In DotCom Secrets, you read what sales funnels are, and also just how they can help you sell your services and products online.
If you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But if you have finished reading one of my favourite books, then you should follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all of the keys for building a tribe of loyal followers, who resonate with your message and avail of your services and products.
Sounds interesting?
Then continue reading this Expert Secrets overview and learn why I think Russell Brunson’s most current book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Secrets Workbook
Expert Secrets is the followup to Russell Brunson’s best selling DotCom Secrets book. Expert Secrets Workbook
It had been published in 2017 and comes in at 265 pages long.
The book is all about creating your own following. How do you do so? By becoming a specialist and creating a message that can change somebody else’s life.
In Russell’s signature style, you’ll get loads of stories and examples where he exemplifies how he created his own faithful following that turned ClickFunnels to a $100 million business.
At the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of the book by describing how to make your mass movement.
As the internet world gets more and more saturated, you can’t simply put something online and expect it to sell. You have to learn how to attract an audience, turn them into raving fans, and get them eager to purchase anything you have to give.
People will not buy from people they don’t know. So it’s imperative that you establish yourself as somebody who can serve the individuals you’re trying to reach.
A movement always requires a leader and it’s all up to you to direct your movement. Russell breaks down precisely the way to do this together with all the consequences that result from setting yourself as the ideal person to direct them.
If you are thinking “how do I know what my movement is?”, then this segment will be crucial for you. He breaks down the way to pinpoint your audience so you can learn who fits best in your market.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And finally… your niche!
As soon as you’ve carved out your spot in your specialty, you may begin to construct your movement very easily.
Even if you don’t have a niche in mind right now, Russell shares a few key tips you can use to spot what niche you’d enjoy being a pioneer in!
More to the point, Russell breaks down how you’re able to create an Attractive Character.
He describes how to utilize the Elements to describe the Identity. He goes through every element and identity so that you may find the one that fits you the best.
When you figure this out, it really makes building your movement a lot easier since you understand exactly how to build your content and funnels based around it.
In this section, Russell shares several fantastic strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Coming up with a new opportunity and presenting it
– The best way to write your own Who/What Statement to find out who you are working with
– 5 Curiosity Hooks to position yourself
At the end of this segment, you’ll know exactly who you are supposed to be working with, how to connect with them, and what exactly you need to do to deliver the outcomes they desire.
Section 2: Creating Belief
This section is packed with valuable knowledge which allows you to understand how to really understand the minds of your followers to turn them to customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It’s the one thing you need to get someone to believe that you will knock all of their objections.
When you determine your”one thing” the way Brunson describes it, it will change your business forever.
In order to better connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker narrative. It is the story that took them through different circumstances in order to direct them to victory.
In order to relate to your viewers and place yourself as the specialist, Russell walks you through how to explain your journey.
Every hero undergoes a succession of trials to get to where they are.
When people see you in the pinnacle of success, they know you have credibility.
Nonetheless, your history is the thing that makes you relatable to your audience. Once they are able to see that you have experienced similar situations to them, they’ll trust you that much more.
So what you do is walk them through similar scenarios they might be experiencing, along with the moments that brought you to where you are today.
Here you will find out how to make your Hero’s Journey part of your general narrative. By making it the story you are known by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to implement, you can follow the exact script that he provides.
In addition, he helps you to deal with objections your customers might have through handling False Beliefs.
The 3 False Beliefs that you must address in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this part of this book is to get the reader to comprehend how important it is to sell something that can actually help people.
He is completely aware how selling can be rough because he’s someone who never had a sales background.
But by using each of the strategies from the prior sections of this book (as well as some new ones that he presents here), he shows you how you can sell ethically and responsibly with ease.
The main idea in this section is that the Stack Slide which helps you increase the total value of your service or product.
The Stack Slide is crucial to your marketing, particularly when used on a sales page or inside a webinar. Russell teaches you the way you can effectively build one and make it your irresistible offer.
Once you have your irresistible offer, you may use it on an online webinar. A webinar is one of the best methods you can use to sell your service or product as you can run multiple webinars per day, as often as you’d like.
Plus they don’t necessarily need to be live occasions. You can actually just do a presentation at a seminar every couple of months.
You are in full control when you do a webinar, which means you’ve got the freedom to do it as many times as you like so that you can get better at it.
The thing is, you don’t need to spend months or years perfecting your webinar to finally land a sale.
Russell has spent decades doing live webinars so that he could perfect the formula over time. Once he got it right, he managed to make consistent sales day in and day out, netting him millions of dollars.
In fact, he ran into a situation where he just had a couple of hours to write a brand new webinar for a product as it was about to go live. He goes into detail about how he was able to do it.
Spoiler alert: it was a massive success and he explains why.
The formula he came up with after YEARS of running webinars is something referred to as the Perfect Webinar Script, which he describes in great detail within this part of this book.
In the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point at which they are prepared to fork over their cash for the value you’re providing them.
Irrespective of the product or service, you can use the formula to describe how valuable it is to your client (assuming it’s valuable) and how to market it correctly throughout the webinar.
Whether you’re a newcomer to webinars or you’ve been running them for years, if you follow the directions in Expert Secrets, there’s no doubt you’ll find incredible tactics you can use to sell your products and services.
Section 4: Funnels
Russell gives you all that you need to know about running webinars, including how to run them and WHEN to run them to maximize earnings.
This produces a funnel that you can utilize every week to get people to your webinar, paying attention to you, and then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel that allows him to make $50,000 every week!
He gives you the exact formula in this section of this book so you can implement it right away.
Additionally,”if you’re attempting to sell a high ticket offer that is more than $3k, he gives you the”4-Question Close” which can be used when people get on the telephone with you once they sign up from a page. All of the previous material nevertheless applies to phone conversations, making the material in this book applicable to many different scenarios.
While the Perfect Webinar may seem daunting to create, Russell supplies you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it down to a few questions that, once answered, allow you to put together a webinar in less than 30 minutes. With this, nobody can say they do not have time to create a webinar!
But, if you choose to not use a webinar or choose you want to supplement it with an additional marketing strategy, you can utilize what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your readers buying your services and products on autopilot.
When you use the several elements of funnels which Russell presents you with, you can construct yourself a powerful marketing machine.
Section 5: Filling your Funnel
At this point you may be thinking,”well Russell knows his stuff, but he already has a means of reaching individuals and filling a funnel. I don’t have a massive audience.”
Don’t worry, even Russell started somewhere. In this part of the book you will see exactly how to fill your funnel from scratch. This involves figuring out your”Dream 100″, which are the men and women who you’d love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
Using these easy strategies, it becomes quite easy to grow your audience, market your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets Workbook
You can find the paperback version of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle variant for $6.00.
But if you would like to get a fairly huge discount, Russell is giving away Expert Secrets for free if you purchase through his website. All you have to do is cover shipping and handling, which comes out to $7.95.
I truly do recommend going through the website to obtain the book. Because you’ll get to see directly one of the most successful sales funnels out there, and experience some of the lessons firsthand which you will learn from the book.
Plus you’ll be able to buy the Expert Secrets audiobook through the funnel as well, if you prefer that medium.
Final Thoughts
I thoroughly enjoyed Expert Secrets. It was packed with actionable advice, that I’ve been able to use myself for build my own brand and following.
By developing a following of mad fans, you’re ensuring that you’re able to build a defensible moat around your business. You’re no longer at the mercy of different programs like Facebook or even Google.
Instead, you have folks following every word you say, and buying when you want them to.
And that’s very strong stuff, which is the reason you need to take the time to read Expert Secrets. Expert Secrets Workbook
