In DotCom Secrets, you read what sales funnels are, and how they can help you sell your services and products online.
If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But in case you have finished reading one of my favourite books, then you need to follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all the secrets for building a tribe of faithful followers, who resonate with your message and avail of your products and services.
Then continue reading this Expert Secrets review and learn why I think Russell Brunson’s latest book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets Russell Review
It had been printed in 2017 and comes in at 265 pages.
The book is all about making your own following. How can you do this? By becoming a specialist and coming up with a message that can change someone else’s life.
In Russell’s trademark style, you’ll get loads of stories and examples where he illustrates how he generated his own faithful following that turned ClickFunnels to a $100 million company.
In the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of the book by explaining how to make your mass movement.
As the online world becomes increasingly saturated, you can’t just put something online and expect it to sell. You need to understand how to pull a viewer, turn them into raving fans, and make them eager to purchase whatever you have to offer.
People will not buy from people they don’t know. So it is imperative that you establish yourself as someone who will serve the people you are trying to reach.
A movement always requires a leader and it’s all up to you to lead your movement. Russell breaks down precisely how to do this along with the effects that result from establishing yourself as the ideal person to direct them.
If you are thinking “how do I know what my movement is?”, then this section will be crucial for you. He breaks down the way to pinpoint your market so that you can figure out who fits best in your market.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And finally… your niche!
As soon as you’ve carved out your place in your niche, you may begin to build your movement quite easily.
Even in the event that you don’t have a specialty in mind right now, Russell shares a couple of important tips you can use to spot what market you would enjoy being a leader in!
More to the point, Russell breaks down the way you can become an Attractive Character.
He explains how to utilize the Elements to explain the Identity. He goes through every element and identity so you can discover the one that fits you the best.
Once you figure this out, it really makes building your movement much easier because you know exactly how to create your content and funnels based around it.
In this segment, Russell shares several fantastic strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Coming up with a new opportunity and presenting it
– How to compose your Who/What Statement to find out who you’re working with
– 5 Curiosity Hooks to position yourself
At the conclusion of this section, you’ll know exactly who you’re supposed to be working with, how to connect with them, and what exactly you have to do to deliver the outcomes they want.
Section 2: Creating Belief
This section is full of valuable knowledge which allows you to learn how to genuinely understand the minds of your followers to turn them to customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It is the 1 thing that you need to convince someone to believe that you will knock down all their objections.
When you determine your”one thing” the manner Brunson describes it, it is going to change your business forever.
In order to better connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker narrative. It is the story that took them through various circumstances so as to lead them to success.
In order to relate to your audience and place yourself as the expert, Russell walks you through how to describe your journey.
Every hero goes through a succession of trials to get to where they are.
When people see you in the pinnacle of success, they understand you have credibility.
However, your journey is what makes you relatable to your viewers. Once they are able to find that you have experienced similar situations to them, they’ll trust you that much more.
So what you do is walk them through similar situations they could be experiencing, along with the moments that brought you to where you are today.
Here you will learn how to make your Hero’s Journey part of your general narrative. By making it the story you’re known by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to execute, you can follow the precise script he provides.
In addition, he helps you to deal with objections your clients might have through handling False Beliefs.
The 3 False Beliefs that you must address in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this part of this book is to get the reader to understand how important it is to sell something that can truly help people.
He’s completely aware how advertising can be tough because he’s someone who never had a sales background.
However, by using all of the approaches from the previous sections of this book (and some fresh ones that he presents here), he teaches you how you can sell ethically and responsibly with ease.
The most important idea in this segment is that the Stack Slide which helps you increase the overall value of your service or product.
The Stack Slide is crucial to your marketing, especially when utilized on a sales page or inside a webinar. Russell teaches you the way you can effectively build one and make it your irresistible offer.
Once you have your irresistible offer, you can use it in an online webinar. A webinar is one of the greatest methods you can utilize to market your service or product because you can run a number of webinars per day, as often as you’d like.
Plus they don’t necessarily have to be live occasions. You can actually just do a presentation at a seminar every month or two.
You’re in full control once you do a webinar, which means you’ve got the liberty to do it as many times as you like so that you can get better at it.
The thing is, you do not want to spend months or years perfecting your webinar to eventually land a sale.
Russell has spent years doing live webinars so he could perfect the formula over time. Once he got it,he was able to make consistent sales day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran right into a situation where he just had a couple of hours to write a brand new webinar for a product as it was about to go live. He goes into detail about how he managed to do it.
Spoiler alert: it was a huge success and he explains why.
The formula he came up with after YEARS of conducting webinars is something known as the Perfect Webinar Script, which he explains in great detail within this section of this book.
Inside the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point where they are prepared to fork over their money for the value you are providing them.
Regardless of the service or product, you can use the formula to describe how valuable it is to your customer (assuming it’s valuable) and how to market it correctly throughout the webinar.
Whether you’re a beginner to webinars or you’ve been running them for years, if you follow the directions in Expert Secrets, there’s not any doubt you’ll discover amazing tactics you can use to market your products and services.
Section 4: Funnels
Russell gives you all you need to know about running webinars, such as how to run them and WHEN to conduct them to optimize sales.
This creates a funnel that you can utilize every week to get people to your webinar, paying attention to you, then buying what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula for a funnel that allows him to make $50,000 weekly!
He provides the exact formula in this section of the book so that you can implement it straight away.
Also,”if you are attempting to sell a high ticket offer that’s more than $3k, he gives you the”4-Question Close” that can be used when people get on the phone with you once they sign up from a webpage. All the previous material still applies to phone discussions, making the material within this book applicable to many different situations.
While the Perfect Webinar may sound daunting to create, Russell supplies you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it all down into a few questions that, once answered, allow you to put together a webinar in less than 30 minutes. With this, no one can say that they do not have time to create a webinar!
However, if you opt to not use a webinar or choose you wish to supplement it with an extra advertising and marketing strategy, you can use what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your readers buying your products and services on autopilot.
When you utilize the several components of funnels which Russell presents you with, you can construct yourself a powerful marketing machine.
Section 5: Filling your Funnel
At this point you may be thinking,”well Russell knows his stuff, but he already has a way of reaching people and filling a funnel. I don’t have a massive audience.”
Don’t worry, even Russell started somewhere. Within this section of the book you will see exactly how to fill your funnel from scratch. This involves figuring out your”Dream 100″, which are the people that you’d like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
With these simple strategies, it becomes quite easy to grow your audience, market your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets Russell Review
It is possible to come across the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you could catch the Kindle variant for $6.00.
But if you would like to get a pretty big discount, Russell is giving away Expert Secrets for free if you purchase through his site. All you need to do is cover shipping and handling, which comes out to $7.95.
I really do recommend going via the website to obtain the book. Because you’ll get to see directly one of the most successful sales funnels out there, and experience some of the lessons first hand which you will learn in the book.
Plus you’ll be able to purchase the Expert Secrets audiobook through the funnel too, should you prefer that medium.
I thoroughly appreciated Expert Secrets. It is packed with actionable guidance, that I have been able to use myself for build my own brand and following.
By developing a following of mad fans, you’re ensuring that you can construct a defensible moat around your business. You are no longer at the mercy of different programs such as Facebook or Google.
Instead, you have folks following every word that you say, and buying when you need them to.
And that is really powerful stuff, which is the reason you should take the time to read Expert Secrets. Expert Secrets Russell Review