In DotCom Secrets, you read exactly what sales funnels are, and also just how they can help you market your services and products online.
In case you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But in case you’ve finished reading one of my favorite books, then you need to follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all the secrets for creating a tribe of loyal followers, who resonate with your own message and avail of your products and services.
Sounds interesting?
Then continue reading this Expert Secrets review and learn why I believe Russell Brunson’s latest book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Secrets The Underground
Expert Secrets is your follow-up to Russell Brunson’s best selling DotCom Secrets book. Expert Secrets The Underground
It was published in 2017 and comes in at 265 pages long.
The book is all about creating your own following. How do you do so? By becoming an expert and creating a message that can change somebody else’s life.
In Russell’s signature style, you’ll get plenty of examples and stories where he exemplifies how he created his own faithful following that turned ClickFunnels into a $100 million business.
At the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of the book by describing how to make your mass movement.
As the online world gets more and more saturated, you can’t simply put something online and expect it to sell. You need to understand how to attract a viewer, turn them into raving fans, and make them eager to buy anything you need to give.
People will not buy from people they don’t know. So it is important that you establish yourself as somebody who will serve the individuals you are attempting to reach.
A movement always needs a leader and it is up to you to direct your movement. Russell breaks down exactly the way to do this together with the effects that result from setting yourself as the ideal person to direct them.
If you’re thinking “how do I know what my movement is?”, then this section will be crucial for you. He breaks down the way to pinpoint your audience so that you can learn who fits best in your audience.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And lastly… your niche!
Once you’ve carved out your place in your niche, you can start to build your movement very easily.
Even if you don’t have a specialty in your mind at the moment, Russell shares a couple of important suggestions you can use to spot what niche you’d enjoy being a leader in!
More importantly, Russell breaks down the way you’re able to become an Attractive Character.
He explains how to utilize the Elements to describe the Identity. He goes through every element and identity so that you can find the one that fits you the best.
Once you figure this out, it makes building your movement a lot easier since you understand exactly how to build your content and funnels based around it.
Inside this section, Russell shares several great strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Coming up with a new opportunity and presenting it
– How to compose your own Who/What Statement to find out who you are working with
– 5 Curiosity Hooks to position yourself
At the conclusion of this segment, you will know exactly who you’re supposed to be working with, how to connect with them, and what exactly you need to do to deliver the outcomes they desire.
Section 2: Creating Belief
This section is packed with valuable knowledge that helps you to understand how to really comprehend the minds of your followers to turn them into customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It is the 1 thing you need to get someone to believe that you will knock down all of their objections.
When you determine your”one thing” the manner Brunson explains it, it is going to change your company forever.
In order to better connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker story. It is the narrative that took them through different situations so as to direct them to success.
To be able to relate to your viewers and place yourself as the specialist, Russell walks you through how to describe your journey.
Every hero goes through a succession of trials to get to where they are.
When people see you at the pinnacle of success, they know you have credibility.
However, your journey is what makes you relatable to your audience. As soon as they can see that you have experienced similar situations to them, they will trust you that much more.
What you do is walk them through similar scenarios they might be experiencing, together with the moments that brought you to where you are now.
Here you’ll find out how to make your Hero’s Journey a part of your general narrative. By making it the story you’re known by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to execute, you can stick to the exact script he provides.
He also helps you to take care of objections your customers might have through managing False Beliefs.
The 3 False Beliefs that you must address on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this part of this book is to get the reader to comprehend how important it is to sell something that can actually help people.
He’s completely aware how selling can be rough because he is someone who never had a sales background.
However, by using each of the approaches from the prior sections of the book (as well as some new ones that he presents here), he shows you how to sell ethically and responsibly easily.
The main idea in this segment is the Stack Slide which helps you increase the total value of your service or product.
The Stack Slide is vital to your marketing, particularly when utilized on a sales page or within a webinar. Russell teaches you how you can effectively create one and make it your irresistible offer.
When you have your irresistible offer, you can use it on an online webinar. A webinar is one of the best methods you can use to market your service or product as you may run a number of webinars per day, as often as you’d like.
Plus they don’t necessarily have to be live occasions. You can actually just do a presentation at a seminar every couple of months.
You’re in full control when you do a webinar, which usually means you’ve got the freedom to do it as many times as you like so you can get better at it.
The thing is, you do not need to invest months or years refining your webinar to finally land a sale.
Russell has spent decades doing live webinars so he could perfect the formula over time. Once he got it,he managed to make consistent earnings day in and day out, netting him millions of dollars.
In fact, he ran right into a situation where he just had a few hours to compose a new webinar for a product because it was about to go live. He goes into detail about how he managed to do it.
Spoiler alert: it was a huge success and he explains why.
The formulation that he came up with after YEARS of conducting webinars is something referred to as the Perfect Webinar Script, which he describes in fantastic detail within this section of this book.
In the Perfect Webinar, he explains how to structure your webinar to take a lead from a state of interest to the point at which they are ready to fork over their cash for the value you are providing them.
Regardless of the product or service, you can use the formula to explain how valuable it is to your customer (assuming it’s valuable) and how to market it correctly throughout the webinar.
Whether you are a beginner to webinars or you’ve been running them for years, if you follow the directions in Expert Secrets, there’s not any doubt you’ll find incredible strategies you can use to market your products and services.
Section 4: Funnels
Russell gives you all you need to know about conducting webinars, such as how to conduct them and WHEN to conduct them to optimize earnings.
This creates a funnel that you can use every week to get people to your webinar, paying attention to you, and then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula to get a funnel which allows him to earn $50,000 weekly!
He gives you the specific formula in this part of this book so that you are able to implement it right away.
Also,”if you’re attempting to sell a high ticket offer that’s more than $3k, he shows you the”4-Question Close” which can be used once people get on the phone with you once they sign up from a page. All of the previous material still applies to phone discussions, making the material within this book applicable to a lot of different scenarios.
While the Perfect Webinar may sound daunting to create, Russell provides you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it all down into a few questions that, once answered, enable you to put together a webinar in under 30 minutes. With this, nobody can say that they don’t have enough time to make a webinar!
But, if you choose to not use a webinar or choose you want to supplement it with an additional marketing strategy, you can utilize what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your readers buying your products and services on autopilot.
When you utilize the several components of funnels which Russell presents you with, you can construct yourself a highly effective marketing machine.
Section 5: Filling your Funnel
At this point you may be thinking,”well Russell knows his stuff, but he already has a means of reaching individuals and filling a funnel. I don’t have a massive audience.”
Don’t worry, even Russell started somewhere. Within this part of the book you will see precisely how to fill your funnel from scratch. This involves figuring out your”Dream 100″, which are the men and women who you’d like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
With these simple strategies, it gets very easy to grow your audience, market your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets The Underground
You can come across the paperback version of Expert Secrets on Amazon selling for $17.07. Or you could grab the Kindle version for $6.00.
But if you would like to get a pretty huge discount, Russell is giving away Expert Secrets for free if you buy through his website. All you need to do is cover shipping and handling, which comes out to $7.95.
I really do recommend going through the site to obtain the book. Since you’ll get to see directly one of the most successful sales funnels out there, and experience a few of the lessons firsthand which you will learn in the book.
Plus you’ll be able to buy the Expert Secrets audiobook through the funnel as well, should you prefer that medium.
Final Thoughts
I thoroughly appreciated Expert Secrets. It is packed with actionable guidance, that I’ve been able to use myself to build my own brand and following.
By developing a following of mad fans, you are ensuring that you can construct a defensible moat around your business. You’re no longer at the mercy of different platforms such as Facebook or Google.
Instead, you have folks following every word that you say, and purchasing when you need them to.
And that is really strong stuff, which is why you need to take the opportunity to read Expert Secrets. Expert Secrets The Underground
