In DotCom Secrets, you learned what sales funnels are, and how they can help you sell your products and services online.
In case you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But in case you’ve finished reading one of my favorite books, then you need to follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all of the keys for building a tribe of faithful followers, who resonate with your own message and avail of your products and services.
Then continue reading this Expert Secrets review and learn why I believe Russell Brunson’s latest book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets/Tony
It was printed in 2017 and comes in at 265 pages.
The book is all about making your own following. How do you do so? By becoming an expert and creating a message that can change somebody else’s life.
In Russell’s signature style, you’re going to get plenty of examples and stories where he exemplifies how he created his own loyal following that turned ClickFunnels to a $100 million company.
At the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of the book by describing how to create your mass movement.
As the online world gets increasingly saturated, you can’t just put something online and expect it to sell. You need to understand how to attract an audience, turn them into raving fans, and make them eager to purchase anything you need to offer.
People won’t buy from people they don’t know. So it’s imperative that you establish yourself as somebody who will serve the individuals you’re attempting to reach.
A movement always needs a leader and it’s all up to you to lead your movement. Russell breaks down exactly the way to do this along with the consequences that result from establishing yourself as the ideal person to direct them.
If you’re thinking “how do I know what my movement is?”, then this segment will be crucial to you. He breaks down the way to pinpoint your market so you can learn who fits best in your market.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And finally… your niche!
Once you’ve carved out your spot in your niche, you may begin to construct your movement very easily.
Even in the event that you don’t have a niche in your mind right now, Russell shares a couple of important suggestions you can use to identify what market you would enjoy being a leader in!
More importantly, Russell breaks down how you’re able to become an Attractive Character.
He explains how to use the Elements to explain the Identity. He goes through every element and identity so you may find the one that fits you the best.
Once you figure this out, it really makes building your movement a lot easier because you understand exactly how to create your content and funnels based on it.
In this segment, Russell shares some fantastic strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Creating a new opportunity and presenting it
– How to compose your own Who/What Statement to figure out who you’re working with
– 5 Curiosity Hooks to position yourself
At the end of this section, you’ll know exactly who you are supposed to be working with, the way to connect with them, and what exactly you have to do to deliver the results they desire.
Section 2: Creating Belief
This section is full of valuable knowledge which allows you to learn how to really understand the minds of your followers to turn them into customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It’s the one thing that you need to convince someone to believe that you will knock all of their objections.
When you figure out your”one thing” the manner Brunson explains it, it will change your business forever.
In order to connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker story. It is the narrative that took them through different situations in order to lead them to success.
To be able to relate to your audience and place yourself as the specialist, Russell walks you through how to explain your travels.
Every hero goes through a series of trials to get to where they are.
When people see you in the pinnacle of success, they know you have credibility.
Nonetheless, your history is what makes you relatable to your audience. Once they can see you’ve experienced similar situations to them, they’ll trust you that much more.
So what you do is walk them through similar situations they could be experiencing, along with the moments that brought you to where you are now.
Here you will find out how to make your Hero’s Journey part of your general narrative. By making it the narrative you are known by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can follow the precise script he provides.
He also helps you to take care of objections your customers may have through handling False Beliefs.
The 3 False Beliefs that you need to address on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this part of this book is to get the reader to understand how important it is to market something that can truly help people.
He is fully aware how advertising can be rough because he is somebody who never had a sales background.
But by utilizing each of the approaches from the prior sections of the book (and some fresh ones he presents here), he teaches you how you can sell ethically and responsibly easily.
The main idea in this segment is the Stack Slide which helps you increase the overall value of your service or product.
The Stack Slide is vital to your advertising, especially when utilized on a sales page or inside a webinar. Russell teaches you how you can effectively build one and make it your irresistible offer.
Once you have your irresistible offer, you can use it on an online webinar. A webinar is one of the greatest methods you can use to sell your product or service because you may run a number of webinars per day, as often as you’d like.
Plus they don’t necessarily need to be live events. You can actually just do a presentation in a seminar every couple of months.
You’re in full control once you do a webinar, which means you’ve got the freedom to do it as many times as you like so you can get better at it.
The matter is, you do not need to spend months or years refining your webinar to eventually land a sale.
Russell has spent decades doing live webinars so that he could perfect the formula over time. Once he got it right, he managed to make consistent sales day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran into a situation where he just had a couple of hours to compose a new webinar for a product as it was about to go live. He goes into detail about the way he was able to do it.
Spoiler alert: it was a huge success and he explains why.
The formulation he came up with after YEARS of running webinars is something known as the Perfect Webinar Script, which he describes in great detail in this part of the book.
In the Perfect Webinar, he explains how to structure your webinar to take a lead from a state of interest to the point where they are ready to fork over their money for the value you’re providing them.
Irrespective of the service or product, you may use the formula to explain how valuable it is to your customer (assuming it’s valuable) and how to market it properly throughout the webinar.
Whether you are a newcomer to webinars or you’ve been running them for decades, if you follow the directions in Expert Secrets, there is no doubt you’ll find amazing strategies you can use to market your services and products.
Section 4: Funnels
Russell provides everything you need to know about conducting webinars, including how to run them and WHEN to conduct them to optimize sales.
This produces a funnel you can utilize every week to get people to your webinar, paying attention to you, and then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula to get a funnel that allows him to earn $50,000 weekly!
He provides the specific formula in this part of this book so that you are able to implement it right away.
Additionally,”if you’re trying to sell a high ticket offer that is more than $3k, he shows you the”4-Question Close” that can be used when people get on the phone with you after they sign up from a page. All the previous material still applies to phone conversations, making the content within this book applicable to many distinct scenarios.
While the Perfect Webinar may sound daunting to make, Russell provides you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it down to a few questions that, once answered, enable you to put together a webinar in less than 30 minutes. With this, no one can say they don’t have enough time to create a webinar!
However, if you opt to not use a webinar or choose you want to supplement it with an additional advertising and marketing plan, you can utilize what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your readers buying your products and services on autopilot.
When you utilize the various components of funnels which Russell presents you with, you can construct yourself a highly effective marketing machine.
Section 5: Filling your Funnel
Now you may be thinking,”well Russell knows his stuff, but he already has a means of reaching individuals and filling a funnel. I don’t have a massive audience.”
Don’t worry, even Russell started somewhere. In this section of the book you will see exactly how to fill your funnel from scratch. This involves finding your”Dream 100″, which are the men and women that you’d love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
Using these easy strategies, it becomes quite easy to grow your audience, market your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets/Tony
You can find the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you could catch the Kindle variant for $6.00.
But if you want to get a fairly big discount, Russell is giving away Expert Secrets for free if you purchase through his website. All you need to do is pay shipping and handling, which comes out to $7.95.
I really do recommend going through the website to buy the book. Because you’ll get to see directly one of the most successful sales funnels out there, and experience a few of the lessons firsthand that you’ll learn from the book.
Plus you will have the ability to purchase the Expert Secrets audiobook through the funnel as well, if you prefer that medium.
I thoroughly appreciated Expert Secrets. It was packed with actionable advice, that I have been able to use myself for build my own brand and following.
By creating a following of mad fans, you’re ensuring that you can build a defensible moat around your business. You’re no longer at the mercy of different platforms such as Facebook or even Google.
Instead, you have people following every word that you say, and purchasing when you need them to.
And that is really powerful stuff, which explains the reason you should take the time to read Expert Secrets. Expert Secrets/Tony