In DotCom Secrets, you read what sales funnels are, and just how they can help you sell your products and services online.
In case you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But in case you’ve finished reading one of my favorite books, then you should follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all the secrets for building a tribe of loyal followers, who resonate with your message and avail of your services and products.
Sounds intriguing?
Then continue reading this Expert Secrets review and learn why I think Russell Brunson’s most current book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Secrets Upsell
Expert Secrets is your followup to Russell Brunson’s best selling DotCom Secrets book. Expert Secrets Upsell
It was printed in 2017 and comes in at 265 pages long.
The book is all about making your own following. How can you do so? By becoming a specialist and coming up with a message that could change someone else’s life.
In Russell’s signature style, you’ll receive loads of examples and stories where he illustrates how he created his own faithful following that turned ClickFunnels to a $100 million business.
At the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of this book by explaining how to create your mass movement.
As the internet world becomes more and more saturated, you can not just put something online and expect it to sell. You need to learn how to pull a viewer, turn them into raving fans, and make them excited to buy whatever you have to offer.
People won’t buy from people they do not know. So it’s important that you set yourself as someone who will serve the people you are trying to reach.
A movement always requires a leader and it is up to you to direct your movement. Russell breaks down precisely how to do this together with all the consequences that result from establishing yourself as the ideal person to lead them.
If you are thinking “how do I find out what my movement is?”, then this section will be crucial to you. He breaks down the way to pinpoint your audience so that you can figure out who fits best in your audience.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And lastly… your niche!
Once you’ve carved out your place in your niche, you can begin to build your movement very easily.
Even in the event that you don’t have a niche in mind at the moment, Russell shares a couple of key tips you can use to identify what market you’d enjoy being a pioneer in!
More importantly, Russell breaks down the way you can create an Attractive Character.
He explains how to utilize the Elements to explain the Identity. He goes through each element and identity so you may discover the one that fits you the best.
When you figure this out, it really makes building your movement a lot easier because you know exactly how to build your content and funnels based around it.
In this segment, Russell shares several great strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Creating a new opportunity and introducing it
– How to write your Who/What Statement to find out who you are working with
– 5 Curiosity Hooks to position yourself
At the end of this segment, you’ll know exactly who you are supposed to be working with, the way to connect with them, and what you need to do in order to deliver the outcomes they want.
Section 2: Creating Belief
This section is packed with valuable knowledge that helps you to learn how to really comprehend the minds of your followers to turn them to customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It is the one thing that you need to convince someone to believe that you will knock all their objections.
When you figure out your”one thing” the manner Brunson describes it, it is going to change your company forever.
In order to better connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker story. It is the story that took them through various situations so as to lead them to victory.
In order to relate to your viewers and place yourself as the expert, Russell walks you through how to explain your journey.
Every hero undergoes a succession of trials to get to wherever they are.
When people see you at the pinnacle of success, they know you’ve got credibility.
However, your history is the thing that makes you relatable to your audience. As soon as they can see you’ve experienced similar scenarios to them, they’ll trust you that much more.
So what you do is walk them through similar situations they might be experiencing, along with the moments that brought you to where you are today.
Here you will find out how to make your Hero’s Journey a part of your overall story. By making it the story you’re known by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to implement, you can stick to the exact script he provides.
In addition, he helps you to deal with objections your customers might have through managing False Beliefs.
The 3 False Beliefs that you must deal with on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this part of this book is to get the reader to understand how important it is to market something that could truly help people.
He’s fully aware how advertising can be tough because he’s someone who never had a sales background.
However, by utilizing all of the strategies from the prior sections of this book (as well as some fresh ones that he presents here), he shows you how to sell ethically and responsibly with ease.
The most important idea in this segment is the Stack Slide which helps you increase the total value of your service or product.
The Stack Slide is vital to your marketing, particularly when utilized on a sales page or inside a webinar. Russell teaches you the way you can effectively create one and make it your irresistible offer.
Once you have your irresistible offer, you may use it in an online webinar. A webinar is one of the best methods you can use to market your service or product as you may run multiple webinars every day, as frequently as you’d like.
Plus they don’t necessarily need to be live events. You can actually just do a presentation in a seminar every couple of months.
You’re in full control when you do a webinar, which means you’ve got the liberty to do it as many times as you like so you can get better at it.
The thing is, you do not need to spend months or years perfecting your webinar to eventually land a sale.
Russell has spent years performing live webinars so he could perfect the formula over time. Once he got it right, he managed to produce consistent earnings day in and day out, netting him millions of dollars.
In fact, he ran into a situation where he just had a couple of hours to write a new webinar for a product as it was going to go live. He goes into detail about how he was able to do it.
Spoiler alert: it was a massive success and he explains why.
The formulation he came up with after YEARS of running webinars is something referred to as the Perfect Webinar Script, which he explains in great detail within this section of this book.
Inside the Perfect Webinar, he explains how to structure your webinar to take a lead from a state of interest to the point at which they are prepared to fork over their money for the value you are providing them.
Regardless of the product or service, you may use the formula to explain how valuable it is to your customer (assuming it’s valuable) and how to market it correctly throughout the webinar.
Whether you’re a beginner to webinars or you’ve been running them for years, if you follow the directions in Expert Secrets, there is not any doubt you’ll find incredible tactics you can use to market your services and products.
Section 4: Funnels
Russell gives you everything that you need to know about running webinars, such as how to conduct them and WHEN to conduct them to optimize sales.
This creates a funnel that you can utilize every week to get people to your webinar, paying attention to you, and then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the best formula to get a funnel that allows him to make $50,000 weekly!
He gives you the exact formula in this part of the book so you are able to implement it straight away.
Also,”if you are trying to sell a high ticket offer that is more than $3k, he shows you the”4-Question Close” which can be used when people get on the telephone with you after they sign up from a page. All of the previous material still applies to phone conversations, making the content in this book applicable to a lot of different situations.
While the Perfect Webinar may seem daunting to make, Russell supplies you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it down to a few questions that, once answered, enable you to put together a webinar in under 30 minutes. With this, nobody can say that they do not have time to create a webinar!
However, if you opt to not use a webinar or choose you want to supplement it with an extra advertising and marketing strategy, you can use what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your subscribers buying your services and products on autopilot.
When you utilize the several elements of funnels that Russell presents you with, you can construct yourself a highly effective marketing machine.
Section 5: Filling your Funnel
At this point you may be thinking,”well Russell knows his stuff, but he already has a means of reaching people and filling a funnel. I don’t have a huge audience.”
Don’t worry, even Russell started somewhere. Within this section of the book you will see exactly how to fill your funnel from scratch. This entails figuring out your”Dream 100″, which are the men and women that you would like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these simple strategies, it becomes quite easy to grow your audience, market your products, and in the end, fill your funnel.
Expert Secrets Pricing Expert Secrets Upsell
It is possible to come across the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you can catch the Kindle variant for $6.00.
However, if you would like to get a pretty big discount, Russell is giving away Expert Secrets for free if you purchase through his website. All you need to do is cover shipping and handling, which comes out to $7.95.
I really do recommend going via the site to obtain the book. Since you’ll get to see directly among the most successful sales funnels out there, and experience a few of the lessons firsthand which you will learn from the book.
Plus you will have the ability to purchase the Expert Secrets audiobook through the funnel as well, if you prefer that medium.
Final Thoughts
I thoroughly enjoyed Expert Secrets. It was packed with actionable guidance, that I’ve managed to use myself to build my own brand and following.
By developing a following of crazy fans, you are ensuring that you’re able to build a defensible moat around your business. You are no longer at the mercy of different programs such as Facebook or even Google.
Instead, you have people following every word that you say, and buying when you need them to.
And that’s really strong stuff, which is the reason you need to take the opportunity to read Expert Secrets. Expert Secrets Upsell
