In DotCom Secrets, you learned exactly what sales funnels are, and also just how they can help you market your products and services online.
In case you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But in case you have finished reading one of my favorite books, then you need to follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all of the keys for creating a tribe of faithful followers, who resonate with your message and avail of your products and services.
Then continue reading this Expert Secrets review and learn why I think Russell Brunson’s most current book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets Summary
It had been printed in 2017 and comes in at 265 pages.
The book is all about creating your own following. How can you do so? By becoming a specialist and coming up with a message that could change somebody else’s life.
In Russell’s trademark style, you’ll receive plenty of examples and stories where he exemplifies how he created his own loyal following that turned ClickFunnels to a $100 million company.
At the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of the book by explaining how to make your mass movement.
As the online world gets increasingly saturated, you can’t just put something online and expect it to sell. You have to learn how to pull a viewer, turn them into raving fans, and get them eager to purchase whatever you need to give.
People won’t buy from people they do not know. So it’s important that you set yourself as somebody who will serve the people you are attempting to reach.
A movement always requires a leader and it’s all up to you to lead your movement. Russell breaks down exactly how to do this along with the effects that result from setting yourself as the right person to lead them.
If you’re thinking “how do I find out what my movement is?”, then this section will be crucial for you. He breaks down how to pinpoint your market so that you can figure out who fits best in your audience.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And lastly… your niche!
As soon as you’ve carved out your spot in your niche, you can begin to build your movement quite easily.
Even if you don’t have a specialty in mind at the moment, Russell shares a couple of important tips you can use to identify what market you’d enjoy being a leader in!
More to the point, Russell breaks down the way you can become an Attractive Character.
He explains how to utilize the Elements to explain the Identity. He goes through every element and identity so you can discover the one that fits you the best.
Once you figure this out, it makes building your movement a lot easier because you know exactly how to create your content and funnels based around it.
In this section, Russell shares several great strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Creating a new opportunity and introducing it
– The best way to compose your own Who/What Statement to figure out who you are working with
– 5 Curiosity Hooks to position yourself
At the conclusion of this section, you’ll know exactly who you’re supposed to be working with, the way to connect with them, and what exactly you need to do in order to deliver the results they want.
Section 2: Creating Belief
This section is full of valuable knowledge which helps you to learn how to genuinely understand the minds of your followers to turn them into customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It’s the one thing that you need to convince a person to believe that you will knock down all of their objections.
When you figure out your”one thing” the manner Brunson explains it, it is going to change your company forever.
In order to connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker story. It is the narrative that took them through various circumstances in order to direct them to success.
To be able to relate to your audience and position yourself as the expert, Russell walks you through how to describe your travels.
Every hero goes through a succession of trials to get to where they are.
When people see you in the pinnacle of success, they understand you’ve got credibility.
However, your journey is the thing that makes you relatable to your audience. As soon as they can see you’ve experienced similar scenarios to them, they’ll trust you that much more.
So what you do is walk them through similar situations they might be experiencing, along with the moments that brought you to where you are today.
Here you’ll learn how to make your Hero’s Journey a part of your overall narrative. By making it the narrative you are known by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can stick to the exact script he provides.
In addition, he helps you to deal with objections your customers might have through handling False Beliefs.
The 3 False Beliefs that you must deal with in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this part of this book is to get the reader to understand how important it is to sell something that could actually help people.
He’s completely aware how selling can be rough because he’s somebody who never had a sales background.
But by using each of the approaches from the prior sections of this book (and some new ones he presents here), he shows you how to sell ethically and responsibly easily.
The main idea in this section is that the Stack Slide which helps you increase the overall value of your product or service.
The Stack Slide is crucial to your marketing, particularly when utilized on a sales page or inside a webinar. Russell teaches you how you can effectively create one and make it your irresistible offer.
When you have your irresistible offer, you can use it in an online webinar. A webinar is one of the greatest methods you can use to sell your service or product as you can run multiple webinars every day, as frequently as you’d like.
Plus they do not necessarily need to be live occasions. You can actually just do a presentation at a seminar every month or two.
You are in full control when you do a webinar, which means you have the liberty to do it as many times as you like so you can get better at it.
The thing is, you do not want to spend months or years refining your webinar to eventually land a sale.
Russell has spent decades performing live webinars so he could perfect the formula over time. After he got it,he was able to make consistent sales day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran into a situation where he only had a couple of hours to write a new webinar for a product as it was going to go live. He goes into detail about the way he was able to do it.
Spoiler alert: it was a huge success and he explains why.
The formula he came up with after YEARS of conducting webinars is something known as the Perfect Webinar Script, which he describes in fantastic detail in this part of this book.
Inside the Perfect Webinar, he explains how to structure your webinar to take a lead from a state of interest to the point at which they are ready to fork over their cash for the value you’re providing them.
Regardless of the service or product, you may use the formula to describe how valuable it is to your customer (assuming it’s valuable) and how to market it properly throughout the webinar.
Whether you are a beginner to webinars or you have been running them for years, if you follow the directions in Expert Secrets, there’s not any doubt you’ll discover incredible tactics you can use to market your products and services.
Section 4: Funnels
Russell provides all you need to know about conducting webinars, including how to run them and WHEN to run them to maximize sales.
This produces a funnel you can utilize every week to get people on to your webinar, paying attention to you, then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel that allows him to earn $50,000 every week!
He gives you the specific formula in this section of the book so you are able to implement it right away.
Also,”if you are attempting to sell a high ticket offer that’s more than $3k, he gives you the”4-Question Close” which can be used once people get on the phone with you after they sign up from a webpage. All the previous material still applies to phone discussions, making the material in this book applicable to a lot of different scenarios.
While the Perfect Webinar may seem daunting to make, Russell supplies you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it down into a few questions that, once answered, allow you to put together a webinar in under half an hour. With this, nobody can say they don’t have time to create a webinar!
However, if you choose to not use a webinar or choose you wish to supplement it with an additional marketing plan, you can use what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your readers buying your services and products on autopilot.
When you use the several components of funnels which Russell presents you with, you can construct yourself a highly effective marketing machine.
Section 5: Filling your Funnel
Now you might be thinking,”well Russell knows his stuff, but he already has a means of reaching individuals and filling a funnel. I don’t have a massive audience.”
Do not worry, even Russell started somewhere. In this section of the book you will see precisely how to fill your funnel from scratch. This entails figuring out your”Dream 100″, which are the people who you would love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
Using these simple strategies, it gets quite easy to grow your audience, promote your products, and in the end, fill your funnel.
Expert Secrets Pricing Expert Secrets Summary
It is possible to find the paperback version of Expert Secrets on Amazon selling for $17.07. Or you could catch the Kindle version for $6.00.
However, if you would like to get a pretty huge discount, Russell is giving away Expert Secrets for free if you buy through his website. All you have to do is pay shipping and handling, which comes out to $7.95.
I truly do recommend going via the site to obtain the book. Because you’ll get to see directly one of the most successful sales funnels out there, and experience some of the lessons first hand that you’ll learn in the book.
Plus you will have the ability to purchase the Expert Secrets audiobook through the funnel as well, if you prefer that medium.
I thoroughly appreciated Expert Secrets. It was packed with actionable guidance, that I’ve been able to use myself to build my very own brand and following.
By developing a following of mad fans, you are ensuring that you’re able to build a defensible moat around your company. You’re no longer at the mercy of other programs like Facebook or Google.
Instead, you have folks following every word that you say, and buying when you want them to.
And that’s very strong stuff, which is why you should take the time to read Expert Secrets. Expert Secrets Summary