In DotCom Secrets, you read what sales funnels are, and also how they can help you market your services and products online.
In case you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But if you have finished reading one of my favourite books, then you need to follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all of the keys for building a tribe of loyal followers, who resonate with your message and avail of your products and services.
Then continue reading this Expert Secrets review and learn why I believe Russell Brunson’s latest book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets Vs Dotcomsecrets
It was printed in 2017 and comes in at 265 pages long.
The book is all about creating your own following. How do you do this? By becoming a specialist and coming up with a message that can change somebody else’s life.
In Russell’s trademark style, you’ll get loads of examples and stories where he exemplifies how he created his own loyal following that turned ClickFunnels into a $100 million business.
In the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of the book by describing how to make your mass movement.
As the internet world becomes more and more saturated, you can’t simply put something online and expect it to sell. You have to learn how to attract a viewer, turn them into raving fans, and get them excited to purchase anything you need to offer.
People won’t buy from people they do not know. So it’s imperative that you set yourself as somebody who will serve the people you’re attempting to reach.
A movement always needs a leader and it is up to you to direct your movement. Russell breaks down exactly how to do this along with all the effects that result from setting yourself as the right person to lead them.
If you are thinking “how do I know what my movement is?”, then this segment will be crucial to you. He breaks down the way to pinpoint your audience so that you can figure out who fits best in your audience.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And lastly… your niche!
Once you’ve carved out your place in your niche, you can begin to construct your movement quite easily.
Even in the event that you don’t have a niche in mind right now, Russell shares a few key suggestions you can use to spot what niche you’d enjoy being a pioneer in!
More importantly, Russell breaks down how you can become an Attractive Character.
He explains how to use the Elements to describe the Identity. He goes through every element and identity so that you can find the one which fits you the best.
Once you figure this out, it really makes building your movement a lot easier since you understand exactly how to build your content and funnels based around it.
In this segment, Russell shares some great strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Creating a new opportunity and presenting it
– The best way to compose your own Who/What Statement to figure out who you’re working with
– 5 Curiosity Hooks to position yourself
At the conclusion of this segment, you will know exactly who you are supposed to be working with, how to connect with them, and what exactly you have to do to deliver the results they desire.
Section 2: Creating Belief
This section is packed with valuable knowledge which helps you to understand how to really comprehend the minds of your followers to turn them into customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It’s the 1 thing that you need to get a person to believe that you will knock down all of their objections.
When you figure out your”one thing” the manner Brunson explains it, it will change your company forever.
In order to connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker story. It’s the story that took them through different circumstances so as to direct them to victory.
In order to relate to your audience and position yourself as the specialist, Russell walks you through how to explain your travels.
Every hero goes through a series of trials to get to where they are.
When people see you at the pinnacle of success, they know you’ve got credibility.
However, your journey is what makes you relatable to your audience. As soon as they can find you’ve experienced similar scenarios to them, they will trust you that much more.
So what you do is walk them through similar situations they could be experiencing, along with the moments that brought you to where you are now.
Here you will learn how to make your Hero’s Journey part of your overall narrative. By making it the narrative you’re known by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can follow the exact script that he provides.
In addition, he enables you to deal with objections your customers may have through handling False Beliefs.
The 3 False Beliefs that you need to address in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this section of this book is to get the reader to understand how important it is to market something that could truly help people.
He is completely aware how selling can be rough because he is somebody who never had a sales background.
However, by utilizing all of the strategies from the prior sections of the book (and some fresh ones that he presents here), he shows you how you can sell ethically and responsibly easily.
The main idea in this section is the Stack Slide which helps you increase the total value of your service or product.
The Stack Slide is crucial to your advertising, particularly when utilized on a sales page or within a webinar. Russell teaches you how you can effectively build one and make it your irresistible offer.
Once you have your irresistible offer, you can use it in an online webinar. A webinar is one of the greatest methods you can use to market your product or service as you can run multiple webinars per day, as often as you’d like.
And they do not necessarily have to be live events. You can actually just do a presentation at a seminar every month or two.
You are in full control when you do a webinar, which usually means you have the freedom to do it as many times as you like so you can get better at it.
The thing is, you do not need to invest months or years perfecting your webinar to eventually land a sale.
Russell has spent years doing live webinars so that he could perfect the formula over time. Once he got it,he managed to produce consistent earnings day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran right into a situation where he only had a few hours to compose a brand new webinar for a product because it was about to go live. He goes into detail about the way he managed to do it.
Spoiler alert: it was a huge success and he explains why.
The formula that he came up with after YEARS of running webinars is something referred to as the Perfect Webinar Script, which he explains in great detail in this section of this book.
In the Perfect Webinar, he teaches you how to structure your webinar to take a prospect from a state of interest to the point where they are prepared to fork over their money for the value you are providing them.
Regardless of the service or product, you may use the formula to describe how valuable it is to your customer (assuming it’s valuable) and the best way to market it properly throughout the webinar.
Whether you are a beginner to webinars or you’ve been running them for years, should you follow the instructions in Expert Secrets, there’s not any doubt you’ll discover amazing strategies you can use to market your products and services.
Section 4: Funnels
Russell gives you everything that you need to know about conducting webinars, such as how to conduct them and WHEN to run them to maximize sales.
This produces a funnel that you can utilize every week to get people on to your webinar, paying attention to you, and then buying what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel that allows him to earn $50,000 weekly!
He gives you the specific formula in this part of this book so that you are able to implement it straight away.
Additionally,”if you are attempting to sell a high ticket offer that is more than $3k, he gives you the”4-Question Close” which can be used when people get on the telephone with you once they sign up from a page. All of the previous material still applies to phone conversations, making the material within this book applicable to many distinct scenarios.
While the Perfect Webinar may seem daunting to create, Russell supplies you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it all down into a few questions that, once answered, allow you to put together a webinar in under 30 minutes. With this, no one can say that they do not have enough time to make a webinar!
But, if you choose to not use a webinar or choose you want to supplement it with an additional advertising and marketing plan, you can use what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your readers buying your services and products on autopilot.
When you use the several components of funnels which Russell presents you with, you can construct yourself a highly effective marketing machine.
Section 5: Filling your Funnel
Now you may be thinking,”well Russell knows his stuff, but he already has a way of reaching individuals and filling a funnel. I don’t have a huge audience.”
Do not worry, even Russell started somewhere. In this part of the book you will see precisely how to fill your funnel from scratch. This involves figuring out your”Dream 100″, which are the people that you would like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these simple strategies, it gets quite easy to grow your audience, promote your products, and in the end, fill your funnel.
Expert Secrets Pricing Expert Secrets Vs Dotcomsecrets
You can come across the paperback version of Expert Secrets on Amazon selling for $17.07. Or you could catch the Kindle variant for $6.00.
But if you want to get a fairly big discount, Russell is giving away Expert Secrets for free if you purchase through his site. All you need to do is pay shipping and handling, which comes out to $7.95.
I truly do recommend going through the site to buy the book. Because you’ll get to see directly among the most successful sales funnels out there, and experience some of the lessons firsthand which you will learn in the book.
Plus you will have the ability to purchase the Expert Secrets audiobook through the funnel too, if you prefer that medium.
I thoroughly enjoyed Expert Secrets. It was packed with actionable guidance, that I have managed to use myself to build my very own brand and following.
By developing a following of mad fans, you’re ensuring that you can construct a defensible moat around your business. You’re no longer at the mercy of other platforms like Facebook or Google.
Instead, you have people following every word that you say, and buying when you want them to.
And that is very strong stuff, which is the reason you should take the opportunity to read Expert Secrets. Expert Secrets Vs Dotcomsecrets