In DotCom Secrets, you learned what sales funnels are, and also just how they can help you sell your products and services online.
If you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But in case you’ve finished reading one of my favourite books, then you need to follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all the secrets for creating a tribe of faithful followers, who resonate with your message and purchase your services and products.
Then continue reading this Expert Secrets overview and learn why I think Russell Brunson’s most current book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Secrets Vs Dotcom Secrets
It had been printed in 2017 and comes in at 265 pages.
The book is all about creating your own following. How can you do this? By becoming an expert and creating a message that could change somebody else’s life.
In Russell’s trademark style, you’re going to receive plenty of examples and stories where he illustrates how he created his own faithful following that turned ClickFunnels to a $100 million business.
In the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of this book by explaining how to create your mass movement.
As the online world becomes increasingly saturated, you can’t simply put something online and expect it to sell. You need to understand how to pull an audience, turn them into raving fans, and get them excited to purchase whatever you need to give.
People won’t buy from people they do not know. So it’s imperative that you establish yourself as somebody who can serve the individuals you’re trying to reach.
A movement always needs a leader and it’s all up to you to direct your movement. Russell breaks down exactly how to do this along with all the consequences that result from setting yourself as the right person to direct them.
If you’re thinking “how do I find out what my movement is?”, then this section will be crucial for you. He breaks down how to pinpoint your market so you can figure out who fits best in your audience.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And finally… your niche!
As soon as you’ve carved out your spot in your specialty, you may start to build your movement quite easily.
Even in the event that you don’t have a specialty in mind right now, Russell shares a few important suggestions you can use to identify what niche you would enjoy being a leader in!
More importantly, Russell breaks down how you can create an Attractive Character.
He describes how to use the Elements to explain the Identity. He goes through every element and identity so that you may discover the one which fits you the best.
Once you figure this out, it really makes building your movement much easier since you understand exactly how to create your content and funnels based on it.
Inside this section, Russell shares several great strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Creating a new opportunity and introducing it
– The best way to compose your Who/What Statement to find out who you’re working with
– 5 Curiosity Hooks to position yourself
By the conclusion of this section, you’ll know exactly who you are supposed to be working with, the way to connect with them, and what you need to do to deliver the results they desire.
Section 2: Creating Belief
This section is full of valuable knowledge which allows you to understand how to genuinely comprehend the minds of your followers to turn them to customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It’s the one thing you need to convince someone to believe that you will knock down all of their objections.
When you figure out your”one thing” the manner Brunson describes it, it will change your company forever.
In order to connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker story. It is the narrative that took them through various circumstances in order to lead them to victory.
In order to relate to your audience and position yourself as the expert, Russell walks you through how to explain your travels.
Every hero goes through a series of trials to get to wherever they are.
When folks see you in the pinnacle of success, they understand you have credibility.
Nonetheless, your journey is the thing that makes you relatable to your viewers. Once they can find that you have experienced similar scenarios to them, they will trust you that much more.
So what you do is walk them through similar situations they might be experiencing, along with the moments that brought you to where you are now.
Here you will find out how to make your Hero’s Journey a part of your general narrative. By making it the narrative you are known by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can follow the exact script he provides.
He also enables you to take care of objections your clients may have through handling False Beliefs.
The 3 False Beliefs that you must address on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this part of the book is to get the reader to comprehend how important it is to sell something that can truly help people.
He is completely aware how selling can be tough because he’s someone who never had a sales background.
However, by using each of the approaches from the prior sections of the book (as well as some new ones he presents here), he shows you how to sell ethically and responsibly with ease.
The main idea in this section is that the Stack Slide which helps you increase the total value of your product or service.
The Stack Slide is crucial to your marketing, especially when utilized on a sales page or inside a webinar. Russell teaches you the way you can effectively create one and make it your irresistible offer.
Once you have your irresistible offer, you can use it on an online webinar. A webinar is one of the greatest methods you can use to market your product or service as you can run a number of webinars every day, as often as you’d like.
Plus they don’t necessarily need to be live occasions. You can actually just do a presentation in a seminar every month or two.
You are in full control when you do a webinar, which usually means you have the liberty to do it as many times as you like so you can get better at it.
The matter is, you don’t need to spend months or years perfecting your webinar to eventually land a sale.
Russell has spent decades doing live webinars so he could perfect the formula over time. Once he got it,he managed to make consistent sales day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran right into a situation where he just had a few hours to compose a new webinar for a product because it was going to go live. He goes into detail about how he managed to do it.
Spoiler alert: it was a massive success and he explains why.
The formula he came up with after YEARS of running webinars is something known as the Perfect Webinar Script, which he explains in great detail within this part of this book.
In the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point where they are prepared to fork over their cash for the value you’re providing them.
Regardless of the service or product, you may use the formula to explain how valuable it is to your customer (assuming it’s valuable) and how to market it properly throughout the webinar.
Whether you are a newcomer to webinars or you’ve been running them for years, should you follow the instructions in Expert Secrets, there’s no doubt you’ll discover amazing strategies you can use to market your services and products.
Section 4: Funnels
Russell gives you everything you need to know about conducting webinars, including how to conduct them and WHEN to conduct them to maximize earnings.
This creates a funnel that you can use every week to get people on to your webinar, paying attention to you, then buying what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula to get a funnel which allows him to earn $50,000 every week!
He provides the specific formula in this part of the book so you are able to implement it right away.
Additionally,”if you’re trying to sell a high ticket offer that’s more than $3k, he gives you the”4-Question Close” which can be used when people get on the telephone with you once they sign up from a page. All the previous material nevertheless applies to phone discussions, making the material in this book applicable to many distinct scenarios.
While the Perfect Webinar may sound daunting to make, Russell provides you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it down into a few questions that, once answered, enable you to put together a webinar in under 30 minutes. With this, nobody can say they do not have enough time to make a webinar!
But, if you opt to not use a webinar or decide you want to supplement it with an additional marketing strategy, you can utilize what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your readers buying your services and products on autopilot.
When you use the several elements of funnels which Russell presents you with, you can construct yourself a highly effective marketing machine.
Section 5: Filling your Funnel
Now you may be thinking,”well Russell knows his stuff, but he already has a way of reaching individuals and filling a funnel. I really don’t have a huge audience.”
Don’t worry, even Russell started somewhere. In this section of the book you will see exactly how to fill your funnel from scratch. This entails finding your”Dream 100″, which are the men and women who you’d like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
Using these easy strategies, it becomes quite easy to grow your audience, market your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets Vs Dotcom Secrets
It is possible to find the paperback version of Expert Secrets on Amazon selling for $17.07. Or you can catch the Kindle variant for $6.00.
But if you want to get a pretty huge discount, Russell is giving away Expert Secrets for free if you purchase through his site. All you have to do is pay shipping and handling, which comes out to $7.95.
I really do recommend going through the site to buy the book. Since you’ll get to see directly one of the most successful sales funnels out there, and experience some of the lessons firsthand which you will learn in the book.
Plus you will have the ability to buy the Expert Secrets audiobook through the funnel as well, if you prefer that medium.
I thoroughly appreciated Expert Secrets. It is packed with actionable guidance, that I’ve managed to use myself for build my own brand and following.
By developing a following of mad fans, you are ensuring that you can build a defensible moat around your company. You’re no longer at the mercy of other programs like Facebook or even Google.
Instead, you have folks following every word you say, and buying when you want them to.
And that’s very strong stuff, which is the reason you need to take the opportunity to read Expert Secrets. Expert Secrets Vs Dotcom Secrets