In DotCom Secrets, you read exactly what sales funnels are, and just how they can help you market your products and services online.
In case you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But if you’ve finished reading one of my favorite books, then you should follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all the secrets for creating a tribe of loyal followers, who resonate with your own message and purchase your services and products.
Sounds intriguing?
Then continue reading this Expert Secrets overview and find out why I believe Russell Brunson’s latest book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets Scribd
Expert Secrets is your followup to Russell Brunson’s best selling DotCom Secrets book. Expert Secrets Scribd
It had been printed in 2017 and comes in at 265 pages long.
The book is all about creating your own following. How can you do so? By becoming an expert and creating a message that could change somebody else’s life.
In Russell’s signature style, you’re going to receive plenty of examples and stories where he exemplifies how he generated his own faithful following that turned ClickFunnels into a $100 million company.
At the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of this book by explaining how to make your mass movement.
As the online world gets more and more saturated, you can not simply put something online and expect it to sell. You need to learn how to attract a viewer, turn them into raving fans, and get them eager to buy anything you need to give.
People won’t buy from people they do not know. So it’s imperative that you set yourself as someone who will serve the individuals you’re attempting to reach.
A movement always requires a leader and it is up to you to lead your movement. Russell breaks down exactly the way to do this together with the consequences that result from establishing yourself as the right person to lead them.
If you are thinking “how do I find out what my movement is?”, then this segment will be crucial for you. He breaks down the way to pinpoint your audience so that you can learn who fits best in your market.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And finally… your niche!
Once you’ve carved out your place in your niche, you can begin to construct your movement very easily.
Even if you don’t have a specialty in your mind right now, Russell shares a few key suggestions you can use to identify what niche you would enjoy being a leader in!
More to the point, Russell breaks down how you can create an Attractive Character.
He describes how to utilize the Elements to explain the Identity. He goes through every element and identity so that you can discover the one which fits you the best.
When you figure this out, it makes building your movement a lot easier since you understand exactly how to build your content and funnels based around it.
Inside this section, Russell shares several great strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Coming up with a new opportunity and introducing it
– The best way to compose your Who/What Statement to figure out who you are working with
– 5 Curiosity Hooks to position yourself
At the end of this section, you will know exactly who you are supposed to be working with, how to reach them, and what you need to do to deliver the results they want.
Section 2: Creating Belief
This section is packed with valuable knowledge that allows you to understand how to really comprehend the minds of your followers to turn them to customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It is the one thing that you need to get a person to believe that you will knock down all their objections.
When you determine your”one thing” the manner Brunson explains it, it will change your business forever.
Next, in order to better connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker narrative. It’s the story that took them through various situations in order to lead them to success.
To be able to relate to your audience and place yourself as the expert, Russell walks you through how to explain your travels.
Every hero undergoes a succession of trials to get to wherever they are.
When folks see you at the pinnacle of success, they know you’ve got credibility.
However, your journey is the thing that makes you relatable to your viewers. As soon as they are able to find that you have experienced similar situations to them, they’ll trust you that much more.
What you do is walk them through similar scenarios they could be experiencing, together with the moments that brought you to where you are now.
Here you’ll find out how to make your Hero’s Journey part of your overall narrative. By making it the narrative you are known by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to implement, you can follow the precise script that he provides.
He also enables you to take care of objections your customers may have through handling False Beliefs.
The 3 False Beliefs that you need to deal with on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this section of the book is to get the reader to understand how important it is to sell something that can actually help people.
He’s fully aware how advertising can be rough because he is someone who never had a sales background.
But by utilizing each of the strategies from the previous sections of this book (and some fresh ones that he presents here), he shows you how you can sell ethically and responsibly with ease.
The most important idea in this segment is the Stack Slide which helps you increase the overall value of your product or service.
The Stack Slide is vital to your marketing, especially when used on a sales page or inside a webinar. Russell teaches you the way you can effectively create one and make it your irresistible offer.
Once you have your irresistible offer, you can use it on an online webinar. A webinar is one of the greatest methods you can use to sell your service or product because you may run a number of webinars every day, as frequently as you’d like.
Plus they don’t necessarily need to be live occasions. You can actually just do a presentation in a seminar every couple of months.
You’re in full control once you do a webinar, which means you have the liberty to do it as many times as you like so you can get better at it.
The thing is, you do not want to spend months or years refining your webinar to finally land a sale.
Russell has spent years performing live webinars so he could perfect the formula over time. After he got it right, he was able to make consistent earnings day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran into a situation where he just had a few hours to write a brand new webinar for a product because it was going to go live. He goes into detail about how he managed to do it.
Spoiler alert: it was a massive success and he explains why.
The formula that he came up with after YEARS of running webinars is something referred to as the Perfect Webinar Script, which he describes in fantastic detail within this section of this book.
Inside the Perfect Webinar, he teaches you how to structure your webinar to take a prospect from a state of interest to the point where they are prepared to fork over their cash for the value you are providing them.
Irrespective of the service or product, you may use the formula to explain how valuable it is to your client (assuming it’s valuable) and how to market it properly throughout the webinar.
Whether you’re a beginner to webinars or you’ve been running them for years, if you follow the directions in Expert Secrets, there is no doubt you’ll discover incredible strategies you can use to sell your services and products.
Section 4: Funnels
Russell gives you all that you need to know about running webinars, including how to run them and WHEN to run them to maximize sales.
This produces a funnel you can use every week to get people to your webinar, paying attention to you, and then buying what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula to get a funnel which allows him to make $50,000 every week!
He gives you the specific formula in this part of this book so you can implement it right away.
Additionally,”if you are trying to sell a high ticket offer that is more than $3k, he shows you the”4-Question Close” which can be used once people get on the phone with you after they sign up from a page. All of the previous material nevertheless applies to phone discussions, making the material within this book applicable to many different situations.
While the Perfect Webinar may seem daunting to create, Russell supplies you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it down to a few questions that, once answered, allow you to put together a webinar in under half an hour. With this, nobody can say they don’t have time to create a webinar!
However, if you opt to not use a webinar or decide you want to supplement it with an extra advertising and marketing plan, you can utilize what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your readers buying your services and products on autopilot.
When you use the several elements of funnels which Russell presents you with, you can build yourself a highly effective marketing machine.
Section 5: Filling your Funnel
At this point you might be thinking,”well Russell knows his stuff, but he already has a way of reaching individuals and filling a funnel. I don’t have a massive audience.”
Don’t worry, even Russell started somewhere. In this part of the book you will see precisely how to fill your funnel from scratch. This entails finding your”Dream 100″, which are the people that you’d love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
Using these easy strategies, it becomes quite easy to grow your audience, promote your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets Scribd
It is possible to come across the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you can catch the Kindle variant for $6.00.
However, if you would like to get a fairly huge discount, Russell is giving away Expert Secrets for free if you purchase through his site. All you have to do is pay shipping and handling, which comes out to $7.95.
I truly do recommend going through the site to obtain the book. Since you’ll get to see directly one of the most successful sales funnels out there, and experience a few of the lessons firsthand that you’ll learn in the book.
Plus you’ll be able to purchase the Expert Secrets audiobook through the funnel as well, if you prefer that medium.
Final Thoughts
I thoroughly enjoyed Expert Secrets. It is packed with actionable guidance, that I’ve been able to use myself to build my very own brand and following.
By creating a following of mad fans, you are ensuring that you’re able to build a defensible moat around your company. You’re no longer at the mercy of other platforms such as Facebook or even Google.
Instead, you have folks following every word that you say, and buying when you need them to.
And that is very strong stuff, which explains the reason you need to take the time to read Expert Secrets. Expert Secrets Scribd
