In DotCom Secrets, you learned exactly what sales funnels are, and just how they can help you market your services and products online.
If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But if you’ve finished reading one of my favorite books, then you should follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all of the keys for creating a tribe of loyal followers, that resonate with your own message and avail of your services and products.
Sounds interesting?
Then continue reading this Expert Secrets review and learn why I believe Russell Brunson’s latest book is another must read book for any entrepreneur.
What’s Expert Secrets?Experts Secrets Kindle
Expert Secrets is the followup to Russell Brunson’s best selling DotCom Secrets book. Experts Secrets Kindle
It had been published in 2017 and comes in at 265 pages long.
The book is all about making your own following. How do you do so? By becoming an expert and creating a message that can change someone else’s life.
In Russell’s signature style, you’re going to receive loads of examples and stories where he exemplifies how he created his own loyal following that turned ClickFunnels into a $100 million company.
At the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of this book by explaining how to make your mass movement.
As the internet world becomes increasingly saturated, you can not simply put something online and expect it to sell. You have to learn how to attract an audience, turn them into raving fans, and make them eager to buy anything you need to give.
People will not buy from people they don’t know. So it’s important that you set yourself as somebody who will serve the individuals you’re attempting to reach.
A movement always needs a leader and it’s all up to you to direct your movement. Russell breaks down exactly the way to do this along with all the effects that result from establishing yourself as the right person to direct them.
If you’re thinking “how do I know what my movement is?”, then this section will be crucial for you. He breaks down the way to pinpoint your audience so you can learn who fits best in your market.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And finally… your niche!
As soon as you’ve carved out your place in your specialty, you may start to construct your movement quite easily.
Even in the event that you don’t have a niche in your mind at the moment, Russell shares a few key suggestions you can use to spot what niche you’d enjoy being a pioneer in!
More importantly, Russell breaks down how you can create an Attractive Character.
He explains how to utilize the Elements to explain the Identity. He goes through each element and identity so that you may find the one which fits you the best.
Once you figure this out, it makes building your movement much easier since you know exactly how to build your content and funnels based on it.
Inside this section, Russell shares some great strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Coming up with a new opportunity and introducing it
– How to write your own Who/What Statement to figure out who you’re working with
– 5 Curiosity Hooks to position yourself
By the end of this segment, you will know exactly who you are supposed to be working with, the way to connect with them, and what you have to do in order to deliver the results they want.
Section 2: Creating Belief
This section is packed with valuable knowledge that allows you to understand how to genuinely comprehend the minds of your followers to turn them to customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It’s the 1 thing you need to get someone to believe that you will knock all of their objections.
When you figure out your”one thing” the manner Brunson describes it, it is going to change your business forever.
Next, in order to connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker narrative. It is the narrative that took them through various situations in order to direct them to success.
In order to relate to your viewers and position yourself as the expert, Russell walks you through how to explain your travels.
Every hero goes through a succession of trials to get to where they are.
When folks see you at the pinnacle of success, they know you’ve got credibility.
However, your journey is what makes you relatable to your viewers. Once they are able to find that you have experienced similar situations to them, they’ll trust you that much more.
What you do is walk them through similar situations they could be experiencing, together with the moments that brought you to where you are now.
Here you will learn how to make your Hero’s Journey a part of your overall narrative. By making it the narrative you’re understood by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to execute, you can follow the exact script that he provides.
He also enables you to take care of objections your clients may have through handling False Beliefs.
The 3 False Beliefs that you need to deal with on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this part of this book is to get the reader to understand how important it is to market something that could actually help people.
He’s completely aware how selling can be rough because he is somebody who never had a sales background.
However, by using all of the approaches from the previous sections of the book (and some fresh ones he presents here), he teaches you how to sell ethically and responsibly easily.
The main idea in this segment is that the Stack Slide which helps you increase the overall value of your product or service.
The Stack Slide is crucial to your advertising, especially when used on a sales page or inside a webinar. Russell shows you the way to effectively create one and make it your irresistible offer.
When you have your irresistible offer, you may use it on an online webinar. A webinar is one of the greatest methods you can use to market your product or service as you may run multiple webinars every day, as frequently as you’d like.
Plus they don’t necessarily have to be live occasions. You can actually just do a presentation at a seminar every couple of months.
You are in full control once you do a webinar, which usually means you’ve got the liberty to do it as many times as you like so you can get better at it.
The thing is, you don’t want to spend months or years perfecting your webinar to eventually land a sale.
Russell has spent years performing live webinars so that he could perfect the formula over time. After he got it right, he managed to make consistent earnings day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran right into a situation where he just had a few hours to write a brand new webinar for a product because it was going to go live. He goes into detail about how he was able to do it.
Spoiler alert: it was a huge success and he explains why.
The formula he came up with after YEARS of conducting webinars is something referred to as the Perfect Webinar Script, which he explains in great detail within this section of this book.
Inside the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point at which they are ready to fork over their cash for the value you are providing them.
Irrespective of the product or service, you may use the formula to explain how valuable it is to your client (assuming it’s valuable) and the best way to market it properly throughout the webinar.
Whether you’re a newcomer to webinars or you’ve been running them for decades, if you follow the instructions in Expert Secrets, there’s no doubt you’ll discover incredible tactics you can use to sell your services and products.
Section 4: Funnels
Russell gives you everything that you need to know about running webinars, such as how to conduct them and WHEN to run them to optimize earnings.
This creates a funnel you can use every week to get people to your webinar, paying attention to you, then buying what you have to offer.
Through years of trial and error, Russell has figured out the best formula to get a funnel that allows him to earn $50,000 weekly!
He provides the exact formula in this part of the book so that you can implement it right away.
Additionally,”if you’re trying to sell a high ticket offer that’s more than $3k, he shows you the”4-Question Close” that can be used once people get on the telephone with you once they sign up from a page. All the previous material still applies to phone conversations, making the content within this book applicable to many distinct scenarios.
While the Perfect Webinar may seem daunting to create, Russell supplies you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it all down into a few questions that, once answered, allow you to put together a webinar in less than half an hour. With this, no one can say they do not have enough time to make a webinar!
But, if you opt to not use a webinar or choose you wish to supplement it with an extra advertising and marketing strategy, you can use what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your subscribers buying your services and products on autopilot.
When you utilize the various elements of funnels that Russell presents you with, you can construct yourself a highly effective marketing machine.
Section 5: Filling your Funnel
Now you might be thinking,”well Russell knows his stuff, but he already has a means of reaching people and filling a funnel. I don’t have a massive audience.”
Do not worry, even Russell started somewhere. Within this part of the book you will see precisely how to fill your funnel from scratch. This entails finding your”Dream 100″, which are the men and women that you would love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
With these easy strategies, it becomes very easy to grow your audience, promote your products, and in the end, fill your funnel.
Expert Secrets Pricing Experts Secrets Kindle
It is possible to find the paperback version of Expert Secrets on Amazon selling for $17.07. Or you can catch the Kindle version for $6.00.
But if you want to get a fairly big discount, Russell is giving away Expert Secrets for free if you buy through his website. All you have to do is cover shipping and handling, which comes out to $7.95.
I really do recommend going via the site to obtain the book. Because you’ll get to see directly among the most successful sales funnels on the market, and experience some of the lessons firsthand which you will learn from the book.
Plus you’ll have the ability to purchase the Expert Secrets audiobook through the funnel as well, should you prefer that medium.
Final Thoughts
I thoroughly enjoyed Expert Secrets. It is packed with actionable advice, that I’ve managed to use myself for build my very own brand and following.
By creating a following of crazy fans, you are ensuring that you’re able to build a defensible moat around your business. You’re no longer at the mercy of different platforms such as Facebook or even Google.
Instead, you have folks following every word that you say, and buying when you want them to.
And that is really powerful stuff, which is why you should take the time to read Expert Secrets. Experts Secrets Kindle
