In DotCom Secrets, you read exactly what sales funnels are, and how they can help you sell your products and services online.
If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But in case you have finished reading one of my favorite books, then you need to follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all the secrets for creating a tribe of loyal followers, that resonate with your message and purchase your services and products.
Sounds interesting?
Then continue reading this Expert Secrets review and learn why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Secrets The Underground Playbook
Expert Secrets is the followup to Russell Brunson’s best selling DotCom Secrets book. Expert Secrets The Underground Playbook
It was printed in 2017 and comes in at 265 pages.
The book is all about creating your own following. How can you do this? By becoming an expert and creating a message that can change somebody else’s life.
In Russell’s signature style, you’re going to receive loads of stories and examples where he illustrates how he generated his own faithful following that turned ClickFunnels into a $100 million business.
At the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of this book by explaining how to create your mass movement.
As the internet world gets more and more saturated, you can’t just put something online and expect it to sell. You have to understand how to attract a viewer, turn them into raving fans, and make them excited to purchase anything you need to offer.
People will not buy from people they don’t know. So it is imperative that you establish yourself as somebody who will serve the individuals you are trying to reach.
A movement always requires a leader and it’s all up to you to lead your movement. Russell breaks down exactly the way to do this along with the consequences that result from establishing yourself as the right person to direct them.
If you’re thinking “how do I know what my movement is?”, then this segment will be crucial to you. He breaks down how to pinpoint your market so you can figure out who fits best in your market.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And lastly… your niche!
Once you’ve carved out your spot in your niche, you may begin to construct your movement very easily.
Even in the event that you don’t have a specialty in mind at the moment, Russell shares a few important suggestions you can use to identify what market you would enjoy being a leader in!
More to the point, Russell breaks down the way you can become an Attractive Character.
He describes how to use the Elements to describe the Identity. He goes through each element and identity so that you may discover the one that fits you the best.
When you figure this out, it makes building your movement much easier because you understand exactly how to create your content and funnels based on it.
In this section, Russell shares some great strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Coming up with a new opportunity and introducing it
– The best way to write your own Who/What Statement to find out who you are working with
– 5 Curiosity Hooks to position yourself
By the conclusion of this segment, you will know exactly who you are supposed to be working with, how to connect with them, and what exactly you have to do in order to deliver the outcomes they desire.
Section 2: Creating Belief
This section is packed with valuable knowledge that allows you to learn how to really understand the minds of your followers to turn them to customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It is the one thing that you need to get someone to believe that you will knock down all of their objections.
When you determine your”one thing” the manner Brunson explains it, it is going to change your company forever.
Next, in order to better connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker narrative. It’s the story that took them through different situations so as to direct them to victory.
In order to relate to your audience and place yourself as the expert, Russell walks you through how to explain your travels.
Every hero goes through a series of trials to get to wherever they are.
When folks see you at the pinnacle of success, they know you have credibility.
However, your history is what makes you relatable to your viewers. Once they are able to see you’ve experienced similar situations to them, they’ll trust you that much more.
So what you do is walk them through similar scenarios they might be experiencing, along with the moments that brought you to where you are today.
Here you will learn how to make your Hero’s Journey part of your overall story. By making it the story you are understood by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to implement, you can stick to the precise script he provides.
He also enables you to take care of objections your customers may have through handling False Beliefs.
The 3 False Beliefs that you need to deal with on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this part of the book is to get the reader to comprehend how important it is to market something that could actually help people.
He is fully aware how selling can be tough because he’s somebody who never had a sales background.
But by using all of the approaches from the previous sections of this book (as well as some fresh ones that he presents here), he teaches you how you can sell ethically and responsibly with ease.
The most important idea in this segment is the Stack Slide which helps you increase the total value of your service or product.
The Stack Slide is crucial to your marketing, particularly when used on a sales page or within a webinar. Russell teaches you the way you can effectively build one and make it your irresistible offer.
When you have your irresistible offer, you can use it on an online webinar. A webinar is one of the greatest methods you can utilize to market your service or product because you can run multiple webinars per day, as frequently as you’d like.
Plus they do not necessarily have to be live occasions. You can actually just do a presentation at a seminar every month or two.
You’re in full control when you do a webinar, which means you’ve got the freedom to do it as many times as you like so you can get better at it.
The matter is, you don’t want to invest months or years refining your webinar to finally land a sale.
Russell has spent years performing live webinars so that he could perfect the formula over time. Once he got it right, he managed to make consistent earnings day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran into a situation where he only had a couple of hours to compose a new webinar for a product because it was going to go live. He goes into detail about how he was able to do it.
Spoiler alert: it was a huge success and he explains why.
The formula he came up with after YEARS of conducting webinars is something referred to as the Perfect Webinar Script, which he describes in fantastic detail within this part of this book.
In the Perfect Webinar, he teaches you how to structure your webinar to take a prospect from a state of interest to the point where they are ready to fork over their money for the value you’re providing them.
Irrespective of the product or service, you can use the formula to describe how valuable it is to your customer (assuming it actually is valuable) and the best way to market it correctly throughout the webinar.
Whether you are a newcomer to webinars or you have been running them for years, if you follow the instructions in Expert Secrets, there’s not any doubt you’ll discover amazing strategies you can use to market your services and products.
Section 4: Funnels
Russell gives you all that you need to know about running webinars, such as how to run them and WHEN to conduct them to optimize sales.
This produces a funnel that you can utilize every week to get people on to your webinar, paying attention to you, and then buying what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel that allows him to earn $50,000 every week!
He gives you the specific formula in this section of the book so that you can implement it right away.
Also,”if you are trying to sell a high ticket offer that is more than $3k, he gives you the”4-Question Close” which can be used once people get on the telephone with you once they sign up from a page. All of the previous material nevertheless applies to phone discussions, making the content within this book applicable to a lot of different scenarios.
While the Perfect Webinar may seem daunting to create, Russell provides you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it down into a few questions that, once answered, allow you to put together a webinar in under half an hour. With this, nobody can say that they do not have enough time to create a webinar!
But, if you opt to not use a webinar or decide you wish to supplement it with an additional marketing plan, you can use what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your readers buying your services and products on autopilot.
When you use the several components of funnels that Russell presents you with, you can build yourself a powerful marketing machine.
Section 5: Filling your Funnel
Now you may be thinking,”well Russell knows his stuff, but he already has a way of reaching people and filling a funnel. I don’t have a massive audience.”
Do not worry, even Russell started somewhere. In this section of the book you will see exactly how to fill your funnel from scratch. This entails figuring out your”Dream 100″, which are the people who you would like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
Using these simple strategies, it gets quite easy to grow your audience, promote your products, and in the end, fill your funnel.
Expert Secrets Pricing Expert Secrets The Underground Playbook
You can find the paperback version of Expert Secrets on Amazon selling for $17.07. Or you could catch the Kindle variant for $6.00.
However, if you want to get a pretty huge discount, Russell is giving away Expert Secrets for free if you purchase through his site. All you need to do is cover shipping and handling, which comes out to $7.95.
I truly do recommend going through the site to buy the book. Because you’ll get to see directly among the most successful sales funnels out there, and experience a few of the lessons first hand that you’ll learn in the book.
Plus you’ll have the ability to buy the Expert Secrets audiobook through the funnel as well, if you prefer that medium.
Final Thoughts
I thoroughly enjoyed Expert Secrets. It is packed with actionable guidance, that I’ve been able to use myself for build my very own brand and following.
By creating a following of crazy fans, you’re ensuring that you’re able to construct a defensible moat around your company. You’re no longer at the mercy of different platforms like Facebook or even Google.
Instead, you have folks following every word you say, and buying when you need them to.
And that’s really powerful stuff, which explains why you need to take the opportunity to read Expert Secrets. Expert Secrets The Underground Playbook
