In DotCom Secrets, you learned what sales funnels are, and also just how they can help you sell your products and services online.
In case you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But if you have finished reading one of my favorite books, then you need to follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all of the keys for building a tribe of faithful followers, that resonate with your message and purchase your services and products.
Sounds interesting?
Then continue reading this Expert Secrets overview and learn why I think Russell Brunson’s latest book is another must read book for any entrepreneur.
What is Expert Secrets?Experts Secrets Free Pdf
Expert Secrets is the followup to Russell Brunson’s best selling DotCom Secrets book. Experts Secrets Free Pdf
It was published in 2017 and comes in at 265 pages long.
The book is all about making your own following. How can you do so? By becoming a specialist and coming up with a message that could change somebody else’s life.
In Russell’s signature style, you’re going to get plenty of stories and examples where he illustrates how he created his own faithful following that turned ClickFunnels into a $100 million company.
In the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of the book by explaining how to make your mass movement.
As the internet world becomes increasingly saturated, you can’t just put something online and expect it to sell. You need to learn how to pull an audience, turn them into raving fans, and make them excited to buy anything you need to give.
People won’t buy from people they do not know. So it is important that you establish yourself as somebody who will serve the people you are trying to reach.
A movement always requires a leader and it is up to you to direct your movement. Russell breaks down exactly how to do this together with the effects that result from establishing yourself as the right person to lead them.
If you’re thinking “how do I find out what my movement is?”, then this section will be crucial for you. He breaks down the way to pinpoint your market so that you can learn who fits best in your audience.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And finally… your niche!
As soon as you’ve carved out your place in your specialty, you can start to build your movement very easily.
Even if you don’t have a niche in mind at the moment, Russell shares a couple of important suggestions you can use to identify what market you would enjoy being a leader in!
More to the point, Russell breaks down the way you can become an Attractive Character.
He describes how to use the Elements to describe the Identity. He goes through each element and identity so you can discover the one which fits you the best.
When you figure this out, it really makes building your movement much easier because you know exactly how to build your content and funnels based around it.
Inside this section, Russell shares some fantastic strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Creating a new opportunity and introducing it
– The best way to compose your Who/What Statement to figure out who you’re working with
– 5 Curiosity Hooks to position yourself
At the end of this segment, you will know exactly who you’re supposed to be working with, the way to connect with them, and what you have to do in order to deliver the results they want.
Section 2: Creating Belief
This section is packed with valuable knowledge that allows you to learn how to really comprehend the minds of your followers to turn them into customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It’s the 1 thing you need to convince a person to believe that you will knock all of their objections.
When you determine your”one thing” the manner Brunson explains it, it will change your company forever.
In order to connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker story. It’s the story that took them through different situations in order to lead them to victory.
In order to relate to your viewers and position yourself as the specialist, Russell walks you through how to explain your travels.
Every hero undergoes a succession of trials to get to wherever they are.
When folks see you at the pinnacle of success, they understand you have credibility.
Nonetheless, your history is what makes you relatable to your audience. Once they can find you’ve experienced similar situations to them, they’ll trust you that much more.
What you do is walk them through similar situations they might be experiencing, together with the moments that brought you to where you are now.
Here you’ll find out how to make your Hero’s Journey a part of your general narrative. By making it the story you’re understood by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can stick to the exact script he provides.
In addition, he enables you to deal with objections your clients might have through handling False Beliefs.
The 3 False Beliefs that you need to address in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this part of this book is to get the reader to comprehend how important it is to sell something that can actually help people.
He’s fully aware how selling can be rough because he’s someone who never had a sales background.
But by utilizing all of the approaches from the prior sections of the book (as well as some fresh ones he presents here), he teaches you how to sell ethically and responsibly easily.
The main idea in this section is the Stack Slide which helps you increase the overall value of your service or product.
The Stack Slide is crucial to your advertising, especially when utilized on a sales page or within a webinar. Russell shows you the way to effectively create one and make it your irresistible offer.
When you have your irresistible offer, you can use it in an online webinar. A webinar is one of the best methods you can use to market your service or product as you can run a number of webinars every day, as frequently as you’d like.
And they don’t necessarily have to be live events. You can actually just do a presentation in a seminar every couple of months.
You are in full control once you do a webinar, which means you’ve got the freedom to do it as many times as you like so that you can get better at it.
The thing is, you do not want to invest months or years refining your webinar to finally land a sale.
Russell has spent decades doing live webinars so he could perfect the formula over time. Once he got it right, he was able to make consistent sales day in and day out, netting him millions of dollars.
In fact, he ran into a situation where he only had a couple of hours to compose a new webinar for a product as it was going to go live. He goes into detail about how he was able to do it.
Spoiler alert: it was a huge success and he explains why.
The formula that he came up with after YEARS of conducting webinars is something known as the Perfect Webinar Script, which he describes in fantastic detail within this part of the book.
Inside the Perfect Webinar, he teaches you how to structure your webinar to take a lead from a state of interest to the point at which they are prepared to fork over their money for the value you’re providing them.
Regardless of the product or service, you may use the formula to describe how valuable it is to your customer (assuming it actually is valuable) and how to market it correctly throughout the webinar.
Whether you are a beginner to webinars or you’ve been running them for years, if you follow the directions in Expert Secrets, there is not any doubt you’ll discover incredible tactics you can use to market your products and services.
Section 4: Funnels
Russell provides all that you need to know about running webinars, including how to conduct them and WHEN to conduct them to optimize sales.
This creates a funnel you can use every week to get people on to your webinar, paying attention to you, then buying what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula for a funnel that allows him to earn $50,000 weekly!
He provides the specific formula in this section of the book so that you can implement it right away.
Also,”if you are attempting to sell a high ticket offer that is more than $3k, he gives you the”4-Question Close” which can be used once people get on the telephone with you once they sign up from a page. All the previous material still applies to phone discussions, making the content in this book applicable to many distinct situations.
While the Perfect Webinar may sound daunting to create, Russell supplies you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it down into a few questions that, once answered, enable you to put together a webinar in under 30 minutes. With this, nobody can say they do not have time to make a webinar!
But, if you choose to not use a webinar or decide you want to supplement it with an additional advertising and marketing plan, you can use what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your subscribers buying your products and services on autopilot.
When you utilize the several elements of funnels that Russell presents you with, you can build yourself a highly effective marketing machine.
Section 5: Filling your Funnel
Now you might be thinking,”well Russell knows his stuff, but he already has a way of reaching people and filling a funnel. I really don’t have a huge audience.”
Do not worry, even Russell started somewhere. Within this part of the book you will see precisely how to fill your funnel from scratch. This entails finding your”Dream 100″, which are the men and women who you would like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these simple strategies, it gets quite easy to grow your audience, market your products, and ultimately, fill your funnel.
Expert Secrets Pricing Experts Secrets Free Pdf
It is possible to find the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you could catch the Kindle variant for $6.00.
However, if you want to get a pretty huge discount, Russell is giving away Expert Secrets for free if you buy through his site. All you have to do is cover shipping and handling, which comes out to $7.95.
I truly do recommend going through the site to buy the book. Since you’ll get to see directly among the most successful sales funnels out there, and experience a few of the lessons first hand which you will learn in the book.
Plus you will have the ability to purchase the Expert Secrets audiobook through the funnel as well, should you prefer that medium.
Final Thoughts
I thoroughly enjoyed Expert Secrets. It was packed with actionable guidance, that I’ve managed to use myself to build my own brand and following.
By developing a following of crazy fans, you are ensuring that you can build a defensible moat around your company. You are no longer at the mercy of other programs such as Facebook or even Google.
Instead, you have folks following every word you say, and purchasing when you need them to.
And that is really strong stuff, which is the reason you should take the opportunity to read Expert Secrets. Experts Secrets Free Pdf
