In DotCom Secrets, you learned what sales funnels are, and just how they can help you market your products and services online.
If you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But if you have finished reading one of my favorite books, then you should follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all the secrets for building a tribe of loyal followers, who resonate with your message and avail of your products and services.
Then continue reading this Expert Secrets review and find out why I believe Russell Brunson’s latest book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets The Underground Playbook Pdf
It had been published in 2017 and comes in at 265 pages long.
The book is all about making your own following. How do you do so? By becoming an expert and creating a message that could change someone else’s life.
In Russell’s trademark style, you’re going to get plenty of stories and examples where he illustrates how he created his own loyal following that turned ClickFunnels to a $100 million business.
In the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of this book by describing how to create your mass movement.
As the internet world becomes increasingly saturated, you can not just put something online and expect it to sell. You need to learn how to pull an audience, turn them into raving fans, and make them excited to purchase anything you need to give.
People won’t buy from people they don’t know. So it’s important that you establish yourself as somebody who will serve the people you are trying to reach.
A movement always requires a leader and it is up to you to direct your movement. Russell breaks down exactly the way to do this together with the consequences that result from establishing yourself as the right person to lead them.
If you are thinking “how do I know what my movement is?”, then this section will be crucial to you. He breaks down how to pinpoint your audience so you can figure out who fits best in your audience.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And lastly… your niche!
As soon as you’ve carved out your place in your niche, you can begin to build your movement quite easily.
Even if you don’t have a niche in your mind right now, Russell shares a couple of important suggestions you can use to spot what market you would enjoy being a pioneer in!
More importantly, Russell breaks down the way you can become an Attractive Character.
He explains how to use the Elements to describe the Identity. He goes through each element and identity so that you may discover the one which fits you the best.
When you figure this out, it really makes building your movement a lot easier because you know exactly how to build your content and funnels based on it.
In this section, Russell shares several fantastic strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Coming up with a new opportunity and presenting it
– How to compose your Who/What Statement to figure out who you are working with
– 5 Curiosity Hooks to position yourself
By the end of this segment, you will know exactly who you are supposed to be working with, the way to connect with them, and what you have to do in order to deliver the outcomes they desire.
Section 2: Creating Belief
This section is full of valuable knowledge that helps you to understand how to really comprehend the minds of your followers to turn them into customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It is the 1 thing you need to convince a person to believe that you will knock down all of their objections.
When you determine your”one thing” the manner Brunson describes it, it will change your business forever.
In order to better connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker narrative. It’s the narrative that took them through various circumstances so as to lead them to victory.
To be able to relate to your audience and place yourself as the expert, Russell walks you through how to explain your travels.
Every hero undergoes a series of trials to get to wherever they are.
When folks see you in the pinnacle of success, they understand you have credibility.
Nonetheless, your journey is what makes you relatable to your audience. Once they are able to see you’ve experienced similar situations to them, they’ll trust you that much more.
What you do is walk them through similar situations they could be experiencing, together with the moments that brought you to where you are today.
Here you’ll learn how to make your Hero’s Journey part of your overall story. By making it the narrative you’re known by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can follow the precise script that he provides.
In addition, he enables you to take care of objections your clients may have through managing False Beliefs.
The 3 False Beliefs that you need to deal with on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this section of the book is to get the reader to understand how important it is to sell something that could actually help people.
He is completely aware how selling can be rough because he is somebody who never had a sales background.
However, by utilizing each of the approaches from the previous sections of the book (and some fresh ones that he presents here), he shows you how you can sell ethically and responsibly easily.
The most important idea in this section is the Stack Slide which helps you increase the overall value of your service or product.
The Stack Slide is crucial to your advertising, particularly when used on a sales page or inside a webinar. Russell teaches you how you can effectively build one and make it your irresistible offer.
When you have your irresistible offer, you can use it on an online webinar. A webinar is one of the best methods you can use to sell your service or product as you may run multiple webinars every day, as frequently as you’d like.
And they don’t necessarily need to be live events. You can actually just do a presentation at a seminar every couple of months.
You’re in full control when you do a webinar, which usually means you’ve got the liberty to do it as many times as you like so you can get better at it.
The thing is, you do not need to spend months or years refining your webinar to finally land a sale.
Russell has spent decades performing live webinars so that he could perfect the formula over time. After he got it right, he was able to produce consistent sales day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran right into a situation where he just had a couple of hours to write a brand new webinar for a product as it was about to go live. He goes into detail about the way he was able to do it.
Spoiler alert: it was a huge success and he explains why.
The formulation that he came up with after YEARS of running webinars is something referred to as the Perfect Webinar Script, which he explains in great detail within this section of this book.
In the Perfect Webinar, he teaches you how to structure your webinar to take a lead from a state of interest to the point at which they are prepared to fork over their money for the value you are providing them.
Regardless of the service or product, you can use the formula to describe how valuable it is to your client (assuming it’s valuable) and how to market it correctly throughout the webinar.
Whether you are a newcomer to webinars or you’ve been running them for years, if you follow the directions in Expert Secrets, there’s no doubt you’ll find amazing strategies you can use to market your services and products.
Section 4: Funnels
Russell provides all you need to know about running webinars, including how to conduct them and WHEN to run them to optimize earnings.
This creates a funnel you can utilize every week to get people to your webinar, paying attention to you, then buying what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula for a funnel that allows him to earn $50,000 every week!
He gives you the exact formula in this section of this book so you are able to implement it straight away.
Also,”if you are trying to sell a high ticket offer that’s more than $3k, he gives you the”4-Question Close” that can be used when people get on the telephone with you after they sign up from a page. All of the previous material still applies to phone conversations, making the material within this book applicable to many different situations.
While the Perfect Webinar may sound daunting to make, Russell supplies you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it all down to a few questions that, once answered, allow you to put together a webinar in less than half an hour. With this, no one can say that they don’t have time to make a webinar!
However, if you opt to not use a webinar or decide you want to supplement it with an additional marketing strategy, you can use what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your subscribers buying your services and products on autopilot.
When you utilize the several components of funnels that Russell presents you with, you can build yourself a powerful marketing machine.
Section 5: Filling your Funnel
At this point you may be thinking,”well Russell knows his stuff, but he already has a way of reaching people and filling a funnel. I don’t have a massive audience.”
Don’t worry, even Russell started somewhere. In this section of the book you will see exactly how to fill your funnel from scratch. This entails figuring out your”Dream 100″, which are the men and women that you would love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
Using these simple strategies, it becomes very easy to grow your audience, market your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets The Underground Playbook Pdf
You can find the paperback version of Expert Secrets on Amazon selling for $17.07. Or you could grab the Kindle variant for $6.00.
However, if you want to get a fairly huge discount, Russell is giving away Expert Secrets for free if you buy through his website. All you have to do is pay shipping and handling, which comes out to $7.95.
I really do recommend going through the site to obtain the book. Because you’ll get to see directly one of the most successful sales funnels on the market, and experience some of the lessons firsthand that you’ll learn from the book.
Plus you’ll be able to buy the Expert Secrets audiobook through the funnel as well, should you prefer that medium.
I thoroughly appreciated Expert Secrets. It was packed with actionable advice, that I have managed to use myself to build my very own brand and following.
By developing a following of mad fans, you’re ensuring that you can build a defensible moat around your business. You’re no longer at the mercy of other programs such as Facebook or even Google.
Instead, you have folks following every word you say, and buying when you need them to.
And that’s very strong stuff, which is why you should take the time to read Expert Secrets. Expert Secrets The Underground Playbook Pdf