In DotCom Secrets, you learned what sales funnels are, and just how they can help you market your products and services online.
In case you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But in case you’ve finished reading one of my favourite books, then you should follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all the secrets for creating a tribe of loyal followers, who resonate with your own message and purchase your products and services.
Then continue reading this Expert Secrets overview and learn why I think Russell Brunson’s most current book is another must read book for any entrepreneur.
What is Expert Secrets?Experts Secrets Book Review
It had been printed in 2017 and comes in at 265 pages long.
The book is all about creating your own following. How can you do this? By becoming an expert and coming up with a message that could change somebody else’s life.
In Russell’s signature style, you’re going to receive loads of stories and examples where he exemplifies how he created his own faithful following that turned ClickFunnels into a $100 million business.
In the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of the book by explaining how to make your mass movement.
As the internet world gets more and more saturated, you can’t just put something online and expect it to sell. You have to understand how to pull a viewer, turn them into raving fans, and make them excited to buy anything you need to give.
People won’t buy from people they don’t know. So it’s imperative that you establish yourself as someone who can serve the individuals you’re trying to reach.
A movement always needs a leader and it’s all up to you to lead your movement. Russell breaks down precisely how to do this together with all the consequences that result from establishing yourself as the ideal person to direct them.
If you’re thinking “how do I find out what my movement is?”, then this section will be crucial to you. He breaks down the way to pinpoint your market so you can figure out who fits best in your market.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And finally… your niche!
Once you’ve carved out your spot in your specialty, you may begin to build your movement quite easily.
Even in the event that you don’t have a niche in your mind right now, Russell shares a few key tips you can use to identify what market you’d enjoy being a leader in!
More importantly, Russell breaks down the way you can create an Attractive Character.
He explains how to utilize the Elements to describe the Identity. He goes through each element and identity so you can discover the one that fits you the best.
Once you figure this out, it really makes building your movement a lot easier because you understand exactly how to build your content and funnels based on it.
Inside this segment, Russell shares several fantastic strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Coming up with a new opportunity and introducing it
– How to compose your own Who/What Statement to figure out who you’re working with
– 5 Curiosity Hooks to position yourself
By the conclusion of this section, you’ll know exactly who you’re supposed to be working with, how to reach them, and what you need to do in order to deliver the results they want.
Section 2: Creating Belief
This section is packed with valuable knowledge which helps you to learn how to really comprehend the minds of your followers to turn them into customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It’s the one thing you need to get someone to believe that you will knock down all of their objections.
When you figure out your”one thing” the way Brunson explains it, it is going to change your company forever.
In order to connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker narrative. It is the narrative that took them through different situations in order to direct them to success.
To be able to relate to your audience and position yourself as the expert, Russell walks you through how to explain your travels.
Every hero goes through a series of trials to get to where they are.
When folks see you in the pinnacle of success, they know you have credibility.
Nonetheless, your journey is the thing that makes you relatable to your audience. As soon as they can find that you have experienced similar scenarios to them, they’ll trust you that much more.
So what you do is walk them through similar scenarios they might be experiencing, along with the moments that brought you to where you are now.
Here you will find out how to make your Hero’s Journey a part of your overall story. By making it the story you are known by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to execute, you can follow the exact script he provides.
In addition, he enables you to take care of objections your customers may have through handling False Beliefs.
The 3 False Beliefs that you must deal with on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this section of this book is to get the reader to comprehend how important it is to market something that can truly help people.
He’s completely aware how advertising can be rough because he’s someone who never had a sales background.
However, by utilizing all of the approaches from the prior sections of the book (as well as some new ones he presents here), he teaches you how to sell ethically and responsibly easily.
The most important idea in this section is that the Stack Slide which helps you increase the overall value of your product or service.
The Stack Slide is crucial to your advertising, especially when utilized on a sales page or inside a webinar. Russell teaches you the way to effectively create one and make it your irresistible offer.
Once you have your irresistible offer, you may use it on an online webinar. A webinar is one of the best methods you can utilize to sell your service or product because you can run a number of webinars every day, as frequently as you’d like.
And they do not necessarily have to be live events. You can actually just do a presentation at a seminar every month or two.
You are in full control once you do a webinar, which means you’ve got the liberty to do it as many times as you like so you can get better at it.
The matter is, you don’t want to spend months or years refining your webinar to eventually land a sale.
Russell has spent decades performing live webinars so he could perfect the formula over time. After he got it,he was able to make consistent earnings day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran into a situation where he only had a few hours to compose a new webinar for a product because it was going to go live. He goes into detail about the way he managed to do it.
Spoiler alert: it was a huge success and he explains why.
The formula that he came up with after YEARS of conducting webinars is something referred to as the Perfect Webinar Script, which he explains in great detail within this part of the book.
In the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point at which they are ready to fork over their money for the value you are providing them.
Regardless of the product or service, you may use the formula to describe how valuable it is to your customer (assuming it actually is valuable) and the best way to market it properly throughout the webinar.
Whether you are a newcomer to webinars or you have been running them for decades, if you follow the instructions in Expert Secrets, there is no doubt you’ll discover incredible strategies you can use to market your products and services.
Section 4: Funnels
Russell provides everything that you need to know about conducting webinars, such as how to conduct them and WHEN to conduct them to maximize sales.
This produces a funnel you can utilize every week to get people on to your webinar, paying attention to you, then buying what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel that allows him to make $50,000 weekly!
He provides the exact formula in this part of the book so you can implement it right away.
Also,”if you are trying to sell a high ticket offer that’s more than $3k, he shows you the”4-Question Close” which can be used once people get on the phone with you after they sign up from a page. All the previous material nevertheless applies to phone conversations, making the material in this book applicable to a lot of distinct situations.
While the Perfect Webinar may seem daunting to make, Russell provides you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it down to a few questions that, once answered, allow you to put together a webinar in under half an hour. With this, nobody can say they don’t have time to make a webinar!
However, if you choose to not use a webinar or choose you wish to supplement it with an extra advertising and marketing strategy, you can use what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your readers buying your services and products on autopilot.
When you use the various elements of funnels that Russell presents you with, you can build yourself a highly effective marketing machine.
Section 5: Filling your Funnel
At this point you might be thinking,”well Russell knows his stuff, but he already has a means of reaching individuals and filling a funnel. I don’t have a huge audience.”
Don’t worry, even Russell started somewhere. Within this part of the book you will see exactly how to fill your funnel from scratch. This entails finding your”Dream 100″, which are the men and women who you’d like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
With these easy strategies, it becomes quite easy to grow your audience, market your products, and in the end, fill your funnel.
Expert Secrets Pricing Experts Secrets Book Review
You can come across the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you can catch the Kindle variant for $6.00.
But if you would like to get a fairly huge discount, Russell is giving away Expert Secrets for free if you buy through his site. All you have to do is pay shipping and handling, which comes out to $7.95.
I really do recommend going through the site to obtain the book. Because you’ll get to see directly among the most successful sales funnels on the market, and experience some of the lessons firsthand which you will learn from the book.
Plus you’ll be able to buy the Expert Secrets audiobook through the funnel too, should you prefer that medium.
I thoroughly appreciated Expert Secrets. It was packed with actionable guidance, that I have managed to use myself for build my own brand and following.
By developing a following of crazy fans, you’re ensuring that you’re able to construct a defensible moat around your business. You are no longer at the mercy of other platforms such as Facebook or Google.
Instead, you have folks following every word that you say, and buying when you need them to.
And that is really strong stuff, which explains why you should take the time to read Expert Secrets. Experts Secrets Book Review