In DotCom Secrets, you read exactly what sales funnels are, and just how they can help you sell your services and products online.
If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But in case you have finished reading one of my favourite books, then you should follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all the secrets for creating a tribe of faithful followers, who resonate with your message and purchase your services and products.
Sounds interesting?
Then continue reading this Expert Secrets overview and learn why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.
What is Expert Secrets?Experts Secrets Audiobook
Expert Secrets is your follow-up to Russell Brunson’s best selling DotCom Secrets book. Experts Secrets Audiobook
It had been published in 2017 and comes in at 265 pages.
The book is all about making your own following. How can you do so? By becoming an expert and creating a message that can change someone else’s life.
In Russell’s signature style, you’ll get loads of examples and stories where he exemplifies how he created his own loyal following that turned ClickFunnels into a $100 million business.
At the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of the book by describing how to create your mass movement.
As the internet world gets increasingly saturated, you can’t just put something online and expect it to sell. You need to understand how to pull a viewer, turn them into raving fans, and get them eager to buy whatever you need to offer.
People won’t buy from people they don’t know. So it is important that you set yourself as somebody who will serve the individuals you’re attempting to reach.
A movement always needs a leader and it’s all up to you to direct your movement. Russell breaks down precisely how to do this together with the effects that result from setting yourself as the ideal person to direct them.
If you’re thinking “how do I know what my movement is?”, then this segment will be crucial for you. He breaks down the way to pinpoint your market so that you can figure out who fits best in your audience.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And finally… your niche!
Once you’ve carved out your spot in your specialty, you may start to build your movement very easily.
Even in the event that you don’t have a specialty in mind right now, Russell shares a few key suggestions you can use to identify what niche you’d enjoy being a pioneer in!
More importantly, Russell breaks down how you can become an Attractive Character.
He describes how to utilize the Elements to explain the Identity. He goes through every element and identity so that you can find the one which fits you the best.
Once you figure this out, it makes building your movement a lot easier since you know exactly how to build your content and funnels based on it.
In this section, Russell shares several great strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Creating a new opportunity and introducing it
– How to write your own Who/What Statement to find out who you are working with
– 5 Curiosity Hooks to position yourself
At the end of this segment, you’ll know exactly who you’re supposed to be working with, the way to connect with them, and what you have to do in order to deliver the outcomes they want.
Section 2: Creating Belief
This section is full of valuable knowledge that allows you to understand how to really understand the minds of your followers to turn them into customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It’s the 1 thing that you need to convince a person to believe that you will knock all of their objections.
When you figure out your”one thing” the way Brunson explains it, it is going to change your business forever.
In order to connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker story. It’s the narrative that took them through different circumstances so as to lead them to success.
In order to relate to your viewers and position yourself as the expert, Russell walks you through how to describe your travels.
Every hero undergoes a series of trials to get to wherever they are.
When folks see you in the pinnacle of success, they understand you have credibility.
However, your journey is what makes you relatable to your viewers. As soon as they can find you’ve experienced similar situations to them, they will trust you that much more.
So what you do is walk them through similar situations they could be experiencing, along with the moments that brought you to where you are today.
Here you will find out how to make your Hero’s Journey a part of your overall narrative. By making it the story you’re understood by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can stick to the precise script he provides.
In addition, he helps you to deal with objections your customers might have through handling False Beliefs.
The 3 False Beliefs that you need to address in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this part of this book is to get the reader to understand how important it is to sell something that can truly help people.
He’s fully aware how advertising can be tough because he is somebody who never had a sales background.
But by utilizing each of the approaches from the previous sections of the book (as well as some new ones that he presents here), he teaches you how to sell ethically and responsibly with ease.
The main idea in this section is that the Stack Slide which helps you increase the total value of your product or service.
The Stack Slide is vital to your marketing, especially when used on a sales page or within a webinar. Russell teaches you how to effectively create one and make it your irresistible offer.
When you have your irresistible offer, you may use it in an online webinar. A webinar is one of the greatest methods you can utilize to sell your product or service because you can run multiple webinars every day, as often as you’d like.
And they do not necessarily need to be live occasions. You can actually just do a presentation in a seminar every month or two.
You’re in full control when you do a webinar, which means you have the freedom to do it as many times as you like so that you can get better at it.
The matter is, you do not want to invest months or years perfecting your webinar to eventually land a sale.
Russell has spent years performing live webinars so he could perfect the formula over time. After he got it right, he was able to make consistent sales day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran into a situation where he only had a couple of hours to compose a new webinar for a product because it was about to go live. He goes into detail about how he was able to do it.
Spoiler alert: it was a massive success and he explains why.
The formulation that he came up with after YEARS of conducting webinars is something known as the Perfect Webinar Script, which he explains in great detail in this part of the book.
Inside the Perfect Webinar, he teaches you how to structure your webinar to take a prospect from a state of interest to the point where they are ready to fork over their cash for the value you’re providing them.
Irrespective of the service or product, you can use the formula to describe how valuable it is to your client (assuming it’s valuable) and how to market it properly throughout the webinar.
Whether you’re a newcomer to webinars or you’ve been running them for years, if you follow the directions in Expert Secrets, there is not any doubt you’ll discover incredible strategies you can use to sell your services and products.
Section 4: Funnels
Russell provides all you need to know about running webinars, including how to run them and WHEN to conduct them to optimize earnings.
This produces a funnel you can utilize every week to get people on to your webinar, paying attention to you, and then buying what you have to offer.
Through years of trial and error, Russell has figured out the best formula to get a funnel which allows him to earn $50,000 weekly!
He provides the specific formula in this section of the book so you can implement it straight away.
Also,”if you’re trying to sell a high ticket offer that is more than $3k, he shows you the”4-Question Close” which can be used once people get on the telephone with you once they sign up from a webpage. All the previous material still applies to phone conversations, making the content within this book applicable to many different scenarios.
While the Perfect Webinar may seem daunting to make, Russell supplies you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it down into a few questions that, once answered, enable you to put together a webinar in less than 30 minutes. With this, nobody can say that they do not have enough time to create a webinar!
But, if you choose to not use a webinar or decide you want to supplement it with an extra advertising and marketing strategy, you can use what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your readers buying your products and services on autopilot.
When you utilize the various components of funnels which Russell presents you with, you can construct yourself a highly effective marketing machine.
Section 5: Filling your Funnel
At this point you might be thinking,”well Russell knows his stuff, but he already has a way of reaching individuals and filling a funnel. I really don’t have a huge audience.”
Don’t worry, even Russell started somewhere. In this part of the book you will see precisely how to fill your funnel from scratch. This involves figuring out your”Dream 100″, which are the men and women who you’d love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
With these easy strategies, it becomes quite easy to grow your audience, market your products, and in the end, fill your funnel.
Expert Secrets Pricing Experts Secrets Audiobook
You can find the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you could catch the Kindle version for $6.00.
But if you would like to get a fairly big discount, Russell is giving away Expert Secrets for free if you buy through his website. All you need to do is pay shipping and handling, which comes out to $7.95.
I really do recommend going through the site to buy the book. Because you’ll get to see directly one of the most successful sales funnels out there, and experience some of the lessons firsthand which you will learn in the book.
Plus you’ll have the ability to buy the Expert Secrets audiobook through the funnel as well, should you prefer that medium.
Final Thoughts
I thoroughly appreciated Expert Secrets. It is packed with actionable guidance, that I have been able to use myself for build my own brand and following.
By creating a following of mad fans, you’re ensuring that you’re able to build a defensible moat around your business. You’re no longer at the mercy of other platforms such as Facebook or Google.
Instead, you have people following every word you say, and purchasing when you want them to.
And that’s really powerful stuff, which is the reason you should take the time to read Expert Secrets. Experts Secrets Audiobook
