In DotCom Secrets, you read exactly what sales funnels are, and how they can help you sell your products and services online.
In case you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But in case you’ve finished reading one of my favourite books, then you should follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all the secrets for creating a tribe of loyal followers, that resonate with your message and avail of your services and products.
Then continue reading this Expert Secrets overview and find out why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets Webinar
It had been printed in 2017 and comes in at 265 pages.
The book is all about creating your own following. How do you do so? By becoming an expert and creating a message that could change somebody else’s life.
In Russell’s trademark style, you’ll get loads of examples and stories where he illustrates how he generated his own faithful following that turned ClickFunnels into a $100 million business.
In the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of this book by explaining how to create your mass movement.
As the internet world gets increasingly saturated, you can’t simply put something online and expect it to sell. You have to understand how to attract a viewer, turn them into raving fans, and make them excited to buy whatever you need to offer.
People will not buy from people they do not know. So it’s imperative that you set yourself as someone who will serve the individuals you are attempting to reach.
A movement always requires a leader and it’s all up to you to direct your movement. Russell breaks down exactly the way to do this together with all the effects that result from establishing yourself as the right person to lead them.
If you are thinking “how do I know what my movement is?”, then this segment will be crucial to you. He breaks down how to pinpoint your market so that you can learn who fits best in your market.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And finally… your niche!
Once you’ve carved out your place in your specialty, you may start to build your movement very easily.
Even if you don’t have a specialty in your mind right now, Russell shares a few important tips you can use to identify what niche you would enjoy being a leader in!
More to the point, Russell breaks down how you can create an Attractive Character.
He explains how to use the Elements to describe the Identity. He goes through each element and identity so you can find the one that fits you the best.
Once you figure this out, it makes building your movement much easier because you know exactly how to build your content and funnels based on it.
Inside this segment, Russell shares several fantastic strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Creating a new opportunity and introducing it
– The best way to compose your Who/What Statement to figure out who you’re working with
– 5 Curiosity Hooks to position yourself
By the end of this section, you will know exactly who you are supposed to be working with, how to connect with them, and what you have to do in order to deliver the results they want.
Section 2: Creating Belief
This section is packed with valuable knowledge that allows you to understand how to really comprehend the minds of your followers to turn them to customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It is the one thing you need to get a person to believe that you will knock down all of their objections.
When you determine your”one thing” the way Brunson explains it, it is going to change your business forever.
Next, in order to better connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker story. It’s the story that took them through different situations in order to lead them to success.
To be able to relate to your viewers and position yourself as the expert, Russell walks you through how to describe your travels.
Every hero goes through a series of trials to get to wherever they are.
When folks see you in the pinnacle of success, they understand you’ve got credibility.
Nonetheless, your journey is the thing that makes you relatable to your audience. As soon as they can see you’ve experienced similar scenarios to them, they will trust you that much more.
What you do is walk them through similar scenarios they could be experiencing, together with the moments that brought you to where you are today.
Here you’ll find out how to make your Hero’s Journey a part of your general story. By making it the story you are known by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to implement, you can follow the precise script he provides.
He also helps you to take care of objections your customers might have through managing False Beliefs.
The 3 False Beliefs that you need to address in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this part of the book is to get the reader to understand how important it is to sell something that could actually help people.
He’s completely aware how advertising can be tough because he’s someone who never had a sales background.
However, by utilizing all of the approaches from the previous sections of this book (as well as some new ones that he presents here), he shows you how you can sell ethically and responsibly easily.
The most important idea in this section is the Stack Slide which helps you increase the total value of your product or service.
The Stack Slide is vital to your advertising, especially when utilized on a sales page or inside a webinar. Russell shows you how you can effectively build one and make it your irresistible offer.
Once you have your irresistible offer, you may use it on an online webinar. A webinar is one of the greatest methods you can utilize to sell your product or service as you may run multiple webinars per day, as often as you’d like.
And they do not necessarily need to be live events. You can actually just do a presentation in a seminar every couple of months.
You’re in full control once you do a webinar, which means you have the liberty to do it as many times as you like so you can get better at it.
The matter is, you do not need to spend months or years refining your webinar to eventually land a sale.
Russell has spent decades performing live webinars so he could perfect the formula over time. Once he got it right, he was able to produce consistent earnings day in and day out, netting him millions of dollars.
In fact, he ran into a situation where he just had a couple of hours to write a brand new webinar for a product as it was going to go live. He goes into detail about the way he was able to do it.
Spoiler alert: it was a massive success and he explains why.
The formula he came up with after YEARS of conducting webinars is something referred to as the Perfect Webinar Script, which he describes in great detail within this part of this book.
In the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point where they are ready to fork over their cash for the value you’re providing them.
Regardless of the product or service, you can use the formula to explain how valuable it is to your client (assuming it’s valuable) and how to market it correctly throughout the webinar.
Whether you’re a newcomer to webinars or you have been running them for years, if you follow the directions in Expert Secrets, there is not any doubt you’ll discover amazing tactics you can use to market your services and products.
Section 4: Funnels
Russell gives you all you need to know about running webinars, such as how to conduct them and WHEN to conduct them to maximize earnings.
This creates a funnel you can utilize every week to get people to your webinar, paying attention to you, and then buying what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel that allows him to earn $50,000 every week!
He gives you the specific formula in this part of this book so you are able to implement it straight away.
Also,”if you’re trying to sell a high ticket offer that is more than $3k, he shows you the”4-Question Close” which can be used once people get on the phone with you once they sign up from a webpage. All of the previous material nevertheless applies to phone discussions, making the content within this book applicable to many different scenarios.
While the Perfect Webinar may sound daunting to create, Russell supplies you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it down to a few questions that, once answered, allow you to put together a webinar in less than half an hour. With this, no one can say they do not have time to create a webinar!
However, if you opt to not use a webinar or choose you want to supplement it with an additional advertising and marketing strategy, you can use what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your subscribers buying your services and products on autopilot.
When you use the several components of funnels which Russell presents you with, you can build yourself a powerful marketing machine.
Section 5: Filling your Funnel
Now you may be thinking,”well Russell knows his stuff, but he already has a way of reaching people and filling a funnel. I don’t have a massive audience.”
Do not worry, even Russell started somewhere. In this section of the book you will see exactly how to fill your funnel from scratch. This entails finding your”Dream 100″, which are the men and women that you’d love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
With these easy strategies, it gets quite easy to grow your audience, market your products, and in the end, fill your funnel.
Expert Secrets Pricing Expert Secrets Webinar
It is possible to come across the paperback version of Expert Secrets on Amazon selling for $17.07. Or you could grab the Kindle version for $6.00.
However, if you want to get a pretty big discount, Russell is giving away Expert Secrets for free if you purchase through his site. All you need to do is pay shipping and handling, which comes out to $7.95.
I truly do recommend going via the website to buy the book. Because you’ll get to see directly among the most successful sales funnels out there, and experience a few of the lessons first hand which you will learn from the book.
Plus you’ll be able to purchase the Expert Secrets audiobook through the funnel too, should you prefer that medium.
I thoroughly enjoyed Expert Secrets. It was packed with actionable guidance, that I’ve been able to use myself for build my very own brand and following.
By developing a following of crazy fans, you’re ensuring that you’re able to construct a defensible moat around your company. You’re no longer at the mercy of other platforms like Facebook or even Google.
Instead, you have folks following every word you say, and purchasing when you need them to.
And that’s very strong stuff, which is the reason you should take the opportunity to read Expert Secrets. Expert Secrets Webinar