In DotCom Secrets, you read exactly what sales funnels are, and just how they can help you market your products and services online.
In case you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But if you have finished reading one of my favourite books, then you need to follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all the secrets for creating a tribe of faithful followers, who resonate with your message and purchase your services and products.
Then continue reading this Expert Secrets review and find out why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Secrets Table Of Contents
It was printed in 2017 and comes in at 265 pages.
The book is all about creating your own following. How can you do this? By becoming a specialist and coming up with a message that could change someone else’s life.
In Russell’s trademark style, you’ll receive loads of stories and examples where he exemplifies how he generated his own loyal following that turned ClickFunnels to a $100 million business.
At the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of this book by describing how to create your mass movement.
As the online world becomes increasingly saturated, you can’t just put something online and expect it to sell. You have to understand how to pull a viewer, turn them into raving fans, and get them eager to purchase anything you have to offer.
People will not buy from people they do not know. So it is important that you establish yourself as somebody who can serve the individuals you are attempting to reach.
A movement always needs a leader and it is up to you to direct your movement. Russell breaks down precisely the way to do this together with the effects that result from setting yourself as the ideal person to lead them.
If you are thinking “how do I find out what my movement is?”, then this segment will be crucial to you. He breaks down the way to pinpoint your audience so that you can figure out who fits best in your audience.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And finally… your niche!
Once you’ve carved out your place in your niche, you may start to build your movement quite easily.
Even if you don’t have a niche in your mind right now, Russell shares a couple of important tips you can use to identify what market you would enjoy being a leader in!
More to the point, Russell breaks down the way you can create an Attractive Character.
He explains how to utilize the Elements to describe the Identity. He goes through each element and identity so that you can discover the one which fits you the best.
When you figure this out, it makes building your movement a lot easier since you understand exactly how to build your content and funnels based around it.
In this section, Russell shares several fantastic strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Coming up with a new opportunity and introducing it
– The best way to compose your own Who/What Statement to find out who you are working with
– 5 Curiosity Hooks to position yourself
By the end of this section, you’ll know exactly who you are supposed to be working with, the way to reach them, and what exactly you need to do to deliver the results they desire.
Section 2: Creating Belief
This section is full of valuable knowledge which allows you to learn how to genuinely comprehend the minds of your followers to turn them into customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It is the 1 thing that you need to get someone to believe that you will knock all of their objections.
When you determine your”one thing” the manner Brunson describes it, it will change your business forever.
Next, in order to connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker story. It is the narrative that took them through different situations so as to lead them to success.
In order to relate to your viewers and position yourself as the expert, Russell walks you through how to explain your travels.
Every hero undergoes a series of trials to get to where they are.
When people see you in the pinnacle of success, they know you have credibility.
However, your journey is the thing that makes you relatable to your audience. Once they are able to find that you have experienced similar scenarios to them, they’ll trust you that much more.
So what you do is walk them through similar scenarios they might be experiencing, together with the moments that brought you to where you are now.
Here you will find out how to make your Hero’s Journey part of your overall narrative. By making it the narrative you are known by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to execute, you can follow the exact script he provides.
He also helps you to take care of objections your customers may have through managing False Beliefs.
The 3 False Beliefs that you must address on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this section of the book is to get the reader to understand how important it is to market something that could actually help people.
He is completely aware how selling can be rough because he’s someone who never had a sales background.
But by utilizing each of the approaches from the prior sections of this book (and some new ones that he presents here), he teaches you how you can sell ethically and responsibly with ease.
The most important idea in this section is the Stack Slide which helps you increase the total value of your product or service.
The Stack Slide is crucial to your advertising, especially when used on a sales page or inside a webinar. Russell teaches you the way you can effectively build one and make it your irresistible offer.
Once you have your irresistible offer, you may use it in an online webinar. A webinar is one of the best methods you can use to sell your product or service as you may run a number of webinars per day, as often as you’d like.
And they do not necessarily have to be live occasions. You can actually just do a presentation at a seminar every month or two.
You are in full control when you do a webinar, which means you’ve got the liberty to do it as many times as you like so you can get better at it.
The matter is, you don’t want to invest months or years refining your webinar to finally land a sale.
Russell has spent years doing live webinars so he could perfect the formula over time. After he got it right, he was able to make consistent sales day in and day out, netting him millions of dollars.
In fact, he ran right into a situation where he only had a few hours to compose a new webinar for a product as it was going to go live. He goes into detail about how he was able to do it.
Spoiler alert: it was a massive success and he explains why.
The formula he came up with after YEARS of running webinars is something known as the Perfect Webinar Script, which he explains in fantastic detail in this part of this book.
In the Perfect Webinar, he teaches you how to structure your webinar to take a lead from a state of interest to the point where they are prepared to fork over their cash for the value you are providing them.
Irrespective of the product or service, you can use the formula to explain how valuable it is to your customer (assuming it’s valuable) and the best way to market it correctly throughout the webinar.
Whether you are a beginner to webinars or you have been running them for decades, should you follow the instructions in Expert Secrets, there’s no doubt you’ll discover amazing tactics you can use to market your services and products.
Section 4: Funnels
Russell provides all you need to know about conducting webinars, such as how to conduct them and WHEN to run them to maximize sales.
This produces a funnel that you can utilize every week to get people on to your webinar, paying attention to you, and then buying what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel which allows him to earn $50,000 every week!
He gives you the exact formula in this section of the book so you can implement it right away.
Also,”if you’re trying to sell a high ticket offer that’s more than $3k, he gives you the”4-Question Close” that can be used once people get on the telephone with you once they sign up from a webpage. All of the previous material still applies to phone conversations, making the content in this book applicable to many distinct scenarios.
While the Perfect Webinar may sound daunting to create, Russell supplies you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it all down into a few questions that, once answered, enable you to put together a webinar in less than half an hour. With this, no one can say that they don’t have enough time to create a webinar!
However, if you opt to not use a webinar or choose you want to supplement it with an extra advertising and marketing plan, you can use what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your subscribers buying your services and products on autopilot.
When you use the various components of funnels that Russell presents you with, you can construct yourself a powerful marketing machine.
Section 5: Filling your Funnel
At this point you may be thinking,”well Russell knows his stuff, but he already has a way of reaching people and filling a funnel. I don’t have a huge audience.”
Don’t worry, even Russell started somewhere. In this section of the book you will see precisely how to fill your funnel from scratch. This involves figuring out your”Dream 100″, which are the people who you’d love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
Using these simple strategies, it gets very easy to grow your audience, promote your products, and in the end, fill your funnel.
Expert Secrets Pricing Expert Secrets Table Of Contents
You can find the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you could catch the Kindle version for $6.00.
But if you would like to get a fairly big discount, Russell is giving away Expert Secrets for free if you purchase through his website. All you need to do is cover shipping and handling, which comes out to $7.95.
I truly do recommend going through the site to buy the book. Since you’ll get to see directly one of the most successful sales funnels out there, and experience some of the lessons firsthand that you’ll learn in the book.
Plus you’ll have the ability to purchase the Expert Secrets audiobook through the funnel as well, should you prefer that medium.
I thoroughly enjoyed Expert Secrets. It was packed with actionable guidance, that I’ve been able to use myself to build my very own brand and following.
By creating a following of crazy fans, you’re ensuring that you can construct a defensible moat around your company. You are no longer at the mercy of other platforms such as Facebook or even Google.
Instead, you have folks following every word that you say, and purchasing when you need them to.
And that’s very strong stuff, which explains why you need to take the time to read Expert Secrets. Expert Secrets Table Of Contents