In DotCom Secrets, you read exactly what sales funnels are, and also just how they can help you sell your services and products online.
In case you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But in case you have finished reading one of my favorite books, then you need to follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all of the keys for building a tribe of faithful followers, that resonate with your own message and purchase your services and products.
Then continue reading this Expert Secrets review and find out why I think Russell Brunson’s most current book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets Slideshare
It had been printed in 2017 and comes in at 265 pages long.
The book is all about making your own following. How do you do this? By becoming an expert and coming up with a message that can change someone else’s life.
In Russell’s signature style, you’ll receive plenty of stories and examples where he illustrates how he created his own loyal following that turned ClickFunnels into a $100 million company.
In the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of this book by explaining how to create your mass movement.
As the online world gets more and more saturated, you can not simply put something online and expect it to sell. You need to understand how to attract an audience, turn them into raving fans, and make them eager to buy anything you need to give.
People won’t buy from people they do not know. So it is imperative that you set yourself as someone who will serve the individuals you’re trying to reach.
A movement always requires a leader and it’s all up to you to direct your movement. Russell breaks down exactly the way to do this along with all the consequences that result from establishing yourself as the right person to direct them.
If you are thinking “how do I know what my movement is?”, then this segment will be crucial to you. He breaks down how to pinpoint your market so you can learn who fits best in your market.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And lastly… your niche!
Once you’ve carved out your spot in your niche, you may start to build your movement quite easily.
Even if you don’t have a specialty in your mind at the moment, Russell shares a few key tips you can use to identify what market you would enjoy being a pioneer in!
More to the point, Russell breaks down the way you’re able to create an Attractive Character.
He explains how to utilize the Elements to describe the Identity. He goes through every element and identity so that you may find the one which fits you the best.
Once you figure this out, it really makes building your movement a lot easier because you understand exactly how to build your content and funnels based on it.
Inside this segment, Russell shares some great strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Creating a new opportunity and introducing it
– The best way to write your Who/What Statement to find out who you’re working with
– 5 Curiosity Hooks to position yourself
At the conclusion of this segment, you’ll know exactly who you are supposed to be working with, the way to connect with them, and what you need to do in order to deliver the results they desire.
Section 2: Creating Belief
This section is packed with valuable knowledge which helps you to understand how to genuinely comprehend the minds of your followers to turn them into customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It is the 1 thing that you need to convince someone to believe that you will knock all their objections.
When you figure out your”one thing” the way Brunson explains it, it will change your business forever.
In order to better connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker narrative. It is the story that took them through various situations in order to lead them to success.
To be able to relate to your viewers and place yourself as the expert, Russell walks you through how to describe your journey.
Every hero goes through a succession of trials to get to where they are.
When people see you at the pinnacle of success, they know you have credibility.
However, your journey is the thing that makes you relatable to your audience. Once they can find you’ve experienced similar scenarios to them, they’ll trust you that much more.
So what you do is walk them through similar scenarios they might be experiencing, along with the moments that brought you to where you are now.
Here you will find out how to make your Hero’s Journey a part of your overall story. By making it the narrative you’re known by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to implement, you can stick to the exact script he provides.
In addition, he enables you to deal with objections your clients might have through managing False Beliefs.
The 3 False Beliefs that you need to deal with in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this part of the book is to get the reader to understand how important it is to market something that could actually help people.
He is fully aware how selling can be tough because he is somebody who never had a sales background.
However, by using all of the strategies from the previous sections of this book (and some fresh ones that he presents here), he teaches you how to sell ethically and responsibly with ease.
The main idea in this section is that the Stack Slide which helps you increase the overall value of your product or service.
The Stack Slide is vital to your marketing, especially when utilized on a sales page or inside a webinar. Russell teaches you how you can effectively create one and make it your irresistible offer.
When you have your irresistible offer, you can use it on an online webinar. A webinar is one of the best methods you can use to market your product or service because you can run multiple webinars per day, as often as you’d like.
And they don’t necessarily have to be live occasions. You can actually just do a presentation in a seminar every couple of months.
You’re in full control when you do a webinar, which means you have the freedom to do it as many times as you like so that you can get better at it.
The thing is, you don’t want to invest months or years perfecting your webinar to eventually land a sale.
Russell has spent years performing live webinars so he could perfect the formula over time. Once he got it right, he was able to make consistent earnings day in and day out, netting him millions of dollars.
In fact, he ran into a situation where he only had a few hours to compose a new webinar for a product as it was about to go live. He goes into detail about the way he managed to do it.
Spoiler alert: it was a massive success and he explains why.
The formula he came up with after YEARS of running webinars is something referred to as the Perfect Webinar Script, which he describes in fantastic detail in this section of the book.
Inside the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point where they are prepared to fork over their money for the value you’re providing them.
Irrespective of the product or service, you can use the formula to describe how valuable it is to your client (assuming it’s valuable) and the best way to market it correctly throughout the webinar.
Whether you are a newcomer to webinars or you have been running them for years, should you follow the instructions in Expert Secrets, there’s no doubt you’ll discover incredible tactics you can use to market your services and products.
Section 4: Funnels
Russell gives you everything you need to know about running webinars, such as how to run them and WHEN to run them to optimize sales.
This creates a funnel you can use every week to get people to your webinar, paying attention to you, then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the best formula to get a funnel that allows him to earn $50,000 every week!
He provides the exact formula in this section of the book so you are able to implement it straight away.
Additionally,”if you are trying to sell a high ticket offer that’s more than $3k, he shows you the”4-Question Close” which can be used once people get on the telephone with you once they sign up from a webpage. All of the previous material still applies to phone discussions, making the material within this book applicable to a lot of distinct situations.
While the Perfect Webinar may seem daunting to make, Russell provides you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it down to a few questions that, once answered, enable you to put together a webinar in under 30 minutes. With this, no one can say that they do not have time to make a webinar!
However, if you choose to not use a webinar or choose you wish to supplement it with an extra marketing plan, you can use what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your readers buying your services and products on autopilot.
When you utilize the various components of funnels which Russell presents you with, you can construct yourself a highly effective marketing machine.
Section 5: Filling your Funnel
At this point you might be thinking,”well Russell knows his stuff, but he already has a means of reaching people and filling a funnel. I don’t have a massive audience.”
Do not worry, even Russell started somewhere. Within this part of the book you will see exactly how to fill your funnel from scratch. This involves figuring out your”Dream 100″, which are the men and women that you would like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these easy strategies, it gets quite easy to grow your audience, market your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets Slideshare
You can come across the paperback version of Expert Secrets on Amazon selling for $17.07. Or you could catch the Kindle version for $6.00.
However, if you want to get a pretty big discount, Russell is giving away Expert Secrets for free if you purchase through his website. All you have to do is pay shipping and handling, which comes out to $7.95.
I really do recommend going through the site to buy the book. Since you’ll get to see directly one of the most successful sales funnels on the market, and experience a few of the lessons first hand which you will learn in the book.
Plus you will have the ability to buy the Expert Secrets audiobook through the funnel as well, should you prefer that medium.
I thoroughly enjoyed Expert Secrets. It is packed with actionable guidance, that I have managed to use myself to build my very own brand and following.
By developing a following of mad fans, you’re ensuring that you’re able to construct a defensible moat around your company. You are no longer at the mercy of other platforms such as Facebook or even Google.
Instead, you have people following every word that you say, and purchasing when you need them to.
And that’s really powerful stuff, which is the reason you need to take the opportunity to read Expert Secrets. Expert Secrets Slideshare