do it as many times as you like so you can get better at it.
The matter is, you don’t want to spend months or years perfecting your webinar to eventually land a sale.
Russell has spent decades performing live webinars so that he could perfect the formula over time. After he got it,he managed to make consistent earnings day in and day out, netting him millions of dollars.
In fact, he ran right into a situation where he just had a few hours to compose a brand new webinar for a product because it was about to go live. He goes into detail about how he was able to do it.
Spoiler alert: it was a massive success and he explains why.
The formulation that he came up with after YEARS of running webinars is something known as the Perfect Webinar Script, which he explains in great detail in this section of this book.
Inside the Perfect Webinar, he teaches you how to structure your webinar to take a prospect from a state of interest to the point at which they are ready to fork over their money for the value you’re providing them.
Regardless of the service or product, you can use the formula to describe how valuable it is to your customer (assuming it actually is valuable) and how to market it correctly throughout the webinar.
Whether you’re a beginner to webinars or you have been running them for decades, if you follow the instructions in Expert Secrets, there’s no doubt you’ll find amazing tactics you can use to market your products and services.
Section 4: Funnels
Russell provides everything you need to know about conducting webinars, including how to conduct them and WHEN to run them to optimize sales.
This creates a funnel you can utilize every week to get people to your webinar, paying attention to you, then buying what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel which allows him to make $50,000 weekly!
He provides the specific formula in this part of the book so that you can implement it straight away.
Additionally,”if you’re trying to sell a high ticket offer that’s more than $3k, he shows you the”4-Question Close” which can be used when people get on the telephone with you after they sign up from a page. All of the previous material still applies to phone conversations, making the material within this book applicable to a lot of distinct scenarios.
While the Perfect Webinar may sound daunting to make, Russell supplies you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it all down to a few questions that, once answered, enable you to put together a webinar in under half an hour. With this, no one can say they don’t have time to create a webinar!
However, if you choose to not use a webinar or decide you want to supplement it with an additional marketing plan, you can use what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your subscribers buying your products and services on autopilot.
When you use the various components of funnels that Russell presents you with, you can build yourself a highly effective marketing machine.
Section 5: Filling your Funnel
At this point you might be thinking,”well Russell knows his stuff, but he already has a way of reaching individuals and filling a funnel. I don’t have a massive audience.”
Do not worry, even Russell started somewhere. In this part of the book you will see exactly how to fill your funnel from scratch. This involves figuring out your”Dream 100″, which are the people who you would love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
Using these easy strategies, it gets very easy to grow your audience, promote your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets Russell Ebook
It is possible to come across the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you can catch the Kindle variant for $6.00.
However, if you would like to get a fairly big discount, Russell is giving away Expert Secrets for free if you buy through his website. All you have to do is pay shipping and handling, which comes out to $7.95.
I truly do recommend going through the website to obtain the book. Because you’ll get to see directly among the most successful sales funnels out there, and experience a few of the lessons firsthand that you’ll learn in the book.
Plus you will have the ability to buy the Expert Secrets audiobook through the funnel too, should you prefer that medium.
I thoroughly enjoyed Expert Secrets. It is packed with actionable guidance, that I’ve been able to use myself to build my very own brand and following.
By developing a following of mad fans, you are ensuring that you can construct a defensible moat around your business. You are no longer at the mercy of different platforms like Facebook or even Google.
Instead, you have people following every word you say, and buying when you need them to.
And that is very strong stuff, which explains why you need to take the time to read Expert Secrets. Expert Secrets Russell Ebook