In DotCom Secrets, you learned what sales funnels are, and also just how they can help you market your products and services online.
In case you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But in case you’ve finished reading one of my favorite books, then you need to follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all the secrets for creating a tribe of faithful followers, who resonate with your own message and avail of your products and services.
Sounds intriguing?
Then continue reading this Expert Secrets overview and learn why I think Russell Brunson’s latest book is another must read book for any entrepreneur.
What is Expert Secrets?Experts Secrets Ebook
Expert Secrets is your follow-up to Russell Brunson’s best selling DotCom Secrets book. Experts Secrets Ebook
It had been published in 2017 and comes in at 265 pages.
The book is all about creating your own following. How can you do this? By becoming a specialist and creating a message that could change somebody else’s life.
In Russell’s signature style, you’ll get loads of examples and stories where he illustrates how he generated his own loyal following that turned ClickFunnels to a $100 million company.
In the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of this book by explaining how to make your mass movement.
As the internet world gets increasingly saturated, you can not just put something online and expect it to sell. You need to understand how to attract a viewer, turn them into raving fans, and get them excited to purchase whatever you have to offer.
People will not buy from people they don’t know. So it’s imperative that you establish yourself as somebody who can serve the individuals you’re attempting to reach.
A movement always requires a leader and it’s all up to you to direct your movement. Russell breaks down exactly the way to do this along with all the consequences that result from establishing yourself as the right person to lead them.
If you’re thinking “how do I know what my movement is?”, then this segment will be crucial for you. He breaks down the way to pinpoint your market so you can learn who fits best in your audience.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And lastly… your niche!
As soon as you’ve carved out your spot in your specialty, you can start to construct your movement quite easily.
Even if you don’t have a niche in mind right now, Russell shares a couple of key tips you can use to identify what niche you’d enjoy being a leader in!
More to the point, Russell breaks down how you’re able to become an Attractive Character.
He explains how to use the Elements to explain the Identity. He goes through each element and identity so you may discover the one that fits you the best.
When you figure this out, it makes building your movement much easier since you know exactly how to create your content and funnels based on it.
In this section, Russell shares some fantastic strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Creating a new opportunity and introducing it
– The best way to write your own Who/What Statement to find out who you’re working with
– 5 Curiosity Hooks to position yourself
At the conclusion of this segment, you will know exactly who you are supposed to be working with, the way to reach them, and what exactly you have to do in order to deliver the results they want.
Section 2: Creating Belief
This section is full of valuable knowledge which helps you to understand how to really comprehend the minds of your followers to turn them to customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It’s the 1 thing that you need to get a person to believe that you will knock all their objections.
When you determine your”one thing” the way Brunson describes it, it is going to change your company forever.
In order to better connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker narrative. It’s the narrative that took them through different circumstances so as to lead them to victory.
In order to relate to your audience and place yourself as the expert, Russell walks you through how to describe your travels.
Every hero undergoes a succession of trials to get to where they are.
When folks see you at the pinnacle of success, they understand you have credibility.
However, your journey is what makes you relatable to your audience. Once they can find that you have experienced similar scenarios to them, they’ll trust you that much more.
What you do is walk them through similar situations they could be experiencing, together with the moments that brought you to where you are now.
Here you’ll find out how to make your Hero’s Journey a part of your overall story. By making it the narrative you are understood by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to implement, you can stick to the precise script that he provides.
He also enables you to take care of objections your clients may have through handling False Beliefs.
The 3 False Beliefs that you need to deal with in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this part of this book is to get the reader to comprehend how important it is to sell something that could truly help people.
He’s fully aware how selling can be tough because he’s someone who never had a sales background.
However, by utilizing each of the approaches from the prior sections of the book (and some new ones that he presents here), he shows you how you can sell ethically and responsibly with ease.
The main idea in this segment is the Stack Slide which helps you increase the overall value of your product or service.
The Stack Slide is vital to your advertising, particularly when used on a sales page or inside a webinar. Russell shows you the way to effectively create one and make it your irresistible offer.
When you have your irresistible offer, you may use it in an online webinar. A webinar is one of the best methods you can use to sell your product or service as you may run a number of webinars per day, as often as you’d like.
And they don’t necessarily have to be live occasions. You can actually just do a presentation at a seminar every month or two.
You are in full control once you do a webinar, which means you have the freedom to do it as many times as you like so that you can get better at it.
The thing is, you don’t want to spend months or years perfecting your webinar to eventually land a sale.
Russell has spent years performing live webinars so he could perfect the formula over time. Once he got it right, he managed to make consistent sales day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran into a situation where he just had a few hours to write a brand new webinar for a product because it was about to go live. He goes into detail about how he was able to do it.
Spoiler alert: it was a huge success and he explains why.
The formula that he came up with after YEARS of running webinars is something referred to as the Perfect Webinar Script, which he describes in great detail within this section of the book.
In the Perfect Webinar, he explains how to structure your webinar to take a lead from a state of interest to the point where they are ready to fork over their cash for the value you are providing them.
Irrespective of the service or product, you may use the formula to describe how valuable it is to your customer (assuming it’s valuable) and the best way to market it properly throughout the webinar.
Whether you’re a beginner to webinars or you’ve been running them for years, should you follow the instructions in Expert Secrets, there is not any doubt you’ll find incredible strategies you can use to market your products and services.
Section 4: Funnels
Russell provides all that you need to know about running webinars, such as how to conduct them and WHEN to conduct them to maximize earnings.
This produces a funnel that you can use every week to get people to your webinar, paying attention to you, then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel that allows him to make $50,000 weekly!
He gives you the specific formula in this part of this book so you can implement it straight away.
Additionally,”if you’re attempting to sell a high ticket offer that is more than $3k, he shows you the”4-Question Close” which can be used when people get on the telephone with you after they sign up from a webpage. All the previous material nevertheless applies to phone conversations, making the material in this book applicable to many distinct scenarios.
While the Perfect Webinar may sound daunting to make, Russell supplies you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it down into a few questions that, once answered, enable you to put together a webinar in under 30 minutes. With this, nobody can say that they do not have enough time to create a webinar!
However, if you choose to not use a webinar or choose you wish to supplement it with an additional marketing plan, you can utilize what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your subscribers buying your products and services on autopilot.
When you utilize the various elements of funnels that Russell presents you with, you can build yourself a powerful marketing machine.
Section 5: Filling your Funnel
At this point you might be thinking,”well Russell knows his stuff, but he already has a means of reaching individuals and filling a funnel. I really don’t have a massive audience.”
Do not worry, even Russell started somewhere. Within this part of the book you will see precisely how to fill your funnel from scratch. This involves figuring out your”Dream 100″, which are the men and women that you’d love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
Using these simple strategies, it becomes quite easy to grow your audience, market your products, and in the end, fill your funnel.
Expert Secrets Pricing Experts Secrets Ebook
It is possible to find the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you can catch the Kindle variant for $6.00.
But if you would like to get a fairly big discount, Russell is giving away Expert Secrets for free if you purchase through his site. All you need to do is pay shipping and handling, which comes out to $7.95.
I truly do recommend going via the website to obtain the book. Since you’ll get to see directly one of the most successful sales funnels on the market, and experience some of the lessons firsthand that you’ll learn from the book.
Plus you’ll be able to buy the Expert Secrets audiobook through the funnel too, should you prefer that medium.
Final Thoughts
I thoroughly appreciated Expert Secrets. It is packed with actionable advice, that I have been able to use myself for build my own brand and following.
By creating a following of mad fans, you are ensuring that you’re able to build a defensible moat around your company. You’re no longer at the mercy of other programs such as Facebook or even Google.
Instead, you have people following every word that you say, and buying when you need them to.
And that’s really powerful stuff, which is the reason you need to take the opportunity to read Expert Secrets. Experts Secrets Ebook
